D&B Optimizer vs. LeadIQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Optimizer
Score 10.0 out of 10
N/A
D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A
LeadIQ
Score 6.3 out of 10
N/A
LeadIQ is a prospecting platform that helps outbound sales teams build pipeline through contact data, a AI cold email writing assistant, contact and account tracking for job changes, and CRM enrichment, all integrated into sales tools used daily.
$0
per month per user
Pricing
D&B OptimizerLeadIQ
Editions & Modules
No answers on this topic
Free
$0
per month per user
Essential
$39
per month per user
Pro
$79
per month per user
Enterprise
Ask Sales
Offerings
Pricing Offerings
D&B OptimizerLeadIQ
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
D&B OptimizerLeadIQ
Features
D&B OptimizerLeadIQ
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Optimizer
5.7
2 Ratings
30% below category average
LeadIQ
7.4
11 Ratings
5% below category average
Advanced search3.52 Ratings7.610 Ratings
Identification of new leads5.12 Ratings5.69 Ratings
List quality5.12 Ratings6.411 Ratings
List upload/download8.02 Ratings8.010 Ratings
Ideal customer targeting4.42 Ratings7.07 Ratings
Load time/data access8.02 Ratings9.611 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Optimizer
6.8
2 Ratings
13% below category average
LeadIQ
8.3
11 Ratings
7% above category average
Contact information6.92 Ratings8.011 Ratings
Company information6.22 Ratings9.611 Ratings
Industry information7.12 Ratings7.410 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Optimizer
6.9
2 Ratings
8% below category average
LeadIQ
7.6
11 Ratings
2% above category average
Lead qualification process6.01 Ratings6.45 Ratings
Smart lists and recommendations6.02 Ratings5.35 Ratings
Salesforce integration9.02 Ratings9.68 Ratings
Company/business profiles4.32 Ratings7.48 Ratings
Data hygiene8.82 Ratings7.010 Ratings
Automatic data refresh6.22 Ratings9.18 Ratings
Filters and segmentation8.21 Ratings8.66 Ratings
Alerts and reminders00 Ratings7.54 Ratings
Tags00 Ratings8.06 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Optimizer
7.3
1 Ratings
2% below category average
LeadIQ
6.3
2 Ratings
17% below category average
Append emails to records7.31 Ratings6.52 Ratings
Sales email templates00 Ratings6.12 Ratings
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User Ratings
D&B OptimizerLeadIQ
Likelihood to Recommend
8.0
(2 ratings)
6.9
(21 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(1 ratings)
Usability
-
(0 ratings)
8.0
(2 ratings)
Support Rating
-
(0 ratings)
7.7
(10 ratings)
User Testimonials
D&B OptimizerLeadIQ
Likelihood to Recommend
Dun & Bradstreet
NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
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LeadIQ
I think LeadIQ is a great tool. It helps me with prospecting, writing emails, finding information about prospects, etc. I use it daily when writing emails and trying to find people to reach out to. It works well with CRM integration, and most of the time, the extension and scribe functions are working. Sometimes, the numbers are not accurate.
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Pros
Dun & Bradstreet
  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.
Read full review
LeadIQ
  • Capturing contact and lead information: Name, Designation, Phone Numbers, Work Email Address, Company board line number - almost every single data point one needs in lead or demand generation. The checkmark for verified information is a cherry on the cake.
  • LeadIQ integrates with LinkedIn Sales Navigator, Salesforce, and even SalesLoft pretty well. A simple click of a button from LSN can import the lead into Salesforce. A boon for any Outbound sales team. Additionally, capturing multiple contacts in a single go as well as importing them into a cadence is a time--saver.
  • It's also a community. Since users can suggest changes to make lead information more accurate as well as the option to request more information on a particular lead.
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Cons
Dun & Bradstreet
  • Sometimes missing records
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LeadIQ
  • Rocky start to using it - but good follow up with customer service.
  • It can create duplicates in salesforce sometimes which is a headache for some departments who require salesforce to be our pure data source.
  • Sometimes the numbers aren't correct for the right individual - it gets numbers from wrong people with the same name - this has only happened a couple of times, very rare.
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Likelihood to Renew
Dun & Bradstreet
No answers on this topic
LeadIQ
We have been very happy with LeadIQ for the past several years. They have quality data at a fair price and that is the most important thing for us. Their product continues to grow and expand and they are great to work with from a customer experience point of view.
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Usability
Dun & Bradstreet
No answers on this topic
LeadIQ
the data pool of contacts and lead info could be better compared to the other software competitors. The software is still quite easy to use and it has an extension which makes it easy to work side by side with either linkedin or salesforce. One item that doesn't work well which the rep showed us was pulling up the account page on salesforce and LeadIQ being able to pull up the company details based on the domain. That isn't working for us. Perhaps it's the industry we're in.
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Support Rating
Dun & Bradstreet
No answers on this topic
LeadIQ
I have yet to contact LeadIQ regarding support for the tool. Usability is pretty straight forward, and I was trained well to use the tool properly. I am giving the rating of a five since I can not say I have had contact with the support team.
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Alternatives Considered
Dun & Bradstreet
We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
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LeadIQ
The user experience and design of the platform + the data health were far superior to UpLead and the other tools I demoed. I was also impressed by the pricing structure and the ability for me to pick and choose my plan or customize based on the sales team numbers and team capacity.
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Return on Investment
Dun & Bradstreet
  • We save time and money having sales people trying to complete and update records.
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LeadIQ
  • So far not a happy customer. We have had a few positive results but for the most part, all phone numbers are relatively inaccurate or they are personal numbers scraped from LinkedIn. When calling a personal number, people are surprised and find it intrusive.
  • We would not recommend this service until it invests more into correct corporate switchboard numbers at the bare minimum. Currently, these are often incorrect.
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ScreenShots

D&B Optimizer Screenshots

Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.

LeadIQ Screenshots

Screenshot of Teams can send the right message, to the right person, at the right time to break through the noise and build more sales pipeline.Screenshot of Patented AI technology that can generate tailored cold emails with just a few clicks. Supports personalized cold outreach at scale to improve reply rates and meetings booked.Screenshot of Locates emails and mobile phones for ideal buyers, and sends them to systems of record.Screenshot of Keeps tabs on key accounts by sending notifications when job changes occur in a daily feed.Screenshot of Salesforce enrichment tool that helps to keep the user's system of record accurate, while improving speed to lead on inbound leads.