Item: LeadIQ
Rating: 7
Author: Verified User

Overall Satisfaction with LeadIQ

Use Cases and Deployment Scope

I've used LeadIQ in my previous organizations. Most use-cases revolved around database building, mining, enrichment, a better qualification process for inbound leads, hunting for outbound leads, verifying the existing set of contacts and companies in our current database, and automating the process of data import into our CRMs and Cadence tools.

Pros and Cons

Pros

Capturing contact and lead information: Name, Designation, Phone Numbers, Work Email Address, Company board line number - almost every single data point one needs in lead or demand generation. The checkmark for verified information is a cherry on the cake.
LeadIQ integrates with LinkedIn Sales Navigator, Salesforce, and even SalesLoft pretty well. A simple click of a button from LSN can import the lead into Salesforce. A boon for any Outbound sales team. Additionally, capturing multiple contacts in a single go as well as importing them into a cadence is a time--saver.
It's also a community. Since users can suggest changes to make lead information more accurate as well as the option to request more information on a particular lead.

Cons

Data quality is a constant issue. Especially in terms of direct phone numbers. I often get a lead's wife answering the phone. Multiple cell phone numbers are available for a single lead which shouldn't be the case. At times, credits are wasted on unlocking profiles that turn out to be blank.
Limitation of importing only 1 LSN Contact page at a time. CSV uploader might be helpful in this case, though it's an obvious additional step and causes friction.
The mobile app/website is a bit painful to use in terms of UI, UX, and user-friendliness. Crashes a lot as well.

Return on Investment

Positive: Reps spent more time calling and less time hunting using LeadIQ. Definitely a positive ROI driver.
Positive: Our TAT for database mining and enrichment used to be 2X of what it turned out to be using LeadIQ. The platform made a significant contribution to developing new prospects that fit our ICP guidelines.

Alternatives Considered

ZoomInfo, LinkedIn Sales Navigator and Lusha Extension

Key Insights

Do you think LeadIQ delivers good value for the price?

Not sure

Are you happy with LeadIQ's feature set?

Did LeadIQ live up to sales and marketing promises?

Yes

Did implementation of LeadIQ go as expected?

I wasn't involved with the implementation phase

Would you buy LeadIQ again?

Yes

Other Software Used

Outreach, Freshdesk, Lusha Extension

Likelihood to Recommend

Outbound Demand Generation: Self Sourcing leads for prospecting can be a challenge for any outbound team. It was even for us, and when we were doing it manually through LinkedIn and finding emails through email hunter extension. The task was cumbersome and time-taking, and painful. Having something like LeadIQ was magical for the Outbound team when it came to self-sourcing our own contacts and accounts, from our TAM.
TAT for Prospecting decreases: Since sourcing of leads and accounts becomes much more efficient. Reps spend more time on the ground and phone and less time on the CRM. This was again a challenge for us in the past, but we have capitalized on LeadIQ and made our "spending time on the ground" metric much better.

LeadIQ Feature Ratings

Comments

Please log in to join the conversation

125+ in IQ for LeadIQ