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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    D&B Optimizer

    Score10 out of 10
    N/AD&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A

    PersistIQ

    Score5 out of 10
    N/APersistIQ is a sales intelligence solution. The solution integrates with Salesforce as well as marketing automation platforms.N/A
    Pricing
    D&B OptimizerPersistIQ
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    D&B OptimizerPersistIQ
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    D&B OptimizerPersistIQ
    Prospecting
    Comparison of Prospecting features of D&B Optimizer and PersistIQ
    Feature
    D&B Optimizer
    5.7
    2 Ratings
    30% below category average
    PersistIQ
    1.0
    13 Ratings
    154% below category average
    Advanced search3.52 Ratings1.09 Ratings
    Identification of new leads5.12 Ratings1.07 Ratings
    List quality5.12 Ratings1.07 Ratings
    List upload/download8.02 Ratings1.013 Ratings
    Ideal customer targeting4.42 Ratings1.06 Ratings
    Load time/data access8.02 Ratings1.011 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of D&B Optimizer and PersistIQ
    Feature
    D&B Optimizer
    6.8
    2 Ratings
    13% below category average
    PersistIQ
    1.0
    6 Ratings
    154% below category average
    Contact information6.92 Ratings1.06 Ratings
    Company information6.22 Ratings1.06 Ratings
    Industry information7.12 Ratings1.06 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of D&B Optimizer and PersistIQ
    Feature
    D&B Optimizer
    6.9
    2 Ratings
    8% below category average
    PersistIQ
    1.0
    13 Ratings
    153% below category average
    Lead qualification process6.01 Ratings1.06 Ratings
    Smart lists and recommendations6.02 Ratings1.05 Ratings
    Salesforce integration9.02 Ratings1.05 Ratings
    Company/business profiles4.32 Ratings1.05 Ratings
    Data hygiene8.82 Ratings1.07 Ratings
    Automatic data refresh6.22 Ratings1.07 Ratings
    Filters and segmentation8.21 Ratings1.010 Ratings
    Alerts and reminders00 Ratings1.012 Ratings
    Tags00 Ratings1.010 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of D&B Optimizer and PersistIQ
    Feature
    D&B Optimizer
    7.3
    1 Ratings
    2% below category average
    PersistIQ
    1.0
    13 Ratings
    153% below category average
    Append emails to records7.31 Ratings1.010 Ratings
    Sales email templates00 Ratings1.012 Ratings
    Best Alternatives
    D&B OptimizerPersistIQ
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    D&B OptimizerPersistIQ
    Likelihood to Recommend
    8.0
    (2 ratings)
    5.0
    (13 ratings)
    Usability
    -
    (0 ratings)
    1.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    1.0
    (1 ratings)
    User Testimonials
    D&B OptimizerPersistIQ
    Likelihood to Recommend
    Dun Bradstreet
    NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
    Incentivized
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    PersistIQ
    PersistIQ is well suited for outbound marketing. It's great for setting up sales and marketing campaigns to new and prospective clients. The fact that PersistIQ emails are basic (they look like normal personal emails) and easy to personalize, makes the whole process feel more genuine than, say, MailChimp. PersistIQ won't replace a bulk emailing tool or CRM. It serves a different purpose than, for example, Marketo or MailChimp, two products we also use
    Incentivized
    Read full review
    Pros
    Dun Bradstreet
    • Update and correct data.
    • Integrate with your sales and marketing automation systems.
    • Help maintain updated records.
    Incentivized
    Read full review
    PersistIQ
    • Integrates well with tools that work with LinkedIn Sales Navigator to scrap lead emails.
    • Makes it easy to manage large-scale cold email campaigns with 3+ steps.
    • When a prospect replies to an email, it doesn't send them any of the automated emails which allow me to follow-up with those warm leads correctly.
    Incentivized
    Read full review
    Cons
    Dun Bradstreet
    • Sometimes missing records
    Incentivized
    Read full review
    PersistIQ
    • I wish there was a way to send more than 1,000 emails per day.
    • If it had more integrations with data scrapers or ways to add new leads it would be much better.
    • I'd like a way to go deeper into a lot of my stats on various emails.
    Incentivized
    Read full review
    Usability
    Dun Bradstreet
    No answers on this topic
    PersistIQ
    In my opinion, poor service, and in our experience, ignoring our advise on who our customers are.
    Read full review
    Support Rating
    Dun Bradstreet
    No answers on this topic
    PersistIQ
    Terrible; non-existent. Weeks without replies, and no improvements in 4 months.
    Read full review
    Alternatives Considered
    Dun Bradstreet
    We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
    Incentivized
    Read full review
    PersistIQ
    We decided on PersistIQ because it was cheaper than the incumbents and as we were starting we wanted to see if this would be helpful or relevant to us. We later discovered Apollo.io and we might switch to them as they are also cheap and look better, but we might also get back to manual emailing and Linkedin connecting.
    Incentivized
    Read full review
    Return on Investment
    Dun Bradstreet
    • We save time and money having sales people trying to complete and update records.
    Incentivized
    Read full review
    PersistIQ
    • Using PersistIQ has allowed us to engage more people more quickly than other outbound processes. So, more leads.
    • We're able to understand message performance more rapidly and readily having used PersistIQ.
    • PersistIQ has improved our bottom line by getting us more leads. So, increased ROI.
    Incentivized
    Read full review
    ScreenShots

    D&B Optimizer Screenshots

    Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.