D&B Optimizer vs. PersistIQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Optimizer
Score 7.4 out of 10
N/A
D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A
PersistIQ
Score 7.0 out of 10
N/A
PersistIQ is a sales intelligence solution. The solution integrates with Salesforce as well as marketing automation platforms.N/A
Pricing
D&B OptimizerPersistIQ
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B OptimizerPersistIQ
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
More Pricing Information
Features
D&B OptimizerPersistIQ
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Optimizer
5.7
2 Ratings
PersistIQ
7.0
11 Ratings
Advanced search3.52 Ratings4.27 Ratings
Identification of new leads5.12 Ratings6.15 Ratings
List quality5.12 Ratings7.05 Ratings
List upload/download8.02 Ratings8.011 Ratings
Ideal customer targeting4.42 Ratings9.04 Ratings
Load time/data access8.02 Ratings8.09 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Optimizer
6.8
2 Ratings
PersistIQ
8.0
4 Ratings
Contact information6.92 Ratings8.04 Ratings
Company information6.22 Ratings8.04 Ratings
Industry information7.12 Ratings8.04 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Optimizer
6.9
2 Ratings
PersistIQ
8.3
11 Ratings
Lead qualification process6.01 Ratings9.14 Ratings
Smart lists and recommendations6.02 Ratings8.03 Ratings
Salesforce integration9.02 Ratings9.04 Ratings
Company/business profiles4.32 Ratings8.03 Ratings
Data hygiene8.82 Ratings9.05 Ratings
Automatic data refresh6.22 Ratings9.05 Ratings
Filters and segmentation8.21 Ratings8.08 Ratings
Alerts and reminders00 Ratings6.710 Ratings
Tags00 Ratings8.08 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Optimizer
7.3
1 Ratings
PersistIQ
8.2
11 Ratings
Append emails to records7.31 Ratings8.08 Ratings
Sales email templates00 Ratings8.410 Ratings
User Ratings
D&B OptimizerPersistIQ
Likelihood to Recommend
8.0
(2 ratings)
6.0
(11 ratings)
User Testimonials
D&B OptimizerPersistIQ
Likelihood to Recommend
Dun & Bradstreet
NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
Read full review
PersistIQ
PersistIQ is well suited for outbound marketing. It's great for setting up sales and marketing campaigns to new and prospective clients. The fact that PersistIQ emails are basic (they look like normal personal emails) and easy to personalize, makes the whole process feel more genuine than, say, MailChimp. PersistIQ won't replace a bulk emailing tool or CRM. It serves a different purpose than, for example, Marketo or MailChimp, two products we also use
Read full review
Pros
Dun & Bradstreet
  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.
Read full review
PersistIQ
  • Integrates well with tools that work with LinkedIn Sales Navigator to scrap lead emails.
  • Makes it easy to manage large-scale cold email campaigns with 3+ steps.
  • When a prospect replies to an email, it doesn't send them any of the automated emails which allow me to follow-up with those warm leads correctly.
Read full review
Cons
Dun & Bradstreet
  • Sometimes missing records
Read full review
PersistIQ
  • I wish there was a way to send more than 1,000 emails per day.
  • If it had more integrations with data scrapers or ways to add new leads it would be much better.
  • I'd like a way to go deeper into a lot of my stats on various emails.
Read full review
Alternatives Considered
Dun & Bradstreet
We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
Read full review
PersistIQ
We decided on PersistIQ because it was cheaper than the incumbents and as we were starting we wanted to see if this would be helpful or relevant to us. We later discovered Apollo.io and we might switch to them as they are also cheap and look better, but we might also get back to manual emailing and Linkedin connecting.
Read full review
Return on Investment
Dun & Bradstreet
  • We save time and money having sales people trying to complete and update records.
Read full review
PersistIQ
  • Using PersistIQ has allowed us to engage more people more quickly than other outbound processes. So, more leads.
  • We're able to understand message performance more rapidly and readily having used PersistIQ.
  • PersistIQ has improved our bottom line by getting us more leads. So, increased ROI.
Read full review