PersistIQ for Persistent Marketers and Salespeople
June 21, 2018
PersistIQ for Persistent Marketers and Salespeople
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with PersistIQ
Our team uses PersistIQ to build and track outbound email campaigns. One of the primary use cases is for B2B outbound email. The ease of use, and the simplicity in building multi-touchpoint campaigns makes it one of our favorite tools in our marketing stack. Our sales people also use Persist IQ for re-engagement campaigns and other outbound emailing.
- The ability to build multiple templates and use them in various campaigns is useful, especially for tracking open and reply rates across different segments.
- It's very easy to integrate prospect fields into templates and to add custom prospect fields.
- The fact that PersistIQ runs through my email provider (GMAIL) makes it easy to respond to interested parties.
- There are some issues with downloading reports. That is, some information is only available in-product and you cannot export these things.
- Creating dynamic replies or steps in Persist isn't currently available.
- Sometimes the Persist system doesn't catch errors in unfilled prospect fields. One must be check and be careful not to send these types of emails.
- Using PersistIQ has allowed us to engage more people more quickly than other outbound processes. So, more leads.
- We're able to understand message performance more rapidly and readily having used PersistIQ.
- PersistIQ has improved our bottom line by getting us more leads. So, increased ROI.
Compared to MailChimp, Persist IQ allows for more personalization, simpler emails, and more complete campaigns. MailChimp is basically a tool for bulk email with heavy design.
Versus Marketo, PersistIQ is much more user friendly. You don't need to be an engineer or SQL master to use Persist. It's made for sales and marketing folks. Marketo is built for bigger teams with engineers and CRM experts. Marketo is better for nurture campaigns and automated email, plus database management and as a CRM. But Persist is a much lighter option and it's WAY cheaper.
I've used the Gmail plug-in for HubSpot and their templates feature. It's not great for bulk email or building out campaigns, but it's nice to have canned messages right in Gmail. To use PersistIQ on the other hand, one must work directly in their system, not in Gmail, although replies and sent messages do go directly though the email provider.
Versus Marketo, PersistIQ is much more user friendly. You don't need to be an engineer or SQL master to use Persist. It's made for sales and marketing folks. Marketo is built for bigger teams with engineers and CRM experts. Marketo is better for nurture campaigns and automated email, plus database management and as a CRM. But Persist is a much lighter option and it's WAY cheaper.
I've used the Gmail plug-in for HubSpot and their templates feature. It's not great for bulk email or building out campaigns, but it's nice to have canned messages right in Gmail. To use PersistIQ on the other hand, one must work directly in their system, not in Gmail, although replies and sent messages do go directly though the email provider.