Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dovetail
Score 8.6 out of 10
Mid-Size Companies (51-1,000 employees)
Dovetail, headquartered in Sydney, aims to enable the world to create better products and services through deep customer understanding. Dovetail states they empower 45,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative research platform.
$0
per month
Clari Copilot
Score 9.0 out of 10
N/A
Clari Copilot helps revenue teams win revenue-critical moments. Clari Copilot’s conversation intelligence platform gives reps and managers tools to compete, spot revenue leak, and close deals. It offers: Real-time battlecards and monologue alerts, so reps can navigate objections with ease and learn from winning behavior. And managers can track rep performance…
$60
per month per rep
Pricing
DovetailClari Copilot
Editions & Modules
Free
$0
Professional
$15
per month
Enterprise
Contact Sales
per year
Growth
$720
per year per rep
Accelerator
$1,080
per year per rep
Enterprise
$1,320
per year per rep
Offerings
Pricing Offerings
DovetailClari Copilot
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsDiscount available for annual billing on the Professional plan.
More Pricing Information
Community Pulse
DovetailClari Copilot
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DovetailClari Copilot
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Optimal
Optimal
Score 8.6 out of 10
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Score 8.5 out of 10
Enterprises
Optimal
Optimal
Score 8.6 out of 10
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Score 8.5 out of 10
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User Ratings
DovetailClari Copilot
Likelihood to Recommend
8.4
(50 ratings)
9.4
(81 ratings)
Likelihood to Renew
8.1
(4 ratings)
8.6
(3 ratings)
Usability
6.7
(49 ratings)
8.2
(1 ratings)
Availability
9.0
(2 ratings)
-
(0 ratings)
Performance
7.1
(2 ratings)
-
(0 ratings)
Support Rating
6.9
(2 ratings)
8.4
(2 ratings)
Online Training
8.2
(1 ratings)
-
(0 ratings)
Implementation Rating
-
(0 ratings)
9.1
(1 ratings)
Configurability
5.6
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
5.6
(2 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
6.9
(2 ratings)
-
(0 ratings)
Professional Services
5.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
6.0
(2 ratings)
-
(0 ratings)
Vendor pre-sale
5.2
(2 ratings)
-
(0 ratings)
User Testimonials
DovetailClari Copilot
Likelihood to Recommend
Dovetail
Well suited for: A product team with one FT person dedicated to research and operations to ensure the DT stays up to date, since its automated connectors are not that robust for lower plans. Eg., Salesforce doesn't work great without an enterprise plan, and you have to use outside automated workflows to feed in data from other sources of user feedback (e.g., Google Docs, Sheets). An enterprise team with more engineering time to dedicate to customizing their user research workflows.
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Clari
Wingman would be well suited for any organisation with more than 5+ reps in their sales team. Recording all the demo calls will create a playbook which will help the reps learn from each other and also to ramp up new reps with how to conduct the demo and discovery calls
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Pros
Dovetail
  • I really like the User Interface, how easy it is to have all your research data in one project and how visual it is to understand where are things. It does have a good User Experience.
  • I like how nice and easy it is to create categories or use the ones auto generated as a starting point. It is very easy to create a color coded set of categories that help make sense of the data.
  • I like how easy it is to see the video snippet of a specific highlight.
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Clari
  • Filtering calls by keywords - saves you time so that you don't have to listen to entire calls.
  • Creating game tapes - so that you can easily onboard new team members.
  • Great support team (love for Sushma).
  • Much cheaper than competitors.
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Cons
Dovetail
  • As mentioned up top, the contextual errors that occur in AI analysis.
  • Your IA and discovery routes were better before; this overhaul was unnecessarily complex and frustrating to navigate.
  • I find assigning names clunky. Batch uploading data, or even agentic API plugins for drive or user testing, would make this more seamless.
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Clari
  • Searching for specific calls (you can scroll through the list, but that takes time)
  • The dashboard isn't as user friendly as it could be, but a seasoned user can navigate it just fine
  • The AI-driven insights aren't always accurate but are still very useful nonetheless
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Likelihood to Renew
Dovetail
Because we are really happy with the tool and it’s capabilities at the moment. The price increase is the main issue we can have but the features are getting better and better. It really saves a lot of time for our team and allow us to collaborate more efficiently with certain stakeholders that often did not réalise how much research we conduct. Now they can just have a look to it by themself!
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Clari
I think Wingman is one of the best software in their segment. Very few companies are cost-effective and offer similar solutions.
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Usability
Dovetail
it is relatively intuitive but it does take some practice to get used to the platform and understand the capabilities and limitations. There are also times that we have run into issues where the people we are sharing reports with either cannot view them or access is not provided. Additionally, the ability to export any of the video clips or snippets has created some frustration since we want to include the great findings that Dovetail helps put together, but need to bounce between screens or share after-the-fact rather than embedding it directly into a readout deck.
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Clari
Super user friendly tool! There are some features that I think might be improved over time, like navigation assistance or tutorials, and quick tips, like how to ensure calls always get recorded, how to add Wingman to calls last-minute, or how to use their playlist feature Game Tapes, but those are nice to haves, not need to haves.
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Reliability and Availability
Dovetail
I’ve never had any access issues with Dovetail, so I don’t see any problems in that area.
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Clari
No answers on this topic
Performance
Dovetail
Regarding performance, I would say it’s satisfactory. Adding data and transcriptions is really fast and efficient, and can be done in the background, so I’m never hindered by these aspects. However, all the new AI-generated features are still somewhat slow to run. It’s nothing major, but it should improve in the future.
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Clari
No answers on this topic
Support Rating
Dovetail
Support was good, especially when it comes to the capability of your support agents and engineers. But as i am located in Europe, the difference in the time zone made it hard to communicate with your offices and kept my work way back
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Clari
Wingman is always quick and thorough with their support and often offer to proactively connect on Zoom. I love that.
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Online Training
Dovetail
The training went very well, and we co-built it to really address our needs. I also think it was beneficial to have feedback coming from someone other than myself (since I manage the tool), as it helped reinforce the points I wanted to highlight. The team’s feedback on the training was very positive.
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Clari
No answers on this topic
Implementation Rating
Dovetail
No answers on this topic
Clari
I wasn't directly involved but no news is good news in our organization for topics like this!
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Alternatives Considered
Dovetail
We looked at a few other options, Marvin and Reforge Insight. They were both pretty cool platforms that operate largely or entirely on AI, but neither quite fit our needs. Reforge Insight was cool, but it did not have all the features we needed from Dovetail, and switching to Marvin felt like a massive undertaking. We have so much data in Dovetail that the "cost" of leaving feels monumental. Besides, Dovetail fits our needs right now.
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Clari
Gong is expensive but it has a lot better AI/Intelligence feature compared to Wingman. Wingman definitely does the job, is cheap, and also support is pretty amazing and I personally like Shruti a lot in terms of what she is doing in this space. Also, Wingman is in an Indian company.
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Contract Terms and Pricing Model
Dovetail
It’s very expensive, and we use a lot of features in beta. I think we could also be rewarded for our usage and frequent feedback on the tool.
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Clari
No answers on this topic
Scalability
Dovetail
Management is quite straightforward; it’s easy to change access if certain stakeholders need to use it. The repository features are accessible to all teams, making it a good entry point into the tool. The more people use it, the more powerful the tool becomes, so it seems truly scalable to me. The limits are more financial, in terms of accessing additional features.
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Clari
No answers on this topic
Return on Investment
Dovetail
  • Having a centralized research space is a game changer. Makes it so much easier to hand over research if working with new people and have system in place (using the templates). Saves so much time. We don't have hard numbers on the hours saved but we are much more efficient using Dovetail than without.
  • The tagging system in general is amazing and allows for consistency in topic marking. This was non-existent for our team before Dovetail and now we can do much more granule reports with exact # of times something was said with accuracy.
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Clari
  • Training of new Sales representatives has gone from 1 month to 2 weeks using Wingman as part of the training tools.
  • The transcripts have also helped us to decrease the number of disputes "Lost" on Stripe, by providing evidence needed to win the case.
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ScreenShots

Dovetail Screenshots

Screenshot of Automate workflows with AI: Agents track every customer signal and act on what’s important before they turn into problems.Screenshot of Transform customer data into searchable evidence with automated transcripts and structured note-taking that anchors insights in the voice of the customer. Plus, utilize AI-powered Chat and Search to get instant answers grounded in your data—whether you're in Dovetail, Slack, or Teams.Screenshot of These AI Dashboards help spot risks before they escalate, act on new opportunities, and focus your team on the work that matters most.Screenshot of Centralize fragmented customer feedback by connecting Dovetail to an existing tech stack, including Slack, Linear, and various meeting recording tools.Screenshot of Surface actionable product opportunities from high-volume ticket data by automatically clustering customer issues into prioritized themes and trends.Screenshot of Monitor organizational health with real-time dashboards that aggregate sentiment, NPS, and app reviews into a unified view of the customer experience.

Clari Copilot Screenshots

Screenshot of Call Library — Organized, searchable and shareable recordingsScreenshot of Call Summary — For full visibility on every sales interactionScreenshot of Call ScorecardsScreenshot of Game Tapes — A Netflix for salesScreenshot of Deal Central —An early-warning system for at-risk dealsScreenshot of Team Dashboard — Tracks coaching-led performance improvements