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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Drip Ecommerce CRM

    Score7 out of 10
    N/ADrip is an ECRM–an Ecommerce CRM offering email marketing automation software specifically for B2C online retailers. The vendor’s value proposition is that with Drip's simple, user-friendly visual campaign builder, users can design email campaigns based on specific subscriber behavior—so they always send the right message, to the right person, at the right time. Drip starts at $41/mo (with email sending and every feature enabled).

    $19

    per month

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Pricing
    Drip Ecommerce CRMGoogle Analytics
    Editions & Modules
    Up to 500 people in account
    $19
    per month
    550 - 2,000
    $29
    per month
    2,001 - 5,000
    $89
    per month
    5,001 - 8,000
    $124
    per month
    8,001 - 15,000
    $209
    per month
    15,001 - 22,500
    $329
    per month
    22,501 - 27,500
    $409
    per month
    27,501 - 35,000
    $529
    per month
    35,001 - 50,000
    $699
    per month
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    Drip Ecommerce CRMGoogle Analytics
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Drip Ecommerce CRMGoogle Analytics
    Considered Both Products
    Drip Global, Inc
    Chose Drip Ecommerce CRM
    As discussed earlier on, Drip from Leadpages is much more customizable and affordable than the competition. My experience has been excellent with the product support team and the business in general. I'm also a Leadpages customer, for custom landing pages and site popups, …
    Incentivized
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    96%
    Would buy again
    101 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    100 Answers
    Happy with the feature set
    No answers on this topic
    99%
    Happy with the feature set
    104 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    97%
    Lived up to sales and marketing promises
    77 Answers
    Implementation went as expected
    No answers on this topic
    96%
    Implementation went as expected
    87 Answers
    Features
    Drip Ecommerce CRMGoogle Analytics
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Drip Ecommerce CRM and Google Analytics
    Feature
    Drip Ecommerce CRM
    6.3
    9 Ratings
    24% below category average
    Google Analytics
    -
    Ratings
    WYSIWYG email editor6.08 Ratings00 Ratings
    Dynamic content7.06 Ratings00 Ratings
    Ability to test dynamic content5.16 Ratings00 Ratings
    A/B testing8.08 Ratings00 Ratings
    Mobile optimization7.09 Ratings00 Ratings
    Email deliverability reporting8.09 Ratings00 Ratings
    List management2.09 Ratings00 Ratings
    Triggered drip sequences7.09 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Drip Ecommerce CRM and Google Analytics
    Feature
    Drip Ecommerce CRM
    6.7
    9 Ratings
    13% below category average
    Google Analytics
    -
    Ratings
    Dashboards7.09 Ratings00 Ratings
    Standard reports7.08 Ratings00 Ratings
    Custom reports6.06 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of Drip Ecommerce CRM and Google Analytics
    Feature
    Drip Ecommerce CRM
    -
    Ratings
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Lead Conversion Tracking00 Ratings8.210 Ratings
    Bounce Rate Measurement00 Ratings8.410 Ratings
    Device and Browser Reporting00 Ratings9.311 Ratings
    Pageview Tracking00 Ratings9.111 Ratings
    Event Tracking00 Ratings8.411 Ratings
    Reporting in real-time00 Ratings7.810 Ratings
    Referral Source Tracking00 Ratings8.610 Ratings
    Customizable Dashboards00 Ratings7.910 Ratings
    Best Alternatives
    Drip Ecommerce CRMGoogle Analytics
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Lead Forensics
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Drip Ecommerce CRMGoogle Analytics
    Likelihood to Recommend
    9.4
    (8 ratings)
    8.5
    (193 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (51 ratings)
    Usability
    -
    (0 ratings)
    7.4
    (19 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (4 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    7.0
    (42 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (7 ratings)
    Configurability
    -
    (0 ratings)
    6.0
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Drip Ecommerce CRMGoogle Analytics
    Likelihood to Recommend
    Drip Global, Inc
    If you're looking to take your email program to the next level with automation, you definitely need to consider Drip. Their support team is always timely and helpful whenever we've needed guidance on the platform or using the API. They are constantly improving their tools. It never feels stagnant or lacking in critical features. Their prebuilt workflows make getting started very easy and you can start driving more revenue almost immediately.
    Incentivized
    Read full review
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Pros
    Drip Global, Inc
    • Simplicity + power. Drip is one of the quickest platforms to use in terms of setting up simple drip email sequences. Yet it also packs enormous power if you need to do complex automation.
    • Drip's direct integrations with other systems mean you can easily create hyper-personalized communications and anybody can set this up.
    • Drip's Javascript embed is easy to setup and great for helping to build deeper insights into customer behavior as well as triggering automation.
    Incentivized
    Read full review
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Cons
    Drip Global, Inc
    • Possibly more email design templates for "new" users to automation, HTML coding, integrations, webhooks, etc.
    • Any supported integration partners are always good to see. They have expanded in this area, recently.
    • Some sort of WYSIWYG, drag-and-drop email editor, wouldn't hurt.
    • Sometimes, when trying to implement advanced HTML coding to an email template, the code doesn't stick, save or format as "native HTML."
    Incentivized
    Read full review
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Likelihood to Renew
    Drip Global, Inc
    No answers on this topic
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Usability
    Drip Global, Inc
    It’s easy for not just experts, but anyone. Both of my VAs picked it up really quickly
    Incentivized
    Read full review
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Reliability and Availability
    Drip Global, Inc
    No answers on this topic
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Performance
    Drip Global, Inc
    No answers on this topic
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Support Rating
    Drip Global, Inc
    No answers on this topic
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Online Training
    Drip Global, Inc
    No answers on this topic
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Implementation Rating
    Drip Global, Inc
    No answers on this topic
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Alternatives Considered
    Drip Global, Inc
    Again, this is dependent on the use case. If you are a small- to medium-sized business that doesn't have a sales team, this is likely a great product for you. It is also a good price compared to larger enterprise software. Other software I have used worked better for other companies I worked for, but Drip fits best for my current company.
    Incentivized
    Read full review
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Scalability
    Drip Global, Inc
    No answers on this topic
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Return on Investment
    Drip Global, Inc
    • Saves hours of typing redundant emails
    • Helps with our retention based on the constant contact with our current clients
    • Keeps our prospects up to date as we move through the stages of the sales cycle which also increases our capacity to handle more volume.
    Incentivized
    Read full review
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    ScreenShots

    Drip Ecommerce CRM Screenshots

    Screenshot of Get a deeper look into when and how often your customers are up to something. Tracking Events in Drip lets you understand all the times someone takes a peek at their favorite product, when they make a purchase, and more so you can personalize experiences based on real-life behaviors and engagement.Screenshot of Not only do Tags help you quickly see how people interact with your brand, but they also provide an intuitive way of segmenting your people when it comes time to tailor your messaging.Screenshot of Drip’s one-time setup makes it simple to start collecting all the revenue attribution data you need in one place for confident decision-making for the long haul.