Dynamic Yield vs. Optimizely Feature Experimentation

We’re running on a Single Page Application, so we were looking to partner with a technology vendor who can seamlessly integrate with SPA environments and allow us to dynamically modify, test, and personalize various elements on our app screens. Prior to Dynamic Yield, we were working with Optimizely and encountered huge challenges integrating with our SPA infrastructure.

It is suited when you need to need to use different variations of a feature in the same experienice, it also gives you useful data and stats to better detemrine wich variation is better for you

Incentivized

• Provide fantastic support, both in relation to strategy/best practice and troubleshooting.
• An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use.
• The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective.

Incentivized

• Redirection
• Feature testing
• Splitting traffic

Incentivized

• Greater flexibility for the out of the box templates - things such as typeface are not consistent and can require developer time to ensure a seamless site experience
• Exporting datasets don't necessarily reflect the way Dyanmic Yield is implemented on site, occasionally requiring that you go through experience by experience to extract the data you want
• I would like to see a more customizable homepage dashboard with the ability to modify the content of widgets, showing trends across multiple experiences rather than just being able to update the timeframe for a widget between Yesterday, Past 7 Days, or Past 30 Days before having to deep dive into a full report

Incentivized

• Initially training of program
• Ability to customize certain aspects of the website were limited
• Expensive for smaller organizations

Incentivized

implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company

Incentivized

Overall, the interface is not difficult to understand. Although to create campaigns or define strategies for recommendations, some study is required.

Also, some reports are hidden, you really need to know where to look in order to see them (e.g. strategies performance or email campaigns performance).

Also, there is a lack of context help that would improve a lot the usability, especially when you face a feature or a report for the first time.

Incentivized

All features that we used were pretty clear. They have a good documentation

Incentivized

Allison Schwartz, Customer Success Manager at Dynamic Yield has been nothing less than amazing and stellar! She really sets the standard for customer success and support. Their technical support is fast and reliable, and their educational resources are top of the line

Incentivized

It’s straightforward. Docs are well written and I believe there must be a support. But we haven’t used it

Incentivized

• Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow
• Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive.
• Monetate - Evaluated but their UI was hard to use.

Optimizely is the first product I have used in this category. I have no comments for alternative products.

Incentivized

• Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits.
• Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature.

Incentivized

• It has positive impact on revenue, we decide with that wich variation is performing 10% better so we pivot to that

Incentivized