Ecwid by Lightspeed vs. WooCommerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ecwid by Lightspeed
Score 10.0 out of 10
N/A
Ecwid allows customers the ability to create an online store to any webpage or social media profile. Boasting hundreds of thousands of merchants in 175 countries as users, Ecwid aims to provide everything needed to reach customers wherever they are: in-person, through a website, Instagram, Facebook, Amazon, or Google Shopping. In addition, Ecwid’s point-of-sale integrations, email marketing integrations, and dedicated mobile app allow sellers to manage marketing merchandising, and sales - any…
$5
per month
WooCommerce
Score 8.3 out of 10
N/A
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
$0
Pricing
Ecwid by LightspeedWooCommerce
Editions & Modules
Starter
$5
per month
Venture
$30
per month
Business
$55
per month
Unlimited
$130
per month
Woo Enterprise
Contact Sales
Offerings
Pricing Offerings
Ecwid by LightspeedWooCommerce
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsA 16% discount is offered for annual billing.WooCommerce is a free and open-source plugin for WordPress. Merchants can host their WooCommerce store on any private hosting service, or with Automattic directly via WordPress.com. Some added features or services from the WooCommerce Official Marketplace may have one time or subscription pricing.
More Pricing Information
Community Pulse
Ecwid by LightspeedWooCommerce
Considered Both Products
Ecwid by Lightspeed
Chose Ecwid by Lightspeed
Ecwid was promoted via our appointed developer. It was not our first choice. The back end system works well and is easy to navigate and understand. Although we opted to use WooCommerce because of the flexibility it offers.
Chose Ecwid by Lightspeed
Ecwid stacks up extremely well compared to the other products I’ve listed. Sure, there any some instances in which the other products may be better suited due to their very high level of customization. However, for the average business, Ecwid will not only meet their …
Chose Ecwid by Lightspeed
We sell a product that requires certain controls to sell and most of the companies we researched had specific policies preventing us from selling on their platform. We aren't selling anything dangerous, they are parts of ammunition (the shell casings) and not entire ammunition …
WooCommerce
Chose WooCommerce
WooCommerce is great for customization and for customers whose needs grow with their business. With its add-ons, it works for customers of all sizes with a variety of e-commerce needs. It does need more technical development skills to set up compared to Wix or Shopify, which …
Chose WooCommerce
I like WooCommerce because it can be optimized, customized and adapted to every business needs. That's because it's WordPress core, it helps us customize stores in ways we can only imagine and also we can implement Google AMP and PWA easier and faster than with other platforms. …
Features
Ecwid by LightspeedWooCommerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Ecwid by Lightspeed
10.0
13 Ratings
25% above category average
WooCommerce
8.0
96 Ratings
3% above category average
Product catalog & listings10.013 Ratings8.195 Ratings
Product management10.013 Ratings8.096 Ratings
Bulk product upload10.06 Ratings7.378 Ratings
Branding10.011 Ratings7.283 Ratings
Mobile storefront10.011 Ratings9.288 Ratings
Product variations10.013 Ratings7.788 Ratings
Website integration10.012 Ratings9.496 Ratings
Visual customization10.013 Ratings7.292 Ratings
CMS00 Ratings7.974 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Ecwid by Lightspeed
10.0
12 Ratings
27% above category average
WooCommerce
6.4
91 Ratings
17% below category average
Abandoned cart recovery10.011 Ratings5.959 Ratings
Checkout user experience10.011 Ratings7.091 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Ecwid by Lightspeed
10.0
12 Ratings
18% above category average
WooCommerce
8.5
85 Ratings
2% above category average
eCommerce security10.012 Ratings8.585 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Ecwid by Lightspeed
10.0
11 Ratings
26% above category average
WooCommerce
6.3
94 Ratings
20% below category average
Promotions & discounts10.011 Ratings7.491 Ratings
Personalized recommendations10.07 Ratings5.174 Ratings
SEO10.09 Ratings6.483 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Ecwid by Lightspeed
10.0
13 Ratings
22% above category average
WooCommerce
7.8
93 Ratings
3% below category average
Order processing10.013 Ratings8.391 Ratings
Inventory management10.011 Ratings8.190 Ratings
Shipping10.012 Ratings8.284 Ratings
Custom functionality10.013 Ratings7.486 Ratings
Multi-site management00 Ratings6.847 Ratings
Best Alternatives
Ecwid by LightspeedWooCommerce
Small Businesses
Shopify Plus
Shopify Plus
Score 9.1 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 9.1 out of 10
Shopify Plus
Shopify Plus
Score 9.1 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Ecwid by LightspeedWooCommerce
Likelihood to Recommend
10.0
(13 ratings)
8.3
(94 ratings)
Likelihood to Renew
9.6
(2 ratings)
7.0
(4 ratings)
Usability
10.0
(8 ratings)
8.0
(12 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
8.2
(1 ratings)
-
(0 ratings)
Support Rating
8.6
(7 ratings)
5.0
(1 ratings)
Implementation Rating
8.2
(1 ratings)
-
(0 ratings)
Configurability
8.2
(1 ratings)
10.0
(1 ratings)
Product Scalability
8.2
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
Ecwid by LightspeedWooCommerce
Likelihood to Recommend
Ecwid
Ecwid is absolutely perfect for any business that is looking to start out with online sales and mobile point-of-sale. Many times, business owners may have limited experience in setting up a website or point-of-sale. Having to spend on this expertise with a limited budget can be frustrating. Ecwid allows you to have great results even if you are a novice.
Read full review
Automattic
WooCommerce is best suited to customers whose website is built on the WordPress platform, and whose development team has a good understanding of plug-in implementation. If your website is not built on WordPress, but on Laravel or React (or any other non WordPress technology), then WooCommerce is not for you. WooCommerce is also great for customers who just need a simple online shopping experience. If your needs involve more complex or immersive features such as timed discounts, pick up locations, delivery reminders, or post shopping feedback surveys, know that you will need to purchase additional add-ons to make to get these features using WooCommerce set up on WordPress.
Read full review
Pros
Ecwid
  • Clarity - there has been very little confusion and need to reach out to Customer Support for help
  • Consistency - no big, crazy updates or changes have been made to the format of Ecwid during my time using it, so I know when I log in to preform my business tasks I can always locate what I need and accomplish what is at hand easily
  • Simplicity - everything is so clear and straightforward. It's like e-commerce for dummies.
Read full review
Automattic
  • Free base package means I can use it when I need to and not pay for it when I'm not using it
  • I can customize the e-commerce options and integrate the calendar booking
  • Payment processing is quick and easy and I can choose my provider
Read full review
Cons
Ecwid
  • Recurring billing - ability to bill subscription customers without having to go to my payment gateway
  • Robust order management - very limited in managing orders, therefore I had to subscribe to a different software
  • Expensive customization - if you want to customize anything, it is very expensive
Read full review
Automattic
  • Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
  • More out-of-the-box options would be nice within the base software.
  • Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
Read full review
Likelihood to Renew
Ecwid
The value given by Ecwid is unmatched. When combined with the ease of use of the product, it is a no-brainer to continue to use the product. The only thing that could cause us to switch is if some feature we needed which is not available which is unlikely based on the feature list we reviewed when making the decision to go with them.
Read full review
Automattic
Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
Read full review
Usability
Ecwid
I gave a 9 instead of a 10 only because I haven't figured out a function or two. I believe it has less to do with Ecwid's overall usability and more to do with my own understanding and skill level, but regardless, it may also have something to do with the limits of Ecwid's functions.
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Automattic
It is built on the Wordpress platform, so there are some quirks compared to a dedicated e-commerce product, but it is very intuitive and easy to use, especially for anyone with Wordpress experience. There are numerous great support articles and learning resources available. Significant customization can be achieved with plugins vs other eCommerce platforms, which may require more custom code and have fewer plugin options.
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Reliability and Availability
Ecwid
Always available. Very reliable
Read full review
Automattic
No answers on this topic
Performance
Ecwid
Good overall performance both in desktop and mobile
Read full review
Automattic
No answers on this topic
Support Rating
Ecwid
I have always received the support I need in a timely manner. I enjoy receiving emails every week on trending business topics and new suggestions. They often serve as a reminder for me to include new e-commerce tools into our strategy. And I've always had great experiences with reaching out to the support team with specific questions.
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Automattic
not muh support
Read full review
Implementation Rating
Ecwid
Fast and simple implementation of Ecwid's solutions. Easy to learn and navigate
Read full review
Automattic
No answers on this topic
Alternatives Considered
Ecwid
We sell a product that requires certain controls to sell and most of the companies we researched had specific policies preventing us from selling on their platform. We aren't selling anything dangerous, they are parts of ammunition (the shell casings) and not entire ammunition rounds. Most other vendors restrict the sales of firearms and ammunition, but even when just selling a part used to create ammunition, we were still restricted. I'm not really sure why they restrict sales of products like ours from different vendors. Ecwid had no such restrictions and were happy to confirm that for us.
Read full review
Automattic
We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).
Read full review
Scalability
Ecwid
Good scalability. I use the second plan and there are 2 more plans that I could use if I needed other features or services
Read full review
Automattic
No answers on this topic
Return on Investment
Ecwid
  • We have not been able to measure the ROI as of yet, as we cannot get out of the gate with customization required.
  • It can be implemented quickly for basic online stores.
  • Once the system is configured, ROI will dramatically go up.
Read full review
Automattic
  • Positive: low cost to start up, and allowed us to start selling right away.
  • Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it.
  • Positive: easily integrates with PayPal and Stripe.
Read full review
ScreenShots

Ecwid by Lightspeed Screenshots

Screenshot of Ecwid store looks perfect on any smartphone and automatically adapts to your customer’s screen size — laptops, tablets, smart TVs or smart watches.Screenshot of Manage your Ecwid store wherever you are from your mobile device.Screenshot of Mobile app for every store. Your customers can shop from their mobile devices with your own dedicated native app and utilize advanced features like Apple Pay.

WooCommerce Screenshots

Screenshot of a single product and description.Screenshot of WooCommerce checkout blocks.Screenshot of WooCommerce settings.Screenshot of WooCommerce product editing.Screenshot of WooCommerce products listing.