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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Emplifi

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A

    Sogolytics

    Score9 out of 10
    N/ASogolytics (formerly SoGoSurvey) is an online survey software solution that helps users create surveys quickly. The free package includes basic features for building surveys and the paid package includes advanced features.N/A
    Pricing
    EmplifiSogolytics
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    EmplifiSogolytics
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    EmplifiSogolytics
    Considered Both Products
    Emplifi Inc
    No answer on this topic
    Sogolytics
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    76 Answers
    100%
    Would buy again
    27 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    63 Answers
    96%
    Delivers good value for the price
    22 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    80 Answers
    100%
    Happy with the feature set
    27 Answers
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    51 Answers
    96%
    Lived up to sales and marketing promises
    23 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    63 Answers
    100%
    Implementation went as expected
    25 Answers
    Features
    EmplifiSogolytics
    Listening/monitoring
    Comparison of Listening/monitoring features of Emplifi and Sogolytics
    Feature
    Emplifi
    6.4
    7 Ratings
    18% below category average
    Sogolytics
    -
    Ratings
    Boolean keyword searches6.75 Ratings00 Ratings
    Filtering out noise/spam6.46 Ratings00 Ratings
    Sentiment analysis5.55 Ratings00 Ratings
    Broad channel coverage7.07 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Emplifi and Sogolytics
    Feature
    Emplifi
    7.3
    8 Ratings
    11% below category average
    Sogolytics
    -
    Ratings
    Content planning and scheduling7.38 Ratings00 Ratings
    Audience targeting7.07 Ratings00 Ratings
    Content optimization7.38 Ratings00 Ratings
    Workflow management7.67 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Emplifi and Sogolytics
    Feature
    Emplifi
    7.3
    7 Ratings
    11% below category average
    Sogolytics
    -
    Ratings
    Automated routing and prioritization7.37 Ratings00 Ratings
    Customer interaction histories8.25 Ratings00 Ratings
    Bulk actions6.46 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Emplifi and Sogolytics
    Feature
    Emplifi
    7.6
    6 Ratings
    2% below category average
    Sogolytics
    -
    Ratings
    Lead generation8.01 Ratings00 Ratings
    Content marketing7.66 Ratings00 Ratings
    Paid media management7.74 Ratings00 Ratings
    Campaigns and promotions7.34 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Emplifi and Sogolytics
    Feature
    Emplifi
    5.8
    8 Ratings
    36% below category average
    Sogolytics
    -
    Ratings
    Twitter6.18 Ratings00 Ratings
    Facebook7.98 Ratings00 Ratings
    LinkedIn4.17 Ratings00 Ratings
    Google+8.01 Ratings00 Ratings
    Instagram7.38 Ratings00 Ratings
    Pinterest3.25 Ratings00 Ratings
    YouTube3.95 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Emplifi and Sogolytics
    Feature
    Emplifi
    6.4
    8 Ratings
    19% below category average
    Sogolytics
    -
    Ratings
    Campaign success analytics7.07 Ratings00 Ratings
    Real-time tracking6.78 Ratings00 Ratings
    Competitor analysis5.57 Ratings00 Ratings
    Account management
    Comparison of Account management features of Emplifi and Sogolytics
    Feature
    Emplifi
    6.7
    8 Ratings
    17% below category average
    Sogolytics
    -
    Ratings
    Role-based user permissions & privileges7.38 Ratings00 Ratings
    Mobile access6.15 Ratings00 Ratings
    Best Alternatives
    EmplifiSogolytics
    Small Businesses
    Sendible
    Score7.2 out of 10
    MindTouch
    Score7 out of 10
    Medium-sized Companies
    Vista Social
    Score9.6 out of 10
    PG Forsta HX Platform
    Score9.5 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Medallia
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EmplifiSogolytics
    Likelihood to Recommend
    9.2
    (110 ratings)
    9.0
    (36 ratings)
    Likelihood to Renew
    9.1
    (6 ratings)
    9.1
    (4 ratings)
    Usability
    8.3
    (36 ratings)
    8.9
    (22 ratings)
    Support Rating
    7.7
    (43 ratings)
    9.0
    (18 ratings)
    Online Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    EmplifiSogolytics
    Likelihood to Recommend
    Emplifi Inc
    - Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
    Incentivized
    Read full review
    Sogolytics
    I think if you are surveying often to gather data, Sogolytics is a great product. If you are not seeking in-depth data, there are certainly more affordable options. As a non-profit, we find this to be a great tool for in-depth data and easy-to-use reports. The report feature is our main draw to this product; it is visually appealing, easy to share, and translates.
    Read full review
    Pros
    Emplifi Inc
    • Helps us prioritize requests based on urgency and tone
    • Helps us divide work between several teams
    • Helps us keep an eye on how our posts are being recieved and are performing
    • Helps us stay in contact with customers, and helps us understand particular customers needs
    • Helps us separate the chaff from the wheat
    Read full review
    Sogolytics
    • Easy to use - easy to create surveys, send to participants and review the results
    • The library of ready to use templates is so helpful!
    • The large variety of question types helps to keep the survey interesting for the participant.
    • The "smart" question logic is amazing. I love having a follow up question appear depending on how the participant answers a previous question.
    Read full review
    Cons
    Emplifi Inc
    • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
    • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
    • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
    Read full review
    Sogolytics
    • Providing users the ability to follow along a specific question example (eg. placeholder text in questions that users can see what the answer might look like)
    • Better media management and implementation (eg. placing images/videos/gifs/etc. as standalone assets in the survey)
    • Making the images added into a survey responsive to the screen they are being viewed on (eg. any images added to a survey do not adjust to the size of the screen, consequently showing up very small on mobile/tablet view)
    • Exporting the survey to Word looks horrible - we'd love if the survey could be exported the way it looks when live into a similar-looking Word document or template
    Read full review
    Likelihood to Renew
    Emplifi Inc
    the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
    Incentivized
    Read full review
    Sogolytics
    Will definitely use the software again as soon as we need another survey to be conducted.
    Incentivized
    Read full review
    Usability
    Emplifi Inc
    Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
    Incentivized
    Read full review
    Sogolytics
    Everything on the platform is laid out logically and in a manner that even our less technical administrators can go onto the system and create/manage any surveys or feedback questionnaires. The options for distribution of these surveys are also simple and straight forward with all available choices showing. Our users don't need to know the ins and outs of the system to be able to use it.
    Read full review
    Support Rating
    Emplifi Inc
    We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
    Incentivized
    Read full review
    Sogolytics
    I had an issue whereby I used a free trial that ended, locking me out of my account. I contacted their customer service to help with this issue, which they resolved in under half an hour. I was extremely impressed with their speed and quality of service, which led me to filling out this review!
    Read full review
    Online Training
    Emplifi Inc
    The online training was fine but, in the end, the best way to learn any product is by actually using it.
    Read full review
    Sogolytics
    No answers on this topic
    Implementation Rating
    Emplifi Inc
    The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
    Read full review
    Sogolytics
    No answers on this topic
    Alternatives Considered
    Emplifi Inc
    We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
    Incentivized
    Read full review
    Sogolytics
    In summary, Sogolytics has proven to be the perfect fit for our pre and post-test assessments. Its seamless integration, efficient data collection, and powerful reporting capabilities have significantly improved our ability to track and communicate the impact of our programs. We highly recommend Sogolytics to organizations looking for a reliable and user-friendly data management solution.
    Read full review
    Return on Investment
    Emplifi Inc
    • reporting - this has massively reduced the time spent on creating reports for social media activities
    • paid ads - has provided detailed analysis of how our ads are performing
    • community - reduced the time taken to respond to social messages, resulting in more leads
    Incentivized
    Read full review
    Sogolytics
    • Members were very appreciative of the survey requesting their input on Capital Projects. Too many time, 1 - 2 staff members or Board members make decisions for the entire membership, which is not always the best approach.
    • Hoping for actionable areas to improve once the results of the Membership Satisfaction survey completes.
    Incentivized
    Read full review
    ScreenShots

    Emplifi Screenshots

    Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.

    Sogolytics Screenshots

    Screenshot of Survey Design: Survey design with SoGoSurvey is quick, easy, and intuitive. To add comments or one of more than 25 question types, simply drag and drop from the left menu.Screenshot of Survey Distribution: SoGoSurvey provides multiple avenues for expanding survey outreach while maintaining the integrity of data. The most popular distribution options include email, web posting, and social media platforms.Screenshot of Reports: SoGoSurvey’s customers rave about the versatility of its reports and variety of data analysis options. Reports are easy to run and offer many customization features so you can crunch a few numbers quickly or prepare for a polished presentation.Screenshot of Surveys: The variety of options for survey design is expansive, including (clockwise, from upper right): themed templates, funky quiz options, inclusion of your organization’s logo (ipad display featured), and basic, professional designs.Screenshot of Customer Experience DashboardScreenshot of Customer Experience Survey Bank