Ensighten Manage vs. ObservePoint

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ensighten Manage
Score 6.8 out of 10
N/A
Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data collection. The company’s Tag Delivery Network serves billions of tags annually for familiar brands like Sony, Staples, Symantec, T-Mobile, and United Airlines.N/A
ObservePoint
Score 9.4 out of 10
N/A
ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back to the source, and quickly see a path to improvement.
$598
per month
Pricing
Ensighten ManageObservePoint
Editions & Modules
No answers on this topic
Essentials
$599
per month up to 4,000 page scans /month
Professional
$2,400
per month up to 20,000 page scans /month
Enterprise
Custom ($0.0325 - $0.11 / page)
Starting at 20,000+ page scans /month
Offerings
Pricing Offerings
Ensighten ManageObservePoint
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Ensighten ManageObservePoint
Considered Both Products
Ensighten Manage
Chose Ensighten Manage
We chose (and have stayed) with Ensighten over their competitors because they are tag agnostic and offer great support every step of the way. While other tag managers may have strengths over Ensighten in a particular feature or tag type, Manage is a great overall solution that …
Chose Ensighten Manage
It was an easy choice...more features, great support, market leader, easy & intuitive.
ObservePoint

No answer on this topic

Top Pros
Top Cons
Features
Ensighten ManageObservePoint
Security
Comparison of Security features of Product A and Product B
Ensighten Manage
7.6
22 Ratings
12% below category average
ObservePoint
-
Ratings
Role-based user permissions7.622 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Ensighten Manage
7.7
23 Ratings
4% below category average
ObservePoint
-
Ratings
Tag library9.421 Ratings00 Ratings
Tag variable mapping7.220 Ratings00 Ratings
Ease of writing custom tags7.423 Ratings00 Ratings
Rules-driven tag execution7.321 Ratings00 Ratings
Tag performance monitoring7.718 Ratings00 Ratings
Page load times8.420 Ratings00 Ratings
Mobile app tagging5.48 Ratings00 Ratings
Library of JavaScript extensions8.612 Ratings00 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Ensighten Manage
7.5
20 Ratings
10% below category average
ObservePoint
-
Ratings
Event tracking7.216 Ratings00 Ratings
Mobile event tracking6.910 Ratings00 Ratings
Data distribution management7.815 Ratings00 Ratings
Universal data layer8.020 Ratings00 Ratings
Automated error checking7.717 Ratings00 Ratings
Best Alternatives
Ensighten ManageObservePoint
Small Businesses
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Egnyte
Egnyte
Score 7.6 out of 10
Medium-sized Companies
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.2 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Ensighten ManageObservePoint
Likelihood to Recommend
8.1
(27 ratings)
8.8
(9 ratings)
Likelihood to Renew
8.5
(4 ratings)
9.1
(1 ratings)
Usability
9.0
(1 ratings)
9.1
(1 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
7.3
(1 ratings)
Support Rating
9.0
(2 ratings)
10.0
(2 ratings)
In-Person Training
-
(0 ratings)
9.1
(1 ratings)
Online Training
-
(0 ratings)
9.1
(1 ratings)
Implementation Rating
6.5
(5 ratings)
9.1
(1 ratings)
Configurability
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Ensighten ManageObservePoint
Likelihood to Recommend
Ensighten
Ensighten manage can be setup to be used by non technical business users. However the product provides a lot of flexibility by the way of custom custom Javascript and HTML tags, and advanced features like events, which needs coding experience as well as understanding of web technologies. Ensighten mobile is also a promising tool, but so far we have not had any luck setting it up, mainly due to challenges with Android setup
Read full review
ObservePoint
ObservePoint is a great tool for automating page testing and standardizing campaigns to observe accurate customer insights. You can identify customer mapping journey. They also help in data protection and insights which are very important and essential these days. They should work more on easy interface designs. Overall, it is the best.
Read full review
Pros
Ensighten
  • Supports typical software development life cycle (SDLC) process by facilitating DEV, QA and PROD deployment stages through spaces.
  • Roles and security can be thoroughly defined.
  • Very good selection of tagging technologies.
  • Site is stable, no availability concerns.
  • GUI in general is straightforward.
Read full review
ObservePoint
  • The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive.
  • All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database.
  • The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation.
  • Standard reporting within the UI is robust and easy to consume.
Read full review
Cons
Ensighten
  • While the code templates that are already existent provide an easy interface to leverage existing code sets, custom codes still need to be written a lot of times since the templatized versions apply them to a global scope only and not for individual URLs or regex's for specific use cases for pixel vendors. Also, the library needs to be updated more frequently with new pixel vendors injecting their own variations of codes
  • Professional services (both the shared and dedicated model) definitely needs a lot of improvement since this is something that we have been immensely challenged with as a client of Ensighten in general. General response times and availability of support hours both from an account management standpoint and professional services/support standpoint have been quite challenging in the past year or two and there has been no real progress on this front
  • Ensighten Manage uses its own best practices to modify certain code sets from say JavaScript to Jquery for instance as it may be more compatible within its platform. This needs to change so that the tool is more nimble, agile and flexible in accepting and executing on different vendor codes
Read full review
ObservePoint
  • Page details, although interesting, are not very useful as the data is too granular and not possible to integrate with other analytics data for insights.
  • Some of the custom tagging may be a little complicated, so sometimes we need an engineer or an ObservePoint tech to help us out.
Read full review
Likelihood to Renew
Ensighten
For the volume of tracking pixels that we plan to implement it only makes sense for us to continue. At this point, development is benefiting significantly from not being bogged down with writing tracking pixel code and the marketing team(s) enjoy being able to stay connected to their tool deployments. As the portfolio of tracking methods increases, the usage of Ensighten will increase with it.
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ObservePoint
ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.
Read full review
Usability
Ensighten
The GUI looks professional and is overall very usable. Menu and buttons are laid out well and easy to view. Wizard-like tag configuration is pleasant. Color scheme is pleasant to view, lacking fatiguing colors. Page load progress indicator is reassuring. Filters on past-visited screens are remembered, very handy. Filter options are flexible.
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ObservePoint
It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.
Read full review
Reliability and Availability
Ensighten
No answers on this topic
ObservePoint
I've only experienced one system availability issue in the 3 years we've been using it.
Read full review
Performance
Ensighten
No answers on this topic
ObservePoint
Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.
Read full review
Support Rating
Ensighten
The Ensighten Manage support team has been helpful and dedicated to assisting us solve problems that come up with tag deployments even when the issues are completely unrelated to the core Manage product itself. They seem to have the right mix of tag-specific subject matter experts and general support resources.
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ObservePoint
Support is very strong indeed and has been consistent over the last 4 years. They are also friendly and tag nerds like me!
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In-Person Training
Ensighten
No answers on this topic
ObservePoint
Instructor was knowledgeable and delivered the content well.
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Online Training
Ensighten
No answers on this topic
ObservePoint
It's easy to find the information you need when you need it and it is easy to consume.
Read full review
Implementation Rating
Ensighten
Ensighten is a great tool, and as good as any in the industry with strong workflow capabilities, an admin API and a friendly interface. It does have some limitations and is not entirely "marketer friendly" as they claim. Also, note we've experienced some performance/load time issues with the Ensighten data layer, which we are addressing with them.
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ObservePoint
Start with small audits until you have determined what you might want to filter out.
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Alternatives Considered
Ensighten
We've used Ensighten Tag Management since 2013 - before this, we used Adobe's out of the box dynamic tagging solution. Since Ensighten is a purpose-built tool, it provides a great deal more flexibility than that of Adobe. Rule-drived spaces and conditions were not available in Adobe's tag container. Ensighten's visual tagger is unique in its ability to place MBOXes on the page for A/B testing. Finally, mobile tagging is simply not possible without going through the release process, which Ensighten has freed us from
Read full review
ObservePoint
I have not used any other product other than ObservePoint for my requirements. there are a number of features for which it has proved helpful. Technology Governance ensures our data collection tools and processes are executing as planned, so our organization can make better decisions based on better data and so on
Read full review
Scalability
Ensighten
No answers on this topic
ObservePoint
I have not reached an unreasonable product limitation as of yet.
Read full review
Return on Investment
Ensighten
  • Increased complexity when debugging so bug are taking longer to fix when they are related to Ensighten
  • Our sites are loading about 10 seconds faster and have opened our eyes as to how much javascript we are rendering onto our sites which is no longer needed.
Read full review
ObservePoint
  • ObservePoint has helped us quickly (within minutes) catch when a process or pathing on the website breaks, which allows us to fix it quickly. Whether technical/dev or analytics issues, without ObservePoint, they could have been undetected for weeks.
Read full review
ScreenShots