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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Exact Online

    Score8 out of 10
    N/AExact Online is a configurable, cloud-based multi-purpose Enterprise Resource Planning (ERP) Suite from global company Exact Software, headquartered in the Netherlands.

    $158

    per month

    Keap

    Score6.2 out of 10
    N/AKeap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

    $199

    per month

    Pricing
    Exact OnlineKeap
    Editions & Modules
    Exact for Time & Billing
    $158
    per month
    Exact for Wholesale Distribution
    237-554
    per month
    Exact for Project Management
    316-369
    per month
    Exact for Manufacturing
    422-739
    per month
    Pro
    $199.00
    per month
    Max
    $289.00
    per month
    Max Classic
    Contact Us
    per year
    Offerings
    Pricing Offerings
    Exact OnlineKeap
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—All plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
    More Pricing Information
    Community Pulse
    Exact OnlineKeap
    Considered Both Products
    Exact Software
    No answer on this topic
    Thryv
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    87%
    Would buy again
    74 Answers
    Delivers good value for the price
    No answers on this topic
    92%
    Delivers good value for the price
    73 Answers
    Happy with the feature set
    No answers on this topic
    87%
    Happy with the feature set
    74 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    90%
    Lived up to sales and marketing promises
    66 Answers
    Implementation went as expected
    No answers on this topic
    95%
    Implementation went as expected
    69 Answers
    Features
    Exact OnlineKeap
    Customization
    Comparison of Customization features of Exact Online and Keap
    Feature
    Exact Online
    7.5
    1 Ratings
    1% below category average
    Keap
    -
    Ratings
    API for custom integration8.01 Ratings00 Ratings
    Plug-ins7.01 Ratings00 Ratings
    Security
    Comparison of Security features of Exact Online and Keap
    Feature
    Exact Online
    8.0
    1 Ratings
    5% below category average
    Keap
    -
    Ratings
    Single sign-on capability8.01 Ratings00 Ratings
    Role-based user permissions8.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Exact Online and Keap
    Feature
    Exact Online
    4.7
    1 Ratings
    47% below category average
    Keap
    6.4
    150 Ratings
    6% below category average
    Dashboards4.01 Ratings7.255 Ratings
    Standard reports6.01 Ratings4.0146 Ratings
    Custom reports4.01 Ratings8.0137 Ratings
    General Ledger and Configurable Accounting
    Comparison of General Ledger and Configurable Accounting features of Exact Online and Keap
    Feature
    Exact Online
    6.9
    1 Ratings
    11% below category average
    Keap
    -
    Ratings
    Accounts payable7.01 Ratings00 Ratings
    Accounts receivable7.01 Ratings00 Ratings
    Global Financial Support5.01 Ratings00 Ratings
    Primary and Secondary Ledgers5.01 Ratings00 Ratings
    Journals and Reconciliations6.01 Ratings00 Ratings
    Configurable Accounting7.01 Ratings00 Ratings
    Standardized Processes8.01 Ratings00 Ratings
    Inventory Management
    Comparison of Inventory Management features of Exact Online and Keap
    Feature
    Exact Online
    7.0
    1 Ratings
    13% below category average
    Keap
    -
    Ratings
    Inventory tracking7.01 Ratings00 Ratings
    Order Management
    Comparison of Order Management features of Exact Online and Keap
    Feature
    Exact Online
    6.7
    1 Ratings
    17% below category average
    Keap
    -
    Ratings
    Pricing7.01 Ratings00 Ratings
    Order entry7.01 Ratings00 Ratings
    Cost of goods sold6.01 Ratings00 Ratings
    Subledger and Financial Process
    Comparison of Subledger and Financial Process features of Exact Online and Keap
    Feature
    Exact Online
    6.7
    1 Ratings
    12% below category average
    Keap
    -
    Ratings
    Billing Management7.01 Ratings00 Ratings
    Cash and Asset Management7.01 Ratings00 Ratings
    Period Close7.01 Ratings00 Ratings
    Project Financial Management
    Comparison of Project Financial Management features of Exact Online and Keap
    Feature
    Exact Online
    6.7
    1 Ratings
    12% below category average
    Keap
    -
    Ratings
    Budgeting and Forecasting8.01 Ratings00 Ratings
    Project Costing8.01 Ratings00 Ratings
    Cost Capture7.01 Ratings00 Ratings
    Capital Project Management7.01 Ratings00 Ratings
    Customer Contract Compliance6.01 Ratings00 Ratings
    Project Revenue Recognition7.01 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Exact Online and Keap
    Feature
    Exact Online
    -
    Ratings
    Keap
    7.7
    29 Ratings
    7% below category average
    Task management00 Ratings8.820 Ratings
    Billing and invoicing management00 Ratings7.416 Ratings
    Reporting00 Ratings7.127 Ratings
    Automated CRM activity logging00 Ratings6.41 Ratings
    Sales pipeline management00 Ratings9.11 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Exact Online and Keap
    Feature
    Exact Online
    -
    Ratings
    Keap
    5.9
    152 Ratings
    27% below category average
    WYSIWYG email editor00 Ratings9.050 Ratings
    Dynamic content00 Ratings8.947 Ratings
    Landing pages00 Ratings4.0136 Ratings
    A/B testing00 Ratings6.410 Ratings
    Mobile optimization00 Ratings4.5126 Ratings
    Email deliverability reporting00 Ratings4.5151 Ratings
    List management00 Ratings4.5149 Ratings
    Triggered drip sequences00 Ratings9.049 Ratings
    Lead Management
    Comparison of Lead Management features of Exact Online and Keap
    Feature
    Exact Online
    -
    Ratings
    Keap
    5.5
    153 Ratings
    29% below category average
    Lead nurturing automation00 Ratings5.0148 Ratings
    Lead scoring and grading00 Ratings4.0130 Ratings
    Data quality management00 Ratings4.5131 Ratings
    Automated sales alerts and tasks00 Ratings5.0140 Ratings
    Automated follow-ups00 Ratings9.11 Ratings
    Campaign Management
    Comparison of Campaign Management features of Exact Online and Keap
    Feature
    Exact Online
    -
    Ratings
    Keap
    8.0
    90 Ratings
    10% above category average
    Calendaring00 Ratings9.089 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Exact Online and Keap
    Feature
    Exact Online
    -
    Ratings
    Keap
    5.7
    144 Ratings
    25% below category average
    API00 Ratings8.0127 Ratings
    Role-based workflow & approvals00 Ratings4.5110 Ratings
    Customizability00 Ratings5.0140 Ratings
    Third-party software integrations00 Ratings7.31 Ratings
    Mobile app for sales & marketing automation00 Ratings5.51 Ratings
    Best Alternatives
    Exact OnlineKeap
    Small Businesses
    Zoho One
    Score9.2 out of 10
    SharpSpring (discontinued)
    Score8 out of 10
    Medium-sized Companies
    Zoho One
    Score9.2 out of 10
    No answers on this topic
    Enterprises
    Microsoft Dynamics AX (discontinued)
    Score4.8 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Exact OnlineKeap
    Likelihood to Recommend
    4.0
    (1 ratings)
    5.3
    (210 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (40 ratings)
    Usability
    -
    (0 ratings)
    5.2
    (28 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (6 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (6 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (26 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (6 ratings)
    Online Training
    -
    (0 ratings)
    8.6
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (8 ratings)
    Configurability
    -
    (0 ratings)
    2.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    1.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    6.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    1.0
    (1 ratings)
    User Testimonials
    Exact OnlineKeap
    Likelihood to Recommend
    Exact Software
    If you are a big company and have an active accountant then this system can be for you, it has many options but you need dedication. But the price starts from €39 and then you are not there...Most of the time you need other options to make it complete. Like ERP functions + €199~ want to book hours? +€129. And this is all per month... It goes up so fast that it's not interesting for small companies. When there are better options on the market that are even free...
    Incentivized
    Read full review
    Thryv
    Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
    Incentivized
    Read full review
    Pros
    Exact Software
    • Complete pack with many options, use it as CRM, ERP or simply for your bookings.
    • Many connections with external programs, webshops, etc.
    • Automatic backups.
    Incentivized
    Read full review
    Thryv
    • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
    • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
    • Updates: Keap is constantly providing more and better solutions!
    Incentivized
    Read full review
    Cons
    Exact Software
    • Support... It's bad, and when you want to stop or step back it's near impossible.
    • Price, they tend to increase it without warning, and with all the extras it goes up fast.
    • If you wanna spend all your time in accounting buy Exact... It can be complex and many handlings needs to be done.
    Incentivized
    Read full review
    Thryv
    • More articles and videos on how to use the various functions of Keap
    • Having representatives designated to certain regions or companies for a point of contact when help is needed
    • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
    Read full review
    Likelihood to Renew
    Exact Software
    No answers on this topic
    Thryv
    We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
    Read full review
    Usability
    Exact Software
    No answers on this topic
    Thryv
    You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
    Incentivized
    Read full review
    Reliability and Availability
    Exact Software
    No answers on this topic
    Thryv
    There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
    Read full review
    Performance
    Exact Software
    No answers on this topic
    Thryv
    OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
    Read full review
    Support Rating
    Exact Software
    No answers on this topic
    Thryv
    Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
    Incentivized
    Read full review
    In-Person Training
    Exact Software
    No answers on this topic
    Thryv
    I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
    Incentivized
    Read full review
    Online Training
    Exact Software
    No answers on this topic
    Thryv
    The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
    Read full review
    Implementation Rating
    Exact Software
    No answers on this topic
    Thryv
    Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
    Read full review
    Alternatives Considered
    Exact Software
    I would not select Exact Online, but I can direct you to better options. Due to the high price, getting behind the competition and support I would suggest options like Zoho Books for you bookings, or CyberStockroom as ERP. And here in the Netherlands e-boekhouden.nl is a real nice, cheap, and fast working booking platform for the smaller companies.
    Incentivized
    Read full review
    Thryv
    Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
    Incentivized
    Read full review
    Scalability
    Exact Software
    No answers on this topic
    Thryv
    You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
    Read full review
    Return on Investment
    Exact Software
    • Negative: High costs and implement time turned 1 client in to the negative, and after 2 years of use wants to stop.
    • Positive: Once an ERP connection is running you can automate a lot in the process.
    Incentivized
    Read full review
    Thryv
    • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
    • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
    • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
    Incentivized
    Read full review
    ScreenShots

    Keap Screenshots

    Screenshot of a Keap invoiceProduct screenshotScreenshot of the entire sales pipeline displayed in one view.