Figma vs. Microsoft Dynamics 365 Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Figma
Score 9.0 out of 10
N/A
Figma, headquartered in San Francisco, offers their collaborative design and prototyping application to support digital product and UI development.
$15
per month per editor
Microsoft Dynamics 365 Marketing
Score 8.0 out of 10
N/A
Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing…
$1,200
per month
Pricing
FigmaMicrosoft Dynamics 365 Marketing
Editions & Modules
Professional
$144
per year
Organization
$540
per year
Starter
Free
No answers on this topic
Offerings
Pricing Offerings
FigmaMicrosoft Dynamics 365 Marketing
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
FigmaMicrosoft Dynamics 365 Marketing
Top Pros
Top Cons
Best Alternatives
FigmaMicrosoft Dynamics 365 Marketing
Small Businesses
OmniGraffle
OmniGraffle
Score 9.6 out of 10
Ortto
Ortto
Score 8.8 out of 10
Medium-sized Companies
OmniGraffle
OmniGraffle
Score 9.6 out of 10
Quadient Inspire
Quadient Inspire
Score 9.4 out of 10
Enterprises
OmniGraffle
OmniGraffle
Score 9.6 out of 10
Quadient Inspire
Quadient Inspire
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FigmaMicrosoft Dynamics 365 Marketing
Likelihood to Recommend
9.2
(114 ratings)
8.0
(5 ratings)
Likelihood to Renew
10.0
(4 ratings)
1.0
(1 ratings)
Usability
8.5
(6 ratings)
5.9
(2 ratings)
Support Rating
8.2
(15 ratings)
6.0
(3 ratings)
User Testimonials
FigmaMicrosoft Dynamics 365 Marketing
Likelihood to Recommend
Figma
A solo developer or small team that wants to integrate development, feature planning and ui design in a single app can find a lot of value in using Figma, since the FigJam whiteboard and UI editor are in the same app. Business plans and software features can be mapped out on FigJam and then implemented in the UI editor, that way there is reduced context switching and teams can operate smoothly without having to toggle between multiple apps.
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Microsoft
Appropriate if an organization is already using Microsoft Dynamics 365 Customer Engagement products like Microsoft Dynamics 365 Sales, Microsoft Dynamics 365 Customer Service etc. Not appropriate for a big enterprise where has a separate marketing department, and the lead / contact for marketing information / marketing list can come through different applications in the organization, not just Microsoft Dynamics 365 Apps if they have one.
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Pros
Figma
  • As a visual designer, I spend 90% of my working time in Figma. So, as a design tool, Figma is mature and feature-rich. It covers all the basic needs and provides extras, such as simple prototyping and the ability to use external plugins.
  • Collaboration: It’s very easy to work together on the same file in Figma. You can easily brainstorm together or use Figma as a shared screen.
  • Smartness of components: Figma provides many adaptability options for components that allow building very flexible and scalable layouts.
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Microsoft
  • Customer data management
  • Lead management
  • Campaign strategy design
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Cons
Figma
  • Access control - it wasn't apparent to me at first that a project was shared with everyone in the company vs just people i choose to share it with. I think the inverse should be the default.
  • Sometimes it struggles to import old sketch files - no clue how to make this better, but its frustrating
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Microsoft
  • Microsoft does not provide HTML for forms. They provide a div that needs to authenticated and is a real pain in the [butt].
  • They provide no canned unsubscribe button. Copying the code from a template doesn't work either, even though your code will pass testing when you build out an email.
  • Overall the work marketing automation tool on the market. It's like they did no research into what users might want or what the competitors are offering.
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Likelihood to Renew
Figma
It's by far the best tool and I feel delighted using it every day.
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Microsoft
I wouldn't even think of renewing our use of Marketing 365. It's worthless
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Usability
Figma
It's so simple to use! I have no background in UI design but basic designing and I was able to learn this software Figma within 3-5 days. There are tons of tutorials available on Youtube from so many popular YouTubers in the space, you can just go through them and start designing.
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Microsoft
Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
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Support Rating
Figma
I haven't used their support lately but in the past, they had a chat that I used often. They often responded in a few hours and were able to give a satisfactory solution. I would imagine it's less personal now but the community has expanded drastically so there are more resources out there to self serve with a bit of Google magic.
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Microsoft
Very reliable
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Alternatives Considered
Figma
Much more intuitive, Adobe XD fails to keep up with the newest market changes thus it did not let us stay on top of the technology. The big plus of Figma is that the majority of our clients worked with it, whereas it was not the case with Adobe XD. You can get similar results working with both, but the process will be different in Figmas favour
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Microsoft
While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
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Return on Investment
Figma
  • Negative -- the Figma mirror app is quite poorly connected with Figma itself, hence when we were conducting user testing, we got some incorrect data.
  • Positive -- time spent for discussion because we have something visual to base on discussion on
  • Negative -- it's difficult to find files and comments, which is a lost of time
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Microsoft
  • It has improved ROI for the organization replacing the old marketing tools being used earlier.
  • Made the organization cloud ready earlier the organization was using on-Prem based solution.
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ScreenShots