Funnel IQ vs. Tealium Customer Data Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Funnel IQ
Score 8.2 out of 10
N/A
The Funnel IQ product provides a platform that delivers GTM data.N/A
Tealium Customer Data Hub
Score 8.7 out of 10
Enterprise companies (1,001+ employees)
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.N/A
Pricing
Funnel IQTealium Customer Data Hub
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Funnel IQTealium Customer Data Hub
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact vendor for pricing information.
More Pricing Information
Community Pulse
Funnel IQTealium Customer Data Hub
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Funnel IQTealium Customer Data Hub
Security
Comparison of Security features of Product A and Product B
Funnel IQ
8.0
6 Ratings
7% below category average
Tealium Customer Data Hub
-
Ratings
Role-based user permissions8.06 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Funnel IQ
8.0
6 Ratings
0% below category average
Tealium Customer Data Hub
8.1
12 Ratings
7% below category average
Tag library8.36 Ratings9.012 Ratings
Tag variable mapping7.86 Ratings8.012 Ratings
Ease of writing custom tags8.56 Ratings8.012 Ratings
Rules-driven tag execution8.06 Ratings9.012 Ratings
Tag performance monitoring8.86 Ratings4.511 Ratings
Page load times7.16 Ratings8.811 Ratings
Mobile app tagging7.85 Ratings8.05 Ratings
Library of JavaScript extensions7.25 Ratings9.811 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Funnel IQ
8.3
6 Ratings
0% below category average
Tealium Customer Data Hub
-
Ratings
Event tracking8.56 Ratings00 Ratings
Mobile event tracking8.85 Ratings00 Ratings
Data distribution management8.36 Ratings00 Ratings
Universal data layer8.26 Ratings00 Ratings
Automated error checking8.05 Ratings00 Ratings
Best Alternatives
Funnel IQTealium Customer Data Hub
Small Businesses
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Klaviyo
Klaviyo
Score 8.9 out of 10
Medium-sized Companies
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
SALESmanago
SALESmanago
Score 8.9 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
Treasure Data
Treasure Data
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Funnel IQTealium Customer Data Hub
Likelihood to Recommend
8.2
(6 ratings)
8.9
(86 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(15 ratings)
Usability
8.5
(6 ratings)
9.6
(11 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(3 ratings)
Support Rating
8.2
(6 ratings)
9.2
(39 ratings)
Online Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(2 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Professional Services
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Funnel IQTealium Customer Data Hub
Likelihood to Recommend
Funnel IQ
Well suited: Easy to use. Well suited for a detailed revenue report, pipeline funnels can be maintained easily. The new integration is smooth. Compare the cost of integration services and their value addition to the product. Less appropriate: Bulky databased with millions of data is hard to connect and it also slows down the response.
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Tealium
Tealium Customer Data Hub is great for situations where you want to collect data from a front end data layer and then route it to multiple data tools, or if you need the ability to transform the values collected before sending. There is a tremendous amount of customizability. It has also been good for tag management of marketing/advertising tags/pixels, but could use a little improvement with regards to putting many tags on the same page. If your situation requires a lot of complexity to the marketing tags, it is still very possible to do with Tealium Customer Data Hub, but could be less complicated. Luckily, Tealium Customer Data Hub's support crew is excellent and really will partner with us and help us succeed.
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Pros
Funnel IQ
  • You can schedule exports to Google Sheets, Data Studio, or any Data warehouse.
  • They offer a dedicated account manager.
  • They already support many of the data sources that we use as well as supporting custom data sources.
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Tealium
  • Simple tag management that is tough to beat. So many solutions that are incredibly simple to setup and gather data for.
  • Security around the data is key and Tealium excels in this area.
  • The speed impact of the tag setup is key to optimizing and allowing our web properties to run more effectively, which is a better experience for the end user.
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Cons
Funnel IQ
  • For me, Funnel IQ is key facilitator tool which aligns key areas, software and professionals in my organisations together, in the revenue generation project. No reservations on the quality derived from this platform.
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Tealium
  • Tealium Customer Data Hub is powerful, but it has a significant learning curve. Users with JavaScript experience, developers (with a solid understanding of browser Dev Tools), and technical minded people will learn it more quickly.
  • Some of the documentation seems lacking. My biggest complaint is that the documentation may explain things, but often is missing clear examples. If I had some clear examples, I could possibly avoid opening tickets for tech support.
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Likelihood to Renew
Funnel IQ
No answers on this topic
Tealium
Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!
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Usability
Funnel IQ
When it comes to getting new users up to speed I felt it was a much quicker, easier, and overall just more streamlined process than various other competing SAAS solutions. The time to use and through training was great, I felt up to speed in week one, the various strategies on how to best leverage takes a bit more time but they do come.
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Tealium
Tealium iQ Tag Management System does exactly what it is intended for, it manages vendortags. Changes can be made to websites and apps in minutes. The frontend is well structured, updates are easy to carry out, and Tealium support is available at all times.
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Reliability and Availability
Funnel IQ
No answers on this topic
Tealium
It's been flawless as far as I am concerned.
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Performance
Funnel IQ
No answers on this topic
Tealium
Great user interface. Easy to use. Very responsive.
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Support Rating
Funnel IQ
In our case, the support was quite good, it was not excellent but we do not have any type of complaint about this, the process was quite smooth and we felt supported throughout the process of implementing the tool in our work, having our doubts resolved in a matter of minutes, something that is really appreciated in processes like these.
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Tealium
Support team has always been great at addressing issues or questions, by providing answer or escalating it internally to the right individual. reply response time has been always reasonable. Some responses are responded with documentation doc but in some instances the question require a non-generic answer that can create a back-and-forth conversation.
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Online Training
Funnel IQ
No answers on this topic
Tealium
Did what we needed to onboard us onto the platform
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Implementation Rating
Funnel IQ
No answers on this topic
Tealium
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
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Alternatives Considered
Funnel IQ
Smartlook also provides good insights about data, but those insights are totally different from the Funnel IQ. We can create funnels on Smartlook as well, but it does not have auto-optimization or signal feature, but the signal feature in Funnel IQ is very good and helps us do better and optimize things.
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Tealium
Tealium Customer Data Hub can use 1P IDs and that is the main reason we selected it. with hindsight it was a good choice in this respect Tealium Customer Data Hub can process and forward event data via api, which AAM cannot AAM connectors can be set up with a few clicks whereas Tealium Customer Data Hub connectors require support from an engineer aam machine learning tools infer a score after every event so can be used for onsite single session use cases, whereas Tealium Customer Data Hub ML infers at end of session, so is only really useful for paid media / retargeting use cases Tealium Customer Data Hub's visitor stitching approach is broad brush and irreversible; AAM allows you to merge customer profiles at your discretion depending on the use case
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Contract Terms and Pricing Model
Funnel IQ
No answers on this topic
Tealium
Like anything it could be cheaper but we still feel we get value from it.
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Scalability
Funnel IQ
No answers on this topic
Tealium
Never had an issue, scales as we use it.
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Professional Services
Funnel IQ
No answers on this topic
Tealium
Very easy to work with and relatively cost effective
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Return on Investment
Funnel IQ
  • More time back to focus on the GTM plan (less time chasing data).
  • Ease of scale for GTM plans.
  • More impactful GTM retrospectives.
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Tealium
  • There has been a near immeasurable return on customer data and improvement of our quality for our physical products due to be in tune with the customer. This has changed our way of doing things for the better to gain a better flow and overall workplace experience.
  • A negative is that Tealium AudienceStream becomes harder to manuever and use data analytics for when a database has been existing for a fairly large amount of time. It goes from an agile ship to a huge vessel that takes many components to be able to move.
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ScreenShots

Tealium Customer Data Hub Screenshots

Screenshot of Data Supply ChainScreenshot of Data LayerScreenshot of Connector MarketplaceScreenshot of Live Event TrackingScreenshot of AudienceStream Dashboard