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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Folloze

    Score8.1 out of 10
    Enterprise companies (1,001+ employees)
    Folloze is an marketing orchestration platform that enables B2B marketing and sales teams to deliver personalized, data-driven buyer experiences across the entire customer journey. The platform supports use cases including ABM/ABX campaigns, digital sales rooms, website personalization, sales development, and event activation.N/A

    Navattic

    Score9.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Navattic enables go-to-market teams to instantly create interactive product demos. They help 150+ sales and marketing teams power product-led growth initiatives across the sales and marketing funnel. The solution helps users to: Convert Website Visitors: Drive more qualified leads with a new CTA. Engage Leads: Give prospects tailored product-led campaigns. Educate Prospects: Shorten the sales cycle and increase retention with proactive product education.N/A
    Pricing
    FollozeNavattic
    Editions & Modules
    Folloze
    Contact Sales
    No answers on this topic
    Offerings
    Pricing Offerings
    FollozeNavattic
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Features
    FollozeNavattic
    Engagement
    Comparison of Engagement features of Folloze and Navattic
    Feature
    Folloze
    7.7
    11 Ratings
    6% above category average
    Navattic
    -
    Ratings
    Automated routing and prioritization7.510 Ratings00 Ratings
    Customer interaction histories7.710 Ratings00 Ratings
    Syndicated content7.39 Ratings00 Ratings
    Personalization8.111 Ratings00 Ratings
    Engagement data tracking7.611 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Folloze and Navattic
    Feature
    Folloze
    7.4
    9 Ratings
    3% above category average
    Navattic
    -
    Ratings
    Ad campaign creation7.89 Ratings00 Ratings
    Display advertising7.49 Ratings00 Ratings
    Contextual advertising7.19 Ratings00 Ratings
    Social advertising7.39 Ratings00 Ratings
    Ad reporting and analytics7.59 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Folloze and Navattic
    Feature
    Folloze
    7.4
    11 Ratings
    4% above category average
    Navattic
    -
    Ratings
    Standard visitor segmentation7.011 Ratings00 Ratings
    Behavioral visitor segmentation7.610 Ratings00 Ratings
    ABM sales intelligence7.510 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Folloze and Navattic
    Feature
    Folloze
    6.8
    11 Ratings
    2% below category average
    Navattic
    -
    Ratings
    3rd party intent signals6.410 Ratings00 Ratings
    Downstream intent signals7.110 Ratings00 Ratings
    Account identification6.811 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Folloze and Navattic
    Feature
    Folloze
    7.5
    9 Ratings
    0% above category average
    Navattic
    -
    Ratings
    Automated workflow & orchestration7.59 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Folloze and Navattic
    Feature
    Folloze
    -
    Ratings
    Navattic
    7.4
    8 Ratings
    3% below category average
    Lead nurturing automation00 Ratings7.18 Ratings
    Lead scoring and grading00 Ratings7.06 Ratings
    Data quality management00 Ratings6.78 Ratings
    Automated sales alerts and tasks00 Ratings7.98 Ratings
    Automated follow-ups00 Ratings8.33 Ratings
    Lead segmentation and distribution00 Ratings7.54 Ratings
    Lead Management Integrations
    Comparison of Lead Management Integrations features of Folloze and Navattic
    Feature
    Folloze
    -
    Ratings
    Navattic
    7.8
    8 Ratings
    4% above category average
    Integrations with advertising platforms00 Ratings8.45 Ratings
    Integrations with CRMs00 Ratings8.07 Ratings
    Integrations with data storage tools00 Ratings8.07 Ratings
    Integrations with lead automation tools00 Ratings7.08 Ratings
    Conversion Rate Optimization
    Comparison of Conversion Rate Optimization features of Folloze and Navattic
    Feature
    Folloze
    -
    Ratings
    Navattic
    7.1
    9 Ratings
    16% below category average
    KPI analytics00 Ratings7.97 Ratings
    Drop-off analytics00 Ratings7.48 Ratings
    A/B tests00 Ratings6.17 Ratings
    Form Building
    Comparison of Form Building features of Folloze and Navattic
    Feature
    Folloze
    -
    Ratings
    Navattic
    8.7
    9 Ratings
    4% above category average
    Drag & Drop editing00 Ratings9.18 Ratings
    Branding customization00 Ratings8.68 Ratings
    Different question types00 Ratings8.68 Ratings
    Conditional logic paths00 Ratings8.97 Ratings
    Embedded calculations00 Ratings8.54 Ratings
    Form templates00 Ratings8.77 Ratings
    Custom code00 Ratings8.03 Ratings
    Web embedding00 Ratings9.08 Ratings
    Mobile responsiveness00 Ratings7.98 Ratings
    Date picker00 Ratings8.86 Ratings
    File upload00 Ratings9.45 Ratings
    Dynamic content00 Ratings9.06 Ratings
    Best Alternatives
    FollozeNavattic
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Dealfront
    Score8.4 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Dealfront
    Score8.4 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FollozeNavattic
    Likelihood to Recommend
    7.6
    (49 ratings)
    9.3
    (3 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    -
    (0 ratings)
    Usability
    7.7
    (49 ratings)
    9.0
    (3 ratings)
    Availability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.4
    (41 ratings)
    -
    (0 ratings)
    Online Training
    4.5
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    -
    (0 ratings)
    Configurability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    4.5
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FollozeNavattic
    Likelihood to Recommend
    Folloze
    I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
    Incentivized
    Read full review
    Navattic
    Navattic is a powerful tool for product engagement, backed by amazing customer support. Despite its many capabilities, it’s quite intuitive and smooth to use, delivering great value for its cost from the start. Demos and tours look polished and provide a refreshing self-serve experience to users and prospects alike.
    Incentivized
    Read full review
    Pros
    Folloze
    • Plug into Salesforce. We live in Salesforce, so it's a must!
    • Ease of use when designing boards. We love to all feel like graphic designers.
    • Dashboards showing activity levels of all types.
    • Storing assets within folloze. Makes it super easy to build a board fast.
    • Cloning boards. Time saver!!
    Incentivized
    Read full review
    Navattic
    • Eye to detail on the visuals used whether modals, tool tips, different type of steps.
    • Voice over! Very good introduction
    • Easy to use, a plug and play kind of deal which I love
    Incentivized
    Read full review
    Cons
    Folloze
    • Integrating the contact form with our CRM has been a lengthy and on-going process
    • We use iframe for some of our content pieces and I think it could look better than it does now
    • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
    Incentivized
    Read full review
    Navattic
    • Although I like the AI summarizations that highlight and add text in the proper steps, it still needs a human to review
    • Some features are hidden within another click like the next/back button or the beacons/highlights. Popular features shouldn't require too many additional clicks to get to.
    Incentivized
    Read full review
    Likelihood to Renew
    Folloze
    Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
    Incentivized
    Read full review
    Navattic
    No answers on this topic
    Usability
    Folloze
    Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
    Incentivized
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    Navattic
    The tool is easy to use on it's own but the Navattic team is also phenomenal to work with. They have been instrumental in helping us get set up and confident in building our own demos
    Incentivized
    Read full review
    Reliability and Availability
    Folloze
    sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
    Incentivized
    Read full review
    Navattic
    No answers on this topic
    Performance
    Folloze
    pages load slow sometimes
    Incentivized
    Read full review
    Navattic
    No answers on this topic
    Support Rating
    Folloze
    Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
    Incentivized
    Read full review
    Navattic
    No answers on this topic
    Online Training
    Folloze
    5 as we did it with our own people in house and not with Folloze
    Incentivized
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    Navattic
    No answers on this topic
    Implementation Rating
    Folloze
    I was not involved with the implementation of Folloze. This project was executed before I was hired
    Incentivized
    Read full review
    Navattic
    No answers on this topic
    Alternatives Considered
    Folloze
    Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
    Incentivized
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    Navattic
    Navattic was about half the price but not half the functionality. There are differences between the two but not enough to justify the price difference.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Folloze
    cannot disclose
    Incentivized
    Read full review
    Navattic
    No answers on this topic
    Scalability
    Folloze
    there are still a lot of things that need to be made available within the product
    Incentivized
    Read full review
    Navattic
    No answers on this topic
    Return on Investment
    Folloze
    • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
    • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
    Incentivized
    Read full review
    Navattic
    • Our demo hub is the website page that contributes and retains most traffic
    • Increased time spent on the page
    • Reduced bounce rate
    Incentivized
    Read full review
    ScreenShots

    Folloze Screenshots

    Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of The interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.