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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Folloze

    Score8.1 out of 10
    Enterprise companies (1,001+ employees)
    Folloze is an marketing orchestration platform that enables B2B marketing and sales teams to deliver personalized, data-driven buyer experiences across the entire customer journey. The platform supports use cases including ABM/ABX campaigns, digital sales rooms, website personalization, sales development, and event activation.N/A

    Sugar Sell (SugarCRM)

    Score9 out of 10
    N/ASugar Sell from SugarCRM is a collaborative CRM, allowing users to track and monitor activities, map each customer’s journey. Sugar Sell replaces former editions of the SugarCRM product, including the SugarCRM Community Edition, the open source edition, which is discontinued.

    $19

    per month per user (3 users minimum, billed annually)

    Pricing
    FollozeSugar Sell (SugarCRM)
    Editions & Modules
    Folloze
    Contact Sales
    Essentials
    $19
    per month (billed annually) per user (3 user minimum, 9 user maximum)
    Standard
    $59
    per month (billed annually) per user (10 User Minimum)
    Advanced
    $85
    per month (billed annually) per user (10 user minimum)
    Premier
    $135
    per month (billed annually) per user (10 user minimum)
    Offerings
    Pricing Offerings
    FollozeSugar Sell (SugarCRM)
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    FollozeSugar Sell (SugarCRM)
    Considered Both Products
    Folloze
    No answer on this topic
    SugarCRM
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    48 Answers
    70%
    Would buy again
    7 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    40 Answers
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    46 Answers
    80%
    Happy with the feature set
    8 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    36 Answers
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    41 Answers
    80%
    Implementation went as expected
    4 Answers
    Features
    FollozeSugar Sell (SugarCRM)
    Engagement
    Comparison of Engagement features of Folloze and Sugar Sell (SugarCRM)
    Feature
    Folloze
    7.7
    11 Ratings
    6% above category average
    Sugar Sell (SugarCRM)
    -
    Ratings
    Automated routing and prioritization7.510 Ratings00 Ratings
    Customer interaction histories7.710 Ratings00 Ratings
    Syndicated content7.39 Ratings00 Ratings
    Personalization8.111 Ratings00 Ratings
    Engagement data tracking7.611 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Folloze and Sugar Sell (SugarCRM)
    Feature
    Folloze
    7.4
    9 Ratings
    3% above category average
    Sugar Sell (SugarCRM)
    -
    Ratings
    Ad campaign creation7.89 Ratings00 Ratings
    Display advertising7.49 Ratings00 Ratings
    Contextual advertising7.19 Ratings00 Ratings
    Social advertising7.39 Ratings00 Ratings
    Ad reporting and analytics7.59 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Folloze and Sugar Sell (SugarCRM)
    Feature
    Folloze
    7.4
    11 Ratings
    4% above category average
    Sugar Sell (SugarCRM)
    -
    Ratings
    Standard visitor segmentation7.011 Ratings00 Ratings
    Behavioral visitor segmentation7.610 Ratings00 Ratings
    ABM sales intelligence7.510 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Folloze and Sugar Sell (SugarCRM)
    Feature
    Folloze
    6.8
    11 Ratings
    2% below category average
    Sugar Sell (SugarCRM)
    -
    Ratings
    3rd party intent signals6.410 Ratings00 Ratings
    Downstream intent signals7.110 Ratings00 Ratings
    Account identification6.811 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Folloze and Sugar Sell (SugarCRM)
    Feature
    Folloze
    7.5
    9 Ratings
    0% above category average
    Sugar Sell (SugarCRM)
    -
    Ratings
    Automated workflow & orchestration7.59 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Folloze and Sugar Sell (SugarCRM)
    Feature
    Folloze
    -
    Ratings
    Sugar Sell (SugarCRM)
    4.8
    33 Ratings
    48% below category average
    Customer data management / contact management00 Ratings5.032 Ratings
    Workflow management00 Ratings6.028 Ratings
    Territory management00 Ratings6.026 Ratings
    Opportunity management00 Ratings7.026 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings7.029 Ratings
    Contract management00 Ratings3.026 Ratings
    Quote & order management00 Ratings4.024 Ratings
    Interaction tracking00 Ratings3.030 Ratings
    Channel / partner relationship management00 Ratings2.025 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Folloze and Sugar Sell (SugarCRM)
    Feature
    Folloze
    -
    Ratings
    Sugar Sell (SugarCRM)
    2.3
    24 Ratings
    108% below category average
    Case management00 Ratings3.024 Ratings
    Call center management00 Ratings2.019 Ratings
    Help desk management00 Ratings2.017 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Folloze and Sugar Sell (SugarCRM)
    Feature
    Folloze
    -
    Ratings
    Sugar Sell (SugarCRM)
    5.5
    25 Ratings
    34% below category average
    Lead management00 Ratings6.022 Ratings
    Email marketing00 Ratings5.023 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Folloze and Sugar Sell (SugarCRM)
    Feature
    Folloze
    -
    Ratings
    Sugar Sell (SugarCRM)
    3.0
    28 Ratings
    88% below category average
    Task management00 Ratings4.026 Ratings
    Billing and invoicing management00 Ratings3.018 Ratings
    Reporting00 Ratings2.024 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Folloze and Sugar Sell (SugarCRM)
    Feature
    Folloze
    -
    Ratings
    Sugar Sell (SugarCRM)
    3.3
    28 Ratings
    79% below category average
    Forecasting00 Ratings3.024 Ratings
    Pipeline visualization00 Ratings2.025 Ratings
    Customizable reports00 Ratings5.027 Ratings
    Customization
    Comparison of Customization features of Folloze and Sugar Sell (SugarCRM)
    Feature
    Folloze
    -
    Ratings
    Sugar Sell (SugarCRM)
    5.5
    29 Ratings
    33% below category average
    Custom fields00 Ratings6.029 Ratings
    Custom objects00 Ratings5.026 Ratings
    Scripting environment00 Ratings6.019 Ratings
    API for custom integration00 Ratings5.025 Ratings
    Security
    Comparison of Security features of Folloze and Sugar Sell (SugarCRM)
    Feature
    Folloze
    -
    Ratings
    Sugar Sell (SugarCRM)
    5.5
    27 Ratings
    42% below category average
    Single sign-on capability00 Ratings5.021 Ratings
    Role-based user permissions00 Ratings6.026 Ratings
    Social CRM
    Comparison of Social CRM features of Folloze and Sugar Sell (SugarCRM)
    Feature
    Folloze
    -
    Ratings
    Sugar Sell (SugarCRM)
    3.0
    19 Ratings
    86% below category average
    Social data00 Ratings3.019 Ratings
    Social engagement00 Ratings3.016 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Folloze and Sugar Sell (SugarCRM)
    Feature
    Folloze
    -
    Ratings
    Sugar Sell (SugarCRM)
    4.5
    19 Ratings
    50% below category average
    Marketing automation00 Ratings5.019 Ratings
    Compensation management00 Ratings4.013 Ratings
    Platform
    Comparison of Platform features of Folloze and Sugar Sell (SugarCRM)
    Feature
    Folloze
    -
    Ratings
    Sugar Sell (SugarCRM)
    4.0
    20 Ratings
    62% below category average
    Mobile access00 Ratings4.020 Ratings
    Best Alternatives
    FollozeSugar Sell (SugarCRM)
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FollozeSugar Sell (SugarCRM)
    Likelihood to Recommend
    7.6
    (49 ratings)
    2.0
    (59 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    8.2
    (26 ratings)
    Usability
    7.7
    (49 ratings)
    3.0
    (10 ratings)
    Availability
    8.2
    (1 ratings)
    10.0
    (1 ratings)
    Performance
    7.3
    (1 ratings)
    10.0
    (1 ratings)
    Support Rating
    6.4
    (41 ratings)
    9.1
    (12 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Online Training
    4.5
    (1 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    9.0
    (3 ratings)
    Configurability
    5.5
    (1 ratings)
    10.0
    (1 ratings)
    Contract Terms and Pricing Model
    4.5
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    10.0
    (2 ratings)
    Product Scalability
    5.5
    (1 ratings)
    9.0
    (1 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    9.0
    (1 ratings)
    User Testimonials
    FollozeSugar Sell (SugarCRM)
    Likelihood to Recommend
    Folloze
    I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
    Incentivized
    Read full review
    SugarCRM
    Sugar CRM is a good tool, but it's complex to customize. It often requires expensive 3rd partners to implement more complex scenarios that SugarCRM struggles to support; coming back with explanations was usually time-consuming and unsupported. The back end is overly complex in terms of what it needs to be, with many redundant database tables and columns.
    Incentivized
    Read full review
    Pros
    Folloze
    • Plug into Salesforce. We live in Salesforce, so it's a must!
    • Ease of use when designing boards. We love to all feel like graphic designers.
    • Dashboards showing activity levels of all types.
    • Storing assets within folloze. Makes it super easy to build a board fast.
    • Cloning boards. Time saver!!
    Incentivized
    Read full review
    SugarCRM
    • Great way to keep myself organized. I do not miss appointments with clients since within the system I can input my appointment time and also send out a reminder to my clients.
    • It has a nice layout [that] does not seem to be cluttered. I find it to be very user friendly.
    • It has customizable dashboards which I find beneficial
    Incentivized
    Read full review
    Cons
    Folloze
    • Integrating the contact form with our CRM has been a lengthy and on-going process
    • We use iframe for some of our content pieces and I think it could look better than it does now
    • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
    Incentivized
    Read full review
    SugarCRM
    • The back-end programming (logical hooks) for advanced customizations could benefit from a more user-friendly interface
    • General layout could be improved by the addition of modern templates to customize the standard look and feel
    • Support communities could be further improved with the addition of videos on how to do specific configuration, modules.
    Incentivized
    Read full review
    Likelihood to Renew
    Folloze
    Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
    Incentivized
    Read full review
    SugarCRM
    Our organization will continue to use Sugar as long as it remains cost effective and it addresses the majority of our needs. I will, however, recommend looking into other options once our needs increase and there is additional budget for some bigger named and more robust platform options. I feel if the application was friendlier to end users we would get better productivity as well.
    Read full review
    Usability
    Folloze
    Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
    Incentivized
    Read full review
    SugarCRM
    There's a learning curve associated with Sugar. Right away, it's not as easy as an out-of-the-box CRM. Once you learn how to use Sugar, the system fits what your needs are. With any other CRM, you'd be trying to figure out how your company can best fit the CRM. You don't want to change your business cycle for your CRM, the CRM should fit your business cycle.
    Read full review
    Reliability and Availability
    Folloze
    sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
    Incentivized
    Read full review
    SugarCRM
    SugarCRM has never been down for us.
    Read full review
    Performance
    Folloze
    pages load slow sometimes
    Incentivized
    Read full review
    SugarCRM
    No response time issues ever. Very productive due to its ease of use.
    Read full review
    Support Rating
    Folloze
    Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
    Incentivized
    Read full review
    SugarCRM
    The support overall at least for us has been phenomenal. Anytime that the system has any Issues at all IT gets in contact from someone from support to get the system back up and running. Have never gone more than 30 minutes with the system not working. So overall I will be definetely recommending this system in any other company that I may work for in the future.
    Incentivized
    Read full review
    In-Person Training
    Folloze
    No answers on this topic
    SugarCRM
    We feel clasroom training is essential to ensure user adoption and buy-in. Video and on-line training courses gave their place but being in a classroom setting enables the Team to make any potential CRM issues visble right up front.
    Read full review
    Online Training
    Folloze
    5 as we did it with our own people in house and not with Folloze
    Incentivized
    Read full review
    SugarCRM
    Only part of an implemementation as noted previously.
    Read full review
    Implementation Rating
    Folloze
    I was not involved with the implementation of Folloze. This project was executed before I was hired
    Incentivized
    Read full review
    SugarCRM
    Study, study, and study. Be prepared to train everyday until all processes are flowing nicely. The CRM is the elephant and figuring out where to take the first bite can be a challenge. But there is only one way to eat this elephant, one bite at a time. Systematic planning is very important.
    Incentivized
    Read full review
    Alternatives Considered
    Folloze
    Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
    Incentivized
    Read full review
    SugarCRM
    SugarCRM is a lot better in many ways then LogicsCRM which I started using when I started as a sales rep at Community Tax. Yet there is still room for a lot of improvements to accommodate a steady workflow. They integration of old CRM files seems to have worked great from Logics to Sugar.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Folloze
    cannot disclose
    Incentivized
    Read full review
    SugarCRM
    No answers on this topic
    Scalability
    Folloze
    there are still a lot of things that need to be made available within the product
    Incentivized
    Read full review
    SugarCRM
    Works from 2-300 Users in our experience.
    Read full review
    Return on Investment
    Folloze
    • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
    • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
    Incentivized
    Read full review
    SugarCRM
    • Overall seems to be more expensive than other subscription based CRMs.
    • Has positively impact our sales team to make more efficient and accountability among sales teams. Also allows for high level aggregated reporting
    • Has been impactful for all teams, not only sales to track individual activity on a daily, weekly, monthly and quarterly basis
    Incentivized
    Read full review
    ScreenShots

    Folloze Screenshots

    Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of The interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.

    Sugar Sell (SugarCRM) Screenshots

    Screenshot of a view of Sugar Sell's contacts listScreenshot of Sugar Sell's analyticsScreenshot of a Sugar Sell dashboard