FormAssembly vs. Google Surveys

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FormAssembly
Score 9.4 out of 10
N/A
FormAssembly is an enterprise data collection and automation platform that enables organizations to capture clean, compliant data from the start. With the latest edition of the platform, FormAssembly Atlas, and its built-in AI assistant, Fai, forms and workflows build themselves, connect to Salesforce and other systems in just a few clicks, and ensure every record is structured, secure, and ready for automation or AI. In short, FormAssembly is designed to eliminate the manual work of…
$59
per month
Google Surveys
Score 7.6 out of 10
N/A
Google Surveys is an app for custom surveys, and is part of Google Apps for Work. The insights from audience targeted surveys can be expressed in instant, easy-to-digest graphs and charts help you make sense of the survey data. Surveys natively integrates with other solutions, allowing you to use data from one product while working in another. Survey responses from real people can be sourced by Google's Opinion Rewards app, where respondents answer questions in exchange for incentives.
$10
per completed survey
Pricing
FormAssemblyGoogle Surveys
Editions & Modules
Atlas Explorer
Starting at $59.00
per month
Atlas Team
Contact sales
Gov Cloud
Contact sales
Atlas Enterprise
Contact Sales
Surveys
10¢
per completed survey
Offerings
Pricing Offerings
FormAssemblyGoogle Surveys
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
FormAssemblyGoogle Surveys
Features
FormAssemblyGoogle Surveys
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
FormAssembly
9.2
27 Ratings
15% above category average
Google Surveys
6.5
16 Ratings
20% below category average
Survey templates9.017 Ratings7.016 Ratings
Themes8.624 Ratings6.014 Ratings
Custom logo/branding10.026 Ratings6.513 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
FormAssembly
9.4
26 Ratings
11% above category average
Google Surveys
5.8
15 Ratings
37% below category average
Changes to live survey9.520 Ratings7.014 Ratings
Question design help9.221 Ratings5.012 Ratings
Multiple question types9.426 Ratings5.415 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
FormAssembly
9.3
24 Ratings
13% above category average
Google Surveys
4.7
14 Ratings
54% below category average
Survey logic flexibility9.324 Ratings4.714 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
FormAssembly
8.5
26 Ratings
6% above category average
Google Surveys
6.0
15 Ratings
29% below category average
Response tracking9.625 Ratings6.015 Ratings
Data export9.024 Ratings6.014 Ratings
Standard reports8.618 Ratings6.313 Ratings
Custom reports7.817 Ratings5.011 Ratings
Analytics7.56 Ratings6.713 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
FormAssembly
9.2
23 Ratings
6% above category average
Google Surveys
7.3
15 Ratings
17% below category average
Access controls8.820 Ratings7.314 Ratings
Compliance9.621 Ratings7.312 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
FormAssembly
7.5
15 Ratings
7% below category average
Google Surveys
5.4
12 Ratings
39% below category average
Vendor-offered crowdsourcing6.01 Ratings5.49 Ratings
Respondent restrictions9.015 Ratings5.411 Ratings
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User Ratings
FormAssemblyGoogle Surveys
Likelihood to Recommend
9.8
(30 ratings)
6.5
(16 ratings)
Likelihood to Renew
8.5
(3 ratings)
-
(0 ratings)
Usability
9.5
(18 ratings)
7.0
(14 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
7.5
(12 ratings)
User Testimonials
FormAssemblyGoogle Surveys
Likelihood to Recommend
FormAssembly
Digitizing your company's physical paper transactions. Once digitized, your staff/users can easily access it with their mobiles or anything that has a browser. This gives them convenience and saves paper waste. Some scenarios I think are when some people would like to treat from assembly as a document signing platform like DocuSign or Conva.
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Google
Google Surveys is perfect when trying to collaborate with co-workers and find a date & time that works best for them to get together, whether it's for a regular meeting, team photo session, celebratory dinner, or Christmas celebration. It's also great for getting feedback on proposed changes that would affect the team.
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Pros
FormAssembly
  • It integrates well with Salesforce. It allows for bi-directional communication which is critical for our form. To provide the custom with a good UX, the form dynamically responds to their input, saves their choices as records in Salesforce and then puts in them in the next step in the process.
  • FormAssembly allows for custom scripts to be used (javascript, CSS and html). This has allow for our forms to align better with our branding and provide for a more robust and clean UX.
  • We can communicate from one form to another using dynamic url variables. Due to the complexity of our forms this is huge. It allows for our customers to input less, save their info in Salesforce and they stay in a natural workflow regardless of how many forms we need to incorporate.
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Google
  • Measure the pulse of how our members are feeling (yes/no questions, multiple-choice questions).
  • Learn how students are doing with specific projects (textual-based questions, essay-type answers).
  • Run an election for board members (use of the "other" notation so that people can write in their own choices).
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Cons
FormAssembly
  • The information coming from Salesforce to use in the choices for an answer does not always appear as needed. (API vs name).
  • Ability for Admins to see and edit every user's forms. This would be useful in the event that someone is no longer with the institution.
  • When a form is cloned, it would be nice if the connector were also cloned but not active. This would allow us to verify and turn on without having to rebuild everything.
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Google
  • While it is very intuitive, there are many ways you can fine-tune your survey (such as word limits, counts, etc) and these are not always obvious where those settings are.
  • I would like to see some ways of changing the formatting (and maybe I just haven't explored that yet), ie: colors, set up on the screen.
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Likelihood to Renew
FormAssembly
FormAssembly continues to meet our needs, and the product functionality continues to grow, providing us with new opportunities to utilize the software. We've built many forms and associated processes on FormAssembly. It would require a large effort to migrate to another platform. We have invested a lot of time in learning FormAssembly.
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Google
No answers on this topic
Usability
FormAssembly
Given how many sophisticated features appear in the form builder itself, the back-end management can feel strikingly skimpy at times. More dynamic or visually appealing confirmation messages/email notifications would realign these with the existing capabilities of the forms themselves. This is a small issue though because data capture is our primary priority in form fills and it is always excellent in Salesforce!
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Google
Relatively simple so that those who are less than familiar with computers can figure it out. User friendly and already embedded with other Google products. Receives an 8 because many features available with Google Surveys are also available with similar, free products on the internet today. Good, but not stellar.
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Support Rating
FormAssembly
While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
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Google
This is by far the only area where I think that there is room for improvement because Google does not respond as fast as I would like them to. We live in a fast-paced world and this is probably the only area where Google can improve on and as a teacher, I find it challenging to wait for a day or two for a response when everything that I am doing in the Google Classroom is running instantly and with no breaks in between.
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Alternatives Considered
FormAssembly
When we were researching options 2 years ago, FormAssembly beat other form tools hands down based on Salesforce integration features. The ability to declaratively set up prefill and post-submission data connectors supporting complex hierarchical data relationships was huge there. We also valued the ability to authenticate Salesforce users on the form. This allowed us to ensure that only authorized individuals could make updates to their records (and not other people's records) via the form. Since we embed it so heavily into Salesforce, we often compare FormAssembly to Salesforce's native Visualforce and Lightning Component frameworks when deciding how to fulfill a data capture requirement. Unless something very custom is called for, we very often choose FormAssembly first for the flexibility it gives us to build and iterate in the early phases of a new program.
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Google
Google is a quick and easy to use survey analysis tool that allows you to send cheap or free surveys to an audience. In comparison to tools like SurveyMonkey I would have more faith in the Google technology and robustness of sample. As we have Microsoft 365, sometimes Microsoft forms is a preferred internal source of surveying for free and easily analysing the data. For more robust and accurate market research projects, or even just insights that I can trust more, I would recommend a Market Research Provider as they offer a lot more options to target a key audience and you can rely on their data a bit more - it is weighted, nationally representative etc. Companies with their own research panels tend to have greater data quality that you can put more trust in
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Return on Investment
FormAssembly
  • We used to use Joomla built-in forms on our site... oh wow, what an upgrade. FormAssembly is miles ahead. We've saved so much time - we get better, cleaner responses and our users don't have to waste time.
  • Updating our existing client records using FormAssembly is a godsend. It's super easy to direct our clients to the proper places.
  • We get creative, sometimes. We've built in a feature for our Excel reports that automatically pushes a response through FormAssembly, into SalesForce - so that when salespeople complete an Excel report, then can quickly/easily update SalesForce without logging into anything. Thanks for the workaround, FormAssembly!
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Google
  • Google Surveys are responded by our customers - dealers, retailers and end users. As it's easy to handle, greater is its adoption and hence it definitely has a good ROI.
  • Employees as internal stakeholders also use it well to drive initiatives & projects within the organization. This enhances their engagement showcasing digital workplace and hence again a good ROI.
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ScreenShots

FormAssembly Screenshots

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