FormAssembly vs. Google Surveys

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FormAssembly
Score 9.1 out of 10
N/A
FormAssembly is an enterprise data collection and automation platform designed to enable organizations to capture clean, compliant data from the start. With the latest edition of the platform, FormAssembly Atlas, and its built-in AI assistant, Fai, forms and workflows build themselves, connect to Salesforce and other systems in just a few clicks, and ensure every record is structured, secure, and ready for automation or AI. In short, FormAssembly is designed to…N/A
Google Surveys
Score 7.9 out of 10
N/A
Google Surveys is an app for custom surveys, and is part of Google Apps for Work. The insights from audience targeted surveys can be expressed in instant, easy-to-digest graphs and charts help you make sense of the survey data. Surveys natively integrates with other solutions, allowing you to use data from one product while working in another. Survey responses from real people can be sourced by Google's Opinion Rewards app, where respondents answer questions in exchange for incentives.
$10
per completed survey
Pricing
FormAssemblyGoogle Surveys
Editions & Modules
Atlas Explorer
Contact Sales
per month
Atlas Team
Contact sales
Gov Cloud
Contact sales
Atlas Enterprise
Contact Sales
Surveys
10¢
per completed survey
Offerings
Pricing Offerings
FormAssemblyGoogle Surveys
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
FormAssemblyGoogle Surveys
Considered Both Products
FormAssembly
Chose FormAssembly
I have used typeform, Yupform and jotform before choosing FormAssembly. Compared to them, FormAssembly is better for business use and handles complex workflows more smoothky. It is Salesforce integrtion is more reliable and reduce manual work. While other are simpler or have …
Chose FormAssembly
FormAssembly's features were more expansive than SurveyMonkey, in my opinion. When doing a comparison, we really liked that we could set up formulas to calculate expenses for us and that they would be easy to update as needed for rates that change from year to year.
Chose FormAssembly
More options, better customization, and friendly to admins. All 3 of those products have their warts, but the biggest hurdle is that they just don't work as well as FormAssembly. FormStack is nice in SF, but the features are limited, and the styling options are way worse. Titan …
Chose FormAssembly
FormAssembly is by far the better program when it comes to security and ease of use. The ability to connect multiple forms and create pathways depending upon responses allows for ease of use by respondents.
Chose FormAssembly
Overall we were looking specifically for a Salesforce-connected form provider, and found FormAssembly offered the most dynamic and powerful suite of Salesforce integrations across the form vendors we evaluated. I would specifically highlight that the logic a user can create …
Chose FormAssembly
I still use Google for simple tasks, but FormAssembly really does it all.
Chose FormAssembly
I know there are other options in the market but realistically we went with the one that our developers were familiar with and recommended which was FormAssembly. Knowing that it would work well with Salesforce
Chose FormAssembly
Form Assembly allows for advanced data mapping, pre-filling forms with Salesforce data, and working with custom objects. FormAssembly excels in Salesforce Integration, as it is highly specialized and deeply integrated. Often considered the industry leader for Salesforce forms, …
Chose FormAssembly
FormAssembly has superior Salesforce configuration settings, but JotForm offers a much greater variety of systems integrations. We don't really use reports or workflows in FormAssembly, but the Jotform Report Builder is frustrating at best. Workflows feel comparable from my …
Chose FormAssembly
Jotform didn't have the two-way SF connectors we needed, if I remember correctly.
Chose FormAssembly
We use both, but SMA is nice because you have a portal you can log into. In all other ways, Formassembly is better in my opinion.
Chose FormAssembly
It is easier to design a form through Formassembly and integrate the results with Salesforce. When compared with docomotion, Formassembly is user-friendly. Additionally, the new feature in Formassembly that allows for designing signatures is beneficial.
Chose FormAssembly
Our website couldn’t handle self-hosting Formidable Forms as a plug-in on our website and would frequently crash. Titan Forms had poor communication and was difficult to schedule customer service. Formstack was self-hosted on our Salesforce, but was overpriced for our use case …
Chose FormAssembly
We decided on FA forms as they are easy to setup, great user experience and API enabled
Chose FormAssembly
The customer support as well as usability of FormAssembly has been vastly superior.
Chose FormAssembly
I do not find much flexibility with advanced conditional/logic, customization, workflow, mapping, file, images, and doc upload.
Chose FormAssembly
The ease of use, integration with Salesforce, exportability of results, etc. Just basically has it hands down over the competition.
Chose FormAssembly
TargetX Forms is another option that I have. We decided to continue using FormAssembly due to the lack of features and flexibility available in TargetX Forms.
Chose FormAssembly
We have only used FormAssembly, once we were made aware of it by a consultant a few years ago. I checked the vendor recommendations against the Salesforce forums to see if it was recommended there and it was, plus I read the user-reviews on the AppExchange page. Once I got …
Chose FormAssembly
FormAsssembly is the leader in Salesforce integrated forms. It is the most powerful, dependable,and has the best Salesforce integration.
Chose FormAssembly
When we were researching options 2 years ago, FormAssembly beat other form tools hands down based on Salesforce integration features. The ability to declaratively set up prefill and post-submission data connectors supporting complex hierarchical data relationships was huge …
Google Surveys
Chose Google Surveys
ArcSurvey and SurveyMonkey
Chose Google Surveys
Google is a quick and easy to use survey analysis tool that allows you to send cheap or free surveys to an audience. In comparison to tools like Surveymonkey I would have more faith in the Google technology and robustness of sample.

As we have Microsoft 365, sometimes Microsoft …
Chose Google Surveys
The other survey systems are similar, but Google Surveys has a higher price point. I also find support to be lacking at times.
Chose Google Surveys
Ease of use
Ease of configuration
Ease distribution to stakeholders
Chose Google Surveys
I use Google Analytics periodically to see how our website is performing. It's so slick to be able to see how many visitors we've had from month to month and year to year, where the visitors are coming from, what search terms are most potent, the effectiveness of organic vs. …
Chose Google Surveys
We used Google Surveys a couple of times because it was easy to set up a quick set of questions. We also liked that it created a visual of the data and fed our analytics. But overall, we've remained with Qualtrics because many of our surveys are complicated and found it …
Chose Google Surveys
Honestly, in terms of scheduling, Google is about average. Obviously, this is not Google Survey's only purpose, but the poll functions are only similar to those used on websites. Some of the features are nearly identical and free (and some don't even require an account). As a …
Chose Google Surveys
I selected Google Surveys to create them because it was free and helped to improve our overall information and data. It was easy to build it into our systems and get the data. Other survey providers have offered a larger variety of options, which have helped even more - but …
Chose Google Surveys
Google Surveys is a more complete program compared to SmartSurvey and SnapSurveys because it is well integrated within the Google Classroom and for me, that is very important because as a Teacher I want to find out what my students are thinking about a specific subject area. …
Chose Google Surveys
Most people use Google or have an account which makes it very easy for them to use. SurveyMonkey is also easy but lacks some of the integration that Google Surveys offers. Google Surveys has a feature where it can send the user a record of their responses. This is not a feature …
Chose Google Surveys
I've used SurveyMonkey before, but if you do not have an account, you are limited with what you can do on there. Since we have the GoogleSuite and can use Google Surveys, it's a much better alternative, I can do so much more with it compared to SurveyMonkey.
Chose Google Surveys
Google Surveys is easy to use when you are familiar with other products from the Google family and makes it quick for everyone to set up simple surveys and send them out to participants. While our organization is using Microsoft, often staff and faculty choose to use Google …
Chose Google Surveys
I used Google Survey instead of KeySurvey because of its functionality itself. We don't want complicated things, right? If we can make our lives easier, why not? For me, Google Surveys is easier and the easiest platform to use. You can also upload images in answering those …
Chose Google Surveys
It is certainly not as deep in data analytics, but it is much easier to use than the others. Free is also good.
Features
FormAssemblyGoogle Surveys
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
FormAssembly
8.5
Ratings
6% above category average
Google Surveys
8.1
Ratings
1% above category average
Survey templates8.50 Ratings9.20 Ratings
Themes8.00 Ratings7.50 Ratings
Custom logo/branding8.90 Ratings7.60 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
FormAssembly
8.5
Ratings
0% below category average
Google Surveys
8.9
Ratings
4% above category average
Changes to live survey8.40 Ratings9.90 Ratings
Question design help8.30 Ratings8.80 Ratings
Multiple question types8.90 Ratings8.10 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
FormAssembly
9.2
Ratings
10% above category average
Google Surveys
7.2
Ratings
15% below category average
Survey logic flexibility9.20 Ratings7.20 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
FormAssembly
8.1
Ratings
0% below category average
Google Surveys
8.1
Ratings
0% below category average
Response tracking8.80 Ratings8.30 Ratings
Data export9.00 Ratings9.10 Ratings
Standard reports8.00 Ratings7.60 Ratings
Custom reports7.40 Ratings8.10 Ratings
Analytics7.50 Ratings7.70 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
FormAssembly
8.6
Ratings
1% below category average
Google Surveys
8.2
Ratings
5% below category average
Access controls8.20 Ratings7.80 Ratings
Compliance8.90 Ratings8.60 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
FormAssembly
7.0
Ratings
14% below category average
Google Surveys
5.7
Ratings
34% below category average
Vendor-offered crowdsourcing6.00 Ratings5.70 Ratings
Respondent restrictions8.00 Ratings5.70 Ratings
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User Ratings
FormAssemblyGoogle Surveys
Likelihood to Recommend
9.3
(0 ratings)
8.4
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
-
(0 ratings)
Usability
9.3
(0 ratings)
8.6
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
Support Rating
5.8
(0 ratings)
7.5
(0 ratings)
Implementation Rating
9.1
(0 ratings)
-
(0 ratings)
Ease of integration
8.3
(0 ratings)
-
(0 ratings)
User Testimonials
FormAssemblyGoogle Surveys
Likelihood to Recommend
It's affordable, flexible, and does everything you need a form tool to do. It's not that hard to figure out, and an admin can start using it right away, without too much support. Their support documentation is very good, and we can find exactly what we need without much digging.
Read full review
I do appreciate the ease of use and connection Google Surveys has with other Google products - that's a huge plus. While I'm a fairly digitally-minded user, some of our users are not, so that becomes a challenge if you want them to see the Data Studio reports or be able to print something for them. But if you're completely digital, gaining insight from the reports is very valuable. We've mostly used Google Surveys to generate answers to questions we have on how things are running or to collect information from our users/members/students on how they "feel" about particular topics, situations, or their work, in general. For that, it's been a breeze. But we're finding for more specific surveys that may have decision trees associated with the answers (if they answer "this" then send them to "that") we work more with Qualtrics. But you can't beat the price of Google Surveys when you can begin one for $50.
Read full review
Pros
  • Salesforce prefill is a powerful way to prefill forms with records from Salesforce and prevent duplicate data entry.
  • Salesforce submission connector allows us to create some pretty complex and powerful logic to process form submissions into Salesforce data.
  • General form prefill options via query strings in the URL is a helpful feature.
  • The ability to use custom CSS and javascript on the page makes the forms very extensible and has been helpful to give us even more functionality.
Read full review
  • The way the data comes out on a spreadsheet is very helpful, easy to see separate answers.
  • Very intuitive, easy to use, and learn how to use.
  • Versatile, can be used for many things, and has a variety of types of questions that you can add to your survey.
Read full review
Cons
  • we could always use more styling options when it comes to the form builder
  • in our past use of the form builder when adding attachments to a form, there was an upload limit of 35MB. It would be great if this limit was increased.
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  • Background design, I think it would be better if we could personalize the background design.
  • I haven't encountered attaching video clips on it. I think it's great if we can attach video clips or voice clips since image can be attached.
  • Cute fonts will do.
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Likelihood to Renew
One major point for us is our migration to a completely Microsoft infrastructure. IN addition to that, the afore mentioned need to ingest external data resources means that we do have our eyes open toward the landscape so that we can fill these needs. This in no way indicates a move away from FormAssembly: their support is first rate, and so far the product has always stood up to the tests we've put it through.
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No answers on this topic
Usability
My perspective is mainly from IT delivery and operations, rather than from the students who entering data. the system is user-friendly, easy to navigate, and has excellent integration with Salesforce. While error handling could be improved, the support channel has limited capacity to maintain a good service level and lacks the ability to handle complex cases via conference call or screensharing.
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Relatively simple so that those who are less than familiar with computers can figure it out. User friendly and already embedded with other Google products. Receives an 8 because many features available with Google Surveys are also available with similar, free products on the internet today. Good, but not stellar.
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Support Rating
While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
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Google Surveys has a world-class support team. If you have any questions you can reach out to support and gain additional insight on how the product can meet your needs. As part of Google, the support team is very reliable. Our team has not had any issues reaching support and having a quick resolution turnaround.
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Implementation Rating
we had a successful implementation and great adoption
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No answers on this topic
Alternatives Considered
FormAssembly's features were more expansive than SurveyMonkey, in my opinion. When doing a comparison, we really liked that we could set up formulas to calculate expenses for us and that they would be easy to update as needed for rates that change from year to year.
Read full review
I use Google Analytics periodically to see how our website is performing. It's so slick to be able to see how many visitors we've had from month to month and year to year, where the visitors are coming from, what search terms are most potent, the effectiveness of organic vs. paid advertisements.
Read full review
Return on Investment
  • FormAssembly makes it easy to share registration forms with targeted groups of users
  • It makes it easy to track registration numbers and form errors and reach out to people who may need assistance
  • It's very easy to create registration forms quickly
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  • Google Surveys has had a positive impact on my Google Classroom.
  • While using Google Surveys I am able to see how my students feel about a certain topic or subject.
  • Google Surveys is highly recommended because it provides a way to measure student progress by using polls.
Read full review
ScreenShots

FormAssembly Screenshots

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