FormAssembly vs. Google Surveys

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FormAssembly
Score 9.5 out of 10
N/A
The FormAssembly Data Collection Platform transforms the way organizations collect, connect, and protect data. It features a no-code form builder that simplifies the process of collecting data in the most complex environments. Multi-stage workflows automate manual processes and business-critical integrations – including Salesforce, Google, and Microsoft – provide a connected data ecosystem that ensures data is where it’s needed, when it’s needed. Its operational standards,…N/A
Google Surveys
Score 7.4 out of 10
N/A
Google Surveys is an app for custom surveys, and is part of Google Apps for Work. The insights from audience targeted surveys can be expressed in instant, easy-to-digest graphs and charts help you make sense of the survey data. Surveys natively integrates with other solutions, allowing you to use data from one product while working in another. Survey responses from real people can be sourced by Google's Opinion Rewards app, where respondents answer questions in exchange for incentives.
$10
per completed survey
Pricing
FormAssemblyGoogle Surveys
Editions & Modules
Basic
Contact Sales
Enterprise
Contact sales
Government
Contact sales
Team
Contact Sales
Essentials
Contact Sales
Surveys
10¢
per completed survey
Offerings
Pricing Offerings
FormAssemblyGoogle Surveys
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Features
FormAssemblyGoogle Surveys
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
FormAssembly
9.4
10 Ratings
20% above category average
Google Surveys
7.1
15 Ratings
8% below category average
Survey templates9.87 Ratings7.815 Ratings
Themes8.58 Ratings6.313 Ratings
Custom logo/branding10.010 Ratings7.112 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
FormAssembly
10.0
10 Ratings
16% above category average
Google Surveys
7.5
14 Ratings
12% below category average
Changes to live survey10.09 Ratings7.314 Ratings
Question design help10.08 Ratings7.111 Ratings
Multiple question types10.010 Ratings8.214 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
FormAssembly
10.0
9 Ratings
20% above category average
Google Surveys
6.7
13 Ratings
20% below category average
Survey logic flexibility10.09 Ratings6.713 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
FormAssembly
9.5
10 Ratings
16% above category average
Google Surveys
7.9
14 Ratings
3% below category average
Response tracking10.010 Ratings8.214 Ratings
Data export10.09 Ratings8.213 Ratings
Standard reports10.07 Ratings7.612 Ratings
Custom reports10.07 Ratings7.210 Ratings
Analytics7.56 Ratings8.212 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
FormAssembly
9.0
8 Ratings
8% above category average
Google Surveys
8.0
14 Ratings
4% below category average
Access controls7.96 Ratings8.113 Ratings
Compliance10.07 Ratings8.011 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
FormAssembly
7.9
4 Ratings
2% below category average
Google Surveys
8.0
11 Ratings
1% below category average
Vendor-offered crowdsourcing6.01 Ratings8.18 Ratings
Respondent restrictions9.74 Ratings7.910 Ratings
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FormAssemblyGoogle Surveys
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Score 9.7 out of 10
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Score 9.7 out of 10
Medium-sized Companies
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Score 9.7 out of 10
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Score 9.7 out of 10
Enterprises
Medallia
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Score 9.1 out of 10
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Score 9.1 out of 10
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User Ratings
FormAssemblyGoogle Surveys
Likelihood to Recommend
10.0
(13 ratings)
7.4
(15 ratings)
Likelihood to Renew
8.5
(3 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
9.0
(13 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
7.5
(12 ratings)
User Testimonials
FormAssemblyGoogle Surveys
Likelihood to Recommend
FormAssembly
FormAssembly is an excellent tool for creating personalized web forms that integrate with Salesforce. It is a very powerful tool and although it is user-friendly, there is a learning curve. It would be less suited for very simple forms that do not integrate with other systems, as there are probably simpler tools available for that purpose.
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Google
Google Surveys is perfect when trying to collaborate with co-workers and find a date & time that works best for them to get together, whether it's for a regular meeting, team photo session, celebratory dinner, or Christmas celebration. It's also great for getting feedback on proposed changes that would affect the team.
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Pros
FormAssembly
  • SalesForce integration is really nice. You can map to specific fields with form values, or you can use detailed formulas. You can also choose to bypass assignment rules on a per-form basis, and create customized logic for when cases are created, when leads are created/merged, etc. It's very robust.
  • Form creation in general is very simple. They've gotten good over the years of creating an intuitive, drag and drop interface that's quick to edit. I like that you can also assign values to fields so conditional form building gets easy.
  • I like that you can customize how responses are viewed in the response window. Choose what columns show up so you can find records with ease, and with just one glance. OR you can download everything to excel in a snap too.
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Google
  • Measure the pulse of how our members are feeling (yes/no questions, multiple-choice questions).
  • Learn how students are doing with specific projects (textual-based questions, essay-type answers).
  • Run an election for board members (use of the "other" notation so that people can write in their own choices).
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Cons
FormAssembly
  • It may not be Salesforce Lightning Experience compatible - at least for us - in terms of linking to Lightning Experience Notes
  • Saving a form edit can be confusing depending on where in the form the edit is made
  • It would be nice to add a background image so that the desktop browser doesn't have so much white-space around the form.
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Google
  • While it is very intuitive, there are many ways you can fine-tune your survey (such as word limits, counts, etc) and these are not always obvious where those settings are.
  • I would like to see some ways of changing the formatting (and maybe I just haven't explored that yet), ie: colors, set up on the screen.
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Likelihood to Renew
FormAssembly
One major point for us is our migration to a completely Microsoft infrastructure. IN addition to that, the afore mentioned need to ingest external data resources means that we do have our eyes open toward the landscape so that we can fill these needs. This in no way indicates a move away from FormAssembly: their support is first rate, and so far the product has always stood up to the tests we've put it through.
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Google
No answers on this topic
Usability
FormAssembly
No answers on this topic
Google
Relatively simple so that those who are less than familiar with computers can figure it out. User friendly and already embedded with other Google products. Receives an 8 because many features available with Google Surveys are also available with similar, free products on the internet today. Good, but not stellar.
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Support Rating
FormAssembly
While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
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Google
This is by far the only area where I think that there is room for improvement because Google does not respond as fast as I would like them to. We live in a fast-paced world and this is probably the only area where Google can improve on and as a teacher, I find it challenging to wait for a day or two for a response when everything that I am doing in the Google Classroom is running instantly and with no breaks in between.
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Alternatives Considered
FormAssembly
When we were researching options 2 years ago, FormAssembly beat other form tools hands down based on Salesforce integration features. The ability to declaratively set up prefill and post-submission data connectors supporting complex hierarchical data relationships was huge there. We also valued the ability to authenticate Salesforce users on the form. This allowed us to ensure that only authorized individuals could make updates to their records (and not other people's records) via the form. Since we embed it so heavily into Salesforce, we often compare FormAssembly to Salesforce's native Visualforce and Lightning Component frameworks when deciding how to fulfill a data capture requirement. Unless something very custom is called for, we very often choose FormAssembly first for the flexibility it gives us to build and iterate in the early phases of a new program.
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Google
I selected Google Surveys to create them because it was free and helped to improve our overall information and data. It was easy to build it into our systems and get the data. Other survey providers have offered a larger variety of options, which have helped even more - but the higher costs were not worth the extra money.
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Return on Investment
FormAssembly
  • FormAssembly allows staff to gather better data and not have to do so much manual entry. This allows staff to focus their energies on other mission critical items.
  • FormAssembly helps to improve data quality by reducing duplicates and enforcing data quality.
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Google
  • Google Surveys are responded by our customers - dealers, retailers and end users. As it's easy to handle, greater is its adoption and hence it definitely has a good ROI.
  • Employees as internal stakeholders also use it well to drive initiatives & projects within the organization. This enhances their engagement showcasing digital workplace and hence again a good ROI.
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ScreenShots

FormAssembly Screenshots

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