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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    FormAssembly

    Score8.9 out of 10
    N/AFormAssembly is an enterprise data collection and automation platform designed to enable organizations to capture clean, compliant data from the start. With the latest edition of the platform, FormAssembly Atlas, and its built-in AI assistant, Fai, forms and workflows build themselves, connect to Salesforce and other systems in just a few clicks, and ensure every record is structured, secure, and ready for automation or AI. In short, FormAssembly is designed to…N/A

    Zapier

    Score8.9 out of 10
    N/AThe Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

    $29.99

    per month 750 tasks per month

    Pricing
    FormAssemblyZapier
    Editions & Modules
    Atlas Explorer
    Contact Sales
    per month
    Atlas Team
    Contact sales
    Gov Cloud
    Contact sales
    Atlas Enterprise
    Contact Sales
    Starter
    $29.99
    per month 750 tasks per month
    Professional
    $73.50
    per month 2k tasks per month
    Team
    $103.50
    per month 2k tasks per month
    Company
    Contact Sales
    Offerings
    Pricing Offerings
    FormAssemblyZapier
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—33% discount for annual pricing.
    More Pricing Information
    Community Pulse
    FormAssemblyZapier
    Considered Both Products
    FormAssembly
    Chose FormAssembly
    The big differentiator for me with FormAssembly has always been the Salesforce integration. I have yet to find an alternative form builder that makes building integrations with Salesforce any easier than FormAssembly. I like the look and feel of Typeform forms better than …
    Incentivized
    Chose FormAssembly
    N/A
    Incentivized
    Zapier
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    39 Answers
    94%
    Would buy again
    47 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    31 Answers
    92%
    Delivers good value for the price
    44 Answers
    Happy with the feature set
    90%
    Happy with the feature set
    37 Answers
    96%
    Happy with the feature set
    48 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    20 Answers
    93%
    Lived up to sales and marketing promises
    43 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    29 Answers
    98%
    Implementation went as expected
    46 Answers
    Features
    FormAssemblyZapier
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of FormAssembly and Zapier
    Feature
    FormAssembly
    8.4
    47 Ratings
    4% above category average
    Zapier
    -
    Ratings
    Survey templates8.430 Ratings00 Ratings
    Themes7.943 Ratings00 Ratings
    Custom logo/branding8.946 Ratings00 Ratings
    Survey Content
    Comparison of Survey Content features of FormAssembly and Zapier
    Feature
    FormAssembly
    8.6
    46 Ratings
    1% above category average
    Zapier
    -
    Ratings
    Changes to live survey8.539 Ratings00 Ratings
    Question design help8.238 Ratings00 Ratings
    Multiple question types9.048 Ratings00 Ratings
    Survey Logic
    Comparison of Survey Logic features of FormAssembly and Zapier
    Feature
    FormAssembly
    9.0
    43 Ratings
    7% above category average
    Zapier
    -
    Ratings
    Survey logic flexibility9.045 Ratings00 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of FormAssembly and Zapier
    Feature
    FormAssembly
    8.1
    46 Ratings
    0% below category average
    Zapier
    -
    Ratings
    Response tracking8.745 Ratings00 Ratings
    Data export8.945 Ratings00 Ratings
    Standard reports7.936 Ratings00 Ratings
    Custom reports7.433 Ratings00 Ratings
    Analytics7.56 Ratings00 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of FormAssembly and Zapier
    Feature
    FormAssembly
    8.5
    41 Ratings
    2% below category average
    Zapier
    -
    Ratings
    Access controls8.239 Ratings00 Ratings
    Compliance8.939 Ratings00 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of FormAssembly and Zapier
    Feature
    FormAssembly
    7.0
    28 Ratings
    14% below category average
    Zapier
    -
    Ratings
    Vendor-offered crowdsourcing6.01 Ratings00 Ratings
    Respondent restrictions7.929 Ratings00 Ratings
    Cloud Data Integration
    Comparison of Cloud Data Integration features of FormAssembly and Zapier
    Feature
    FormAssembly
    -
    Ratings
    Zapier
    9.3
    107 Ratings
    14% above category average
    Pre-built connectors00 Ratings9.6103 Ratings
    Connector modification00 Ratings9.091 Ratings
    Support for real-time and batch integration00 Ratings8.389 Ratings
    Data quality services00 Ratings9.672 Ratings
    Data security features00 Ratings9.871 Ratings
    Monitoring console00 Ratings9.580 Ratings
    Best Alternatives
    FormAssemblyZapier
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    Score8.5 out of 10
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    Medium-sized Companies
    Qualaroo
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    IBM App Connect
    Score9 out of 10
    Enterprises
    QuestionPro
    Score9.2 out of 10
    Workato
    Score9.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FormAssemblyZapier
    Likelihood to Recommend
    8.9
    (53 ratings)
    9.4
    (112 ratings)
    Likelihood to Renew
    9.0
    (7 ratings)
    10.0
    (1 ratings)
    Usability
    9.0
    (42 ratings)
    9.7
    (11 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    5.8
    (3 ratings)
    1.0
    (10 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    8.2
    (28 ratings)
    -
    (0 ratings)
    User Testimonials
    FormAssemblyZapier
    Likelihood to Recommend
    FormAssembly
    Well suited to get information into Salesforce. For the pricepoint you have to pay and the workflow you have to set up it is less appropriate when using Microsoft 365. The Google connector is very simple and you can use it with forms, it hinders us that is not an option unless a workflow is used.
    Incentivized
    Read full review
    Zapier
    If you have processes that are now managed and controlled using a spreadsheet, Zapier will give you a lot more control over what is happening and will help you increase productivity by eliminating simple steps such as sending emails and sharing information with your colleagues. It frees time for very transactional activities.
    Incentivized
    Read full review
    Pros
    FormAssembly
    • Integrating with Salesforce - mapping fields is straightforward, and custom formulas allow for some increased complexity in processing.
    • Scalability - we leverage the URL pre-fill and dynamic picklist features to use a single form for multiple different programs.
    • Simple form building via point-and-click is relatively easy. Hidden fields, conditionals, and repeat sections are useful features for more complex form needs.
    • Custom CSS option is useful - has allowed us to visually integrate FormAssembly forms onto our website via iframe.
    Incentivized
    Read full review
    Zapier
    • Ease of use - multiple people in the organization can set up and run Zaps per their specific use cases without much training.
    • Connectivity - Zapier is able to connect to multiple applications we use on a regular basis.
    • Functionality - Zapier provides embedded functionality within the app itself (email, data conversion), but also appropriate triggers and actions for apps it connects to.
    • Versatile - Zapier can execute complicated and simple tasks and thus has many use cases.
    Incentivized
    Read full review
    Cons
    FormAssembly
    • FormAssembly could do a much better job supporting customers. As I mentioned, FormAssembly is critical to our day-to-day operations, so it is very important to us that support is prompt and reliable when we reach out. Unfortunately, this has not been our experience. For example, on more than one occasion, I had a support case open for months without hearing back, despite repeatedly following up.
    • FormAssembly could make troubleshooting and configuration updates easier by improving their user interface. Salesforce, for example, has a feature called "Where is this used?" for fields, which makes it easy to address bugs and make changes efficiently and effectively.
    • FormAssembly could benefit from improving training and support resources.
    Incentivized
    Read full review
    Zapier
    • Being able to turn off one leg of a Zap without having to delete it or turn the whole Zap off
    • Not all fields populate when using certain aspects of Salesforce, but that could be an SF issue
    • Communication when support is actually needed basically doesn't happen
    Incentivized
    Read full review
    Likelihood to Renew
    FormAssembly
    FormAssembly continues to meet our needs, and the product functionality continues to grow, providing us with new opportunities to utilize the software. We've built many forms and associated processes on FormAssembly. It would require a large effort to migrate to another platform. We have invested a lot of time in learning FormAssembly.
    Incentivized
    Read full review
    Zapier
    Zapier is now very much an integral part of our business and we could not operate without it!
    Incentivized
    Read full review
    Usability
    FormAssembly
    The UI is very intuitive and easy to use, even if you've never used a form building platform before. There is plenty of easy-to-find documentation so if you're unsure on anything, you can sense-check it. I also love the drag-and-drop form building. It is a breeze to use, especially compared to other form builders which are quite clunky, or where the functionality takes a lot of clicks to reach. Everything is easily accessible and ready to use with FormAssembly.
    Incentivized
    Read full review
    Zapier
    The interface is very user-friendly, and there are also many tools to help a brand-new user get started. For example, you can put your Zap idea into the AI bot, and it will basically build a shell of your Zap to get started on. The format for each step within a Zap is also very helpful (set up the connection/app, set up the fields/details, then test).
    Incentivized
    Read full review
    Support Rating
    FormAssembly
    While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
    Incentivized
    Read full review
    Zapier
    Before we purchased Zapier, I contacted support and asked them if Zapier could support my intended workflow (this is actually a selection on their support form - awesome). Within 2 hours, I was contacted by a support team member who seemed sure it would work, but granted me premium access for 2 weeks to try it out for myself. Sure enough, it did! Ever since then, support has replied rapidly to any problems I have experienced and answered my questions within a few sentences.
    Incentivized
    Read full review
    Implementation Rating
    FormAssembly
    I didn't participate in the implementation.
    Incentivized
    Read full review
    Zapier
    No answers on this topic
    Alternatives Considered
    FormAssembly
    FormAssembly's features were more expansive than SurveyMonkey, in my opinion. When doing a comparison, we really liked that we could set up formulas to calculate expenses for us and that they would be easy to update as needed for rates that change from year to year.
    Incentivized
    Read full review
    Zapier
    We actually utilize both Integromat and Zapier at our company, for all the reasons detailed in this review. Though Zapier is excellent for simple client integrations, we often run into internal use cases that require complexity that Zapier cannot provide. Specifically working with API calls (not just webhooks), complex multi-step integrations with Routing/parsing/etc, and large volume integrations. Integromat is perfect for these use cases, but doesn’t provide the simplicity and account scalability that Zapier offers.
    Incentivized
    Read full review
    Return on Investment
    FormAssembly
    • FormAssembly makes it easy to share registration forms with targeted groups of users
    • It makes it easy to track registration numbers and form errors and reach out to people who may need assistance
    • It's very easy to create registration forms quickly
    Incentivized
    Read full review
    Zapier
    • It has saved me the money in hiring an administrative assistant
    • It also saved me the time it took to do these tasks
    • It also allowed me to automate things that increased my lead generation
    • It also allowed me to automate several processes
    Incentivized
    Read full review
    ScreenShots

    FormAssembly Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot