Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Frase
Score 8.7 out of 10
N/A
Frase, from the company of the same name in Boston, presents their eponymous platform as an Answer Engine Optimization solution. Frase is designed to improve SEO and drive conversion by using website content to answer visitors' questions.N/A
SE Ranking
Score 9.3 out of 10
Mid-Size Companies (51-1,000 employees)
An SEO toolset for agency and in-house pros.
$65
per month
Semrush
Score 8.6 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…
$139.95
per month
Pricing
FraseSE RankingSemrush
Editions & Modules
No answers on this topic
Essential
$65
per month
Pro
$119
per month
Business
$259
per month
Pro
$139.95
per month
Guru
$249.95
per month
Business
$499.95
per month
Offerings
Pricing Offerings
FraseSE RankingSemrush
Free Trial
NoYesYes
Free/Freemium Version
NoNoYes
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeOptional
Additional DetailsSE Ranking’s subscription plans are available at a 20% discount for annual pricing.17% discount for annual pricing.
More Pricing Information
Community Pulse
FraseSE RankingSemrush
Considered Multiple Products
Frase

No answer on this topic

SE Ranking
Chose SE Ranking
It has a simple user interface and gives me the exact overview I need to take my next step.
Chose SE Ranking
SE Ranking is way more budget-friendly and suitable for less demanded SEO projects.
Chose SE Ranking
For us it's mainly a tool we use and/or suggest because of the price. It's complete enough to get yourself kickstarted and learn about your website and its positions in Google. But once you grow bigger and want more data it's smart to look around for more complete tools.

For as …
Chose SE Ranking

The interface is much more friendly. The databases for the backlinks database seems to be bigger and more qualitative.


Chose SE Ranking
SE Ranking is really easy to use and it's rather cheap. So there is no reason why we should switch to other services.
Chose SE Ranking
We chose SE Ranking because of the price as it was very affordable and also helped us cover our needs.
Semrush
Chose Semrush
For me, Semrush has a good UX and is a trustworthy source of organic traffic data. When compared to other tools, they sometimes could be pretty much off when I observe data in Google Search Console and Google Analytics. That's why I think Semrush does a pretty good job for any …
Chose Semrush
Semrush is an all in 1 tool for SEO and SEA, and does specific things really well even better then the competition.
The mean issue i could have with Semrush is the pricing, for $119 a month you get the full tool but with limitations of projects, users etc.
When you wanna add more …
Features
FraseSE RankingSemrush
SEO
Comparison of SEO features of Product A and Product B
Frase
7.5
1 Ratings
3% below category average
SE Ranking
7.9
16 Ratings
2% above category average
Semrush
7.9
154 Ratings
2% above category average
Page grader8.01 Ratings7.611 Ratings7.5129 Ratings
Competitive analysis7.01 Ratings7.915 Ratings8.5149 Ratings
Keyword analysis00 Ratings7.99 Ratings8.7154 Ratings
Backlink management00 Ratings7.316 Ratings8.2147 Ratings
SERP ranking tracking00 Ratings7.915 Ratings8.2150 Ratings
Site audit / diagnostics00 Ratings7.916 Ratings8.0150 Ratings
Site recommendations00 Ratings8.412 Ratings7.5139 Ratings
Task management00 Ratings7.910 Ratings6.691 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Frase
7.0
1 Ratings
8% below category average
SE Ranking
8.1
14 Ratings
6% above category average
Semrush
8.1
140 Ratings
6% above category average
Local SEO7.01 Ratings8.111 Ratings8.1128 Ratings
Mobile SEO00 Ratings8.112 Ratings8.2113 Ratings
Global SEO00 Ratings8.213 Ratings8.2114 Ratings
Social SEO00 Ratings00 Ratings8.0106 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Frase
9.5
1 Ratings
12% above category average
SE Ranking
8.4
14 Ratings
0% below category average
Semrush
8.5
125 Ratings
1% above category average
Multi-domain support10.01 Ratings8.512 Ratings8.2115 Ratings
Integration with web analytics tools9.01 Ratings8.413 Ratings8.8119 Ratings
Best Alternatives
FraseSE RankingSemrush
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Conductor
Conductor
Score 9.2 out of 10
Conductor
Conductor
Score 9.2 out of 10
Conductor
Conductor
Score 9.2 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
FraseSE RankingSemrush
Likelihood to Recommend
8.0
(2 ratings)
8.0
(16 ratings)
8.3
(154 ratings)
Likelihood to Renew
-
(0 ratings)
-
(0 ratings)
9.1
(3 ratings)
Usability
-
(0 ratings)
7.3
(4 ratings)
7.9
(10 ratings)
Availability
-
(0 ratings)
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
-
(0 ratings)
7.3
(1 ratings)
Support Rating
-
(0 ratings)
7.3
(6 ratings)
9.9
(17 ratings)
Implementation Rating
-
(0 ratings)
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
-
(0 ratings)
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
FraseSE RankingSemrush
Likelihood to Recommend
Frase, Inc
  1. If you are going to write any piece of content for your readers, it will be your great assistant!!
  2. If you want to cover a topic in entirety and from the angle of a reader, you should really go for it.
  3. It also brings you opportunities you can exploit by just integrating it with Google Search Console.
Read full review
SE Ranking
SE Ranking is a fantastic tool if you are a marketing agency or freelancer looking for a single tool for the majority of your SEO work. It also includes B2B tools like their lead generation widget and white label reports that can help you generate new leads for your business. It would get 10 stars if their database was larger to accommodate research for small geographic areas, but they are always expanding their database so it may just be a matter of time. Research SE Ranking has pricing plans available for every budget.
Read full review
Semrush
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
Read full review
Pros
Frase, Inc
  • Create outlines from pages that are already ranking for a particular keyword. It performs SERP analysis to find common headings and sections amongst the pages.
  • Generate content for different types of sections. You can also use custom prompt, or select of the pre-defined types to generate. For e.g., convert features to benefits.
  • Get detailed analysis of website SEO performance from Google Search Console. Find pages that quickly gain/loose ranks.
Read full review
SE Ranking
  • Rank racking. It’s really important for us that the ranks are tracked accurately.
  • Monitoring of changes made on the website. We’ve found this feature really useful.
  • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
Read full review
Semrush
  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Read full review
Cons
Frase, Inc
  • UI
  • Content Editor
  • Headings at Glance
Read full review
SE Ranking
  • I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
  • Some more video tutorials on the site on how to use some tools would be helpful.
  • More in-system popups would be more helpful too.
Read full review
Semrush
  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Read full review
Likelihood to Renew
Frase, Inc
No answers on this topic
SE Ranking
No answers on this topic
Semrush
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Read full review
Usability
Frase, Inc
No answers on this topic
SE Ranking
They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
Read full review
Semrush
The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
Read full review
Reliability and Availability
Frase, Inc
No answers on this topic
SE Ranking
No answers on this topic
Semrush
Semrush available when you need it!
Read full review
Performance
Frase, Inc
No answers on this topic
SE Ranking
No answers on this topic
Semrush
SemRush performs well with few errors!
Read full review
Support Rating
Frase, Inc
No answers on this topic
SE Ranking
The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
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Semrush
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
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Implementation Rating
Frase, Inc
No answers on this topic
SE Ranking
No answers on this topic
Semrush
I did it by myself and do not have a comment!
Read full review
Alternatives Considered
Frase, Inc
Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.
Read full review
SE Ranking
SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc... It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.
Read full review
Semrush
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
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Scalability
Frase, Inc
No answers on this topic
SE Ranking
No answers on this topic
Semrush
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Read full review
Return on Investment
Frase, Inc
  • We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
  • Our clients are happy, so here our ROI is 50x
  • We are getting 10x ROI
Read full review
SE Ranking
  • The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
  • It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
  • Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.
Read full review
Semrush
  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
Read full review
ScreenShots

SE Ranking Screenshots

Screenshot of SE Ranking main dashboardScreenshot of SE Ranking keyword researchScreenshot of SE Ranking website auditScreenshot of SERP CompetitorsScreenshot of Organic SERP HistoryScreenshot of Content tool