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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    FreshBooks

    Score9.2 out of 10
    Small Businesses (1-50 employees)
    FreshBooks is an accounting service for small businesses. The solution enables users to send and manage invoices, track billable time and collect online payments. The vendor’s value proposition this that their solution provides a straightforward service that simplifies the billing process.

    $21

    per month

    Kustomer

    Score8.7 out of 10
    N/AKustomer is a customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer was acquired by Facebook in late 2020, but spun out in 2023 and re-launched as an independent entity, Kustomer, LLC.

    $8,544

    per year for 8 users (minimum)

    Pricing
    FreshBooksKustomer
    Editions & Modules
    Lite
    $21
    per month
    Plus
    $38
    per month
    Premium
    $65
    per month
    Select
    Custom Pricing
    Enterprise
    $89
    per month (billed annually) per user
    Ultimate
    $139
    per month (billed annually) per user
    Offerings
    Pricing Offerings
    FreshBooksKustomer
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details10% discount for annual pricing.All plans require an annual subscription and 8 users minimum.
    More Pricing Information
    Community Pulse
    FreshBooksKustomer
    Considered Both Products
    FreshBooks
    No answer on this topic
    Kustomer, LLC
    No answer on this topic
    Key User Insights
    Would buy again
    69%
    Would buy again
    9 Answers
    88%
    Would buy again
    7 Answers
    Delivers good value for the price
    82%
    Delivers good value for the price
    9 Answers
    100%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    54%
    Happy with the feature set
    7 Answers
    88%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    64%
    Lived up to sales and marketing promises
    7 Answers
    No answers on this topic
    Implementation went as expected
    62%
    Implementation went as expected
    8 Answers
    80%
    Implementation went as expected
    4 Answers
    Features
    FreshBooksKustomer
    Customization
    Comparison of Customization features of FreshBooks and Kustomer
    Feature
    FreshBooks
    9.1
    35 Ratings
    18% above category average
    Kustomer
    -
    Ratings
    API for custom integration9.330 Ratings00 Ratings
    Plug-ins9.026 Ratings00 Ratings
    Security
    Comparison of Security features of FreshBooks and Kustomer
    Feature
    FreshBooks
    10.0
    41 Ratings
    20% above category average
    Kustomer
    -
    Ratings
    Single sign-on capability10.01 Ratings00 Ratings
    Role-based user permissions10.041 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of FreshBooks and Kustomer
    Feature
    FreshBooks
    7.5
    57 Ratings
    4% below category average
    Kustomer
    -
    Ratings
    Dashboards9.057 Ratings00 Ratings
    Standard reports8.855 Ratings00 Ratings
    Custom reports4.82 Ratings00 Ratings
    General Ledger and Configurable Accounting
    Comparison of General Ledger and Configurable Accounting features of FreshBooks and Kustomer
    Feature
    FreshBooks
    7.5
    56 Ratings
    2% below category average
    Kustomer
    -
    Ratings
    Accounts payable8.041 Ratings00 Ratings
    Accounts receivable9.455 Ratings00 Ratings
    Cash management7.03 Ratings00 Ratings
    Bank reconciliation7.02 Ratings00 Ratings
    Expense management6.651 Ratings00 Ratings
    Time tracking7.642 Ratings00 Ratings
    Multi-currency support7.01 Ratings00 Ratings
    Regulations compliance6.021 Ratings00 Ratings
    Self-service portal9.13 Ratings00 Ratings
    Order Management
    Comparison of Order Management features of FreshBooks and Kustomer
    Feature
    FreshBooks
    9.5
    49 Ratings
    25% above category average
    Kustomer
    -
    Ratings
    Pricing8.839 Ratings00 Ratings
    Order entry9.337 Ratings00 Ratings
    Credit card processing9.741 Ratings00 Ratings
    Cost of goods sold10.01 Ratings00 Ratings
    Incident and problem management
    Comparison of Incident and problem management features of FreshBooks and Kustomer
    Feature
    FreshBooks
    -
    Ratings
    Kustomer
    8.1
    15 Ratings
    1% below category average
    Organize and prioritize service tickets00 Ratings8.014 Ratings
    Expert directory00 Ratings8.212 Ratings
    Subscription-based notifications00 Ratings8.611 Ratings
    ITSM collaboration and documentation00 Ratings8.011 Ratings
    Ticket creation and submission00 Ratings8.015 Ratings
    Ticket response00 Ratings8.015 Ratings
    Self Help Community
    Comparison of Self Help Community features of FreshBooks and Kustomer
    Feature
    FreshBooks
    -
    Ratings
    Kustomer
    8.5
    13 Ratings
    6% above category average
    External knowledge base00 Ratings8.013 Ratings
    Internal knowledge base00 Ratings9.013 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of FreshBooks and Kustomer
    Feature
    FreshBooks
    -
    Ratings
    Kustomer
    8.1
    15 Ratings
    1% above category average
    Customer portal00 Ratings8.710 Ratings
    IVR00 Ratings8.69 Ratings
    Social integration00 Ratings7.313 Ratings
    Email support00 Ratings10.015 Ratings
    Help Desk CRM integration00 Ratings6.011 Ratings
    Best Alternatives
    FreshBooksKustomer
    Small Businesses
    QuickBooks Self-Employed (discontinued)
    Score4.2 out of 10
    Help Scout
    Score9.3 out of 10
    Medium-sized Companies
    MYOB
    Score8.3 out of 10
    LiveAgent
    Score8.8 out of 10
    Enterprises
    Microsoft Dynamics GP
    Score5.4 out of 10
    Front
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FreshBooksKustomer
    Likelihood to Recommend
    7.6
    (75 ratings)
    9.0
    (36 ratings)
    Likelihood to Renew
    7.6
    (18 ratings)
    9.1
    (1 ratings)
    Usability
    9.6
    (20 ratings)
    10.0
    (4 ratings)
    Availability
    10.0
    (2 ratings)
    9.1
    (1 ratings)
    Performance
    8.0
    (1 ratings)
    9.1
    (1 ratings)
    Support Rating
    6.0
    (11 ratings)
    9.4
    (7 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    Online Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    Configurability
    -
    (0 ratings)
    9.1
    (1 ratings)
    CPA Rating
    7.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    FreshBooksKustomer
    Likelihood to Recommend
    FreshBooks
    I recommend FreshBooks to anyone running a service-based business that needs invoicing, time reporting, and accounting tools. FB is adept in all three of these scenarios and isn't overly complicated like similar accounting packages I have used. I love how I can write estimates and proposals, manage the business development process from the software, and quickly convert prospects to invoiced clients.
    Incentivized
    Read full review
    Kustomer, LLC
    I would say the greatest strength of Kustomer is its flexibility. In the hands of a skilled admin, it can be adapted to tons and tons of different use cases. I've been able to make custom displays for different groups of agents, produce complex cross sections of users, draw interesting data relationships combining marketing contacts and customer-initiated contacts. For example, there's really no other data source in our company which could tell you which users received a specific promo code and checked out with it, received their delivery within 14 days and then can related that to the number of times they contacted us about using our product. At the intersection of communication, marketing, data, and relationship-management, Kustomer shines at the center. I would say it falls short when you are trying to coordinate multiple "side conversations" with multiple sources to resolve an issue. This is a tough task for any type of platform, but if you're maintaining 3 different email chains with a 3PL partner, the customer, and a separate internal conversation, it would be confusing anyway!
    Incentivized
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    Pros
    FreshBooks
    • Invoicing - FreshBooks basically ensures our accountants spend less time on invoices via its automated invoicing system, which sends invoices to our customers and clients alike and also send them regular reminders for them to pay up their bills.
    • Collecting business insights - FreshBooks enable our company analysts measure our business performances via data reports provided by FreshBooks' intuitive dashboard. Allowing us do a comparative analysis of key business metrics of a current month against past months and determine if the business is growing.
    • Expense tracker - We have recently embraced FreshBooks as an expense tracker for teams at our company branch. Thusfar, FreshBooks has performed very well, making our expense management a perfect operation; ensuring teams do not exceed their planned budget and also eliminating the need for tracking expenses on excel spreadsheets.
    Incentivized
    Read full review
    Kustomer, LLC
    • All customer data (past orders, communication with customer service, rewards account data) is in one place. This helps agents avoid confusion and reduces the number of tabs they need to open.
    • The Knowledge Base (or K Base) is very helpful. Any time we roll out a new policy or have a limited-time promotion, we can add all the relevant information and worksheets there for the convenience of the agents. That way they can stay in a chat while looking up the answer to a question.
    • We can seamlessly move from chat into email if the customer leaves or the queue times are too long. All the interactions will stay on the customer profile page, so they are kept up to date.
    Incentivized
    Read full review
    Cons
    FreshBooks
    • I can brand invoices with my business logo, but I might like to change colours of the invoices themselves to match the rest of my business documents. That isn't a major point at all, but it's something that I'd like to see.
    • Freshbooks doesn't remember the categories that similar expenses were previously assigned to. It would be nice if Freshbooks would suggest a category for an already saved vendor, to ensure the consistency of expense reporting.
    • The home page of a Freshbooks account has a great graph display of expenses and income, but it only shows the last 6 months. This is still very useful, but I'd like to be able to see this kind of graph for different periods of time.
    Read full review
    Kustomer, LLC
    • For our team, the feature that defaults all notes to begin in "done" status is difficult. Throughout each day we need to have notes open and assigned back and forth to different teams, and we have to remember to manually "open" each note. There is too much room for human error with this setting, and it is easy for important notes to be missed if a user forgets to open the note.
    • Similarly, it can be hard to remember to assign emails/notes to a particular team in addition to a user. We almost exclusively work out of team inboxes, and if someone on Care writes an email to a customer, the email will automatically be "done" when it is created, and it will be assigned to the user who wrote it, but not also to the user's team. There are instances where an email needs to be snoozed for several days/hours with further action needed, and unless the user remembers to assign the email to their team it may "awake" from the snooze and not be visible to anyone except the user who created it. Similarly to my first comment, this leaves a lot of room for human error and is not very intuitive.
    • Personally, I do not love that all tickets/emails/notes are jumbled together in the same inbox. While this gives visibility to everything on the "to do" list at the same time, it can be visually overwhelming. We have created unique folders for certain types of projects or categories of work, but have experienced tech glitches or just the awkwardness of another step to manually read the note, determine what type of category it is, and then manually assign it to another folder. Would love to have things auto-sort and take out this manual lift.
    • I love the idea of the autopilot setting, but we have not been able to use this for our work because it sorts items based on time, and not based on priority. In our line of work, we may have an urgent situation arise that needs attention before an email that was sent in 60 minutes ago. The autopilot feature would push the email to my associates sooner than it would the urgent situation from 5 minutes ago. Due to this, we manually monitor inboxes and assign work to ourselves and others.
    Incentivized
    Read full review
    Likelihood to Renew
    FreshBooks
    At the current needs of our business, FreshBooks suits us perfectly - it allows online access by our accountant to the system for GST purposes, easy input of expenses and tracking of Profit and Loss statements. FreshBooks customer service is great as well - very understanding and accommodating.
    Read full review
    Kustomer, LLC
    Because there's no other tool like Kustomer
    Incentivized
    Read full review
    Usability
    FreshBooks
    FreshBooks is very easy to use even for novices. If you're looking for an online accounting software that is full of features, has great aesthetics and is user-friendly, then this is definitely the software for you. I've been using it for several years now and despite being tempted to switch by other vendors, I like the feel of FreshBooks and it's mobile features.
    Incentivized
    Read full review
    Kustomer, LLC
    There is a learning curve, but it is more than worth it, especially to have a dedicated resource pointed at Kustomer and any other software it interacts with. The basic implementation is useful, and powerful - certainly a MASSIVE upgrade over taking care of your customers in an email inbox or shuffling between multiple windows and applications! It is also set up really well to grow and reconfigure with your business. I'm a big fan.
    Incentivized
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    Reliability and Availability
    FreshBooks
    FreshBooks is easy to use and always works!
    Incentivized
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    Kustomer, LLC
    Because Kustomer is available when you need it
    Incentivized
    Read full review
    Performance
    FreshBooks
    No answers on this topic
    Kustomer, LLC
    Because ages load quickly, reports complete in a reasonable time frame, given their complexity
    Incentivized
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    Support Rating
    FreshBooks
    I think the support level for FreshBooks is on par with a 6 because the folks behind this application do a fairly good job at providing support for their customer base. I still don't think they are at an elite level when it comes to supporting but are getting there although too slow in my opinion.
    Incentivized
    Read full review
    Kustomer, LLC
    I did not reach out to Kustomer support when we had an issue. Still, whenever we provide feedback to our manager regarding what can improve based on our experience using Kustomer, our manager always comments that Kustomer support always replies with some positive feedback based on our suggestions.
    Incentivized
    Read full review
    In-Person Training
    FreshBooks
    No answers on this topic
    Kustomer, LLC
    Because they are very hands-on in training us and very approachable
    Incentivized
    Read full review
    Online Training
    FreshBooks
    No answers on this topic
    Kustomer, LLC
    It was very easy to understand.
    Incentivized
    Read full review
    Implementation Rating
    FreshBooks
    I haven't changed my mind since my first evaluation. Freshbooks is still meeting my needs, easy to use, etc.
    Read full review
    Kustomer, LLC
    Nothing really because it is easy to use. After an hour of using it, we're already getting the hang of it.
    Incentivized
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    Alternatives Considered
    FreshBooks
    FreshBooks does very well in comparison, especially since it is free software for Barclays bank users. Sage software is much worse than FreshBooks. However, Xero and QuickBooks, the market leaders, are still ahead with usability, additional features, reporting, and connection with third-party software providers. We chose FreshBooks as it does everything we require from this type of software.
    Incentivized
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    Kustomer, LLC
    Apps like Intercom, Zendesk, and Gorgios all treat customer inquiries as tickets, just tracking that one issue or interaction with a customer. Kustomer treats each customer as an individual, which allows us to provide top-notch customer service. Customers love that we're able to be more conversational and informal, while still solving their issues quickly. It also helps us build relationships with customers and increases repeat orders.
    Incentivized
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    Scalability
    FreshBooks
    No answers on this topic
    Kustomer, LLC
    Because customer is flexible and scalable
    Incentivized
    Read full review
    Return on Investment
    FreshBooks
    • In reality, we do not implement all of its use at the moment in order to determine an adequate ROI.
    • In our approach to the use of the system, it seems to us a considerable time saving by achieving the integration of the Mexican subsidiary with its parent located in the US.
    • Financial reports meet the necessary USGAAP requirements.
    Incentivized
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    Kustomer, LLC
    • We’re getting so much positive feedback — which is not something you traditionally associate with a customer care team — because we’re making it effortless for customers to deliver both positive and negative feedback, and we can now resolve the bad feedback really really quickly.
    • Primarily from our increased efficiency with Kustomer, we’ve seen a significant reduction of $3 to $4 for every cost per contact.
    Incentivized
    Read full review
    ScreenShots

    FreshBooks Screenshots

    Screenshot of the dashboardScreenshot of an invoice overviewScreenshot of an example of a customizable invoiceScreenshot of an invoice appearing across devicesScreenshot of expensesScreenshot of time tracking