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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    FreshBooks

    Score9.2 out of 10
    Small Businesses (1-50 employees)
    FreshBooks is an accounting service for small businesses. The solution enables users to send and manage invoices, track billable time and collect online payments. The vendor’s value proposition this that their solution provides a straightforward service that simplifies the billing process.

    $21

    per month

    Totango

    Score7.9 out of 10
    N/ATotango is an enterprise customer success platform designed for B2B software and recurring-revenue organizations to manage customer retention, track account health, and automate lifecycle workflows. The platform consolidates product telemetry, financial data, support interactions, and CRM records into a central hub to give cross-functional teams visibility into customer adoption and expansion opportunities.N/A
    Pricing
    FreshBooksTotango
    Editions & Modules
    Lite
    $21
    per month
    Plus
    $38
    per month
    Premium
    $65
    per month
    Select
    Custom Pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    FreshBooksTotango
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details10% discount for annual pricing.Each package gives teams a 360° customer account profile, customer health scoring, customer journey program templates (SuccessBLOCS), automated workflows (SuccessPlays), email campaigns, self-paced onboarding, and customer support.
    More Pricing Information
    Community Pulse
    FreshBooksTotango
    Considered Both Products
    FreshBooks
    No answer on this topic
    Totango
    No answer on this topic
    Key User Insights
    Would buy again
    69%
    Would buy again
    9 Answers
    91%
    Would buy again
    183 Answers
    Delivers good value for the price
    82%
    Delivers good value for the price
    9 Answers
    95%
    Delivers good value for the price
    124 Answers
    Happy with the feature set
    54%
    Happy with the feature set
    7 Answers
    92%
    Happy with the feature set
    184 Answers
    Lived up to sales and marketing promises
    64%
    Lived up to sales and marketing promises
    7 Answers
    95%
    Lived up to sales and marketing promises
    89 Answers
    Implementation went as expected
    62%
    Implementation went as expected
    8 Answers
    87%
    Implementation went as expected
    96 Answers
    Features
    FreshBooksTotango
    Customization
    Comparison of Customization features of FreshBooks and Totango
    Feature
    FreshBooks
    9.1
    35 Ratings
    18% above category average
    Totango
    -
    Ratings
    API for custom integration9.330 Ratings00 Ratings
    Plug-ins9.026 Ratings00 Ratings
    Security
    Comparison of Security features of FreshBooks and Totango
    Feature
    FreshBooks
    10.0
    41 Ratings
    20% above category average
    Totango
    8.5
    182 Ratings
    0% below category average
    Single sign-on capability10.01 Ratings00 Ratings
    Role-based user permissions10.041 Ratings8.5182 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of FreshBooks and Totango
    Feature
    FreshBooks
    7.5
    57 Ratings
    4% below category average
    Totango
    -
    Ratings
    Dashboards9.057 Ratings00 Ratings
    Standard reports8.855 Ratings00 Ratings
    Custom reports4.82 Ratings00 Ratings
    General Ledger and Configurable Accounting
    Comparison of General Ledger and Configurable Accounting features of FreshBooks and Totango
    Feature
    FreshBooks
    7.5
    56 Ratings
    2% below category average
    Totango
    -
    Ratings
    Accounts payable8.041 Ratings00 Ratings
    Accounts receivable9.455 Ratings00 Ratings
    Cash management7.03 Ratings00 Ratings
    Bank reconciliation7.02 Ratings00 Ratings
    Expense management6.651 Ratings00 Ratings
    Time tracking7.642 Ratings00 Ratings
    Multi-currency support7.01 Ratings00 Ratings
    Regulations compliance6.021 Ratings00 Ratings
    Self-service portal9.13 Ratings00 Ratings
    Order Management
    Comparison of Order Management features of FreshBooks and Totango
    Feature
    FreshBooks
    9.5
    49 Ratings
    25% above category average
    Totango
    -
    Ratings
    Pricing8.839 Ratings00 Ratings
    Order entry9.337 Ratings00 Ratings
    Credit card processing9.741 Ratings00 Ratings
    Cost of goods sold10.01 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of FreshBooks and Totango
    Feature
    FreshBooks
    -
    Ratings
    Totango
    8.5
    216 Ratings
    2% below category average
    API00 Ratings6.9149 Ratings
    Integration with Salesforce.com00 Ratings9.5173 Ratings
    Integration with Marketo00 Ratings9.035 Ratings
    Customer Data Extraction / Integration
    Comparison of Customer Data Extraction / Integration features of FreshBooks and Totango
    Feature
    FreshBooks
    -
    Ratings
    Totango
    8.1
    247 Ratings
    8% below category average
    Product usage00 Ratings8.1243 Ratings
    Help desk / support tickets00 Ratings8.2160 Ratings
    Customer Success Management
    Comparison of Customer Success Management features of FreshBooks and Totango
    Feature
    FreshBooks
    -
    Ratings
    Totango
    8.1
    260 Ratings
    6% below category average
    NPS surveys00 Ratings9.4124 Ratings
    Sponsor tracking00 Ratings6.16 Ratings
    Customer profiles00 Ratings7.9251 Ratings
    Automated workflow00 Ratings9.1240 Ratings
    Internal collaboration00 Ratings7.7226 Ratings
    Customer health scoring00 Ratings7.5253 Ratings
    Customer segmentation00 Ratings8.7243 Ratings
    CSM Reporting & Analytics
    Comparison of CSM Reporting & Analytics features of FreshBooks and Totango
    Feature
    FreshBooks
    -
    Ratings
    Totango
    8.3
    254 Ratings
    1% below category average
    Customer health trends00 Ratings8.4243 Ratings
    Engagement analytics00 Ratings8.8229 Ratings
    Revenue forecasting00 Ratings7.7175 Ratings
    Dashboards00 Ratings8.4237 Ratings
    Best Alternatives
    FreshBooksTotango
    Small Businesses
    QuickBooks Self-Employed (discontinued)
    Score4.2 out of 10
    ClientSuccess
    Score6 out of 10
    Medium-sized Companies
    MYOB
    Score8.3 out of 10
    ChurnZero
    Score7.9 out of 10
    Enterprises
    Microsoft Dynamics GP
    Score5.4 out of 10
    Gainsight CS
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FreshBooksTotango
    Likelihood to Recommend
    7.6
    (75 ratings)
    9.1
    (261 ratings)
    Likelihood to Renew
    7.6
    (18 ratings)
    7.3
    (8 ratings)
    Usability
    9.6
    (20 ratings)
    8.6
    (95 ratings)
    Availability
    10.0
    (2 ratings)
    9.9
    (3 ratings)
    Performance
    8.0
    (1 ratings)
    8.8
    (2 ratings)
    Support Rating
    6.0
    (11 ratings)
    7.7
    (93 ratings)
    Online Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    10.0
    (12 ratings)
    Configurability
    -
    (0 ratings)
    8.2
    (4 ratings)
    CPA Rating
    7.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (8 ratings)
    Product Scalability
    -
    (0 ratings)
    9.8
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    FreshBooksTotango
    Likelihood to Recommend
    FreshBooks
    I recommend FreshBooks to anyone running a service-based business that needs invoicing, time reporting, and accounting tools. FB is adept in all three of these scenarios and isn't overly complicated like similar accounting packages I have used. I love how I can write estimates and proposals, manage the business development process from the software, and quickly convert prospects to invoiced clients.
    Incentivized
    Read full review
    Totango
    for a CSM it´s marvelous, you have in one window everything,the agenda for your day by day work, the workload you have in a day,all the customers database and call history added by tasks and toutch points, the to do thing in each customer you know what to do next, with renewal you hace an digital engadgement with customers inform they need to renew in order to keep using the app.
    Read full review
    Pros
    FreshBooks
    • Invoicing - FreshBooks basically ensures our accountants spend less time on invoices via its automated invoicing system, which sends invoices to our customers and clients alike and also send them regular reminders for them to pay up their bills.
    • Collecting business insights - FreshBooks enable our company analysts measure our business performances via data reports provided by FreshBooks' intuitive dashboard. Allowing us do a comparative analysis of key business metrics of a current month against past months and determine if the business is growing.
    • Expense tracker - We have recently embraced FreshBooks as an expense tracker for teams at our company branch. Thusfar, FreshBooks has performed very well, making our expense management a perfect operation; ensuring teams do not exceed their planned budget and also eliminating the need for tracking expenses on excel spreadsheets.
    Incentivized
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    Totango
    • Enables us to easily send and collect NPS & CSAT scores regularly.
    • Syncs with HubSpot to bring in updated client data and deals automatically.
    • Allows us to manage clients based on health score which is multi-dimensional.
    • I can log touch points directly in Totango from Gmail so easily..
    • As we improve and develop our non SaaS business client experience, Totango continues to develop more functionality that we can benefit from.
    Incentivized
    Read full review
    Cons
    FreshBooks
    • I can brand invoices with my business logo, but I might like to change colours of the invoices themselves to match the rest of my business documents. That isn't a major point at all, but it's something that I'd like to see.
    • Freshbooks doesn't remember the categories that similar expenses were previously assigned to. It would be nice if Freshbooks would suggest a category for an already saved vendor, to ensure the consistency of expense reporting.
    • The home page of a Freshbooks account has a great graph display of expenses and income, but it only shows the last 6 months. This is still very useful, but I'd like to be able to see this kind of graph for different periods of time.
    Read full review
    Totango
    • Integrations -- in my experience, they constantly break and disconnect.
    • Implementation -- I feel it was a HUGE challenge to set-up our environment. It took over 200 hours and it didn't work.
    • Communication -- during implementation/onboarding, in my opinion, we were mislead on how to create some of our custom data objects and it ended up being a big waste of time since the approach we were instructed to use ended up being incorrect.
    Read full review
    Likelihood to Renew
    FreshBooks
    At the current needs of our business, FreshBooks suits us perfectly - it allows online access by our accountant to the system for GST purposes, easy input of expenses and tracking of Profit and Loss statements. FreshBooks customer service is great as well - very understanding and accommodating.
    Read full review
    Totango
    I personally believe Totango is the right Customer Success Tool for me, my team, and my organization. I couldn't find limitations until now, it's capabilities are on point and it's very scalable. of course, transitioning to another tool would mean a lot of hours and training, and would expose risks
    Incentivized
    Read full review
    Usability
    FreshBooks
    FreshBooks is very easy to use even for novices. If you're looking for an online accounting software that is full of features, has great aesthetics and is user-friendly, then this is definitely the software for you. I've been using it for several years now and despite being tempted to switch by other vendors, I like the feel of FreshBooks and it's mobile features.
    Incentivized
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    Totango
    It is easy to use and understand, and simple to follow day to day. Logging notes and tasks is one of the key areas this is utilised along with tracking reports and accessing key data points for conversations with customers which is helpful. Mobile app helps too to access information on the go.
    Incentivized
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    Reliability and Availability
    FreshBooks
    FreshBooks is easy to use and always works!
    Incentivized
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    Totango
    I have yet to experience any downtime with Totango (knock on wood) so reliability has been really top tier since we were onboarded. Given that the support team has been really helpful so far, I can imagine should downtime every be the case, they'll be able to communicate proactively/effectively on the current state of the platform
    Incentivized
    Read full review
    Performance
    FreshBooks
    No answers on this topic
    Totango
    At times the integration sync can be really slow when it comes to touchpoints. I can't say the same for customer health syncing, but I do tend to notice the lag from email syncing, and in those cases, I will need to refresh the Totango page a couple of times or wait a couple of extra seconds/minutes for it to show up.
    Incentivized
    Read full review
    Support Rating
    FreshBooks
    I think the support level for FreshBooks is on par with a 6 because the folks behind this application do a fairly good job at providing support for their customer base. I still don't think they are at an elite level when it comes to supporting but are getting there although too slow in my opinion.
    Incentivized
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    Totango
    I give Totango a support rating of 10 because I can always get support whenever needed. If its a technical issue, I know I can email their support team for help. If it's a more in depth question with respect to our instance of Totango, I can reach out to our CSM and always get help in a very reasonable amount of time. I always look to Totango as the standard when I think of how to best communicate and support our own customers.
    Incentivized
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    Online Training
    FreshBooks
    No answers on this topic
    Totango
    Our CSM did a great job of conducting the training so we understand, at the very least, the functionality that is directly relevant to us. This also allowed us to train our own new team mates when onboarding based on the training flow that was first presented to us. This was also conducted as a interactive sessions, as training are notoriously known to be dry
    Incentivized
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    Implementation Rating
    FreshBooks
    I haven't changed my mind since my first evaluation. Freshbooks is still meeting my needs, easy to use, etc.
    Read full review
    Totango
    Totango has been easy for our team to integrate most of our new features into, which is great considering we have to factor in the customers' usage of the new features into all of the health and usage metrics we have. It has taken a while to integrate our second product however, which is why I would rank this a 7.
    Incentivized
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    Alternatives Considered
    FreshBooks
    FreshBooks does very well in comparison, especially since it is free software for Barclays bank users. Sage software is much worse than FreshBooks. However, Xero and QuickBooks, the market leaders, are still ahead with usability, additional features, reporting, and connection with third-party software providers. We chose FreshBooks as it does everything we require from this type of software.
    Incentivized
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    Totango
    Pipedrive is a great CRM for Sales purposes but it doesnt give much tools for CX management. Totango is all the opposite, it is an excellent product for Customer Management . We currently use both platforms integrated with each other and it gives great results to both Sales and Customer Success teams
    Incentivized
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    Scalability
    FreshBooks
    No answers on this topic
    Totango
    Information keeps missing and changing in totango . Because of that there is are lot of problems with it. We need to manually keep the backup in an another file. More over if in case we take the backup its so hard to track since its all in numbers. Totango can be much better if the cloud storage is working fine. My company is planning to discontinue due to this factor
    Incentivized
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    Return on Investment
    FreshBooks
    • In reality, we do not implement all of its use at the moment in order to determine an adequate ROI.
    • In our approach to the use of the system, it seems to us a considerable time saving by achieving the integration of the Mexican subsidiary with its parent located in the US.
    • Financial reports meet the necessary USGAAP requirements.
    Incentivized
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    Totango
    • Since using Totango we have seen our engagement numbers go up as we are better able to identify the groups that are struggling.
    • We have also seen an increase in retention as we are more consistent in messaging and not missing any data.
    Incentivized
    Read full review
    ScreenShots

    FreshBooks Screenshots

    Screenshot of the dashboardScreenshot of an invoice overviewScreenshot of an example of a customizable invoiceScreenshot of an invoice appearing across devicesScreenshot of expensesScreenshot of time tracking

    Totango Screenshots

    Screenshot of collaboration tools to manage a customer portfolioScreenshot of a 360° view of customer healthScreenshot of the dashboard to monitor customer metricsScreenshot of engaging in-app experiences and email campaigns to improve customer retentionScreenshot of integrated data in the Customer Data Hub