FreshMail vs. Litmus

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FreshMail
Score 7.8 out of 10
N/A
FreshMail is a browser based email marketing solution used to create and send newsletter campaigns. This solution leads users from campaign planning and creation to final reports.N/A
Litmus
Score 9.0 out of 10
N/A
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
$99
per month
Pricing
FreshMailLitmus
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
FreshMailLitmus
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsFreshMail is absolutely free if you send less than 2000 emails to up to 500 subscribers per month.Litmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.
More Pricing Information
Features
FreshMailLitmus
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
FreshMail
8.4
3 Ratings
3% above category average
Litmus
5.2
297 Ratings
44% below category average
WYSIWYG email editor8.53 Ratings6.119 Ratings
Dynamic content8.53 Ratings8.011 Ratings
Ability to test dynamic content9.03 Ratings8.6188 Ratings
Landing pages9.02 Ratings2.63 Ratings
A/B testing8.03 Ratings1.84 Ratings
Mobile optimization7.03 Ratings9.2289 Ratings
Email deliverability reporting10.03 Ratings7.7208 Ratings
List management7.03 Ratings1.82 Ratings
Triggered drip sequences8.53 Ratings1.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
FreshMail
8.2
3 Ratings
4% above category average
Litmus
6.8
191 Ratings
14% below category average
Dashboards8.03 Ratings5.610 Ratings
Standard reports8.03 Ratings8.1190 Ratings
Custom reports8.53 Ratings6.7131 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
FreshMail
8.4
2 Ratings
1% below category average
Litmus
8.3
286 Ratings
2% below category average
URL Validation8.52 Ratings7.9210 Ratings
Link Tracking9.52 Ratings8.1179 Ratings
Image Validation8.02 Ratings00 Ratings
Inbox Display8.02 Ratings00 Ratings
Email Accessibility Tools9.02 Ratings00 Ratings
Spelling and Grammar Check8.02 Ratings00 Ratings
Spam Testing8.02 Ratings8.1212 Ratings
Email Previews8.02 Ratings9.1284 Ratings
Best Alternatives
FreshMailLitmus
Small Businesses
VerticalResponse
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Score 10.0 out of 10
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Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
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Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
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Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FreshMailLitmus
Likelihood to Recommend
8.5
(3 ratings)
9.2
(309 ratings)
Likelihood to Renew
-
(0 ratings)
9.7
(22 ratings)
Usability
-
(0 ratings)
9.7
(18 ratings)
Availability
-
(0 ratings)
9.1
(6 ratings)
Performance
-
(0 ratings)
7.4
(6 ratings)
In-Person Training
-
(0 ratings)
9.0
(1 ratings)
Online Training
-
(0 ratings)
8.2
(2 ratings)
Implementation Rating
-
(0 ratings)
9.0
(10 ratings)
Configurability
-
(0 ratings)
8.7
(4 ratings)
Ease of integration
-
(0 ratings)
10.0
(2 ratings)
Product Scalability
-
(0 ratings)
8.7
(6 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(4 ratings)
Vendor pre-sale
-
(0 ratings)
9.2
(3 ratings)
User Testimonials
FreshMailLitmus
Likelihood to Recommend
FreshMail
The platform works very well for sending emails with simple layouts, it also allows you to keep track of the opening data of those who receive the emails. The platform could improve its ability to modify databases and integrate with other platforms in order to automate some of the marketing actions.
Read full review
Litmus Software
It is nice to be able to double-check the HTML code easily. However, that being said, once we have the template structure and modules coded and rendered, we often do not feel that Litmus is as helpful because we have already verified that the HTML is functioning as intended.
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Pros
FreshMail
  • Location targeting to filter people based on their region
  • Auto responding to questions and similar inquiries related to content
  • Engaging and building interest in the product
Read full review
Litmus Software
  • Emulation of 100s of email clients by pasting HTML email code into their builder
  • The UI for navigating the build tools, analytics, and other functions are intuitive and easy to learn.
  • They have amazing weekly newsletters that go deep into email trends, benchmarks, and very practical tips. They are well-written.
Read full review
Cons
FreshMail
  • My campaign got delayed because of their moderation process. When I wrote them to ask what was going on they said they have some kind of anti-spam moderation process that was taking longer than usual.
  • I don’t like the fact that you can’t edit your template in HTML in their editing program (FreshMail Designer). This is probably isn’t a big deal for most people but some of us like to take over every detail of the template.
Read full review
Litmus Software
  • It would be great if there was an integration where we could make necessary changes in Litmus and update Klaviyo.
  • A better understanding of ways to optimize - things may be good as is, but what are ways that we can improve it for a better-sending reputation?
  • Sometimes the app in Chrome is clunky.
Read full review
Likelihood to Renew
FreshMail
No answers on this topic
Litmus Software
It's offering me more than any other email proof software I've heard of! I also really appreciate how Litmus gives back to the email development community via their content creation. I want better marketing and marketing email in the world, and Litmus is working towards that goal. So, yeah, they're good folks with a good product!
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Usability
FreshMail
No answers on this topic
Litmus Software
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
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Reliability and Availability
FreshMail
No answers on this topic
Litmus Software
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
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Performance
FreshMail
No answers on this topic
Litmus Software
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
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In-Person Training
FreshMail
No answers on this topic
Litmus Software
It was very informative one on one session for me. I was able to use Litmus without any issues.
Read full review
Online Training
FreshMail
No answers on this topic
Litmus Software
It has all the required information.
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Implementation Rating
FreshMail
No answers on this topic
Litmus Software
It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.
Read full review
Alternatives Considered
FreshMail
FreshMail stands out for its ease of email design. Being a specialised email tool, it is more versatile when it comes to obtaining data from users, it is more intuitive, as the amount of time that needs to be invested in learning how to design emails, landing pages, a/b testing and others, is much less than the competition
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Litmus Software
For more in-depth QA and personalization needs, Litmus is the way to go. I believe that Litmus should be used in conjunction with a product like Mailchimp or Constant Contact to support your email development efforts. I would not use any one of these by itself if you really want to create an end product that can provide the greatest ROI and use for your end consumer.
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Scalability
FreshMail
No answers on this topic
Litmus Software
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
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Return on Investment
FreshMail
  • Better Outreach
  • Hitting the objective of marketing prospects qualified
  • Return on cost
Read full review
Litmus Software
  • Litmus has positively helped us to be able to measure email performance metrics and provide stakeholders insights on what email content is resonating with clients
  • Litmus has helped us to ensure our emails are error free by providing us with an overview of whether each email meets the requirements for optimal email performance and delivery
Read full review
ScreenShots

FreshMail Screenshots

Screenshot of undefinedScreenshot of undefinedScreenshot of undefined

Litmus Screenshots

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.