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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Fullstory

    Score9 out of 10
    N/AFullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A

    Gainsight CS

    Score8.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Gainsight Customer Success (CS) is presented as a growth engine for modern post-sale teams. Built for CROs, CS leaders, and operations pros, it provides visibility into customer health, expansion potential, and revenue risk. With automation, AI, and health scoring, Gainsight helps scale outcomes without scaling headcount. With its playbooks and success plans to CSQL tracking and journey orchestration, Gainsight CS helps teams to take the right action at the right time, every time. Access to…

    $2,500

    Per Company Per Month

    Pricing
    FullstoryGainsight CS
    Editions & Modules
    Business
    Contact Sales
    Enterprise
    Contact Sales
    Subscription
    $2,500
    Per Company Per Month
    Offerings
    Pricing Offerings
    FullstoryGainsight CS
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    FullstoryGainsight CS
    Considered Both Products
    Fullstory
    No answer on this topic
    Gainsight
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    66 Answers
    98%
    Would buy again
    187 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    46 Answers
    98%
    Delivers good value for the price
    132 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    68 Answers
    97%
    Happy with the feature set
    184 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    39 Answers
    95%
    Lived up to sales and marketing promises
    93 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    41 Answers
    74%
    Implementation went as expected
    73 Answers
    Features
    FullstoryGainsight CS
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Fullstory and Gainsight CS
    Feature
    Fullstory
    6.2
    19 Ratings
    20% below category average
    Gainsight CS
    -
    Ratings
    Responsive Design for Web Access7.917 Ratings00 Ratings
    Mobile Application7.910 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile7.913 Ratings00 Ratings
    Mobile App Analytics6.412 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Fullstory and Gainsight CS
    Feature
    Fullstory
    9.2
    49 Ratings
    2% below category average
    Gainsight CS
    -
    Ratings
    Heatmap tool9.937 Ratings00 Ratings
    Click analytics9.044 Ratings00 Ratings
    Scroll maps9.033 Ratings00 Ratings
    Form fill analysis9.026 Ratings00 Ratings
    Conversion tracking9.928 Ratings00 Ratings
    Goal tracking7.923 Ratings00 Ratings
    Funnel Analysis8.034 Ratings00 Ratings
    Session Recording and Replay10.048 Ratings00 Ratings
    User Segmentation10.043 Ratings00 Ratings
    Security
    Comparison of Security features of Fullstory and Gainsight CS
    Feature
    Fullstory
    -
    Ratings
    Gainsight CS
    8.3
    294 Ratings
    2% below category average
    Role-based user permissions00 Ratings8.3297 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Fullstory and Gainsight CS
    Feature
    Fullstory
    -
    Ratings
    Gainsight CS
    8.1
    341 Ratings
    7% below category average
    API00 Ratings8.0235 Ratings
    Integration with Salesforce.com00 Ratings8.5336 Ratings
    Integration with Marketo00 Ratings7.979 Ratings
    Integration with Eloqua00 Ratings8.039 Ratings
    Customer Data Extraction / Integration
    Comparison of Customer Data Extraction / Integration features of Fullstory and Gainsight CS
    Feature
    Fullstory
    -
    Ratings
    Gainsight CS
    7.7
    362 Ratings
    13% below category average
    Product usage00 Ratings7.8350 Ratings
    Help desk / support tickets00 Ratings7.5281 Ratings
    Customer Success Management
    Comparison of Customer Success Management features of Fullstory and Gainsight CS
    Feature
    Fullstory
    -
    Ratings
    Gainsight CS
    8.1
    364 Ratings
    6% below category average
    NPS surveys00 Ratings8.5297 Ratings
    Sponsor tracking00 Ratings7.3238 Ratings
    Customer profiles00 Ratings8.5317 Ratings
    Automated workflow00 Ratings8.2348 Ratings
    Internal collaboration00 Ratings7.6334 Ratings
    Customer health scoring00 Ratings8.5357 Ratings
    Customer segmentation00 Ratings8.1307 Ratings
    CSM Reporting & Analytics
    Comparison of CSM Reporting & Analytics features of Fullstory and Gainsight CS
    Feature
    Fullstory
    -
    Ratings
    Gainsight CS
    7.8
    358 Ratings
    7% below category average
    Customer health trends00 Ratings8.3340 Ratings
    Engagement analytics00 Ratings8.1307 Ratings
    Revenue forecasting00 Ratings6.6203 Ratings
    Dashboards00 Ratings8.3358 Ratings
    Best Alternatives
    FullstoryGainsight CS
    Small Businesses
    No answers on this topic
    ClientSuccess
    Score6 out of 10
    Medium-sized Companies
    Contentsquare
    Score7.5 out of 10
    ChurnZero
    Score7.9 out of 10
    Enterprises
    Glassbox
    Score6.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FullstoryGainsight CS
    Likelihood to Recommend
    10.0
    (72 ratings)
    8.9
    (401 ratings)
    Likelihood to Renew
    9.7
    (9 ratings)
    9.2
    (21 ratings)
    Usability
    10.0
    (1 ratings)
    8.3
    (197 ratings)
    Availability
    9.0
    (1 ratings)
    9.1
    (3 ratings)
    Performance
    8.0
    (1 ratings)
    8.8
    (3 ratings)
    Support Rating
    8.3
    (61 ratings)
    8.2
    (135 ratings)
    Online Training
    -
    (0 ratings)
    8.5
    (4 ratings)
    Implementation Rating
    7.5
    (56 ratings)
    9.1
    (7 ratings)
    Configurability
    7.0
    (1 ratings)
    8.2
    (2 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    9.0
    (1 ratings)
    9.1
    (1 ratings)
    Product Scalability
    8.0
    (1 ratings)
    8.3
    (3 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    9.1
    (2 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    9.1
    (1 ratings)
    User Testimonials
    FullstoryGainsight CS
    Likelihood to Recommend
    Fullstory
    It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
    Incentivized
    Read full review
    Gainsight
    I really enjoy using Gainsight CS because we can track our customers through their life cycles through our CSM/Implementation teams, Customer Community, and even our Academy! All of the information is in one spot for us to use and see. I would recommend this product (as well as CC & CE) for any SaaS company that needs visibility across all products and teams.
    Incentivized
    Read full review
    Pros
    Fullstory
    • Tracks users' online experiences from start to finish.
    • Makes it easy to share a customer's experiences with the rest of my team.
    • Allows me to use different methods to find evidence of a customer's experience.
    • Shows page insights via segmentation that help me know where to improve my site.
    • Tracks error clicks and dead clicks for quick insights into site improvements.
    • Integrates with HelpScout for easy access to customer problem-solving.
    Incentivized
    Read full review
    Gainsight
    • One source of truth for all things CS - managing day-to-day tasks.
    • Getting ahead of the risk by having a very detailed and evolving health score system. Gainsight's CSM was incredibly helpful in building our risk mitigation plan using the health score, sharing their best practices.
    • Having a mutually agreed upon Success Plan that you can share with the customer. It was also incredibly helpful with assigning other parties to take actions, along with due dates and reminders
    Incentivized
    Read full review
    Cons
    Fullstory
    • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
    • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
    Incentivized
    Read full review
    Gainsight
    • Outlook integration could be better as within Outlook we do not get much insight of the account. While contacting a contact from Outlook, it will be great if the Outlook -Gainsight CS tool can show certain important information, like any pending CTAs, the latest billing amount, and pending certifications, etc. This will improve the communications and make it more aligned with the company and account perspectives.
    • Limitations of report creation are user level - As a user I can not create report as per my wish on my set of accounts. Only the admin user has access to that, and also it's very intuitive compared to Salesforce.
    • Dashboard customization - as a user I have very much limited options to put in my dashboard. It's all about CTA all the time.
    Incentivized
    Read full review
    Likelihood to Renew
    Fullstory
    It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
    Incentivized
    Read full review
    Gainsight
    Gainsight offers a level of support that I've not experience before. They will work with you to come up with a solution to a problem - or help match you with another client that has a similar setup as you to get their feedback. Also the functionality that we have built within the software works for us. It's 'easy' to use (once you get the hang of it) and our users rather enjoy working in the software.
    Incentivized
    Read full review
    Usability
    Fullstory
    Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
    Incentivized
    Read full review
    Gainsight
    Gainsight CSGainsight's usability is extremely intuitive. The dashboards are modular and the ability to click into each to learn more is helpful to gain visibility and strategizing where to prioritize time as a CSM. Logging activities is also extremely intuitive as is the CTA function. There is some confusion on "Where can I find..." if there are multiple dashboards so an internal AI tool to ask would be helpful as well.
    Incentivized
    Read full review
    Reliability and Availability
    Fullstory
    We've never had issues with availability
    Incentivized
    Read full review
    Gainsight
    Rarely any issues with availability or outages. When they do occur, there is excellent communication and consistent updates. Bugs are usually addressed in a timely manner, and communication around those issues is also extremely good
    Incentivized
    Read full review
    Performance
    Fullstory
    It seems the performance is really good and always loads quickly
    Incentivized
    Read full review
    Gainsight
    There are some times when it can take almost a minute to load some of our reports or the rules engine. Within a rule it can also take time to load the actions as they each load one at a time when scrolling. The ability to scroll without waiting would be ideal
    Read full review
    Support Rating
    Fullstory
    They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
    Incentivized
    Read full review
    Gainsight
    The CSMs are very hands-on and helpful, both Elaine and Lane have provided a lot of guidance and value over the years. Support is responsive and will jump on things as needed. The thought leadership and community is probably the most valuable part of our support from Gainsight.
    Incentivized
    Read full review
    Online Training
    Fullstory
    No answers on this topic
    Gainsight
    The online videos are very good for basic tasks in the platform, but it isn't very descriptive or helpful trying to make your own specific variables fit the simple example that is typically used. Typically, I'll watch a video, try on my own and still have to get help from support or Customer Success team
    Read full review
    Implementation Rating
    Fullstory
    To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
    Incentivized
    Read full review
    Gainsight
    I was not part of the implantation (I took over later). However, based on what was passed to me, the tool was not well implemented at our org. I think this had to do with complexity, wrong person assigned in our org, and org buy-in. I think it would have been very successful if we had a better assignment process internally.
    Incentivized
    Read full review
    Alternatives Considered
    Fullstory
    Smartlook is software that records users on a website
    and mobile app. Finding useful information within thousands of recordings is
    made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
    Incentivized
    Read full review
    Gainsight
    Gainsight CS and Vitally offer distinct strategic advantages depending on organizational maturity. We used Vitally for a year and it is pretty decent for mid-market teams requiring immediate agility. We just had a hard time getting our CSM's to adopt the tool. In contrast, Gainsight CS serves as a comprehensive System built for enterprise complexity. Its architectural depth allows for intricate data modeling and parent-child hierarchies, while its Bionic Rules engine provides professional-grade automation that handles nuanced triggers far beyond the capabilities of standard, trait-based systems.
    Incentivized
    Read full review
    Scalability
    Fullstory
    Full story was easy to scale with the growth of our teams and organisation
    Incentivized
    Read full review
    Gainsight
    It can lean a little heavily toward Customer Success, but the ability to customize many areas based on specific user or account characteristics allows you to make it work across many different roles. This also makes collaboration within the tool across teams possible. It a flexible tool if you have a skilled admin to help guide your process building.
    Incentivized
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    Return on Investment
    Fullstory
    • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
    • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
    Incentivized
    Read full review
    Gainsight
    • No metrics yet, but we have improved our at-risk customers by identifying risks earlier via our automated health score and with our Gainsight approved mitigation workflow, CSMs and leaders have better discipline with mitigation efforts and sharing at-risk customers across the org so other teams can step in and assist
    Incentivized
    Read full review
    ScreenShots

    Fullstory Screenshots

    Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data

    Gainsight CS Screenshots

    Screenshot of the Journey Orchestrator, used to build personalized, scalable customer journeys with lifecycle-based emails, playbooks, and triggered workflows, so no customer slips through the cracks.Screenshot of an AI Cheat Sheet. These offer AI-generated summaries, suggestions, and insights tailored to each account—so CSMs spend less time analyzing, and more time acting.Screenshot of AI Scorecards. These are used to analyze renewal and churn data to recommend new measures, refine weights, and create high-impact scorecards (or refine existing ones), to forecast with more precision and act with confidence.Screenshot of Success Plans, where users can create clear, outcome-based plans with customers—then track progress, assign owners, and show stakeholders exactly how value is being driven.Screenshot of Gainsight Home, which provides one place for customer success teams to prioritize, act, and prove impact—powered by real-time insights, AI signals, and workflows designed to drive retention and expansion.Screenshot of Customer 360. This interface brings together usage data, health scores, playbooks, and account details into one unified view.