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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Fullstory

    Score8.9 out of 10
    N/AFullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A

    Looker

    Score8.1 out of 10
    N/ALooker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
    Pricing
    FullstoryLooker
    Editions & Modules
    Business
    Contact Sales
    Enterprise
    Contact Sales
    No answers on this topic
    Offerings
    Pricing Offerings
    FullstoryLooker
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalRequired
    Additional Details—Must contact sales team for pricing.
    More Pricing Information
    Community Pulse
    FullstoryLooker
    Considered Both Products
    Fullstory
    Chose Fullstory
    FullStory appears to me to be the most full-featured offering
    Incentivized
    Chose Fullstory
    We evaluated several tools when it came to selecting Session Replay and it came down to FullStory and Smartlook. Overall, we found the interface on FullStory to be cleaner and more intuitive and we received input from engineering and support teams that the sessions were easier …
    Incentivized
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    66 Answers
    98%
    Would buy again
    85 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    46 Answers
    99%
    Delivers good value for the price
    75 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    68 Answers
    100%
    Happy with the feature set
    87 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    39 Answers
    98%
    Lived up to sales and marketing promises
    55 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    41 Answers
    97%
    Implementation went as expected
    69 Answers
    Features
    FullstoryLooker
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Fullstory and Looker
    Feature
    Fullstory
    6.2
    19 Ratings
    26% below category average
    Looker
    5.2
    95 Ratings
    39% below category average
    Responsive Design for Web Access7.917 Ratings4.991 Ratings
    Mobile Application7.910 Ratings5.01 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile7.913 Ratings5.885 Ratings
    Mobile App Analytics6.412 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Fullstory and Looker
    Feature
    Fullstory
    9.2
    49 Ratings
    2% below category average
    Looker
    -
    Ratings
    Heatmap tool9.937 Ratings00 Ratings
    Click analytics9.044 Ratings00 Ratings
    Scroll maps9.033 Ratings00 Ratings
    Form fill analysis9.026 Ratings00 Ratings
    Conversion tracking9.928 Ratings00 Ratings
    Goal tracking7.923 Ratings00 Ratings
    Funnel Analysis8.034 Ratings00 Ratings
    Session Recording and Replay10.048 Ratings00 Ratings
    User Segmentation10.043 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Fullstory and Looker
    Feature
    Fullstory
    -
    Ratings
    Looker
    7.4
    134 Ratings
    10% below category average
    Pixel Perfect reports00 Ratings6.5110 Ratings
    Customizable dashboards00 Ratings8.2133 Ratings
    Report Formatting Templates00 Ratings7.5115 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Fullstory and Looker
    Feature
    Fullstory
    -
    Ratings
    Looker
    6.8
    132 Ratings
    16% below category average
    Drill-down analysis00 Ratings6.3128 Ratings
    Formatting capabilities00 Ratings6.6130 Ratings
    Integration with R or other statistical packages00 Ratings5.655 Ratings
    Report sharing and collaboration00 Ratings8.8131 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Fullstory and Looker
    Feature
    Fullstory
    -
    Ratings
    Looker
    7.9
    128 Ratings
    4% below category average
    Publish to Web00 Ratings7.7105 Ratings
    Publish to PDF00 Ratings7.8113 Ratings
    Report Versioning00 Ratings7.984 Ratings
    Report Delivery Scheduling00 Ratings8.2110 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Fullstory and Looker
    Feature
    Fullstory
    -
    Ratings
    Looker
    6.6
    128 Ratings
    19% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.7124 Ratings
    Location Analytics / Geographic Visualization00 Ratings7.5110 Ratings
    Predictive Analytics00 Ratings4.66 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Fullstory and Looker
    Feature
    Fullstory
    -
    Ratings
    Looker
    7.3
    128 Ratings
    15% below category average
    Multi-User Support (named login)00 Ratings7.5120 Ratings
    Role-Based Security Model00 Ratings7.2105 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings7.2122 Ratings
    Report-Level Access Control00 Ratings7.360 Ratings
    Best Alternatives
    FullstoryLooker
    Small Businesses
    No answers on this topic
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Contentsquare
    Score7.5 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Glassbox
    Score6.3 out of 10
    Jaspersoft Community Edition
    Score7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FullstoryLooker
    Likelihood to Recommend
    10.0
    (72 ratings)
    8.0
    (134 ratings)
    Likelihood to Renew
    9.7
    (9 ratings)
    9.2
    (8 ratings)
    Usability
    10.0
    (1 ratings)
    8.8
    (12 ratings)
    Availability
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    Performance
    8.0
    (1 ratings)
    6.0
    (1 ratings)
    Support Rating
    8.3
    (61 ratings)
    8.8
    (14 ratings)
    Implementation Rating
    7.5
    (56 ratings)
    10.0
    (1 ratings)
    Configurability
    7.0
    (1 ratings)
    10.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    10.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.5
    (51 ratings)
    Data Sources
    -
    (0 ratings)
    7.3
    (51 ratings)
    Ease of integration
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    Product Scalability
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    FullstoryLooker
    Likelihood to Recommend
    Fullstory
    It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
    Incentivized
    Read full review
    Google
    When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose.
    Incentivized
    Read full review
    Pros
    Fullstory
    • Tracks users' online experiences from start to finish.
    • Makes it easy to share a customer's experiences with the rest of my team.
    • Allows me to use different methods to find evidence of a customer's experience.
    • Shows page insights via segmentation that help me know where to improve my site.
    • Tracks error clicks and dead clicks for quick insights into site improvements.
    • Integrates with HelpScout for easy access to customer problem-solving.
    Incentivized
    Read full review
    Google
    • Show visited pages - sessions, pageviews - which programs are viewed the most.
    • Displays session source/medium views to see where users are coming from.
    • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
    • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
    • Our clients like to see the top pages visited for a month.
    • I like the drop-and-drag approach, and building charts is a little easier than it was before.
    Incentivized
    Read full review
    Cons
    Fullstory
    • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
    • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
    Incentivized
    Read full review
    Google
    • Documentation is scarce, and very difficult to find when you need it.
    • Pricing is unclear, particularly as you look to scale your reports across the business.
    • Data from other sources is not represented in the system as well as first party Google services.
    Incentivized
    Read full review
    Likelihood to Renew
    Fullstory
    It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
    Incentivized
    Read full review
    Google
    I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
    Incentivized
    Read full review
    Usability
    Fullstory
    Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
    Incentivized
    Read full review
    Google
    Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
    Incentivized
    Read full review
    Reliability and Availability
    Fullstory
    We've never had issues with availability
    Incentivized
    Read full review
    Google
    No objections
    Incentivized
    Read full review
    Performance
    Fullstory
    It seems the performance is really good and always loads quickly
    Incentivized
    Read full review
    Google
    Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
    Incentivized
    Read full review
    Support Rating
    Fullstory
    They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
    Incentivized
    Read full review
    Google
    Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
    Incentivized
    Read full review
    Implementation Rating
    Fullstory
    To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
    Incentivized
    Read full review
    Google
    Very satisfied, easy to implement
    Incentivized
    Read full review
    Alternatives Considered
    Fullstory
    Smartlook is software that records users on a website
    and mobile app. Finding useful information within thousands of recordings is
    made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
    Incentivized
    Read full review
    Google
    Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. So it's good.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Fullstory
    No answers on this topic
    Google
    Perfect price to performance
    Incentivized
    Read full review
    Scalability
    Fullstory
    Full story was easy to scale with the growth of our teams and organisation
    Incentivized
    Read full review
    Google
    No answers on this topic
    Return on Investment
    Fullstory
    • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
    • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
    Incentivized
    Read full review
    Google
    • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
    • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
    • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
    Incentivized
    Read full review
    ScreenShots

    Fullstory Screenshots

    Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data

    Looker Screenshots

    Screenshot of a Looker dashboard with a geo chart.