GaggleAMP vs. Meltwater

GaggleAMP is well suited when you want to get timely local language content out to folks in other countries/regions, or content for a specific group/department. It is also well suited when you have multiple Gaggle content managers with multiple content calendars. It might be less appropriate if you want to hold multiple Social contests (gamification) with different rules, scopes, leaderboards, etc. for different groups/tags as there is only one leaderboard.

Incentivized

Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.

Incentivized

• Easy to tell associates what posts to like and share. Especially like that we can point them to like or share industry posts.
• Easy to get others in organization to sign up. Also offers app and browser app.
• Gamefication aspect allows associates to have friendly competition and allows awarding of prizes for reaching set point values

Incentivized

• Media research - you can search for relevant publications and journalists to add to your media list.
• Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example).
• Building media lists - if you have no current existing list, you can build and export one in Excel for example.

Incentivized

• There are no out of the box implementations to get started quick.
• The campaign manager could be more involved and vocal about recommendations and how to implement them.
• I'd like deeper insight into what my employees do and do not like to share.

Incentivized

• The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
• Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
• TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.

Incentivized

Customer service has been good. It's easy to use. It's cost effective. It's a good way to expand your social presence and get your employees more vested in branding the company without spending a ton of money. There are bells and whistles that may be good for other users. I just haven't had the time to use them

Incentivized

Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.

Incentivized

Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.

Support for GaggleAMP is easily the best customer support I've experienced with any software tool. Our rep, Sam, is dedicated to our account (no bouncing around a call-center bullpen), and is highly proactive and eager to help us succeed. Most of our interactions have nothing to do with problems, but rather opportunities to optimize our use of the tool and set us up for greatest success. GaggleAMP sets a gold standard for customer support!

Incentivized

Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.

Incentivized

Again, really in-depth and helpful for a program that is really easy to use.

Walked step by step through program. Very informative on a program that doesn't require much training.

You are only allowed 15 users, so make sure you've identified who will have access to use the tool.

A former colleague suggested EveryoneSocial, but I think that GaggleAMP has more industry experience in terms of employee advocacy and social engagement. While it did appear somewhat easier to use, it didn't have all the features and attention to detail that GaggleAMP provided such as the detailed reporting and the specific activity suggestions I was looking for.

Incentivized

I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.

Incentivized

• Take this with a grain of salt, but our company's all-time CPC (cost per click) savings is $1.85 M ($184,116.95 last quarter).
• GaggleAMP has become an important part in getting our employees and partners to engage with us on Social Media more regularly - a great tool for getting information out there.
• Brand awareness.

Incentivized

• As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
• We utilize their tracking of media hits for our overall reporting to our clients.
• Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.

Incentivized