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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Gainsight CS

    Score8.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Gainsight Customer Success (CS) is presented as a growth engine for modern post-sale teams. Built for CROs, CS leaders, and operations pros, it provides visibility into customer health, expansion potential, and revenue risk. With automation, AI, and health scoring, Gainsight helps scale outcomes without scaling headcount. With its playbooks and success plans to CSQL tracking and journey orchestration, Gainsight CS helps teams to take the right action at the right time, every time. Access to…

    $2,500

    Per Company Per Month

    Google Optimize

    Score6.7 out of 10
    N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A
    Pricing
    Gainsight CSGoogle Optimize
    Editions & Modules
    Subscription
    $2,500
    Per Company Per Month
    Google Optimize
    Free
    Offerings
    Pricing Offerings
    Gainsight CSGoogle Optimize
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Gainsight CSGoogle Optimize
    Considered Both Products
    Gainsight
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    187 Answers
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    132 Answers
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    184 Answers
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    93 Answers
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    74%
    Implementation went as expected
    73 Answers
    100%
    Implementation went as expected
    6 Answers
    Features
    Gainsight CSGoogle Optimize
    Security
    Comparison of Security features of Gainsight CS and Google Optimize
    Feature
    Gainsight CS
    8.3
    294 Ratings
    2% below category average
    Google Optimize
    -
    Ratings
    Role-based user permissions8.3297 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Gainsight CS and Google Optimize
    Feature
    Gainsight CS
    8.1
    341 Ratings
    7% below category average
    Google Optimize
    -
    Ratings
    API8.0235 Ratings00 Ratings
    Integration with Salesforce.com8.5336 Ratings00 Ratings
    Integration with Marketo7.979 Ratings00 Ratings
    Integration with Eloqua8.039 Ratings00 Ratings
    Customer Data Extraction / Integration
    Comparison of Customer Data Extraction / Integration features of Gainsight CS and Google Optimize
    Feature
    Gainsight CS
    7.7
    362 Ratings
    13% below category average
    Google Optimize
    -
    Ratings
    Product usage7.8350 Ratings00 Ratings
    Help desk / support tickets7.5281 Ratings00 Ratings
    Customer Success Management
    Comparison of Customer Success Management features of Gainsight CS and Google Optimize
    Feature
    Gainsight CS
    8.1
    364 Ratings
    6% below category average
    Google Optimize
    -
    Ratings
    NPS surveys8.5297 Ratings00 Ratings
    Sponsor tracking7.3238 Ratings00 Ratings
    Customer profiles8.5317 Ratings00 Ratings
    Automated workflow8.2348 Ratings00 Ratings
    Internal collaboration7.6334 Ratings00 Ratings
    Customer health scoring8.5357 Ratings00 Ratings
    Customer segmentation8.1307 Ratings00 Ratings
    CSM Reporting & Analytics
    Comparison of CSM Reporting & Analytics features of Gainsight CS and Google Optimize
    Feature
    Gainsight CS
    7.8
    358 Ratings
    7% below category average
    Google Optimize
    -
    Ratings
    Customer health trends8.3340 Ratings00 Ratings
    Engagement analytics8.1307 Ratings00 Ratings
    Revenue forecasting6.6203 Ratings00 Ratings
    Dashboards8.3358 Ratings00 Ratings
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Gainsight CS and Google Optimize
    Feature
    Gainsight CS
    -
    Ratings
    Google Optimize
    4.9
    8 Ratings
    53% below category average
    a/b experiment testing00 Ratings4.08 Ratings
    Split URL testing00 Ratings2.08 Ratings
    Multivariate testing00 Ratings4.08 Ratings
    Multi-page/funnel testing00 Ratings1.06 Ratings
    Cross-browser testing00 Ratings6.44 Ratings
    Mobile app testing00 Ratings2.72 Ratings
    Test significance00 Ratings1.07 Ratings
    Visual / WYSIWYG editor00 Ratings3.07 Ratings
    Advanced code editor00 Ratings2.07 Ratings
    Page surveys00 Ratings5.02 Ratings
    Visitor recordings00 Ratings10.01 Ratings
    Preview mode00 Ratings3.06 Ratings
    Test duration calculator00 Ratings9.03 Ratings
    Experiment scheduler00 Ratings7.05 Ratings
    Experiment workflow and approval00 Ratings8.93 Ratings
    Dynamic experiment activation00 Ratings6.92 Ratings
    Client-side tests00 Ratings7.04 Ratings
    Server-side tests00 Ratings2.62 Ratings
    Mutually exclusive tests00 Ratings8.02 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Gainsight CS and Google Optimize
    Feature
    Gainsight CS
    -
    Ratings
    Google Optimize
    7.0
    8 Ratings
    22% below category average
    Standard visitor segmentation00 Ratings6.08 Ratings
    Behavioral visitor segmentation00 Ratings7.06 Ratings
    Traffic allocation control00 Ratings8.07 Ratings
    Website personalization00 Ratings7.07 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Gainsight CS and Google Optimize
    Feature
    Gainsight CS
    -
    Ratings
    Google Optimize
    8.2
    8 Ratings
    5% below category average
    Heatmap tool00 Ratings2.01 Ratings
    Click analytics00 Ratings9.03 Ratings
    Scroll maps00 Ratings9.02 Ratings
    Form fill analysis00 Ratings8.01 Ratings
    Conversion tracking00 Ratings9.06 Ratings
    Goal tracking00 Ratings8.07 Ratings
    Test reporting00 Ratings7.06 Ratings
    Results segmentation00 Ratings10.04 Ratings
    CSV export00 Ratings9.93 Ratings
    Experiments results dashboard00 Ratings9.97 Ratings
    Best Alternatives
    Gainsight CSGoogle Optimize
    Small Businesses
    ClientSuccess
    Score6 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Medium-sized Companies
    ChurnZero
    Score7.9 out of 10
    AB Tasty
    Score8.6 out of 10
    Enterprises
    No answers on this topic
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Gainsight CSGoogle Optimize
    Likelihood to Recommend
    8.9
    (401 ratings)
    5.0
    (10 ratings)
    Likelihood to Renew
    9.2
    (21 ratings)
    -
    (0 ratings)
    Usability
    8.3
    (197 ratings)
    10.0
    (1 ratings)
    Availability
    9.1
    (3 ratings)
    -
    (0 ratings)
    Performance
    8.8
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    8.2
    (135 ratings)
    8.7
    (4 ratings)
    Online Training
    8.6
    (4 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (7 ratings)
    -
    (0 ratings)
    Configurability
    8.2
    (2 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    9.1
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.3
    (3 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Gainsight CSGoogle Optimize
    Likelihood to Recommend
    Gainsight
    I really enjoy using Gainsight CS because we can track our customers through their life cycles through our CSM/Implementation teams, Customer Community, and even our Academy! All of the information is in one spot for us to use and see. I would recommend this product (as well as CC & CE) for any SaaS company that needs visibility across all products and teams.
    Incentivized
    Read full review
    Google
    It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
    Incentivized
    Read full review
    Pros
    Gainsight
    • One source of truth for all things CS - managing day-to-day tasks.
    • Getting ahead of the risk by having a very detailed and evolving health score system. Gainsight's CSM was incredibly helpful in building our risk mitigation plan using the health score, sharing their best practices.
    • Having a mutually agreed upon Success Plan that you can share with the customer. It was also incredibly helpful with assigning other parties to take actions, along with due dates and reminders
    Incentivized
    Read full review
    Google
    • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
    • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
    • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
    Incentivized
    Read full review
    Cons
    Gainsight
    • Outlook integration could be better as within Outlook we do not get much insight of the account. While contacting a contact from Outlook, it will be great if the Outlook -Gainsight CS tool can show certain important information, like any pending CTAs, the latest billing amount, and pending certifications, etc. This will improve the communications and make it more aligned with the company and account perspectives.
    • Limitations of report creation are user level - As a user I can not create report as per my wish on my set of accounts. Only the admin user has access to that, and also it's very intuitive compared to Salesforce.
    • Dashboard customization - as a user I have very much limited options to put in my dashboard. It's all about CTA all the time.
    Incentivized
    Read full review
    Google
    • Only works for browsers, not for the apps testing.
    • Missing possibility to test complicated features.
    • Audience division in groups is not always accurate.
    Incentivized
    Read full review
    Likelihood to Renew
    Gainsight
    Gainsight offers a level of support that I've not experience before. They will work with you to come up with a solution to a problem - or help match you with another client that has a similar setup as you to get their feedback. Also the functionality that we have built within the software works for us. It's 'easy' to use (once you get the hang of it) and our users rather enjoy working in the software.
    Incentivized
    Read full review
    Google
    No answers on this topic
    Usability
    Gainsight
    Gainsight CSGainsight's usability is extremely intuitive. The dashboards are modular and the ability to click into each to learn more is helpful to gain visibility and strategizing where to prioritize time as a CSM. Logging activities is also extremely intuitive as is the CTA function. There is some confusion on "Where can I find..." if there are multiple dashboards so an internal AI tool to ask would be helpful as well.
    Incentivized
    Read full review
    Google
    Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
    Incentivized
    Read full review
    Reliability and Availability
    Gainsight
    Rarely any issues with availability or outages. When they do occur, there is excellent communication and consistent updates. Bugs are usually addressed in a timely manner, and communication around those issues is also extremely good
    Incentivized
    Read full review
    Google
    No answers on this topic
    Performance
    Gainsight
    There are some times when it can take almost a minute to load some of our reports or the rules engine. Within a rule it can also take time to load the actions as they each load one at a time when scrolling. The ability to scroll without waiting would be ideal
    Read full review
    Google
    No answers on this topic
    Support Rating
    Gainsight
    The CSMs are very hands-on and helpful, both Elaine and Lane have provided a lot of guidance and value over the years. Support is responsive and will jump on things as needed. The thought leadership and community is probably the most valuable part of our support from Gainsight.
    Incentivized
    Read full review
    Google
    Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
    Incentivized
    Read full review
    Online Training
    Gainsight
    The online videos are very good for basic tasks in the platform, but it isn't very descriptive or helpful trying to make your own specific variables fit the simple example that is typically used. Typically, I'll watch a video, try on my own and still have to get help from support or Customer Success team
    Read full review
    Google
    No answers on this topic
    Implementation Rating
    Gainsight
    I was not part of the implantation (I took over later). However, based on what was passed to me, the tool was not well implemented at our org. I think this had to do with complexity, wrong person assigned in our org, and org buy-in. I think it would have been very successful if we had a better assignment process internally.
    Incentivized
    Read full review
    Google
    No answers on this topic
    Alternatives Considered
    Gainsight
    Gainsight CS and Vitally offer distinct strategic advantages depending on organizational maturity. We used Vitally for a year and it is pretty decent for mid-market teams requiring immediate agility. We just had a hard time getting our CSM's to adopt the tool. In contrast, Gainsight CS serves as a comprehensive System built for enterprise complexity. Its architectural depth allows for intricate data modeling and parent-child hierarchies, while its Bionic Rules engine provides professional-grade automation that handles nuanced triggers far beyond the capabilities of standard, trait-based systems.
    Incentivized
    Read full review
    Google
    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
    Incentivized
    Read full review
    Scalability
    Gainsight
    It can lean a little heavily toward Customer Success, but the ability to customize many areas based on specific user or account characteristics allows you to make it work across many different roles. This also makes collaboration within the tool across teams possible. It a flexible tool if you have a skilled admin to help guide your process building.
    Incentivized
    Read full review
    Google
    No answers on this topic
    Return on Investment
    Gainsight
    • No metrics yet, but we have improved our at-risk customers by identifying risks earlier via our automated health score and with our Gainsight approved mitigation workflow, CSMs and leaders have better discipline with mitigation efforts and sharing at-risk customers across the org so other teams can step in and assist
    Incentivized
    Read full review
    Google
    • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
    • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
    Incentivized
    Read full review
    ScreenShots

    Gainsight CS Screenshots

    Screenshot of the Journey Orchestrator, used to build personalized, scalable customer journeys with lifecycle-based emails, playbooks, and triggered workflows, so no customer slips through the cracks.Screenshot of an AI Cheat Sheet. These offer AI-generated summaries, suggestions, and insights tailored to each account—so CSMs spend less time analyzing, and more time acting.Screenshot of AI Scorecards. These are used to analyze renewal and churn data to recommend new measures, refine weights, and create high-impact scorecards (or refine existing ones), to forecast with more precision and act with confidence.Screenshot of Success Plans, where users can create clear, outcome-based plans with customers—then track progress, assign owners, and show stakeholders exactly how value is being driven.Screenshot of Gainsight Home, which provides one place for customer success teams to prioritize, act, and prove impact—powered by real-time insights, AI signals, and workflows designed to drive retention and expansion.Screenshot of Customer 360. This interface brings together usage data, health scores, playbooks, and account details into one unified view.