Gong vs. LeadFuze

Gong automatically detects happy customers or success stories during recorded calls (e.g. MQRs, renewals, onboarding, or upsell conversations). Gong’s AI then flags when a customer says something like “this tool has made my life so much easier” or “we saved 40 hours a month.” You can then follow up to explore a case study, review, or referral. However, Gong is not a CRM or advocacy platform, so it can’t manage nominations, approval workflows, or usage rights.

I give Lead Fuze an excellent rating because the double-checking feature for email addresses makes it so you don't have to purchase additional software and you don't have to worry about emails bouncing back from old, wrong emails like some other lead scrapers do. You can scrape 1000 quality leads in about 1 day and feed them directly into your cold emailing software like High Level, Woodpecker, Active Campaign, etc.

• Conversation insights:
• Ability to save snippets of conversations to come back to rather than watch the full call again.
• Share calls and snippets of conversations to colleagues:
• Categories conversations and snippets into folders so you can go back and review a bank of examples quickly. This has been particularly helpful when examining the types of language our prospects use, allowing us to go back and improve our marketing copy.

Incentivized

• I really like the 'no nonsense' interface and simplicity of LeadFuse. As a digital marketing agency, I also really like the AdWords budget filter... This is great! I can target prospects who are already spending at least 'X' amount of money on paid ads, so I have a basic idea of their budget before I even approach them. This avoids the 'what's your budget' question evasiveness that prospects often give. I can tell them I already know how much they are spending on PPC and cut through the BS.
• I also like the 'technology used' filter. Since we work primarily with Wordpress, I can target prospects NOT using WordPress and pitch web design in a more meaningful way. Or, conversely, I can target ONLY companies using WordPress.
• Finally, I like the semi-automation feature. I can have FuseBot pull down 100 new leads based on my criteria every Monday and, before I dump them into my automated email outreach/nurture campaign, I can glance over them and make sure the all look ok (admittedly, sometimes there are some weird strays in the results that are not in the geography or industry I'm looking for, so I can skip those).

Incentivized

• Sometimes the transcriber gets the words wrong from the call but more often than not it is funny rather than offensive. I appreciate there are limitations to what it can pick up
• On rare occasions Gong may accidentally attribute the next action to the wrong person but this doesn't happen very often

Incentivized

• LeadFuze could use more leads in other countries, we service Canada and find it not as robust as the US options
• While a large %, we do find invalid lead data when we run them through verification
• When contacts leave jobs or change positions, it's not always updated

Incentivized

We love Gong and our customers like it too. We can bring additional value by being to provide a dialogue of all our customer conversations.

Incentivized

It's fabulous, but it's so robust that it does take a while to figure out where everything is and how to optimize use. But Gong is also great about pushing out helpful tips and uses via email marketing. I actually don't filter out those emails bc they're typically very helpful!

Incentivized

LeadFuze is super easy to get going and start to work with. There are videos to walk you through it but all you have to do is fill out the form that tells the system what kind of leads you're looking for and you're good to go - it does the rest of the work for you!

Incentivized

I give them a 10 because, I have been using Gong for over a year now and have never had issues or concerns go un resolved in a day or two. Their communication is impeccable and their tech support is very hands on and prompt

Incentivized

Very poor again. I booked 3 demonstrations with them, the first failed to support due to tech issues, the second one failed to arrive for the meeting, as did the third meeting arranged. I had difficulty trying to find anywhere to engage online with them, so the customer experience is very low down in my opinion.

This is nothing something I'm able to answer

Incentivized

I've used Chorus at a past company. It seems to do the transcriptions similarly accurately to Gong. Good enough call recording. The call feedback can be done too although maybe not as easily. I do not believe Chorus can create call playlists. I do feel there are a lot less analytics pieces to Chorus too. There are many feature addons in Gong to help sales motions.

LeadFuze has more filters than other software I've been using such as FindThatLead and Snovio and that gives me the chance to drill down even further into specific niches. Also, the system is really more user friendly and simple to use even more than other software I used in the past.

I was not involved with the process

Incentivized

I was not involved with the process

Incentivized

• Positive - allowed to review calls and find key points to focus on. Save time instead of having to review notes
• Positive - allowed to share recordings and notifying when the call has been reviewed. This means you can follow up in a timely matter
• Positive - Allows for managers to provide feedback

Incentivized

• We have been able to reduce PPC spend and spend a fraction of that with LeadFuze. We are producing leads and a reasonable percentage is converting into orders and long term clients. Can't beat that.
• We now spend less time chasing and generating leads. LeadFuze does all the heavy lifting and we have more time to build the business.
• We have obtained several larger, long term clients from being able to get in front of them due to LeadFuze. LeadFuze helps us make that initial contact....the rest is up to us. That is the way it should be and the way I like it.