GoodData is an analytics platform used by organizations to deliver real-time, governed insights, embedded into products, customized for users, and integrated into any data environment.
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Webtrends Analytics
Score3 out of 10
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WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.
I think it works nicely for shops that want the analytical power and are ok to host their own infrastructure for the data and etl. For smaller operations with limited budgets but still high demand for analytical features the math may not work out.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Scenarios 1. If you want to use web server log files as input to your web analytics, then Webtrends will provides a good product, with great ease of implementation. Don't even think about being cheap on hardware, and make sure Webtrends runs on real servers, not in a VM environment. 2. If you want to use Data Tagging, similar to Google Analytics or Site Catalyst, Webtrends has a powerful product, just be prepared to pay. 3. If you are new to Web Analytics, but it is the strategic direction, start with Webtrends on Premises. Questions to Ask 1. What are you trying to accomplish? 2. Can you place a dollar value on the benefit that you expect/need from Webtrends? 3.Can you live with Webtrends running SaaS?
The source datasets are often complex, semi-structured and un-linked to key entities. With GoodData, all of these datasets are unified to serve as a central semantic data model layer, building into a galaxy schema with dimensions, bridge, and facts, which then forms the backbone that powers the [...] data intelligence cloud. Building insights and dashboards become a much easier task once the underlying data model is designed. GoodData enforces certain best practices as a BI tool, which must be adhered to get the true value of the raw data. For e.g. the source FDA dashboard may just show inspection data but the Site Profile dashboard built on GoodData goes beyond the standard information and shows more insight into site risk scores and can be drilled into details. There is blog written on this topic: [...].
GoodData provides a rich collection of visualization options that help us create compelling story-telling via dashboards. Being well-prepared for FDA inspections is essential for maintaining product quality, regulatory compliance, and avoiding serious business setbacks. FDA inspections are critical events that can shape a company’s market access and reputation. The FDA itself offers the FDA Data Dashboard, but it doesn’t make every document available. There is a blog written on this topic: [...].
Medical devices and technologies do not stop evolving after they receive regulatory approval. Once a product hits the market, it faces real-world usage, compliance challenges, and an array of regulatory scrutiny. Managing these postmarket dynamics is critical to a product’s long-term success and patient safety. However, many companies struggle to keep track of relevant events across a product’s markets, from adverse event reports to changing regulations. Postmarket Intelligence developed on GoodData platform enables us to solve that problem. It empowers MedTech companies to efficiently monitor, assess, and act on postmarket data—saving time, improving decision-making, and ensuring compliance with industry standards. Anyone who is used to trying to get the data they need from the various FDA, and other regulatory agency websites, knows that collecting, cleaning, and structuring that data takes hours. And that’s before any analysis can get done. We enable customers to free up time to focus only on the high-value analysis and subsequent recommendations to leadership, rather than wrangling the data.
The data pipeline refresh that is provided by GoodData Platform is also quite useful from data engineering perspective. The Automated Data Distribution v2 or commonly called as ADD refresh follows a set pattern of identifying the analytical data model through output stage which helps abstract the complex table definition to simpler views that can help with quick rebuild at the data warehouse level while loading the data into GoodData's ADS storage layer. The import first way of loading data into GoodData's cloud storage, followed by querying for any aggregations or metrics on the GoodData analyzer, makes this simple and fast.
GoodData's latest product i.e. Cloud also offers several good features like Analytics as Code which helps software engineering teams follow a code-first approach to analytics, where building insights, dashboards or even datasets can be done in YAML templates or serviced by REST APIs. This is particularly forward thinking in the modern technology stack and evolving industry requirements. These provide seamless integration options to front-end and backend code, embedded analytics with multiple choices from HTML to React based workloads. At [...], we are currently exploring most of these features while planning for a future migration from Platform to Cloud.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Control privacy, data sharing and competitive industrial knowledge using Webtrends on premises
Great control over custom reports, custom dimensions and metrics
Flexible tool which allows multiple methods of data capture. To my knowledge it was the first tool with a Tag Builder / Tag Management function built in via a supporting website.
Good Data is already have certain customizable options. However, having more flexibility in customizing reports and dashboards & control over the visual aspects would enhance the overall user experience.
To make Good Data even more powerful tool, improving the speed and responsiveness of the tool, especially during data-intensive tasks, would be a significantly helpful.
For new users, the interface can be made more user friendly which would promote easy navigation through features of tool.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
The big downside, the elephant in the room, is that it does not (as of right now) have on-demand segmenting, drilldowns, etc. You have to think of what you want in advance and create those reports then analyze some data. This is huge. You can, of course, re-analyze old data after creating new reports but you still have to wait. (This deficiency may become obsolete with the release of Webtrends Explore later this month (May 2014).)
It has fewer mature integrations with other products and databases than competitors do, although I'm told it works with SharePoint better than anything else does.
Its attribution modeling capability is behind Google Analytics'. In my humble opinion, this could be changed quickly if Webtrends would make some tweaks to its standard visitor history files (i.e. preserve the order in which past visits were sourced beyond the single most recent one, rather than storing all those past sources as a randomized list).
It doesn't incorporate statistical tests, confidence intervals, or statistical associations. However, this same criticism can be applied to its competitors (other than A/B Testing products). It's a tabulation program, as they all are. In this respect, web analytics tools as a group are relatively primitive. Sorry to bring this up as a criticism of Webtrends but it's my pet peeve about the whole industry and I just have to say it. (p.s. take advantage of the heavy-duty Webtrends Scheduled Export functionality to get really granular data that you can feed to a stats program to get significances.)
Although the documentation, help screens, phone support and the knowledge base have improved tremendously in recent years, there is still a pretty steep learning curve because it is different from the tools that entry-level users may have already been exposed to. This can be a shock and many users are alienated at first because they just don't get some of the fundamentals at first. I'd like to see much better help screens that are thoroughly interlinked with the KB and documentation. Having superb online support would make a world of difference with the adoption of this basically powerful tool.
Because gooddata really helps us in processing data to make reports or dashboards. So we are very satisfied when we use it. What we like is the flexible use of charts. We change at will the use of charts to display in reports or dashboards. Thank you Gooddata for helping companies like us who need flexibility in usage
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I would be willing to try Webtrends again AFTER some research from other users. I would need to see that users mention better and faster customer support on questions and issues that arise while using the software. The software is capable of vast and incredible things, but if it isnt properly set up and supported during use, it is just a big hassel and waste of everyones time and money.
From a customer perspective it is incredibly usable. We have more users building their own reports that would normally need custom work from our support team. The back end can be daunting when trying to configure things like new data elements or push changes to a report to all existing customers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If I could give it a 0, I would. Not having an intuitive user interface made it impossible to convince non-analytic business users to use the tool on their own. Even as a seasoned analyst, frequent calls were needed to get what should be simple tasks done. Account managers don't understand the tool either, and have to refer you to technical support
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
The v9 admin interface and v10 reporting interface work as well as expected, but have a tendency to be pokey, especially for bulky reports and whenever you're connected to wifi. I much prefer using the REST API for all reporting for this reason, which simply dumps out the data and doesn't bother with the user interface.
Support team has been highly responsive and helpful from our first initial deployment to present day. They engage and work with us. know when to escalate for more challenging problems. They also follow up. Overall have had a very good experience with support
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I once went on to Twitter to ask for help from my network of analytics people, and Webtrends themselves responded. They have been an excellent partner in making sure that their product is being used to the best of it's ability and I greatly appreciate that. Both Omniture and Google Analytics, do not have that level of support over social media
The in-person training was comprehensive enough to get you started, but I strongly recommend having a more experienced person when beginning with the tool.
Webtrends provides several free webinars over the course of the year, many of which I would expect to pay for. The people providing the webinars seem to have a good feel for real-world application of the product.
Implementations are hard and we had limited technical resources. We relied too heavily on GD care team. When we found technical gaps, they weren't simple to overcome
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Careful planning and patience. Use a non-public test site to fine tune tags and reporting. Despite best laid plans, there will be surprises when you collect the data, run the analysis and begin generating reports using the tool. Perform a tag audit to ensure tags fire as desired.
GoodData comparing to other platform is very easy to use, customer support and on-boarding support. Set of features, speed of integration in our platform. Also great benefit for us was very competetive pricing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Webtrends has its work cut out for itself considering you have the behemoth Google Analytics and Google Analytics Premium having a strong offering and brand recognition for the price of free. After reviewing the paid service I'd suggest you start off with GA as a cheaper alternative that is just as robust, if not much more flexible in regards to the reporting and goal tracking needs for our company.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Webtrends has had a positive impact on site visitation because it allowed us to understand the sources by domain for site traffic and find out ways to increase visits from those domains.
Webtrends has also allowed us to understand areas of optimization on the site, which has had a positive impact on the overall user journey on the site, likely leading to longer site duration and engagement.
