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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Ad Manager

    Score8.3 out of 10
    N/AGoogle Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.N/A

    HighLevel

    Score9.3 out of 10
    N/AHighLevel is an all-in-one white-label marketing platform for digital agencies boasting CRM, Email, 2-way SMS, Funnel Builder, web page / landing page designer or online calendar builder, etc., from the company of the same name in Eugene.

    $97

    per month

    Pricing
    Google Ad ManagerHighLevel
    Editions & Modules
    No answers on this topic
    Starter
    $97
    per month
    Unlimited
    $297
    per month
    SaaS Pro
    $497
    per month
    Offerings
    Pricing Offerings
    Google Ad ManagerHighLevel
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Ad ManagerHighLevel
    Considered Both Products
    Google
    No answer on this topic
    HighLevel
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    14 Answers
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    14 Answers
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    14 Answers
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    10 Answers
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    75%
    Implementation went as expected
    9 Answers
    100%
    Implementation went as expected
    6 Answers
    Features
    Google Ad ManagerHighLevel
    Ad Network Integration
    Comparison of Ad Network Integration features of Google Ad Manager and HighLevel
    Feature
    Google Ad Manager
    7.8
    28 Ratings
    6% above category average
    HighLevel
    -
    Ratings
    Data Transfer7.528 Ratings00 Ratings
    DSP integration8.122 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Ad Manager and HighLevel
    Feature
    Google Ad Manager
    7.4
    40 Ratings
    6% below category average
    HighLevel
    -
    Ratings
    Ad campaign creation7.640 Ratings00 Ratings
    Ad deployment7.040 Ratings00 Ratings
    Display advertising7.639 Ratings00 Ratings
    Ad display and retargeting segmentation7.238 Ratings00 Ratings
    Sequence targeting7.528 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Ad Manager and HighLevel
    Feature
    Google Ad Manager
    6.7
    39 Ratings
    15% below category average
    HighLevel
    -
    Ratings
    Ad dashboards6.537 Ratings00 Ratings
    Ad performance reports7.439 Ratings00 Ratings
    Ad conversion tracking6.738 Ratings00 Ratings
    Ad attribution reporting6.834 Ratings00 Ratings
    Cross-channel ad management7.029 Ratings00 Ratings
    Ad forecasting and optimization5.734 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Google Ad Manager and HighLevel
    Feature
    Google Ad Manager
    -
    Ratings
    HighLevel
    9.4
    6 Ratings
    25% above category average
    WYSIWYG email editor00 Ratings9.06 Ratings
    Dynamic content00 Ratings9.56 Ratings
    Ability to test dynamic content00 Ratings9.26 Ratings
    Landing pages00 Ratings8.96 Ratings
    A/B testing00 Ratings9.56 Ratings
    Mobile optimization00 Ratings9.56 Ratings
    Email deliverability reporting00 Ratings9.56 Ratings
    List management00 Ratings9.56 Ratings
    Triggered drip sequences00 Ratings9.86 Ratings
    Lead Management
    Comparison of Lead Management features of Google Ad Manager and HighLevel
    Feature
    Google Ad Manager
    -
    Ratings
    HighLevel
    9.7
    6 Ratings
    37% above category average
    Lead nurturing automation00 Ratings9.86 Ratings
    Lead scoring and grading00 Ratings9.86 Ratings
    Data quality management00 Ratings9.56 Ratings
    Automated sales alerts and tasks00 Ratings9.76 Ratings
    Lead segmentation and distribution00 Ratings9.84 Ratings
    Campaign Management
    Comparison of Campaign Management features of Google Ad Manager and HighLevel
    Feature
    Google Ad Manager
    -
    Ratings
    HighLevel
    9.8
    6 Ratings
    27% above category average
    Calendaring00 Ratings9.86 Ratings
    Event/webinar marketing00 Ratings9.76 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Google Ad Manager and HighLevel
    Feature
    Google Ad Manager
    -
    Ratings
    HighLevel
    9.4
    6 Ratings
    30% above category average
    Social sharing and campaigns00 Ratings9.76 Ratings
    Social profile integration00 Ratings9.16 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Google Ad Manager and HighLevel
    Feature
    Google Ad Manager
    -
    Ratings
    HighLevel
    9.4
    6 Ratings
    30% above category average
    Dashboards00 Ratings9.86 Ratings
    Standard reports00 Ratings9.86 Ratings
    Custom reports00 Ratings8.76 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Google Ad Manager and HighLevel
    Feature
    Google Ad Manager
    -
    Ratings
    HighLevel
    5.4
    6 Ratings
    3% above category average
    API00 Ratings9.56 Ratings
    Role-based workflow & approvals00 Ratings9.56 Ratings
    Customizability00 Ratings8.86 Ratings
    Integration with Salesforce.com00 Ratings1.64 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings1.64 Ratings
    Integration with SugarCRM00 Ratings1.64 Ratings
    Best Alternatives
    Google Ad ManagerHighLevel
    Small Businesses
    AdRoll
    Score3.7 out of 10
    Thryv
    Score8.7 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    LocaliQ
    Score8.6 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Ad ManagerHighLevel
    Likelihood to Recommend
    8.2
    (40 ratings)
    9.9
    (6 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    6.8
    (8 ratings)
    9.3
    (4 ratings)
    Support Rating
    7.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Google Ad ManagerHighLevel
    Likelihood to Recommend
    Google
    I like that I can see several clients in one place, which can be convenient. However, the UX could be a lot better as outlined previously. In other words, the benefits of combining clients into the Ad Manager don't seem to be much more beneficial than logging into each client's ad account separately
    Incentivized
    Read full review
    HighLevel
    HighLevel is great for so many types of businesses. Basically most business will be able to find value using HighLevel. It saves a lot of time playing with multiple software. It is more affordable being that everything you need is in the one place. So it allows you to focus on growing your business and not worrying about the technology and outgrowing your current technology setup. Companies from startups to global brands capitalise on HighLevel's features and functionality. The HighLevel community is also very helpful with hundreds of thousands of worldwide users it is easy to find support and help whenever you need it.
    Read full review
    Pros
    Google
    • The obvious is the data - Google Ads Manager gives me essential and even critical data about which jobs and industries are hot right now and what is driving the most response.
    • Google Ad Manager gives us more control over the search engine results page as we get more visibility and real estate on our branded search terms and job/industry-specific search terms.
    • Google Ad Manager gives us the chance to compete with major national players in job recruitment, Monster, Indeed, LinkedIn, etc.
    Incentivized
    Read full review
    HighLevel
    • Evolves with the times
    • Incorporate user feedback and requests in feature and product development.
    • Very Customizable
    • Cost-effective
    • Wide ranging features
    Incentivized
    Read full review
    Cons
    Google
    • Support. Not that they don't call or offer help, it's that our account people are bullies. I tell them I don't have time, so I am insulted and told that I need to get in front of the laptop otherwise I have "failed the company." I have never had a situation where I wasn't bullied by our Ad reps. They don't respect or value our time, which can make their calls frustrating.
    • Too quick on support. They don't take the time to understand the product. We are a preschool which shares a name with a popular motorcycle. An Ad rep insisted he knew the company so well that he could help me within five minutes. After being interrupted frequently, I just let him continue to tell me how I "could increase awareness of our aerodynamic seat design by creating ads with those keywords..."
    • Better management of trademark keywords and program awareness. We switched over to a new site, the domain changed for about ten seconds. All of our ads were unapproved and put on pause. The email stated it would be fixed very quickly, but I had to go in for the last 3 days to reactivate each one individually.
    Incentivized
    Read full review
    HighLevel
    • We encounter bugs from time to time
    • Considering it's all-in-one, individual features are not as powerful as counterparts that specialize in those services
    • Loads slowly at times
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
    Incentivized
    Read full review
    HighLevel
    No answers on this topic
    Usability
    Google
    While most of Google Ad Manager is user-friendly, certain parts of the ad creation process could use some improvements. Specifically, the way you insert keywords can be clunky and time-consuming, and I would like to see better and more keyword suggestions when designing a campaign.
    Incentivized
    Read full review
    HighLevel
    HighLevel is a great tool, and is a real "all rounder" that helps agencies keep costs down and profits high. It really does serve the majority of marketing agency needs, but it does fall down slightly on some specialist areas, where a dedicated CRM would be best for example. It can be a little tricky to use and buggy, which does cause some frustration sometimes.
    Incentivized
    Read full review
    Support Rating
    Google
    I could say a lot about this topic. As an agency, we get a new [representative] to talk to almost every quarter to go over select accounts and the campaigns within. Most of the time, these [educated representatives], don't provide any new feedback, or I just simply [disagree] with their approach. This is not all the time however. I have learned a lot from a rare few, [individuals] that have given me new strategies and access to betas early on. The other side of support, is the [overseas support platform]. [It] is usually not very helpful, but you can [emphasize] issues and they can research [them]. The Google Tag Implementation team is pristine though. When you need them, you need to set an appointment, which is usually 2 weeks out; they are so over-my-head intelligent, I've never had a bad experience with them and whenever I needed them for a fix, they solved it [within] the first call.
    Incentivized
    Read full review
    HighLevel
    No answers on this topic
    Alternatives Considered
    Google
    As I've said in prior comments, I like how the Google Ad Manager makes better use of the Google data and results compared to the others. Yes, I've tried them - I used to evaluate software for a former company. They will all do the job I didn't like their usage as much as I preferred the Google information - and I said even that had flaws - so you have to realize that nothing is completely perfect so far.
    Incentivized
    Read full review
    HighLevel
    HighLevel competes with other funnel builders, automations providers and CRMs. HighLevel has a clear advantage in terms of value for money. It gives you a lot of bang for buck. We can get cheaper but you will not get all the same features and development speed as HighLevel. You can get a bit nicer page builders, email marketing tools etc but they will come at a lot more $$. So it really depends. You can spend some more $$ in HighLevel and get custom built css styling and make it look and feel the same as more $$ tools. So really you can't lose with HighLevel in the long run.
    Read full review
    Return on Investment
    Google
    • I was able to work well with my budgets - mainly because of the reports.
    • I saw a great spike in the way my ad traffic increased.
    • It was a very easy way to work with Google Ad Manager than connecting other platforms with less compatibility - Less investment.
    Incentivized
    Read full review
    HighLevel
    • HighLevel has helped our business grow over the past two years by giving us a place to manage our client communication.
    Incentivized
    Read full review
    ScreenShots