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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Ad Manager

    Score8.3 out of 10
    N/AGoogle Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.N/A

    WorkflowMax

    Score8 out of 10
    Small Businesses (1-50 employees)
    WorkflowMax is a web-based project management solution.The platform offers end-to-end functionality standard to project management software, including time tracking, lead management, collaboration with external stakeholders, invoicing, integrations, and customizable reporting.

    $20

    per month

    Pricing
    Google Ad ManagerWorkflowMax
    Editions & Modules
    No answers on this topic
    Standard
    $20
    per month
    Standard
    $35
    per month
    Premium
    $70
    per month
    Offerings
    Pricing Offerings
    Google Ad ManagerWorkflowMax
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Ad ManagerWorkflowMax
    Considered Both Products
    Google
    No answer on this topic
    Xero
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    14 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    14 Answers
    No answers on this topic
    Happy with the feature set
    93%
    Happy with the feature set
    14 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    10 Answers
    No answers on this topic
    Implementation went as expected
    75%
    Implementation went as expected
    9 Answers
    No answers on this topic
    Features
    Google Ad ManagerWorkflowMax
    Ad Network Integration
    Comparison of Ad Network Integration features of Google Ad Manager and WorkflowMax
    Feature
    Google Ad Manager
    7.8
    28 Ratings
    6% above category average
    WorkflowMax
    -
    Ratings
    Data Transfer7.528 Ratings00 Ratings
    DSP integration8.122 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Ad Manager and WorkflowMax
    Feature
    Google Ad Manager
    7.4
    40 Ratings
    6% below category average
    WorkflowMax
    -
    Ratings
    Ad campaign creation7.640 Ratings00 Ratings
    Ad deployment7.040 Ratings00 Ratings
    Display advertising7.639 Ratings00 Ratings
    Ad display and retargeting segmentation7.238 Ratings00 Ratings
    Sequence targeting7.528 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Ad Manager and WorkflowMax
    Feature
    Google Ad Manager
    6.7
    39 Ratings
    15% below category average
    WorkflowMax
    -
    Ratings
    Ad dashboards6.537 Ratings00 Ratings
    Ad performance reports7.439 Ratings00 Ratings
    Ad conversion tracking6.738 Ratings00 Ratings
    Ad attribution reporting6.834 Ratings00 Ratings
    Cross-channel ad management7.029 Ratings00 Ratings
    Ad forecasting and optimization5.734 Ratings00 Ratings
    Project Management
    Comparison of Project Management features of Google Ad Manager and WorkflowMax
    Feature
    Google Ad Manager
    -
    Ratings
    WorkflowMax
    9.3
    27 Ratings
    19% above category average
    Task Management00 Ratings9.525 Ratings
    Resource Management00 Ratings9.56 Ratings
    Gantt Charts00 Ratings9.23 Ratings
    Scheduling00 Ratings9.419 Ratings
    Workflow Automation00 Ratings9.54 Ratings
    Team Collaboration00 Ratings9.519 Ratings
    Support for Agile Methodology00 Ratings8.93 Ratings
    Support for Waterfall Methodology00 Ratings9.23 Ratings
    Document Management00 Ratings9.219 Ratings
    Email integration00 Ratings9.44 Ratings
    Mobile Access00 Ratings9.221 Ratings
    Timesheet Tracking00 Ratings9.624 Ratings
    Change request and Case Management00 Ratings9.111 Ratings
    Budget and Expense Management00 Ratings9.418 Ratings
    Professional Services Automation
    Comparison of Professional Services Automation features of Google Ad Manager and WorkflowMax
    Feature
    Google Ad Manager
    -
    Ratings
    WorkflowMax
    9.5
    27 Ratings
    21% above category average
    Quotes/estimates00 Ratings9.723 Ratings
    Invoicing00 Ratings9.527 Ratings
    Project & financial reporting00 Ratings9.722 Ratings
    Integration with accounting software00 Ratings9.227 Ratings
    Best Alternatives
    Google Ad ManagerWorkflowMax
    Small Businesses
    AdRoll
    Score3.7 out of 10
    Any.do
    Score8 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    KanbanFlow
    Score7.3 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Microsoft To Do
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Ad ManagerWorkflowMax
    Likelihood to Recommend
    8.2
    (40 ratings)
    8.8
    (28 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    9.0
    (1 ratings)
    Usability
    6.8
    (8 ratings)
    9.0
    (2 ratings)
    Support Rating
    7.0
    (2 ratings)
    7.0
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Google Ad ManagerWorkflowMax
    Likelihood to Recommend
    Google
    I like that I can see several clients in one place, which can be convenient. However, the UX could be a lot better as outlined previously. In other words, the benefits of combining clients into the Ad Manager don't seem to be much more beneficial than logging into each client's ad account separately
    Incentivized
    Read full review
    Xero
    WorkflowMax is very well suited for a business that wants to track time billed by project, to have an easy way to generate invoices for those projects, and to keep track of overall productivity and invoice status. I imagine it can also be adapted to different types of businesses that deal in goods rather than services and time. I am not sure for which scenarios or businesses the program is not appropriate.
    Incentivized
    Read full review
    Pros
    Google
    • The obvious is the data - Google Ads Manager gives me essential and even critical data about which jobs and industries are hot right now and what is driving the most response.
    • Google Ad Manager gives us more control over the search engine results page as we get more visibility and real estate on our branded search terms and job/industry-specific search terms.
    • Google Ad Manager gives us the chance to compete with major national players in job recruitment, Monster, Indeed, LinkedIn, etc.
    Incentivized
    Read full review
    Xero
    • You can customize the notifications and this has helped us enormously to schedule dates that we overlooked. Also the templates are customizable which gives the company its own branding on its reports.
    • It is integrated with the Xero platform which makes it very useful to streamline the processes of billing, accounts payable, accounts receivable, petty cash flow and all the accounting and administrative area.
    • It also has a very complete mobile version, where we can be present and monitor the progress of projects in real time, no matter where we are.
    Incentivized
    Read full review
    Cons
    Google
    • Support. Not that they don't call or offer help, it's that our account people are bullies. I tell them I don't have time, so I am insulted and told that I need to get in front of the laptop otherwise I have "failed the company." I have never had a situation where I wasn't bullied by our Ad reps. They don't respect or value our time, which can make their calls frustrating.
    • Too quick on support. They don't take the time to understand the product. We are a preschool which shares a name with a popular motorcycle. An Ad rep insisted he knew the company so well that he could help me within five minutes. After being interrupted frequently, I just let him continue to tell me how I "could increase awareness of our aerodynamic seat design by creating ads with those keywords..."
    • Better management of trademark keywords and program awareness. We switched over to a new site, the domain changed for about ten seconds. All of our ads were unapproved and put on pause. The email stated it would be fixed very quickly, but I had to go in for the last 3 days to reactivate each one individually.
    Incentivized
    Read full review
    Xero
    • Currently the timesheet function allows staff to input time for overlapping periods which can cause some headaches when it comes to payroll and invoicing. We understand this is being addressed.
    • The amount of flexibility in the product can create some challenges when setting up the jobs database at the onset. It is a daunting challenge but worthwhile when completed correctly and rolled out across the firm. Adding new jobs is much easier.
    • No search function to find a specific job, you have to scroll through all jobs allocated to you.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
    Incentivized
    Read full review
    Xero
    Because we can't imagine being without it!
    Incentivized
    Read full review
    Usability
    Google
    While most of Google Ad Manager is user-friendly, certain parts of the ad creation process could use some improvements. Specifically, the way you insert keywords can be clunky and time-consuming, and I would like to see better and more keyword suggestions when designing a campaign.
    Incentivized
    Read full review
    Xero
    It's easy to use and provides me with instant online access to the management of my business whether I am at my desk or overseas
    Incentivized
    Read full review
    Support Rating
    Google
    I could say a lot about this topic. As an agency, we get a new [representative] to talk to almost every quarter to go over select accounts and the campaigns within. Most of the time, these [educated representatives], don't provide any new feedback, or I just simply [disagree] with their approach. This is not all the time however. I have learned a lot from a rare few, [individuals] that have given me new strategies and access to betas early on. The other side of support, is the [overseas support platform]. [It] is usually not very helpful, but you can [emphasize] issues and they can research [them]. The Google Tag Implementation team is pristine though. When you need them, you need to set an appointment, which is usually 2 weeks out; they are so over-my-head intelligent, I've never had a bad experience with them and whenever I needed them for a fix, they solved it [within] the first call.
    Incentivized
    Read full review
    Xero
    The support team are excellent. The only downside is that you can't phone them!
    Incentivized
    Read full review
    Implementation Rating
    Google
    No answers on this topic
    Xero
    Decide how to breakdown your ongoing jobs - are they monthly recurring or annual broken into chunks? What are you going to give clients i.e. how will your proposals and invoices look?
    Incentivized
    Read full review
    Alternatives Considered
    Google
    As I've said in prior comments, I like how the Google Ad Manager makes better use of the Google data and results compared to the others. Yes, I've tried them - I used to evaluate software for a former company. They will all do the job I didn't like their usage as much as I preferred the Google information - and I said even that had flaws - so you have to realize that nothing is completely perfect so far.
    Incentivized
    Read full review
    Xero
    WorkflowMax is much much easier than Streamtime, much more affordable and easier to try out and see if it meets your needs. Streamtime is a great comprehensive product but we lost a year's subscription in investment because we couldn't get answers to the support questions we needed and they had a no refund policy!
    Incentivized
    Read full review
    Return on Investment
    Google
    • I was able to work well with my budgets - mainly because of the reports.
    • I saw a great spike in the way my ad traffic increased.
    • It was a very easy way to work with Google Ad Manager than connecting other platforms with less compatibility - Less investment.
    Incentivized
    Read full review
    Xero
    • Max enables Loan Assistant to invoice very quickly and easily and integration with Xero for card payments brings our cashflow forward.
    • Max enables the Loan Assistant team to manage their workflow in an efficient and productive way. The team all work from home. It is the centre of our Loan Assistant universe.
    Incentivized
    Read full review
    ScreenShots

    WorkflowMax Screenshots

    Screenshot of WorkflowMax Quoting SoftwareScreenshot of WorkflowMax CRM SoftwareScreenshot of WorkflowMax Project Management SoftwareScreenshot of WorkflowMax Mobile SiteScreenshot of Job Costing | WorkflowMaxScreenshot of Powerful Custom Reporting | WorkflowMax