Google Ads vs. HubSpot CRM

Google Ads is a useful advertising tool to build brand exposure and generate lead volumes for your chosen product. Whilst it can be costly at times due to competitor bidding strategies and requires constant monitoring to ensure campaigns perform as expected, it typically provides the desired quality and quantity of leads for custom budgets.

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I think HubSpot CRM is really worth it for small to large organizations who have at least 5 sales people. You really get more use out of the program the larger your sales team is. HubSpot CRM is such a robust program it does take time to learn and you need to be prepared to scale with it for years. You will be better at utilizing it after year 2 than year 1 for sure.

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• Automated targeting via Smart Shopping campaign. It's one of the best campaign types in Google Ads. In the beginning, you may see lower revenue and ROAS, but once you give some meaningful time to your campaign, it is most likely to perform well.
• Smart bidding strategies: Google Ads has developed some really great bidding strategies such as maximizing conversion and maximizing conversion with ROAS settings. Based on one's requirement and their goal with revenue and target ROAS, they can choose the appropriate bidding strategy.
• Reporting: A business owner and advertising must know about their audiences, how their campaigns have been performing, what's working and what's not, and for that reason, powerful, effective reporting is needed, and Google Ads provides rich details reporting that covers almost every aspect of a business.

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• With a unified workflow, we can effortlessly update contact records, generate sales deals, and dispatch personalized marketing emails.
• With Breeze AI, I can easily automate tasks by giving it the proper prompt. It doesn’t generate random text. It helps in managing tasks.

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• If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
• There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.

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• The mobile app could be better. It is fine for quick updates or checking something on the go, but it feels limited compared to the desktop version.
• In my time of using Hubspot, the dashboard UI has changed twice I think, and it certainly isn't helpful when you're trying to get used a new view entirely.
• I have observed HubSpot CRM sometimes has issues with large lists, and shows incorrect number on the list page versus the detail page.
• Search can be improved, because sometimes it misbehaves or doesn't show what is expected.

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I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.

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Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.

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This is more of a subjective rating, because I think it can be increased with how much our ad spend is. The more of an ad spend, the more visibility we can get, and therefore all features can climb. With an overall larger presence the usability is that where we can get messages out quick, and that's the main thing we try to do with our campaigns.

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There is a steep learning curve with HubSpot compared to more rigid Client/Case Management APIs. The platform's openness can be overwhelming to navigate and to teach to those who are technologically challenged. Once you learn the navigation and the tools needed to complete tasks, it becomes easier. There was a lot of clutter on the navigation menu. If your subscription doesn't give you access to a tool, you should be able to deactivate it or remove it from the navigation, which could reduce the platform's overwhelming nature.

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We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with

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Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.

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Daily use with advanced account structures. Familiarity with reporting/api and complex setups.

If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate

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Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.

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Our team and senior managers deemed these products worth reviewing and requested that every team assess them, enabling our company to make an informed decision about the software to purchase. Everybody checked, and a survey was conducted among all those employees. We received the most votes for HubSpot CRM, as most employees preferred it.

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• Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
• Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
• If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.

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• When the decision came to explore a platform that would migrate our data and leave the transition as seamless as I would like to see more native options for automation possible, a number of products were suggested. Once we saw HubSpot CRM we knew it was for us. My division were the trial usage group...which has led to enterprise adoption and we couldn't be happier.
• I wish I could say that the support team has been awesome... but we haven't needed to utilize them, which is a testimony in its own right. The couple of minor issues we had were largely user education issues and were quickly handled.
• The commitment the entire HubSpot team has for, not just their clients, but anyone in business that is open to learn resonates with everything they do. I subscribed to their blog and the free resources they deliver is truly amazing and they deserve kudos.

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