What users are saying about
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Top Rated
833 Ratings
29 Ratings

Google Ads

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Top Rated
833 Ratings
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Score 8.4 out of 101
29 Ratings
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Score 7.4 out of 101

Likelihood to Recommend

Google Ads

Well suited for:
  • Businesses that want to hit the ground running and get immediate exposure
  • Complementing other SEM strategies
  • Businesses who want to move away from traditional media advertising
  • Geotargeting - businesses who need to target prospects in specific areas only
  • Scheduling - businesses who want to show ads to prospects only @ certain times or days
  • Businesses who want to drive phone calls
Less suited for:
  • Businesses that are selling products that no one is looking for
  • Businesses who can't generate a positive ROI
  • Businesses that don't have a good offer
  • Businesses that don't have a good landing page to send prospects to. If targeted traffic can't convert, even if the product is good, don't spend the money on AdWords.
Patricia Assad profile photo

OpenX

What are the best ways to integrate it with salesforce.com? What are the best ways to target our users with this tool? To segment the users?How can I integrate my ads with your adexchange-what sizes are you looking for in terms of banners, skyscrapers and so on. In this way I can plan my in house ad and those for the exchange to be the same size, to avoid duplication of work.
J C Mullally profile photo

Feature Rating Comparison

Ad Network Integration

Google Ads
OpenX
6.5
Data Transfer
Google Ads
OpenX
6.3
DSP integration
Google Ads
OpenX
6.7

Ad Campaigns

Google Ads
OpenX
7.4
Ad campaign creation
Google Ads
OpenX
7.4
Ad deployment
Google Ads
OpenX
7.4
Display advertising
Google Ads
OpenX
7.7
Ad display and retargeting segmentation
Google Ads
OpenX
7.1
Sequence targeting
Google Ads
OpenX
7.7

Ad Reporting & Analytics

Google Ads
OpenX
6.9
Ad dashboards
Google Ads
OpenX
6.6
Ad performance reports
Google Ads
OpenX
6.8
Ad conversion tracking
Google Ads
OpenX
6.0
Ad attribution reporting
Google Ads
OpenX
7.2
Cross-channel ad management
Google Ads
OpenX
7.5
Ad forecasting and optimization
Google Ads
OpenX
7.5

Pros

Google Ads

  • Allows for accurate budget spend on Pay per click advertising
  • Allows for easy management of client's accounts
  • Allows for targeted advertising in the digital space by focusing on Geography, Demographics, in market buyers and other types of parameters depending on the objectives of the advertising campaigns
John Kobel profile photo

OpenX

  • OpenX is a system that was designed to scale as is evident in some key design decisions found throughout the platform. The multi-server setup that was chosen at Mail.com allowed for a distributed server architecture which separated the front end web delivery nodes from the backend MySQL Database master which replicated data back to each front end delivery node mysql slave. This eased the ability to horizontally scale as needed due to the ingenious separation of the ad impressions data tables on the delivery nodes which were being collected locally on each ad impression and then processed periodically back to to the master database which replicated the aggregated statistics back to the delivery nodes. The ability to load balance across the front end web delivery nodes, add caching at many different layers, utilize a CDN for the static ad images, implement PHP accelerators, and hit memcached instead of the MySQL master made the OpenX platform a service that was very resilient to failures.
  • The ability to optimize the platform is also something that OpenX does very well. This is evident in many of the config key parameters available. In addition to OpenX specific tunable's, optimizations can be made at many different levels in which the system sits. These include hardware and operating system level optimizations, tcp and networking stack optimizations, web server/php-cgi configurations, and database (MySQL InnoDB) tunable's. There are many different optimization knobs that can be tuned to help scale the application for the best performance possible
  • The documentation was simple, to the point, and well written which led to an easy initial implementation and roll out of a multi-server setup. The installation and upgrade procedures were straight forward even for the complexities of the multi-server setup. I also found the OpenX team to be accessible and even got a chance to meet some of the team at their Up Close and Personal events at Cal Tech in Pasadena. Core developers were on hand to answer technical questions and also made themselves available to us via email and irq channels.
  • The open nature of the OpenX platform allows for flexibility in the choice of web serving platform to use (Apache, nginx, Lighttpd) and also the database management systems (MySQL, PostGreSQL)
Michael Grazziani profile photo

Cons

Google Ads

  • Though Google Ads offers greater certainty in the effectiveness of your campaign than traditional media, there's still some mystery to it.
  • Paying per click CAN be efficient, but not all clicks are equal.
  • This is NOT an SEO tool - good SEO can aid your campaigns but it is an entirely separate beast than Google Ads. One does not serve as a substitute for the other.
  • Even when Google Ads work great, they are not a cure-all. Your company still needs to be able to deliver what the customers (the ones doing the clicking) want.
Anthony Burke profile photo

OpenX

  • Propagation could be improved; ad units that need to go live immediately could take up to 45 minutes to propagate.
  • Over-complexity can be confusing. There are multiple tiers before assigning ad units per order and it seems unnecessary.
  • Real-time reporting or a status dashboard would be great.
No photo available

Likelihood to Renew

Google Ads

Google Ads 10.0
Based on 19 answers
As of today Google AdWords leads approximately 90% of paid searches globally. There is practically is no other network that can offer such a relevant and engaging audience at the price. The PPC model is also unique in that no media dollars are wasted, since PPC models ensure brand interaction versus traditional media which has heavy ad avoidance and clutter but still charges a hefty amount for ads.
Krupal Shukla profile photo

OpenX

OpenX 7.0
Based on 10 answers
I no longer work at the company where I was using OpenX, but if I were then I'd certainly stay aboard. Frankly, there are a lot of sunk costs involved with building all of the infrastructure we had put in place, the system was working very well even if reporting was a hassle, and our team was trained on it. Also, I'm not aware of another product that does everything else we'd need it to.
Avery Alix profile photo

Usability

Google Ads

Google Ads 9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman profile photo

OpenX

OpenX 9.0
Based on 1 answer
I was given the system to use as part of setting up a whole new site from scratch in less than 2 months, with a large number of specialty hub pages to run ads on and lots of content I needed to run disease specific ads on. The system was easy for me to learn on the fly in a very compressed time frame. I would have loved more chance to really dig in under the hood to see all that it could do, but given how fast I had to work, I got everything up and running and looking great. And I did it ahead of my launch deadline too. My only reservation might be for people who are not as patient as I am in picking things up, or as hands on. Customer service was great if I needed them, and a quick start guide with the essentials would be ideal for those people.
J C Mullally profile photo

Support

Google Ads

Google Ads 9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman profile photo

OpenX

OpenX 10.0
Based on 1 answer
They went above and beyond without ever asking for additional money and we met our launch date and immediately started to meet and even surpass our business goals. Nothing was too much trouble, which really stood out compared to other companies I had and was at that time also working with. Customer service can really make or break any business; if i expect my staff to give good customer service, I expect to get it too, and Open X gave it.
J C Mullally profile photo

Online Training

Google Ads

Google Ads 9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman profile photo

OpenX

No score
No answers yet
No answers on this topic

Alternatives Considered

Google Ads

Google Ads interface is much nicer and way more fun to use than Bing, and Google obviously has a larger market share compared to Bing. That being said, Bing does provide us with good leads at a much lower cost, even if the volume isn't the same. Both Bing and Google Ads are necessary for us.
Jordan Harpst profile photo

OpenX

OpenX is less focused than MoPub and it has a bigger reach as it is not limited to the mobile app. Unlike MoPub that focuses on performance, OpenX comes from the branding world and is pushing into CTV and other areas of the industry more catered to traditional media agencies and not pure ad tech players.
Gabriela Band profile photo

Return on Investment

Google Ads

  • Several of our clients have been able to increase their net revenues by using Google Ads, since we end up generating more revenue per lead than our CPA.
  • At least one client ended up wasting thousands of dollars on Ads with little to no return. Despite trying different variations of ads and targeting, we couldn't get a positive return for them and recommended allocating that spend somewhere else.
  • One of our newer clients recently allocated spend to Ads that had formerly been allocated to newspaper advertising, and saw a significant increase in revenues as a result.
No photo available

OpenX

  • OpenX made it easy to manage online advertising. At the time I used the product I was the lead developer in charge of implementing the solution but quickly was put into the role of managing the traffic and training other users. It was really easy for a technical user to become a traffic manager. Getting other users trained and up to speed was very efficient.
Torin Gilkey profile photo

Pricing Details

Google Ads

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

OpenX

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Google Ads
8.6
OpenX
7.4

Likelihood to Renew

Google Ads
10.0
OpenX
7.0

Usability

Google Ads
9.0
OpenX
9.0

Performance

Google Ads
9.0
OpenX

Support

Google Ads
9.0
OpenX
10.0

Online Training

Google Ads
9.0
OpenX

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