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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Reveal

    Score10 out of 10
    N/AReveal is a True SDK embedded analytics and business intelligence platform built for software teams shipping customer-facing dashboards, reporting, and AI insights inside their own applications. Unlike iFrame-based or bolt-on BI tools, Reveal embeds natively — with full control over UX, branding, and architecture, and no separate licensing or infrastructure overhead. End users get self-service analytics including drag-and-drop dashboard creation, conversational AI…

    $0

    Pricing
    Google AnalyticsReveal
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Embedded Analytics - Contact Us!
    $0.00
    Offerings
    Pricing Offerings
    Google AnalyticsReveal
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsReveal
    Considered Both Products
    Google
    No answer on this topic
    Infragistics
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    94%
    Would buy again
    15 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    94%
    Delivers good value for the price
    15 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    81%
    Happy with the feature set
    13 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    91%
    Lived up to sales and marketing promises
    10 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    100%
    Implementation went as expected
    11 Answers
    Features
    Google AnalyticsReveal
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Reveal
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Reveal
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Google Analytics and Reveal
    Feature
    Google Analytics
    -
    Ratings
    Reveal
    7.0
    10 Ratings
    2% below category average
    Pixel Perfect reports00 Ratings6.58 Ratings
    Customizable dashboards00 Ratings7.410 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Google Analytics and Reveal
    Feature
    Google Analytics
    -
    Ratings
    Reveal
    7.3
    10 Ratings
    7% below category average
    Drill-down analysis00 Ratings7.09 Ratings
    Formatting capabilities00 Ratings7.310 Ratings
    Report sharing and collaboration00 Ratings8.09 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Google Analytics and Reveal
    Feature
    Google Analytics
    -
    Ratings
    Reveal
    7.6
    8 Ratings
    2% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.58 Ratings
    Location Analytics / Geographic Visualization00 Ratings7.55 Ratings
    Predictive Analytics00 Ratings7.77 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Google Analytics and Reveal
    Feature
    Google Analytics
    -
    Ratings
    Reveal
    6.7
    10 Ratings
    13% below category average
    Multi-User Support (named login)00 Ratings6.610 Ratings
    Role-Based Security Model00 Ratings7.17 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings7.68 Ratings
    Single Sign-On (SSO)00 Ratings5.66 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Google Analytics and Reveal
    Feature
    Google Analytics
    -
    Ratings
    Reveal
    6.0
    6 Ratings
    18% below category average
    REST API00 Ratings2.65 Ratings
    Javascript API00 Ratings7.23 Ratings
    Java API00 Ratings6.43 Ratings
    Best Alternatives
    Google AnalyticsReveal
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    GoodData.AI
    Score8.8 out of 10
    Medium-sized Companies
    Lead Forensics
    Score9 out of 10
    GoodData.AI
    Score8.8 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Microsoft Power BI Embedded
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsReveal
    Likelihood to Recommend
    8.5
    (193 ratings)
    10.0
    (16 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    8.2
    (1 ratings)
    Usability
    7.4
    (19 ratings)
    8.4
    (16 ratings)
    Availability
    10.0
    (4 ratings)
    8.2
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    7.3
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    -
    (0 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    7.3
    (1 ratings)
    Configurability
    6.0
    (2 ratings)
    7.3
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    6.4
    (1 ratings)
    Product Scalability
    10.0
    (2 ratings)
    6.4
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    7.3
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    7.3
    (1 ratings)
    User Testimonials
    Google AnalyticsReveal
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Infragistics
    As a company responsible for people money we have to deal with following challenges every day: Clients who want to track the status of their transfers. Licensing agencies who need to ensure professional standards are met. Internal team managers who need to track client and staff progress to ensure company progression and success. Reveal does a good job as self-service tool enabling the accountable parties to have full access to important insights 24/7. The prebuilt dashboard themes save time and investment as we don’t need to hire a dedicated data analyst. The interactive dashboards give full transparency. The ability to easily create, analyze and report keeps clients, partners and stuff on the same page.
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Infragistics
    • Ease of Use - Reveal is super intuitive when it comes to creating dashboards. You don't need to be a data expert, which is key for me.
    • Sharing - The ability to share across our teams, locations, and with clients is great. We create teams for our different clients and share dashboards there that also are connected to our company dashboards.
    • Support and Roadmap - Reveal support has been great. They care about the needs of their customers. They have released 3 updates in the last few months, and they are adding a lot of value.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Infragistics
    • There are a limited number of templates, but this is something they say they are working on.
    • Cost is reasonable for individual personal use, but prohibitive to small companies looking to embed their services in their own App.
    • Responses to emails for support can be delayed, but what else is new?
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Infragistics
    As a developer of the project, I feel comfortable with this tool for its peculiarities: acceptable costs, simple configuration, creation and maintenance of simple reports, fairly complete account management, also, not least, I appreciate the work done by their technical support always timely intervention and, above all, resolutive.
    Furthermore, as far as end users are concerned, I found a good appreciation of the proposed reports
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
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    Infragistics
    Reveal has a great usability for any level of computer user. The only major thing I see that is not exactly user friendly, is the color scheme issue I stated earlier in my review. Although, I am coming from a graphic design background, I need a platform that every team member in our office can use.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Infragistics
    This assessment is due to the fact that I have not yet found Reveal not available for use. Apart from some problems of development crash, then fixed by the product assistance service, I have not found any particular problems or loss of time caused by the instrument.
    Incentivized
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    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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    Infragistics
    The pages load rather quickly even in the presence of several elevations in the same dashboard that insist on different data sources and with visualizations that insist on different types of graph. I can only be satisfied with these performances.
    Incentivized
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    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Infragistics
    No answers on this topic
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Infragistics
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    Infragistics
    None in particular, however, would be welcome if improvements were made in the personalization of the prospects and in the connection between them (perhaps being able to transfer the selections present in one prospect to another recalled by the first).
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Infragistics
    Lacks ability to generate analytics as complex as Tableau and not as easy to embed and interface with other software and databases as Looker. But a very good option for those not needing the complexities found in other products.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    Infragistics
    This evaluation is the result of the fact that I have not had the opportunity to deepen the Reveal interface with other tools and / or other software, so the evaluation that I am giving follows what I have been able to read regarding the characteristics of the product online.
    Incentivized
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    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    Infragistics
    • We have the best platform for visualizing data for better understanding
    • The drag and drop features saves time
    • With data from multiple sources, we get the right intelligence to drive our business forward.
    • While it is expensive, the benefits outweighs the high cost
    Incentivized
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    ScreenShots

    Reveal Screenshots

    Screenshot of full control over deployment, user access, and the look, feel, and behavior of the embedded BI experience.Screenshot of self-service dashboard creation, allowing app users to view, edit, and build their own dashboards within the application, reducing support requests to development teams.Screenshot of Reveal's flat-rate pricing model, offering robust analytics capabilities without hidden costs or usage-based price increases.Screenshot of Reveal's true embedded SDK architecture, which eliminates the need for iFrames and provides full client- and server-side API support for a secure, in-context analytics experience.Screenshot of full theming and branding control, allowing the analytics experience to match the host application's brand.Screenshot of the analytics interface supporting both read-only dashboards and full self-service BI in a single, visually rich experience.