Google Analytics vs. Oracle Enterprise Manager

Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.

OEM is very well suited for all Oracle products, especially Oracle databases and Exadata machines; even not Oracle hardware, it is very good and displaying high level details. OEM is not well suited for older hardware vendors like AIX, HP-UX, DEC/Digital, Microsoft (sql server). This is a big negative as most large companies have a heterogeneous environment with many different vendor hardware and (database) software products.

Incentivized

• Multiple reports to see website use and behavior
• Allows you to customize reports with days, weeks, months, and years
• You can build out a dashboard to easily view stats from multiple websites in one place
• You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

Incentivized

• Monitoring Templates: There are out of box monitoring templates for each target types, you can customize them or use them as it is.
• Administrative Groups: This is a relatively new feature in OEM Cloud Control. This lets you create and manage your targets and monitoring templates smarter and with less re-work.
• DB Monitoring: There are so many cool DB monitoring features and visual graphics, that it can be used by both DBA and functional people to see what's going on in the database.

Incentivized

• Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
• Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
• Gotchas around filtering and data validation.
• Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

Incentivized

• Bugs. Every version we upgrade to has a number of bugs. Some stop us from rolling to production OEM (we have a sandbox OEM), some are simply annoying. If I could improve on one thing, it would be for better QA from oracle before releasing each version.
• Flash. I'm told that they are moving from Flash to Jet in version 13.3 and beyond (we are on 13.2 currently). That change cannot come soon enough. The OEM pages load SO slowly due to Flash.
• Hierarchy Groups. OEM allows five Hierarchy groups. A Hierarchy group allows a top down metric/rule roll out. However, they limit you to five. I'd like to see them open that up, so that we can have any number of custom groups.

Incentivized

We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.

Incentivized

Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

It's great! It does everything and anything you would want it to do. It can monitor things which doesn't comes out of the box by adding plug ins to it, for example, you can even monitor Oracle GoldenGate Replication by adding a plug-in to OEM Cloud Control.

Incentivized

We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.

This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics

The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

Incentivized

I still rate OEM as a must-have tool for central management of Oracle fleet. The pros and cons of the product is prominent. Meanwhile, I also acknowledge that OEM was design about a decade ago. At that time, it did not have the landscape we have today, such as cloud, DEVOPS, machine learning, etc. I hope in future releases, the design will incorporate those features.

Incentivized

love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.

I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.

Incentivized

Being an Oracle shop using Oracle Database and MySQL, management console from Oracle was a better choice than IBM or Microsoft even though we do use Microsoft Azure and storage/servers from IBM (on-prem).

Incentivized

Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions

I work with OEM SCP team. They are great.

Incentivized

• It has helped us gain understanding of what is going on on our website.
• It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
• It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
• It has helped guide our website redesign.

Incentivized

• We are a 7x24 shop. Oracle Enterprise Manager Cloud Control helps us meet that objective by proactively warning us before issues cause down time. Things like disk space, archive log issues or temporary table space issues.
• Spreading the use of this tool outside of the DBA group has allowed us to not hire additional personnel for those teams. Over time, as folks have retired from our operations team, we are not replacing them. Instead we have used OEM Cloud Control to automate tasks.
• We also now have the tools to measure up-time by using specific measurements inside of OEM. This allows us to report real numbers to management.

Incentivized