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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Power Apps

    Score8.1 out of 10
    N/APowerApps is a low code / rapid application development product from Microsoft that allows users to quickly build apps.

    $20

    per month per user

    Pricing
    Google AnalyticsPower Apps
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Power Apps Premium
    $20
    per month per user
    Offerings
    Pricing Offerings
    Google AnalyticsPower Apps
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsPower Apps
    Considered Both Products
    Google
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    100%
    Would buy again
    21 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    18 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    90%
    Happy with the feature set
    19 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    81%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    84%
    Implementation went as expected
    16 Answers
    Features
    Google AnalyticsPower Apps
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Power Apps
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Power Apps
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Low-Code Development
    Comparison of Low-Code Development features of Google Analytics and Power Apps
    Feature
    Google Analytics
    -
    Ratings
    Power Apps
    7.8
    24 Ratings
    7% below category average
    Visual Modeling00 Ratings7.722 Ratings
    Drag-and-drop Interfaces00 Ratings7.423 Ratings
    Platform Security00 Ratings8.523 Ratings
    Platform User Management00 Ratings7.923 Ratings
    Reusability00 Ratings7.423 Ratings
    Platform Scalability00 Ratings7.622 Ratings
    Best Alternatives
    Google AnalyticsPower Apps
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Zoho Creator
    Score7.7 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    AppSheet
    Score8.2 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Oracle APEX
    Score9.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsPower Apps
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.2
    (26 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    -
    (0 ratings)
    Usability
    7.4
    (19 ratings)
    7.9
    (7 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    9.7
    (6 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsPower Apps
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Microsoft
    Power Apps is ideal for scenarios that are neither too complex nor too large. It is easy to begin development in Power Apps, as it is one of the best tools for low-code development. Power Apps can be implemented for complex scenarios as well, provided there is strong knowledge of the tool and ample time for planning. Our applications benefit from Power Apps' cross-platform support, making it easy to use on any device, including desktops, laptops, and mobile devices.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
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    Microsoft
    • Power Apps has formats that are pre-built that don't require any coding which makes it easier to achieve your vision. This does become a challenge if your App needs don't fit into that format.
    • We deal with a ton of data so the fact that you can connect to any data source in addition to their pre-stablished data connections makes the process a breeze.
    • The online learning resources and tutorials are helpful as well for those who are tech savvy.
    Incentivized
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Microsoft
    • Sometimes the cost of solutions is greater than the benefit. Licensing is expensive relative to the scope of some business user-created personal or team-level solutions.
    • While there is a starter-kit for Governance, it is complicated to stand up and requires dedicated resources to provide on-going governance operations. Many organizations are not going to be able to dedicate resources to governance and this causes the sprawl, solution duplication, silos, unneeded and unplanned licensing expenses, and a general "wild wild west" environment.
    • There needs to be better direction and best practices given around Power Platform Environment utilization and optimization.
    • The accessibility to the platform and ease for business partners to independantly create solutions is both a benefit and a negative. When the business outcome needed is a good fit for PowerApps it is a quick win, but when not a good fit it becomes a frustration for the business partner attempting to make the platform do something it is not well-suited for. The business partner entangles tech teams in the effort which drains resources and provides a lack-luster solution. All of this to say, it would be beneficial to have some tools that business partners could leverage to determine\understand if the type of business outcome they need is well suited to PowerApps or not.
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    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    Microsoft
    No answers on this topic
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Microsoft
    PowerApps is a great solution and I have spent the last year familiarizing myself with the platform and building custom applications to complete a whole range of tasks such as asset management, custom invoice generation, and item restriction tracking. We as a company have barely begun to scratch the surface of what can be achieved with PowerApps.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
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    Microsoft
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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    Microsoft
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    Microsoft
    The community forums are extremely responsive to questions asked, there is a good body of online documentation and many community posts to draw from. Although the platform has changed, which means some of the posts are out of date and the solutions provided aren't relevant. Of relevance, I read over 400 articles plus documentation to get this first app built in SharePoint, move it to SQL and make it work exactly the way it should.
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    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Microsoft
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    Microsoft
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Microsoft
    1. PowerApps functionality comes with E1 over E3 License without adding extra costs 2. For Nintex you pay (at the beginning) for each workflow, so my intention would be, to do no workflows to prevent additional costs, but I want a platform with a fair price that allows me to create workflows without thinking about the price for each workflow and we use only some workflow and relative easy workflows and forms as a medium-sized company. 3. PowerApps provides a lot of functionality without needing to invest in premium features directly.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    Microsoft
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    Microsoft
    • Automation of manual processes brings an ROI on labor costs.
    • Intake of data provides clean database design.
    • Connectivity to data-lake provides insights and trends into the data.
    • Able to scale operations with efficiencies provided by the app.
    • Can mature the process and workflows to do more.
    Incentivized
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    ScreenShots