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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    SAP Sales Performance Management

    Score8.6 out of 10
    N/AFor salespeople, tools to accelerate business outcomes with sales planning, automated sales management processes, incentive compensation management, and the ability to analyze sales performance at scale.

    $744

    per year

    Pricing
    Google AnalyticsSAP Sales Performance Management
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsSAP Sales Performance Management
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsSAP Sales Performance Management
    Considered Both Products
    Google
    No answer on this topic
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    95%
    Would buy again
    55 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    96%
    Delivers good value for the price
    43 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    97%
    Happy with the feature set
    56 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    83%
    Lived up to sales and marketing promises
    33 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    82%
    Implementation went as expected
    41 Answers
    Features
    Google AnalyticsSAP Sales Performance Management
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and SAP Sales Performance Management
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    SAP Sales Performance Management
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Analytics and Reporting
    Comparison of Analytics and Reporting features of Google Analytics and SAP Sales Performance Management
    Feature
    Google Analytics
    -
    Ratings
    SAP Sales Performance Management
    7.8
    40 Ratings
    5% below category average
    Personalized dashboards00 Ratings7.536 Ratings
    Color-coded scorecards00 Ratings8.120 Ratings
    KPIs00 Ratings7.926 Ratings
    Key Performance Indicator setting00 Ratings8.523 Ratings
    Benchmarking with external data00 Ratings8.018 Ratings
    Revenue Forecasting00 Ratings7.419 Ratings
    Pipeline Analytics00 Ratings7.532 Ratings
    Sales ICM
    Comparison of Sales ICM features of Google Analytics and SAP Sales Performance Management
    Feature
    Google Analytics
    -
    Ratings
    SAP Sales Performance Management
    8.1
    49 Ratings
    6% below category average
    Sales compensation plan creation00 Ratings8.845 Ratings
    Complex sales crediting00 Ratings8.443 Ratings
    Sales compensation process automation00 Ratings8.446 Ratings
    Incentive auditing/regulation compliance00 Ratings8.042 Ratings
    Sales compensation dashboards & forecasting00 Ratings7.341 Ratings
    Incentive modeling00 Ratings7.628 Ratings
    Agile incentive strategy00 Ratings7.932 Ratings
    ICM mobile visibility00 Ratings8.027 Ratings
    Best Alternatives
    Google AnalyticsSAP Sales Performance Management
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Xactly
    Score8.6 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Xactly
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsSAP Sales Performance Management
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.5
    (57 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    6.0
    (1 ratings)
    Usability
    7.4
    (19 ratings)
    8.3
    (53 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    -
    (0 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    7.9
    (39 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsSAP Sales Performance Management
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    SAP
    SAP Sales Performance Management from Success Factors works great if the incentive calculation is simple. However, if it contains a lot of constraints and filters or is dynamic, it is not friendly to changes or complexity in terms of configuration and time to calculate the incentives. The advantages of using SAP Sales Performance Management are that the process is controlled, the data is in the cloud, and the roles and permissions make it more secure.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    SAP
    • Configurable out of the box.
    • Allows for complex compensation rules (Rate tables, MDLTs, etc).
    • Has the ability to build cross-channel (non-hierarchy) relationships. For us, this is very powerful.
    • Can build a large data warehouse of commissionable data.
    • Speed to market can be as fast as minutes.
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    SAP
    • Using names to reference payees in the compensation platform, instead of their ID
    • Allow an Advisor to see their compensation as well as how their employees compensation without requiring to proxy
    • Expose all variables within the application to the dashboard, to allow them to be used for data insights, without requiring any extra work.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    SAP
    I would use this product if it were needed due to very complex plans/organization
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    SAP
    My rate is 9 because there is always a way to improve a system. In this case the usability is high but there are some thing that could be improve like usability of report and the payment detail page and also clud be more and more useful is in lookuptable there are some orders or a research tab
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    SAP
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    SAP
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    SAP
    No answers on this topic
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    SAP
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    SAP
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    SAP
    Faster implementation, more user-friendly interface, and lower reliance on IT made Sales Performance Management solutions from SAP SuccessFactors an easy choice over Xactly. SAP's allowance for complex modeling helped us choose it over Varicent. The faster development and high intuitive nature of Sales Performance Management solutions from SAP SuccessFactors also made it a better platform than previous usage of Performio.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    SAP
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    SAP
    • The efficiencies gained by moving from reports and spreadsheet alone has earned us a positive ROI.
    • SAP Commissions speed to the market allows us to quickly and cheaply change our direction to meet market demands.
    • Our sales force's engagement has drastically improved. We are now paying monthly instead of quarterly and have earned their trust.
    Read full review
    ScreenShots

    SAP Sales Performance Management Screenshots

    Screenshot of a dashboard in SAP SuccessFactors Incentive Management, used to motivate sales teams to maximize performance.Screenshot of SAP SuccessFactors Territory and Quota, a solution to improve quota management and territory planning.Screenshot of SAP SuccessFactors Agent Performance Management, used to empower agents for productive field selling.Screenshot of SAP SuccessFactors Agent Lifecycle Management, a solution to optimize sales agent lifecycle management and experiences.