What users are saying about
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Top Rated
2355 Ratings
20 Ratings

Google Analytics

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Top Rated
2355 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 101
20 Ratings
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Score 9 out of 101

Likelihood to Recommend

Google Analytics

For optimizations of anonymous tracking, google analytics is second to none--and it's free! Unless you have extremely high traffic... then it get's very expensive very fast. It is well suited for tracking multiple sales channels, across multiple devices, and allows for very granular tracking. GA supports annotations, providing invaluable context when viewing trends.
Kyle Reichelt profile photo

StatCounter

Free services provide a wonderful resource for people on tight budgets. If willing to put forth work in data managing/analysis and If basic high traffic information or drilling down specific users in low traffic situations is needed, then StatCounter may fit your needs. If automation and low overhead are a high priority then some more expensive packages can provide the same and more information with less hassle. Because StatCounter is free, there is low risk to see if StatCounter works in your specific usage scenario.
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Pros

Google Analytics

  • Google Analytics does the obvious thing really well: tracks user behavior around our website. But more specifically, it allows us to do some very complicated attribution to behavior, traffic sources and even specific campaigns or devices. Depending on the volume of traffic we are trying to analyze and the purpose, we can narrow things down EXTREMELY well and get a great story to use for data mining.
  • The eCommerce tracking with GA (Google Analytics) is hands down the best. Specifically, its attribution to traffic sources and matching with user behavior that is the best. I have yet to find another tool that can let me track traffic sources, split campaigns down to devices and track which inventory was purchased specifically from that campaign--especially if I am looking back at inventory purchased from a campaign (or in our case, people who signed up for Classes) I can tell all of that from GA.
  • You can use GA to track specific user accounts within a product, and differentiate user behavior within the product based on account roles. A lot of people don't know about this, but with the help of a developer you can leverage a TON of data including creating lookalike audiences that you can sync into AdWords and make your display campaigns highly targeted. Most people think this kind of feature is only available on Facebook ads--nope! :)
Seth Tucker profile photo

StatCounter

  • I can visit my site in real time showing pages visited and the duration of the visit.
  • It shows very detailed data on where visitors came from.
  • I could monitor the performance of campaigns in real-time as visitors came to my site from a promotion.
Charles Rogel profile photo

Cons

Google Analytics

  • I was bummed that they moved some of the functions (keyword data, etc.) over to Google Webmaster tools. (On the bright side, this has prompted me to become more familiar with Google Search Console.)
  • A lot of functions are right there. But it's hard to tell which functions are most important or what they offer.
  • Perhaps this is related to number 2, but the UX is fairly intimidating. All of these tools and subsets of tools are right in front of you, and it's difficult to understand what ones are the most important. A simpler, streamlined format might be a better approach.
Jonathan Miltimore profile photo

StatCounter

  • I would like to see our referral traffic ranked in order of most to least. I'm not sure if this function exists already, but if it does, I do not know how to do it.
  • Maybe put the average time on site on the same chart as the visitors and page views graphs.
  • I feel as though some tasks can be streamlined, but this is not just unique to statcounter but to other analytics sites I've used. But people like digging really deep into the data, but for people like me who use it for one purpose, a shorter one-stop-shop version would be nice. Like one page where everything can be seen.
Samantha Worgull profile photo

Likelihood to Renew

Google Analytics

Google Analytics 7.0
Based on 47 answers
Having used Google Analytics for the last 9 years, I have no intention of discontinuing my service. Google Analytics is a fantastic product that provides me with almost everything I could wish for. The positives in this product outweigh any negatives that you might find. I can not think of a single reason to not immediately start using Google Analytics for your business.
Joshua Van Horsen profile photo

StatCounter

StatCounter 9.9
Based on 7 answers
I have not had any issues with malfunctions when using statcounter, so that would lead me to continue using the program. I would like to see more social media measuring tools, but again, we don't use the program to dig really deep. We're just looking to figure out who is reading what articles on our website are the most liked. And it helps lead our editorial team in the right direction.
Samantha Worgull profile photo

Usability

Google Analytics

Google Analytics 6.7
Based on 5 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos profile photo

StatCounter

StatCounter 10.0
Based on 1 answer
I never have to call tech support and never get frustrated because I can't get the information that I need.
Autumn Walden profile photo

Support

Google Analytics

Google Analytics 6.3
Based on 35 answers
Google provides this super product, but the best teaching for it comes from outside Google. That's absurd. I always felt insecure using the product. Our managers didn't rely on this product very much either, as the data would not necessarily reflect the success of the campaigns. It's so hard to use, despite it being a requirement for the SEO industry.
Kenny Madison profile photo

StatCounter

No score
No answers yet
No answers on this topic

Online Training

Google Analytics

Google Analytics 10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon profile photo

StatCounter

No score
No answers yet
No answers on this topic

Implementation

Google Analytics

Google Analytics 5.0
Based on 6 answers
Make sure to put the tracking code on every page. Ideally this would be part of a template or "include" so you can update the code on all pages (or at least within pages of the same category) at once.
Sid Haas profile photo

StatCounter

No score
No answers yet
No answers on this topic

Alternatives Considered

Google Analytics

Realistically, Google Analytics is in a class of its own. While there are competitors in the space, none are really worth mentioning in comparison. Analytics has every single tool a webmaster could need to effectively track website visitors' behaviors and origination, wrapped up in an extremely easy to use interface.
Jeffrey Smith profile photo

StatCounter

Wish StatCounter had a more comprehensive report feature comparable to Google Analytics. I feel StatCounter is easier to use and to understand when compared to Google. Some people prefer Google Analytics, but it provides so much more information that the average person really needs. It meets basic needs. If you are looking for something more robust and high level of detail, I would recommend Google Analytics instead
No photo available

Return on Investment

Google Analytics

  • GA has only had a positive impact for myself and my clients. Utilizing the data from Google Analytics, we have been able to optimize landing pages, shopping carts, and content to only improve our acquisition, reduce abandonment rates and follow through with successful conversions.
Christopher Corbett profile photo

StatCounter

  • StatCounter enabled us to track what works and doesn't work with regards to driving web traffic. On a personal use level, StatCounter enabled me to gauge how much additional effort I needed to make to reach the traffic levels needed on my website.
No photo available

Pricing Details

Google Analytics

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

StatCounter

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?

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