What users are saying about
Top Rated
2219 Ratings
20 Ratings
Top Rated
2219 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.6 out of 101
20 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9 out of 101

Likelihood to Recommend

Google Analytics

I always recommend Google Analytics. I've never had a site I've worked on that didn't use Google Analytics.
Seth Tucker profile photo

StatCounter

The program is easy to use and to integrate. The integration is fast and is done in less than a minute. This quick refresh rate allows you to see what customers are viewing and how long they are viewing these pages. I would like to see added functionality to allow for more in-depth tracking. It does a great job of giving raw data, but an analysis of that data and data conversion to sales and customer retention would be great.
No photo available

Pros

Google Analytics

  • Google Analytics is extremely simple to implement, no matter what web environment you are developing in.
  • Out of the box, Google Analytics provides a great deal of information that is organized in a logical manner. The information is presented in an easy-to-read format. Each report is easily "exportable."
  • Implementing custom attributes and conversion goals is relatively simple. It doesn't take a rocket scientist to figure out how to setup your channels, etc.
Christopher Corbett profile photo

StatCounter

  • Easy to use and install
  • Can track custom activity in real time
  • Customized reporting for location and volume throughout the day
No photo available

Cons

Google Analytics

  • The sheer amount of data can be daunting to beginners.
  • Organization of content could be made easier to handle.
  • The mobile experience is lacking.
Victor Campos profile photo

StatCounter

  • It actually does what I need, so I don't have a real answer here
Wayne Spivak profile photo

Likelihood to Renew

Google Analytics

Google Analytics 7.0
Based on 47 answers
Like I said before, there's no reason not to use GA
Lena Prickett profile photo

StatCounter

StatCounter 9.9
Based on 7 answers
On a personal level, I'm comfortable with StatCounter and prefer to continue using it to monitor my web traffic. Organizationally, it's simplicity and low pricing still fits perfectly with our mix of redundant statistics sources. Why change what works?
No photo available

Usability

Google Analytics

Google Analytics 7.0
Based on 5 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos profile photo

StatCounter

StatCounter 10.0
Based on 1 answer
I never have to call tech support and never get frustrated because I can't get the information that I need.
Autumn Walden profile photo

Support

Google Analytics

Google Analytics 4.0
Based on 5 answers
We typically have to go to a third party for support
Reita Silvis profile photo

StatCounter

No score
No answers yet
No answers on this topic

Online Training

Google Analytics

Google Analytics 10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon profile photo

StatCounter

No score
No answers yet
No answers on this topic

Implementation

Google Analytics

Google Analytics 5.0
Based on 6 answers
Make sure to put the tracking code on every page. Ideally this would be part of a template or "include" so you can update the code on all pages (or at least within pages of the same category) at once.
Sid Haas profile photo

StatCounter

No score
No answers yet
No answers on this topic

Alternatives Considered

Google Analytics

Both tools have their place. Both can do things the other cannot. One is free, or near free if you're a Premium subscriber, while the 'O' software can cost considerable $$$. We often run them in parallel for sanity checks, but ultimately GA is the go to for new and proto sites. Now with the features gained from the update to Universal Analytics, it's more powerful than ever.
Rob Dautel profile photo

StatCounter

StatCounter is lightweight compared to Google Analytics.Statcounter is easier to set up.StatCounter has an easier user-interface to navigate.
Hemant Mahla profile photo

Return on Investment

Google Analytics

  • Customer insights are always important. Understanding the content of interest.
  • Seeing the source of traffic and their site behavior helps evaluate Ad investment.
T. Blane McMichen profile photo

StatCounter

  • Improved ability to target audience.
  • Insight into user hardware (e.g. Mac vs PC, screen resolution, browser use, etc)
Autumn Walden profile photo

Pricing Details

Google Analytics

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

StatCounter

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Add comparison