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<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>Score 8.5 out of 101
Based on 1985 reviews and ratings
Likelihood to Recommend
For optimizations of anonymous tracking, google analytics is second to none--and it's free! Unless you have extremely high traffic... then it get's very expensive very fast. It is well suited for tracking multiple sales channels, across multiple devices, and allows for very granular tracking. GA supports annotations, providing invaluable context when viewing trends.
SInce I use it for a consulting business and not an e-commerce business, I am not able to say that StatCounter can or can't be used for the e-com business.I can say for a general purpose website it is superb. Again, easy to set up, easy to read, and understand.
- Tracks clients along digital pipelines well.
- Follows client behavior on your website effectively.
- Excellent support for multiple websites.
- I was bummed that they moved some of the functions (keyword data, etc.) over to Google Webmaster tools. (On the bright side, this has prompted me to become more familiar with Google Search Console.)
- A lot of functions are right there. But it's hard to tell which functions are most important or what they offer.
- Perhaps this is related to number 2, but the UX is fairly intimidating. All of these tools and subsets of tools are right in front of you, and it's difficult to understand what ones are the most important. A simpler, streamlined format might be a better approach.
- I honestly cannot suggest a thing. Again, StatCounter is used for specific reasons and exceeds my expectations.
Likelihood to Renew
Based on 47 answers
We would continue using Google Analytics because it just works. After setting up the tracking property, it's just a matter of sitting back and letting it collect data. Once the data is collected, it's time to analyze trends, spot problems, and make decisions for future actions. With Google Analytics we, at PmD Interactive, are able to provide a complete solution to the problem of data collection
Based on 7 answers
Based on 5 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Based on 1 answer
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
- How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
- A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
- Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
- Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
- Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
- Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Both tools have their place. Both can do things the other cannot. One is free, or near free if you're a Premium subscriber, while the 'O' software can cost considerable $$$. We often run them in parallel for sanity checks, but ultimately GA is the go to for new and proto sites. Now with the features gained from the update to Universal Analytics, it's more powerful than ever.
Again, these are two, different animals. I have used others but that was many years ago. The fact that I cannot recall the others, and have stayed loyal to StatCounter is a testament to StatCounter's long term value to me and my clients.
Return on Investment
- When advertising, Google Analytics allows us to track the cost of our advertising with the number of direct conversions. Not only do we know how many impressions and click-throughs, but now we have the sophistication (by specific URL targeting) to know what products/services these users are purchasing. This is very powerful.
- With the free Google Analytics product, it provides a great overview of your site traffic, geographic details about the users, and useful stats such as what browser they are using. This information helps us to tailor the site experience to accommodate the majority.
- Improved ability to target audience.
- Insight into user hardware (e.g. Mac vs PC, screen resolution, browser use, etc)
Premium Consulting/Integration Services—
Entry-level set up fee?
Additional Pricing Details—