What users are saying about
Top Rated
2678 Ratings
20 Ratings
Top Rated
2678 Ratings
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Score 8.6 out of 100
20 Ratings
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Score 9.5 out of 100

Likelihood to Recommend

Google Analytics

Google Analytics is suited for
  • Advanced marketers who have experience running both paid and organic advertising campaigns
  • Web developers and strategists who need rich insights of website user behavior and activity
  • UX & UI professionals to improve website navigation and custom tracking
Not Suited for
  • Entry-level marketing beginners (take courses and learn use-cases for Google Analytics before diving in headfirst because it can be very overwhelming
  • Not a 100% reliable source of social media conversion tracking. Use Facebook Ads Manager for reporting instead.
  • Be careful not to install tracking pixels more than once if you're using e-commerce in order to avoid the pixel double-firing resulting in inaccurate reporting
Sarah Hoffman | TrustRadius Reviewer

StatCounter

Free services provide a wonderful resource for people on tight budgets. If willing to put forth work in data managing/analysis and If basic high traffic information or drilling down specific users in low traffic situations is needed, then StatCounter may fit your needs. If automation and low overhead are a high priority then some more expensive packages can provide the same and more information with less hassle. Because StatCounter is free, there is low risk to see if StatCounter works in your specific usage scenario.
Trevor Williams | TrustRadius Reviewer

Pros

Google Analytics

  • It's free!!
  • We can create goals to track, which forms on the website give us maximum number of leads
  • We can enable tracking on the forms to see where are the maximum drop off and hence modify the fields based upon its popularity
  • We have connected the GA account with Ad words and manage the keywords
  • Set up custom reports and enable the subscription to go to all the stakeholders so that everyone in the business is up to date with the number of leads and traffic coming to the business
  • Track specific information depending on the needs and requirements of the business
  • Easy installation of GA on third party software for a holistic view of User behaviour
Anonymous | TrustRadius Reviewer

StatCounter

  • I can visit my site in real time showing pages visited and the duration of the visit.
  • It shows very detailed data on where visitors came from.
  • I could monitor the performance of campaigns in real-time as visitors came to my site from a promotion.
Charles Rogel | TrustRadius Reviewer

Cons

Google Analytics

  • Google Analytics has a limit of 5000 rows that can be exported in one report. This limits how many total rows I can analyze in one export, so I have to spend more time in exporting additional rows and then combine them into one report.
  • Google Analytics has a limit of 1 million rows on cardinality. This limits how many single value unique events can be collect in a report. So, after the limit of 1 million rows is reached, Google Analytics starts sending additional unique event values to 'other' which means analyst doesn't know what that event was.
Anonymous | TrustRadius Reviewer

StatCounter

  • I would like to see our referral traffic ranked in order of most to least. I'm not sure if this function exists already, but if it does, I do not know how to do it.
  • Maybe put the average time on site on the same chart as the visitors and page views graphs.
  • I feel as though some tasks can be streamlined, but this is not just unique to statcounter but to other analytics sites I've used. But people like digging really deep into the data, but for people like me who use it for one purpose, a shorter one-stop-shop version would be nice. Like one page where everything can be seen.
Samantha Worgull | TrustRadius Reviewer

Likelihood to Renew

Google Analytics

Google Analytics 9.5
Based on 49 answers
Having used Google Analytics for the last 9 years, I have no intention of discontinuing my service. Google Analytics is a fantastic product that provides me with almost everything I could wish for. The positives in this product outweigh any negatives that you might find. I can not think of a single reason to not immediately start using Google Analytics for your business.
Joshua Van Horsen | TrustRadius Reviewer

StatCounter

StatCounter 9.9
Based on 7 answers
I have not had any issues with malfunctions when using statcounter, so that would lead me to continue using the program. I would like to see more social media measuring tools, but again, we don't use the program to dig really deep. We're just looking to figure out who is reading what articles on our website are the most liked. And it helps lead our editorial team in the right direction.
Samantha Worgull | TrustRadius Reviewer

Usability

Google Analytics

Google Analytics 8.9
Based on 6 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos | TrustRadius Reviewer

StatCounter

StatCounter 10.0
Based on 1 answer
I never have to call tech support and never get frustrated because I can't get the information that I need.
Autumn Walden | TrustRadius Reviewer

Support Rating

Google Analytics

Google Analytics 6.4
Based on 82 answers
The support for Google Analytics is great! More likely than not, the Google support team will instantly assist with whatever issues you're having. If not, they will usually help you resolve your issue within the first 24 hours of contacting them. I have personally not run into an issue with their Support Team in which it took longer than 48 hours to solve.
Anonymous | TrustRadius Reviewer

StatCounter

No score
No answers yet
No answers on this topic

Online Training

Google Analytics

Google Analytics 10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon | TrustRadius Reviewer

StatCounter

No score
No answers yet
No answers on this topic

Implementation Rating

Google Analytics

Google Analytics 5.0
Based on 12 answers
Make sure to put the tracking code on every page. Ideally this would be part of a template or "include" so you can update the code on all pages (or at least within pages of the same category) at once.
Sid Haas | TrustRadius Reviewer

StatCounter

No score
No answers yet
No answers on this topic

Alternatives Considered

Google Analytics

Coremetrics offered better support to the admins, but the data was unclear and often misleading. Site catalyst is difficult to use and has a high barrier to entry. Google analytics is a better data platform, with a better user interface, but they are lacking in the support like IBM offered from Coremetrics. Still, I would choose Google over IBM any day, and I don't see that changing.
Anonymous | TrustRadius Reviewer

StatCounter

Wish StatCounter had a more comprehensive report feature comparable to Google Analytics. I feel StatCounter is easier to use and to understand when compared to Google. Some people prefer Google Analytics, but it provides so much more information that the average person really needs. It meets basic needs. If you are looking for something more robust and high level of detail, I would recommend Google Analytics instead
Anonymous | TrustRadius Reviewer

Return on Investment

Google Analytics

  • While very little in this world is truly free, the only real cost to using Google Analytics is time, from your PM's, your web admins, your engineers, your email admins, and QA analysts--but it is without a doubt time well spent.
  • Because you run the risk of paralysis by analysis, one must pick their battles with Google Analytics. If you go in with a clear, concise set of objectives, and a competent technical supporting cast, you will succeed.
  • On the reverse side of the same coin, if you come in without a purpose, you run the risk of getting bogged down in all of the information without immediate relevance, and you may just leave behind this treasure trove of invaluable analytics in search of said relevance.
Kyle Reichelt | TrustRadius Reviewer

StatCounter

  • StatCounter enabled us to track what works and doesn't work with regards to driving web traffic. On a personal use level, StatCounter enabled me to gauge how much additional effort I needed to make to reach the traffic levels needed on my website.
Anonymous | TrustRadius Reviewer

Pricing Details

Google Analytics

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Analytics Editions & Modules

Edition
Google AnalyticsFree
Google Analytics 360$150,0002
  1. per year
Additional Pricing Details

StatCounter

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?

StatCounter Editions & Modules

Additional Pricing Details

Add comparison