What users are saying about

Google Analytics

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
2097 Ratings
18 Ratings

Google Analytics

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
2097 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

Add comparison

Likelihood to Recommend

Google Analytics

For optimizations of anonymous tracking, google analytics is second to none--and it's free! Unless you have extremely high traffic... then it get's very expensive very fast. It is well suited for tracking multiple sales channels, across multiple devices, and allows for very granular tracking. GA supports annotations, providing invaluable context when viewing trends.
Kyle Reichelt profile photo

StatCounter

Free services provide a wonderful resource for people on tight budgets. If willing to put forth work in data managing/analysis and If basic high traffic information or drilling down specific users in low traffic situations is needed, then StatCounter may fit your needs. If automation and low overhead are a high priority then some more expensive packages can provide the same and more information with less hassle. Because StatCounter is free, there is low risk to see if StatCounter works in your specific usage scenario.
Trevor Williams profile photo

Pros

  • It's free. Can't beat the price.
  • It's permissions, reporting, and dashboards allow for great flexibility for users to get what they need
  • It has advanced features many don't know of such as eCommerce reporting tools, goals and trending tools, and a plug-in API.
Rob Dautel profile photo
  • Easy to use and install
  • Can track custom activity in real time
  • Customized reporting for location and volume throughout the day
No photo available

Cons

  • Simplifying tutorials and how-to guides would definitely help beginners.
  • Integrating Google Analytics to data visualizations that are more in line with Prezi animations rather than PowerPoint-esque graphics would be greatly beneficial to analysts!
  • Updating the user interface to be less overwhelming to first-time users
Stefano M. Rivolta profile photo
  • They need to add a real-time visitor report option on the website. Else, it is a great tool.
Hemant Mahla profile photo

Likelihood to Renew

Google Analytics7.0
Based on 47 answers
Our company is very likely to renew our use of Google Analytics because it provides easy access to detailed website data that multiple employees use on a regular basis. We are able to make actionable decisions quickly and easily. Without the tool, our business would slow down and the risk of competition moving in our market share would increase.
Matt Howarth profile photo
StatCounter9.9
Based on 7 answers
I have many accounts and projects. The last thing I'll ever do is switch from StatCounter.
Jerry Janes profile photo

Usability

Google Analytics7.3
Based on 5 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos profile photo
StatCounter10.0
Based on 1 answer
I never have to call tech support and never get frustrated because I can't get the information that I need.
Autumn Walden profile photo

Support

Google Analytics4.0
Based on 5 answers
We typically have to go to a third party for support
Reita Silvis profile photo
No score
No answers yet
No answers on this topic

Online Training

Google Analytics10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon profile photo
No score
No answers yet
No answers on this topic

Implementation

Google Analytics5.0
Based on 6 answers
I don't think we spent enough time work GA before switching from IBM
Reita Silvis profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We wanted to try out a new program as IBM analytics was a bit pricey and our company has been trying to cut in areas of our budget in order to provide service for recent hurricane claims and to upgrade offices in the Northeast. This was a good solution to the budget issue, but it's still a new implementation.
Reita Silvis profile photo
StatCounter is lightweight compared to Google Analytics.Statcounter is easier to set up.StatCounter has an easier user-interface to navigate.
Hemant Mahla profile photo

Return on Investment

  • Customer insights are always important. Understanding the content of interest.
  • Seeing the source of traffic and their site behavior helps evaluate Ad investment.
T. Blane McMichen profile photo
  • Positive is that we can analyze website users.
  • You can manage sub-users, like a team, in StatCounter.
  • Negative is that we have to add javascript to the website which makes it a little hard.
Hemant Mahla profile photo

Pricing Details

Google Analytics

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

StatCounter

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details