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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    TestMu AI (Formerly LambdaTest)

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    TestMu AI (formerly LambdaTest) is a full-stack, AI-native quality engineering platform that lets teams plan, author, execute and analyse software quality in one place, across web, mobile and AI applications. Performance and load testing: TestMu AI runs JMeter .jmx plans and Gatling simulations unchanged, at protocol level, on managed cloud load generators that are provisioned for each run across six regions and removed when it ends, so there is no load…

    $19

    per month per user

    Pricing
    Google AnalyticsTestMu AI (Formerly LambdaTest)
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Virtual Live
    $19
    per month Parallel Test
    Real Device Plus Live
    $49
    per month 1 parallel test
    Test Manager
    $59
    per month per seat
    Web Automation on Desktop
    $99
    per month Parallel Test
    Virtual Automation Cloud
    $159
    per month Parallel Test
    HyperExecute Cloud (Multi OS)
    $199
    per month Parallel Test
    Real Device + Automation Cloud
    $249
    per month Parallel Test
    SmartUI Visual Regression
    $269
    per month Parallel Test
    Kane AI (Mobile + Web)
    $349
    per month Parallel Test
    Enterprise
    Custom Pricing
    Parallel Test
    HyperExecute On-Premise
    Custom Pricing
    per parallel test
    Offerings
    Pricing Offerings
    Google AnalyticsTestMu AI (Formerly LambdaTest)
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    Google AnalyticsTestMu AI (Formerly LambdaTest)
    Considered Both Products
    Google
    No answer on this topic
    TestMu AI
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    98%
    Would buy again
    105 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    98%
    Delivers good value for the price
    99 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    100%
    Happy with the feature set
    107 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    97%
    Lived up to sales and marketing promises
    75 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    97%
    Implementation went as expected
    89 Answers
    Features
    Google AnalyticsTestMu AI (Formerly LambdaTest)
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and TestMu AI (Formerly LambdaTest)
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    TestMu AI (Formerly LambdaTest)
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Best Alternatives
    Google AnalyticsTestMu AI (Formerly LambdaTest)
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    No answers on this topic
    Enterprises
    Chartbeat
    Score9.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsTestMu AI (Formerly LambdaTest)
    Likelihood to Recommend
    8.5
    (193 ratings)
    9.0
    (118 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    8.7
    (7 ratings)
    Usability
    7.4
    (19 ratings)
    9.1
    (70 ratings)
    Availability
    10.0
    (4 ratings)
    10.0
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    9.0
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    10.0
    (7 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    9.0
    (2 ratings)
    Configurability
    6.0
    (2 ratings)
    8.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.0
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Product Scalability
    10.0
    (2 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Google AnalyticsTestMu AI (Formerly LambdaTest)
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    TestMu AI
    One day, I needed to test a specific issue that was occurring only on Pixel phones. I turned to LambdaTest, quickly identified the problem, and was able to fix it. There hasn't been a situation where I felt LambdaTest didn't help, it's my go-to solution for testing, as it solves many problems.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    TestMu AI
    • Very accessible as multiple users can be added in each subscription
    • Very reliable as it is very close to the actual device when it comes to operating system and version behavior
    • There are a lot of options for devices and browsers that users can choose from when it comes to emulating and testing
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    TestMu AI
    • More real devices should be added like I have Samsung mobile but it was not in the list
    • It takes time in checking the link on LambdaTest if we compare with real mobiles
    • Sometimes exact results are not matching as from real mobiles
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    TestMu AI
    The reason i have given the 10 points becasue the problem LambdaTest solves is providing access to all devices in one place, allowing developers to identify the same errors they would encounter on real devices. This makes life much easier, especially for developers who regularly face cross-device functionality issues. It's a big plus point that positions LambdaTest as an all-in-one solution.
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    TestMu AI
    Because of the ease of use of the platform, we just save a lot of time and effort with this as its a feature rich solution, we just need to upload app binary once and for everytime we need to test on a different device we can just directly install that binary on the device without the pain of reupload.
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    TestMu AI
    yes always available
    Incentivized
    Read full review
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    TestMu AI
    haven't found any glitch while using this
    Incentivized
    Read full review
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    TestMu AI
    The customer support team is very active and cooperative. Once, I contacted them in their off timings because of an issue, I got an instant reply from the executive and he resolved the issue very efficiently. This is why we have been using LambdaTest for more than two years. It is best suited for us.
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    TestMu AI
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    TestMu AI
    Implementation of Lambdatest was very easy for different project requirements.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    TestMu AI
    While BrowserStack is also a well-established platform, we found LambdaTest to offer similar and even better features at reasonable pricing. LambdaTest is more cost-effective than BrowserStack. LambdaTest provides a free forever plan, while BrowserStack does not. Even manual testing plans are better priced than BrowserStack’s. In terms of UI and onboarding, we found LambdaTest more user-friendly as well.
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    TestMu AI
    not all department, but we're using for our clients
    Incentivized
    Read full review
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    TestMu AI
    • Automation testing has a bit of a learning curve
    • Lack of real device keep that bug in your head if not on the website.
    • Need to wait for a while for a new OS or browser version on the contrary of immediate availability in case of owning a lab
    Read full review
    ScreenShots

    TestMu AI (Formerly LambdaTest) Screenshots

    Screenshot of An automated screenshot.Screenshot of Mobile-browser-testingScreenshot of Automation testing on LambdatestScreenshot of Some of the available integrations.Screenshot of Real-time testingScreenshot of Responsive testing