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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Umbraco CMS

    Score7 out of 10
    N/AUmbraco is an open-source .NET Core CMS with over 700,000 active installs worldwide and with more than 200,000 active community members. It was first released on February 16th, 2005, and is still to this day an open-source project backed by a commercial company. To ensure Umbraco is always running the latest technology, the company has aligned with Microsoft's .NET release schedule to always have the Umbraco CMS…

    $0

    Pricing
    Google AnalyticsUmbraco CMS
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Umbraco Free
    $0
    Umbraco Starter
    $53
    per month
    Umbraco Standard
    $320
    per month
    Umbraco Professional
    $860
    per month
    Umbraco Cloud Enterprise
    Custom Pricing
    per month
    Offerings
    Pricing Offerings
    Google AnalyticsUmbraco CMS
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—The Umbraco CMS and all of its core features are the same across all plans.
    More Pricing Information
    Community Pulse
    Google AnalyticsUmbraco CMS
    Considered Both Products
    Google
    No answer on this topic
    Umbraco
    Chose Umbraco CMS
    Umbraco vs WordPress
    Umbraco has more flexibility and customization options, but less features, reliability/stability, and community support.
    WordPress offers less customization for data and content, but it is immensely more stable, has better features /plugins, and includes an …
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    No answers on this topic
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    No answers on this topic
    Features
    Google AnalyticsUmbraco CMS
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Umbraco CMS
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Umbraco CMS
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Security
    Comparison of Security features of Google Analytics and Umbraco CMS
    Feature
    Google Analytics
    -
    Ratings
    Umbraco CMS
    9.0
    12 Ratings
    9% above category average
    Role-based user permissions00 Ratings9.012 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Google Analytics and Umbraco CMS
    Feature
    Google Analytics
    -
    Ratings
    Umbraco CMS
    8.5
    11 Ratings
    8% above category average
    API00 Ratings8.010 Ratings
    Internationalization / multi-language00 Ratings9.010 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Google Analytics and Umbraco CMS
    Feature
    Google Analytics
    -
    Ratings
    Umbraco CMS
    8.0
    12 Ratings
    2% above category average
    WYSIWYG editor00 Ratings10.012 Ratings
    Code quality / cleanliness00 Ratings10.012 Ratings
    Admin section00 Ratings7.012 Ratings
    Page templates00 Ratings8.012 Ratings
    Library of website themes00 Ratings6.011 Ratings
    Mobile optimization / responsive design00 Ratings6.011 Ratings
    Publishing workflow00 Ratings10.012 Ratings
    Form generator00 Ratings7.010 Ratings
    Web Content Management
    Comparison of Web Content Management features of Google Analytics and Umbraco CMS
    Feature
    Google Analytics
    -
    Ratings
    Umbraco CMS
    7.2
    12 Ratings
    4% below category average
    Content taxonomy00 Ratings6.012 Ratings
    SEO support00 Ratings10.011 Ratings
    Bulk management00 Ratings7.09 Ratings
    Availability / breadth of extensions00 Ratings7.011 Ratings
    Community / comment management00 Ratings6.011 Ratings
    Best Alternatives
    Google AnalyticsUmbraco CMS
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    ManageWP
    Score10 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsUmbraco CMS
    Likelihood to Recommend
    8.5
    (193 ratings)
    6.0
    (12 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    -
    (0 ratings)
    Usability
    7.4
    (19 ratings)
    8.0
    (2 ratings)
    Availability
    10.0
    (4 ratings)
    7.0
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    3.0
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    2.0
    (1 ratings)
    Online Training
    10.0
    (2 ratings)
    3.0
    (1 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    7.0
    (1 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    4.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsUmbraco CMS
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Umbraco
    Umbraco CMS is the perfect tool for a company that is looking to keep their website updated. The simple to use tools and templates means updating and creating new pages is easy. The WYSIWYG editor is a nice feature, however, for accessibility, there should be some more guidance on what is suitable to be used on the CMS.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
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    Umbraco
    • Quick to learn. For most if cases, developer needs to know Razor coding.
    • Doesn't require back-end programming.
    • Has build in users management (developers, content managers) and members management consoles (users of the site).
    • Clear admin tool (especially in version 7)
    • Fast.
    • Creating code from scratch, so it is easier to create clean code.
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
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    Umbraco
    • Speed for older sites - Umbraco content can load slowly if you have thousands of pages of content. Of course, this would not be a problem for simpler websites
    • Complexity - since the product is free out-of-the-box, it will take technical expertise to get Umbraco setup properly
    Incentivized
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    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    Umbraco
    No answers on this topic
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Umbraco
    Umbraco CMS effectively addresses enterprise content management needs. It's quite mature .NET based CMS, standing out as a leader among its competitors. Websites built with Umbraco are blazing fast. Extensive customization capabilities, and user-friendly content publishing interface makes it an ideal choice for businesses looking for a mature CMS solution.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Umbraco
    Occasionally, errors will appear in the admin that make it impossible to work without developer support.
    Incentivized
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    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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    Umbraco
    Working in the admin panel (adding / reviewing / editing content) is very slow. The public facing site speed is dependent on what the pages are doing and how well the code was written (whether it is optimized for speed).
    Incentivized
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    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    Umbraco
    Support for Umbraco-owned paid plugins is nonexistent.
    Incentivized
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    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Umbraco
    Online training is often based on older versions of the platform. So, you'll have to fill in the gaps on your own.
    Incentivized
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    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    Umbraco
    Spend the time to wireframe the content structure prior to diving in. This helps speed the process of implementation and it serves as documentation for end users.
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Umbraco
    Umbraco's templating is far superior than WordPress, Drupal and Joomla, but it's update process is WAY behind those platforms. The release schedule of Umbraco is way to often and most releases are to fix something missed in the previous release and not an improvement or new feature of the CMS
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    Umbraco
    Without significant development, the product does not scale well.
    Incentivized
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    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    Umbraco
    • Has helped us to create more engaging pages that push people to complete the online forms
    • We have seen more people buy from us since we launched our new look website
    • We can easily update the content without waiting for the development team to make changes
    Incentivized
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    ScreenShots

    Umbraco CMS Screenshots

    Screenshot of Umbraco 8 backoffice UIScreenshot of Umbraco 8 side by side multilingual editingScreenshot of Umbraco 8 Content AppsScreenshot of Umbraco Cloud project overviewScreenshot of Umbraco Cloud environment overview