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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Vena

    Score8.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Vena Solutions provides a financial process automation solution to automate Corporate Performance Management, accounting and budgeting, Regulatory & Compliance, and other finance-related processes. It is scaled for medium to large-sized organizations.N/A
    Pricing
    Google AnalyticsVena
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Professional
    N/A
    Complete
    N/A
    Offerings
    Pricing Offerings
    Google AnalyticsVena
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—The Professional Plan is the most flexible way to get started quickly and can be added onto as a company grows. The plan includes: Vena Platform, Customer Success Manager, Standard Support and Customer Portal. Complete Plan includes everything in Professional, plus: Vena Insights, Premium Support, Sandbox Environment, and Expert Managed Services. For a limited time, new customers who use Microsoft Dynamics 365 Business Central (Online) as their primary ERP can get a free year of Vena and 40% off implementation costs. Vena also offers special pricing for not for profit organizations. To learn more, speak to an expert.
    More Pricing Information
    Community Pulse
    Google AnalyticsVena
    Considered Both Products
    Google
    No answer on this topic
    Vena Solutions
    Chose Vena
    We have looked at NetSuite ODBC, which is a connector from NetSuite straight to Excel. This was a one time cost to us which was enticing, but once we dug into it, there was quite a bit of maintenance needed with scripting. Unlike Vena, where the setup is once, searches did not …
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    96%
    Would buy again
    315 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    98%
    Delivers good value for the price
    279 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    97%
    Happy with the feature set
    320 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    93%
    Lived up to sales and marketing promises
    220 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    84%
    Implementation went as expected
    227 Answers
    Features
    Google AnalyticsVena
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Vena
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Vena
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Google Analytics and Vena
    Feature
    Google Analytics
    -
    Ratings
    Vena
    7.9
    176 Ratings
    5% above category average
    Pixel Perfect reports00 Ratings8.1110 Ratings
    Customizable dashboards00 Ratings8.1157 Ratings
    Report Formatting Templates00 Ratings7.6167 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Google Analytics and Vena
    Feature
    Google Analytics
    -
    Ratings
    Vena
    8.0
    290 Ratings
    3% above category average
    Drill-down analysis00 Ratings8.3277 Ratings
    Formatting capabilities00 Ratings8.3277 Ratings
    Integration with R or other statistical packages00 Ratings7.4107 Ratings
    Report sharing and collaboration00 Ratings8.0247 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Google Analytics and Vena
    Feature
    Google Analytics
    -
    Ratings
    Vena
    8.0
    232 Ratings
    1% above category average
    Publish to Web00 Ratings7.6131 Ratings
    Publish to PDF00 Ratings8.1170 Ratings
    Report Versioning00 Ratings8.1194 Ratings
    Report Delivery Scheduling00 Ratings8.1171 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Google Analytics and Vena
    Feature
    Google Analytics
    -
    Ratings
    Vena
    8.2
    160 Ratings
    11% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.7143 Ratings
    Location Analytics / Geographic Visualization00 Ratings8.6117 Ratings
    Predictive Analytics00 Ratings7.5133 Ratings
    Pattern Recognition and Data Mining00 Ratings8.071 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Google Analytics and Vena
    Feature
    Google Analytics
    -
    Ratings
    Vena
    8.4
    280 Ratings
    0% above category average
    Multi-User Support (named login)00 Ratings8.1265 Ratings
    Role-Based Security Model00 Ratings8.4265 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.4266 Ratings
    Report-Level Access Control00 Ratings8.5129 Ratings
    Single Sign-On (SSO)00 Ratings8.5205 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Google Analytics and Vena
    Feature
    Google Analytics
    -
    Ratings
    Vena
    7.2
    142 Ratings
    2% below category average
    Responsive Design for Web Access00 Ratings6.9137 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.5122 Ratings
    Budgeting, Planning, and Forecasting
    Comparison of Budgeting, Planning, and Forecasting features of Google Analytics and Vena
    Feature
    Google Analytics
    -
    Ratings
    Vena
    8.4
    350 Ratings
    4% above category average
    Long-term financial planning00 Ratings8.6317 Ratings
    Financial budgeting00 Ratings8.7336 Ratings
    Forecasting00 Ratings8.6324 Ratings
    Scenario modeling00 Ratings8.0290 Ratings
    Management reporting00 Ratings8.2326 Ratings
    Consolidation and Close
    Comparison of Consolidation and Close features of Google Analytics and Vena
    Feature
    Google Analytics
    -
    Ratings
    Vena
    7.2
    303 Ratings
    8% below category average
    Financial data consolidation00 Ratings7.4263 Ratings
    Journal entries and reports00 Ratings6.9195 Ratings
    Multi-currency management00 Ratings6.8178 Ratings
    Intercompany Eliminations00 Ratings7.6175 Ratings
    Minority Ownership00 Ratings5.9125 Ratings
    Local and consolidated reporting00 Ratings7.3225 Ratings
    Detailed Audit Trails00 Ratings8.4265 Ratings
    Financial Reporting and Compliance
    Comparison of Financial Reporting and Compliance features of Google Analytics and Vena
    Feature
    Google Analytics
    -
    Ratings
    Vena
    8.3
    330 Ratings
    2% above category average
    Financial Statement Reporting00 Ratings8.4296 Ratings
    Management Reporting00 Ratings8.4309 Ratings
    Excel-based Reporting00 Ratings9.0319 Ratings
    Automated board and financial reporting00 Ratings8.5249 Ratings
    XBRL support for regulatory filing00 Ratings7.199 Ratings
    Analytics and Reporting
    Comparison of Analytics and Reporting features of Google Analytics and Vena
    Feature
    Google Analytics
    -
    Ratings
    Vena
    8.3
    262 Ratings
    10% above category average
    Personalized dashboards00 Ratings8.2223 Ratings
    Color-coded scorecards00 Ratings9.1169 Ratings
    KPIs00 Ratings8.5195 Ratings
    Cost and profitability analysis00 Ratings8.0209 Ratings
    Key Performance Indicator setting00 Ratings8.2191 Ratings
    Benchmarking with external data00 Ratings7.9147 Ratings
    Integration
    Comparison of Integration features of Google Analytics and Vena
    Feature
    Google Analytics
    -
    Ratings
    Vena
    8.1
    320 Ratings
    0% above category average
    Flat file integration00 Ratings7.8260 Ratings
    Excel data integration00 Ratings9.0300 Ratings
    Direct links to 3rd-party data sources00 Ratings7.6237 Ratings
    Best Alternatives
    Google AnalyticsVena
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    IBM Planning Analytics
    Score8.5 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Oracle Fusion Cloud Enterprise Performance Management
    Score7.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsVena
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.6
    (347 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    8.9
    (26 ratings)
    Usability
    7.4
    (19 ratings)
    8.7
    (39 ratings)
    Availability
    10.0
    (4 ratings)
    8.7
    (10 ratings)
    Performance
    10.0
    (2 ratings)
    8.4
    (9 ratings)
    Support Rating
    7.0
    (42 ratings)
    8.6
    (107 ratings)
    In-Person Training
    -
    (0 ratings)
    8.7
    (5 ratings)
    Online Training
    10.0
    (2 ratings)
    8.1
    (6 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    8.2
    (10 ratings)
    Configurability
    6.0
    (2 ratings)
    9.0
    (6 ratings)
    Ease of integration
    10.0
    (1 ratings)
    8.4
    (5 ratings)
    Product Scalability
    10.0
    (2 ratings)
    8.5
    (9 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    8.1
    (6 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    9.0
    (6 ratings)
    User Testimonials
    Google AnalyticsVena
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Vena Solutions
    It is well suited for planning, budgeting, and forecasting. Using its capabilities also allows you to use it for reporting, whether it's month-end reporting or other reporting where you want to rely on data from a source that can be nicely presented and adjusted in Excel.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Vena Solutions
    • The Admin function of Vena, being able to set up the users in the user categories and the different groups and assigning the groups and the task bindings, is particularly easy and very helpful because as we have so many different departments and disciplines in our organization, we do need to establish pretty specific user access so this process works really well for us.
    • Running reports in Vena is fairly easy, and we do enjoy being able to just push a button and get some budget versus actuals.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Vena Solutions
    • Create an bottom-line functionality.
    • Have another license between power user and contributor that allows building reports that aren't ad hoc, but don't have all the admin rights of a power user.
    • Have a session on best in class Workforce Planning prior to implementation.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Vena Solutions
    Vena has become an integral part of finance and our daily process. Without it we would take longer to prepare results and decisions will be delayed. Vena has given the whole organization more visibility of results and budgets so that all departments participate more actively in managing their budgets rather than it being the sole responsibility of finance.
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Vena Solutions
    Vena is somehow easy to manipulate. If you want to map accounts, or change mapping. there are clear instructions and guidance. and also Vena AI is on the way, so i think we can leverage it more and let AI help us mapping and check errors. overall a very good product and easy to learn and set up.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Vena Solutions
    Vena is seemingly always available. They plan maintenance windows well in advance and always off hours (typically over a weekend) and communicate clearly throughout maintenance about what will be affected. Over 5 years of using the product, I can only remember one time when the platform was unavailable (I believe due to an underlying server hosting issue from their provider), and they resolved the issue and had everything up and running again within 8 hours.
    Incentivized
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    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Vena Solutions
    The performance is dependent on how much data and calculations are involved and how complex the security settings are. A simple template or report loads in seconds. A complex template or report can take a while. If there are many users with complex security settings, that will be a factor in the load time.
    Incentivized
    Read full review
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Vena Solutions
    When I reach out to our support team, they are always able to fix any issues we are having in a timely manner. It is always resolved quickly which proves that customer support always helps out our support team with any issues so they can in turn help us quickly
    Incentivized
    Read full review
    In-Person Training
    Google
    No answers on this topic
    Vena Solutions
    This is the best way to learn and buy-in. The in person effect gives students both a hands on approach but an instruction to be there to customize assistance and understanding. In person also builds greater buy in with your future team on creators. However if your audience is better at on line learning this is another good option.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Vena Solutions
    The training was structured as a group training to learn the basics of creating a data model and mapping a template. While we had nearly 10 participants, I was the only actual implementer so we probably didn't actually need the training and could have just learned the initial skills from the implementation consultant. Two years later, when we hired a new team member, they completed several modules in Vena Academy (a self paced learning course) which allowed them to get up to speed on the basics with just a bit of supplemental guidance from me as our existing admin.
    Incentivized
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    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Vena Solutions
    The Vena consultant had great knowledge of both the Vena solution and Excel and Excel functions. He was able to help suggest ways to build our templates that met our requirements using Excel functions we had not previously considered using. And we have been able to use the Excel information he provided in other ways outside of Vena. He was very patient and flexible as we learned the Vena tool and created templates
    Read full review
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Vena Solutions
    Previously used Synario for long-term forecasting. Ultimately moved to Vena for this to keep budgeting and forecasting together in a single solution. Vena's system is much easier to learn on the admin side since it is Excel-based so the transition was pretty simple. Previously used Jenzabar with JICS for budgeting. Vena's budget system is more user-friendly for end users and more flexible so it works better for our specific needs. Vena's reporting system is easier to use and customize.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Vena Solutions
    Vena solutios is a software that provides robust tools that help different departments in their statistics and we can visualize a lot of promising and visually attractive data. Vena Solutions' level of scalability is high and sustainable over time thanks to the fabulous technical support that is ready to help us at all times
    Incentivized
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    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Vena Solutions
    • Vena has helped save time by reducing the manual work involved with budgeting, reporting, and variance analysis. Instead of spending as much time organizing data and reconciling spreadsheets, I can focus more on reviewing results and making informed decisions. It has improved collaboration between teams and provided better visibility into financial performance, creating more efficient processes overall.
    Incentivized
    Read full review
    ScreenShots

    Vena Screenshots

    Screenshot of Operation Expenses - Predictive AnalysisScreenshot of Allocations DashboardScreenshot of Vena Add InScreenshot of Power BI DashboardScreenshot of Operational Expenses - Drill through analysisScreenshot of Process Status Dashboard