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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Zoho Creator

    Score7.7 out of 10
    Mid-Size Companies (51-1,000 employees)
    Zoho Creator is a low-code application development platform for building enterprise-class applications that run on mobile, tablet, and web. It is designed to allow users to create custom forms, configure workflows, build pages, and deploy apps quickly.

    $12

    per month per user

    Pricing
    Google AnalyticsZoho Creator
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Standard
    $12
    per month per user
    Professional
    $30
    per month per user
    Enterprise
    $37
    per month per user
    Offerings
    Pricing Offerings
    Google AnalyticsZoho Creator
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Add-ons: Customer Portal: $100/month onwards Premium Support : 20% of license fees Enterprise support: 25% of license fees
    More Pricing Information
    Community Pulse
    Google AnalyticsZoho Creator
    Considered Both Products
    Google
    No answer on this topic
    Zoho
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    95%
    Would buy again
    19 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    95%
    Delivers good value for the price
    19 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    95%
    Happy with the feature set
    19 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    95%
    Lived up to sales and marketing promises
    18 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    95%
    Implementation went as expected
    18 Answers
    Features
    Google AnalyticsZoho Creator
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Zoho Creator
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Zoho Creator
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Low-Code Development
    Comparison of Low-Code Development features of Google Analytics and Zoho Creator
    Feature
    Google Analytics
    -
    Ratings
    Zoho Creator
    7.9
    18 Ratings
    6% below category average
    Visual Modeling00 Ratings7.717 Ratings
    Drag-and-drop Interfaces00 Ratings8.917 Ratings
    Platform Security00 Ratings7.918 Ratings
    Platform User Management00 Ratings7.818 Ratings
    Reusability00 Ratings7.018 Ratings
    Platform Scalability00 Ratings7.918 Ratings
    Best Alternatives
    Google AnalyticsZoho Creator
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    OutSystems
    Score6.4 out of 10
    Medium-sized Companies
    Lead Forensics
    Score9 out of 10
    AppSheet
    Score8.2 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Oracle APEX
    Score9.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsZoho Creator
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.8
    (24 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    10.0
    (2 ratings)
    Usability
    7.4
    (19 ratings)
    8.0
    (18 ratings)
    Availability
    10.0
    (4 ratings)
    10.0
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    9.0
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    9.8
    (4 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    8.0
    (2 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsZoho Creator
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Zoho
    If you are using some application of Zoho and want some more functionality into it, Use Zoho creator to develop a separate app as per requirement and integrate it with your Zoho App. Small organization can use creator to make apps but it can be used for small range of storage, For Large organization , it may be not feasible.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Zoho
    • Accountability for each employee work which is very vital for any organization
    • Making operations very simple even that a simple lay man would be able to perform detailed work like a pro
    • Data tracking in live was made possible
    • Using proper Manpower for the work they are apt.
    Incentivized
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Zoho
    • In C6, the new setup of permissions is not logical. Admins now have access to every application rather than specific applications, which impacts data confidentiality.
    • In C6, the new feature for having multiple environments is very limited as it does not work for ZOHO Creator applications that are linked to other Zoho Creator applications in the same workspace - which is not logical at all.
    • In C6, the revised permissions for Developers do not allow the developer to assign permissions to users or to publish forms, reports, pages, etc....which again is not logical.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    Zoho
    Today Zoho Creator is included in our current plan from Zoho One, but if it was needed to pay apart it should be done because the software we created became very important for our team. The use of Zoho Creator contributes to endorse the Zoho One subscription year after year.
    Incentivized
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    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Zoho
    Its quite easy if one has the need, interest and passion to build applications and solutions through low-code. One example would be, that my finance head who has absolutely nothing to do with tech and apps, is now able to create apps and manage Zoho Creator all by himself. So its all about the interest and how much time we put to learn the tool. Having said that, its quite easy to learn the tool and create anything that's within our scope of knowledge.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Zoho
    In an earlier comment, I mentioned Zoho's excellent uptime. I have been using the system for over 6 years, and have experienced only momentary outages, and of those, only a hand full over the years. It is extremely reliable
    Incentivized
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    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Zoho
    We do not integrate Zoho with other systems at this time, but rarely are searches, database exports, record edits or creation tasks ever slow enough to notice. It is quite usable
    Incentivized
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    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    Zoho
    I recommend Zoho Creator very often. A lot of companies go big earlier than they need to and spend way too much on SalesForce & Marketo. I worked for a small company with some limited budget that pivoted to sell it's product to the Enterprise. Zoho Creator was incredibly easy to set up, intuitive to use, and contains all the most essential features that most users need and seek in SalesForce. We integrated with MailChimp & Unbounce and were able to be incredibly useful in acquiring leads, nurturing them, and tracking pipeline in Zoho Creator. Our small sales team found it very easy to use and loved it.
    Incentivized
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    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Zoho
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Zoho
    Even if it is a easy to use platform, it got some issues on the implementation that could easily handle by IT teams. In our scenario this team don't exist anymore, and the business/marketing team had their expectations that it was quickier to be implemented. So, consider a professional help on this implementation could be cost more (of cource) but it would be helpful to manage the issues and expectations.
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Zoho
    Zoho Creator stands out for its balance of affordability, ease of use, and powerful customization options. While it may not offer the same level of enterprise-scale features as platforms like OutSystems or Mendix, it provides a robust solution that meets the needs of many businesses, especially those looking for an integrated, cost-effective low-code platform with strong support for both simple and complex applications.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    Zoho
    Zoho is incredibly versatile. Much thought was put in to the way the platform functions. I've yet to face a situation where Zoho would not be able to do what I needed. That being said, because of its power, it can also be a bit intimidating technically. Simple needs are simple. More complex needs are ... more complex! Overall, it's a powerful, robust platform
    Incentivized
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    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    Zoho
    • With using Zoho Creator we are able to build apps that we may otherwise pay a pretty penny for. We may risk some features we could get from a 3rd party app but the fact that the data we do collect can easily syn with our CRM and Accounting systems makes up for this.
    • Negatively speaking, it takes time to fine tune and really craft your application. I am not a coder, nor do I have a coding background, so patience is key as you design and build out your application.
    Incentivized
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    ScreenShots

    Zoho Creator Screenshots

    Screenshot of Multi-Platform App builderScreenshot of Dashboards created using Zoho CreatorScreenshot of An overview of Hotel management dashboardScreenshot of Schedule and manage eventsScreenshot of BI and AnalyticsScreenshot of Help Desk overview