Google Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to the Business Profile, and see how customers are interacting with a business on Google.
N/A
WordStream
Score6.9 out of 10
N/A
Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google, Bing, and Yahoo! search engines, and place ads. Beyond the platform, Wordstream also offers full account management services, for outsourcing one's campaign, and white labeling for…
The great advantage of Google My Business is that any business that complies with the privacy and authentication policy requirements can access all the functionality tools that help promote the business website through the referral system, exchange of opinions with other users and search engine optimization (SEO).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Do you currently use Google AdWords to drive new business for your website? Then you need WordStream. The best scenario where it has helped me is time. I used to spend easily 20 hours a week analyzing data, making minor changes, adjusting budgets, trying to just master Google AdWords! But now I'm able to spend maybe 2-3 hours a week on Google AdWords and put the rest of my attention on other responsibilities. WordStream has mastered making my time more efficient.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google My Business offers us an alert system in our work email, where we receive notifications when there is a new comment or review of our company. This alert system helps us to be aware of each of the opinions written by each client who has received our services, in order to be able to respond to each of them in record time.
Google My Business gives me a complete visualization of the clicks, location of the searches of my company and the visits that my business file has received. This visualization allows me to control access and measure the traffic that my business listing is generating in conjunction with the Google Maps service.
The update of my company file is done in real time and immediately. I don't have to wait several minutes for my company file to update. When I make a change to my company information, the changes are shown immediately to all clients who consult that business card.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Definitely go with a consultant. It amazed me how quickly our consultant was able to understand our business and what we sell. He was the best resource for our newly-digitized marketing team.
The negative keywords section was a hugely helpful tool. It saved us from so much unnecessary spend while making it easy to add negatives.
How quickly changes implemented were updated on AdWords was amazing. It's live, so no lag and unnecessary spend.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
While the basic tools are pretty simple to use, the platform is actually pretty expansive and I don't feel like I've taken advantage of it (yet) as much as I could. It does require some training to get up to speed.
Support for Display ad campaigns is limited - this is mainly used as a way to optimize Search campaigns.
Reporting. I find the reporting setup to be a bit confusing and still rely on other sources for building out reports on our Adwords performance (Adwords itself and Google Analytics).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I gave the Google Business Profile's overall usability an 8 because it doesn't update the directions automatically when you put in an address if a business moves. You also have to go in and manually move the pin. This isn't always easy to do. It would be much easier if the pin updated automatically.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Whether it is technical or customer support, Google My Business excels and suffers in the exact same ways that all other branches of Google do. While you'll eventually figure out the issue, the sheer magnitude of the company comes with expected hurdles, wait times, and support you'd come to expect from other large companies.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have not had any experience with the customer support team for platform issues, but the account representative checks in with us often and is always available to answer questions. We will usually get on quarterly review calls so that she can share any new updates to the platform and answer questions.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google is the most powerful SERP and has much more robust features than Bing Places. Users also statistically trust Google more than Bing and it provides much more authority in the search space. The good news is that Bing Places can be synched with Google My Business which is great and convenient for business owners. It's just another alternative for businesses and I highly recommend that all businesses have an account with both Bing Places and Google My Business for optimal performance.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
WordStream is a little different from the competition. There are much more expensive solutions that manage the account for you with more features (Kenshoo, Marin, etc) and there are cheaper solutions out there that offer some of the features that WordStream provides; however, if a marketer wants to personally manage an account with some aided help than WordStream provides a great, cost-effective solution
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I don't have any numerical metrics but, we have seen an influx in customers purchasing our hot hands ever since we listed them on Google Business Profile about a year and a month ago. We have since sold over 400 units since listing them as an available item.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I've already noted the time savings that WordStream has provided - at leats 5 hours a week (and I like to think that my time is pretty expensive/worth it).
Wordstream has paid for itself already, simply in removing junk from our AdWords account - junk keywords, junk AdWords groups, junk matching.
I think we'll find, over more time, that Wordstream will continue to provide outstanding value in dropping our CPA - once Google register sthe lack of junk, our CPC will continue to go down.
