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Google Cloud Data Studio (formerly Looker Studio) vs. Sigma Computing

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Cloud Data Studio (formerly Looker Studio)

    Score8.2 out of 10
    N/AGoogle Cloud Data Studio (formerly Looker Studio) is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

    $9

    per month per user per project

    Sigma

    Score8.4 out of 10
    N/ASigma Computing headquartered in San Francisco provides a suite of data services such as code free data modeling, data search and explorating, and related BI and data visualization services.N/A
    Pricing
    Google Cloud Data Studio (formerly Looker Studio)Sigma
    Editions & Modules
    Looker Studio Pro
    $9
    per month per user per project
    Looker Studio
    No charge
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Cloud Data Studio (formerly Looker Studio)Sigma
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Detailsβ€”Contact us for pricing.
    More Pricing Information
    Community Pulse
    Google Cloud Data Studio (formerly Looker Studio)Sigma
    Considered Both Products
    Google
    No answer on this topic
    Sigma Computing
    Chose Sigma
    I am not an expert in any of these, though from my brief exposure to Looker it felt like a steeper learning curve, more appropriate to companies with dedicated and skilled BI engineers, whereas Sigma (and Tableau, and Looker Studio) offer a quicker and more intuitive interface …
    Incentivized
    Chose Sigma
    Sigma is easier to work with and faster than Looker Studio.
    Incentivized
    Chose Sigma
    Much more customizable than Looker Studio
    Some features are way better than Cluvio. But Cluvio search bar was better.
    Incentivized
    Chose Sigma
    flexibility, works really well with Snowflake, export capability, level of support, the fact that Sigma Computing is a start up and improving so quickly. Web based software
    Incentivized
    Chose Sigma
    Sigma service is superior. In terms of feature set it does not fall behind.
    Incentivized
    Chose Sigma
    Data Studio was used in the past but Sigma Computing is far more powerful, customizable, and sharable across teams.
    Incentivized
    Chose Sigma
    Easy entry tool that can grow with you as the data expertise and literacy grows within the org. Start up effort and cost is too high in the tools that are built for large corporate solutions.
    Incentivized
    Chose Sigma
    Google Data Studio is free, intuitive and easy to use but the analytics are limited. In-table calculations can't be done easily and it lacks a native connector for Snowflake. Moreover, table columns cannot be arranged in any order--they must be dimension first, and metrics …
    Incentivized
    Chose Sigma
    Tableau has better visualization capabilities than Sigma. Google Data Studio is a little more rigid in its capabilities and interface. I see Sigma as the happy middle.
    Incentivized
    Chose Sigma
    Sigma Computing is significantly faster and more versatile than Data Studio integrations for marketing data.
    While it is less powerful than Tableau for data visualization, it is much easier to use due to its spread sheet like user interface.
    Microsoft BI is a middle ground but …
    Incentivized
    Key User Insights
    Would buy again
    95%
    Would buy again
    40 Answers
    94%
    Would buy again
    118 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    38 Answers
    97%
    Delivers good value for the price
    77 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    40 Answers
    92%
    Happy with the feature set
    116 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    31 Answers
    97%
    Lived up to sales and marketing promises
    68 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    33 Answers
    97%
    Implementation went as expected
    77 Answers
    Features
    Google Cloud Data Studio (formerly Looker Studio)Sigma
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Google Cloud Data Studio (formerly Looker Studio) and Sigma Computing
    Feature
    Google Cloud Data Studio (formerly Looker Studio)
    7.0
    62 Ratings
    14% below category average
    Sigma Computing
    7.4
    163 Ratings
    10% below category average
    Pixel Perfect reports6.643 Ratings5.4104 Ratings
    Customizable dashboards7.361 Ratings9.3161 Ratings
    Report Formatting Templates7.259 Ratings7.7133 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Google Cloud Data Studio (formerly Looker Studio) and Sigma Computing
    Feature
    Google Cloud Data Studio (formerly Looker Studio)
    7.7
    61 Ratings
    1% below category average
    Sigma Computing
    7.5
    166 Ratings
    7% below category average
    Drill-down analysis6.851 Ratings8.0155 Ratings
    Formatting capabilities7.057 Ratings7.0163 Ratings
    Integration with R or other statistical packages7.129 Ratings7.35 Ratings
    Report sharing and collaboration9.759 Ratings7.6162 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Google Cloud Data Studio (formerly Looker Studio) and Sigma Computing
    Feature
    Google Cloud Data Studio (formerly Looker Studio)
    8.1
    60 Ratings
    0% below category average
    Sigma Computing
    7.5
    156 Ratings
    9% below category average
    Publish to Web8.453 Ratings7.2103 Ratings
    Publish to PDF8.653 Ratings7.7130 Ratings
    Report Versioning8.139 Ratings7.0120 Ratings
    Report Delivery Scheduling7.942 Ratings7.6132 Ratings
    Delivery to Remote Servers7.524 Ratings7.968 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Google Cloud Data Studio (formerly Looker Studio) and Sigma Computing
    Feature
    Google Cloud Data Studio (formerly Looker Studio)
    6.6
    60 Ratings
    14% below category average
    Sigma Computing
    6.8
    149 Ratings
    17% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)7.160 Ratings8.6147 Ratings
    Location Analytics / Geographic Visualization7.757 Ratings5.626 Ratings
    Predictive Analytics5.330 Ratings6.218 Ratings
    Pattern Recognition and Data Mining6.46 Ratings00 Ratings
    Best Alternatives
    Google Cloud Data Studio (formerly Looker Studio)Sigma
    Small Businesses
    Chartio (discontinued)
    Score7.5 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Jet Reports
    Score9.5 out of 10
    Zendesk Explore
    Score8.1 out of 10
    Enterprises
    SAP Lumira Discovery (legacy)
    Score8.5 out of 10
    Sisense
    Score6.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Cloud Data Studio (formerly Looker Studio)Sigma
    Likelihood to Recommend
    8.3
    (63 ratings)
    8.2
    (170 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    10.0
    (6 ratings)
    Usability
    8.4
    (14 ratings)
    7.6
    (48 ratings)
    Availability
    -
    (0 ratings)
    8.2
    (2 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (2 ratings)
    Support Rating
    6.7
    (10 ratings)
    10.0
    (47 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (2 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    7.3
    (1 ratings)
    User Testimonials
    Google Cloud Data Studio (formerly Looker Studio)Sigma
    Likelihood to Recommend
    Google
    Visualizing cross-channel campaign performance can blend data from a few different sources to compare performance metrics like spend, clicks, and conversions side-by-side in a single view, which helps in quick budget reallocation decisions. When dealing with massive volumes of data (millions of rows) or highly complex queries, Looker Studio dashboards can become slow, laggy, or even crash. Performance issues are a frequent complaint when working with large datasets, making it unsuitable for enterprise-level companies
    Incentivized
    Read full review
    Sigma Computing
    We were able to set up client-facing embedded reports with ease and security. The interface is not difficult to learn, although we may not be aware of or lack the necessary expertise to utilize more advanced features that would likely benefit us.
    Incentivized
    Read full review
    Pros
    Google
    • Breath of data - the number of ways to interrogate the data is endless, and the options to view metrics alongside each other make for comprehensive datasets.
    • Data visualisation and customisation - the options for presenting data and separating out across pages allow for clean visuals and segmented information.
    • Easy shareability/usability - a quick and simple tool to introduce colleagues to, and easy to grant access for them to be able to view the data, without having to understand the setup itself.
    Incentivized
    Read full review
    Sigma Computing
    • Allows end users to easily dive into the data without having direct access to the table in our database management software.
    • Can easily turnaround dashboards that are detailed and visually pleasing.
    • Sigma is intuitive and as new features are rolled out it is easy to adopt and incorporate them into new and existing dashboards.
    Incentivized
    Read full review
    Cons
    Google
    • It needs better handling of complex logic. We often need workarounds to perform complex custom calculations, and it can be really unpleasant at times.
    • Felt it got slow with a larger data set, and in one minor report, we had to set up time filters so that calculations during spikes could be traced more quickly.
    • Compare to competition they need to improve with notification things.
    Incentivized
    Read full review
    Sigma Computing
    • Sigma Computing does not allow custom ordering of pivot fields in pivot tables easily
    • Sigma Computing lacks functionality for creating tables or sections that dynamically adjust to the browser window's height while maintaining a fixed height textbox at the bottom
    • Sigma Computing does not provide straightforward options for formatting totals in tables, such as renaming 'Total' to 'Average', 'Team Total', etc
    • Sigma Computing does not support searching by individual tab names within a workbook
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
    Incentivized
    Read full review
    Sigma Computing
    Sigma has helped us a lot and has become an integral part of our daily workflow. It would be difficult to switch to another platform and have to rebuild the numerous metrics and performance reports that we have already established
    Incentivized
    Read full review
    Usability
    Google
    Looker Studio is easy to use, and it offers a sufficient variety of predefined visualizations to choose from. It's easy for us, and anyone can set up basic reporting without extensive data visualization skills. The interface layout is easy to understand, and it doesn't take long to get used to.
    Incentivized
    Read full review
    Sigma Computing
    It has a clean and modern interface. However, it is not completely intuitive. I think it would be better and easier to navigate with more Windows style drop down menus and/or tabls. There is a significant learning curve, but that may be due in part to the technical nature of this type of software tool.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    No answers on this topic
    Sigma Computing
    Yes, as long as you don’t conduct user error sigma is always up and running and waiting for you to complete your dashboards
    Incentivized
    Read full review
    Performance
    Google
    No answers on this topic
    Sigma Computing
    It depends, it loads quickly for smaller dashboards but when loading larger amounts of data it takes more time to do so
    Incentivized
    Read full review
    Support Rating
    Google
    I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
    Incentivized
    Read full review
    Sigma Computing
    They are very friendly and informative. They are quick in resolving our queries and help us understand very minute things as well. They are quick in creating feature tickets based on our custom requirements, and they would also create a bug ticket if there is any discrepancy and get that checked on time.
    Incentivized
    Read full review
    Implementation Rating
    Google
    No answers on this topic
    Sigma Computing
    Was not involved in implementation
    Incentivized
    Read full review
    Alternatives Considered
    Google
    Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
    Incentivized
    Read full review
    Sigma Computing
    With Looker, to be effective, a substantial amount of coding & modeling needs to happen in LookML. Being another language to learn, users have to context switch again from at a minimum either SQL or Python into LookML. The concept of being able to source control, code review, and deploy your models is a plus though.
    Tableau is the gold standard for data visualization, no question. Power users will be able to create dazzling content that Sigma won't necessarily be able to easily match. However, since development usually happens via an extract, helping other users troubleshoot is an arduous process. Trying to re-do or un-do all the transformations and calculations that cause a certain number is very difficult.
    With Sigma, all the queries happen directly against Snowflake and you can see the query logs. The data modeling happens right in a tabular, spreadsheet-like manner, so within only a few minutes, substantial transformations can happen, with visualizations just a few more clicks away.
    Read full review
    Scalability
    Google
    No answers on this topic
    Sigma Computing
    It is a cloud service offering that is able to expand based on your usage
    Incentivized
    Read full review
    Return on Investment
    Google
    • Free, so the only investment is time
    • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
    • The time spent formatting the templates or building connectors can have a negative impact on ROI
    • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
    Incentivized
    Read full review
    Sigma Computing
    • Monitoring health of cloud platform has allowed the company to anticipate issues before they affect customers – Sigma prompted us building a canary monitoring process that provides customer container health.
    • Customer success has used an activity report to discover customers running runaway processes that they were unaware of, creating an alert to contact the customer and prevent an embarrassing situation.
    • Customer success uses the activity report to prompt conversations regarding increases or declines in behavior that led to increasing contract limits or addressing churn concerns.
    Incentivized
    Read full review
    ScreenShots