Google Content Experiments (discontinued) vs. Webtrends Optimize

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Content Experiments (discontinued)
Score 7.3 out of 10
N/A
Google Content Experiments was a tool that can be used to create A/B test from within Google Analytics. It has been discontinued since 2019, and Google now recommends using its Google Optimize service for A/B testing.N/A
Webtrends Optimize
Score 9.7 out of 10
N/A
Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.N/A
Pricing
Google Content Experiments (discontinued)Webtrends Optimize
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google Content Experiments (discontinued)Webtrends Optimize
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—There is no tiering and no different prices for different tools. The entire feature set is available to all users as standard at one price, agreed up front.
More Pricing Information
Community Pulse
Google Content Experiments (discontinued)Webtrends Optimize
Top Pros
Top Cons
Features
Google Content Experiments (discontinued)Webtrends Optimize
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Google Content Experiments (discontinued)
9.2
1 Ratings
7% above category average
Webtrends Optimize
8.3
1 Ratings
4% below category average
a/b experiment testing9.01 Ratings9.11 Ratings
Split URL testing10.01 Ratings8.21 Ratings
Multivariate testing10.01 Ratings8.21 Ratings
Multi-page/funnel testing9.01 Ratings8.21 Ratings
Cross-browser testing8.01 Ratings8.21 Ratings
Mobile app testing8.01 Ratings8.21 Ratings
Test significance9.01 Ratings8.21 Ratings
Visual / WYSIWYG editor10.01 Ratings8.21 Ratings
Advanced code editor9.01 Ratings8.21 Ratings
Page surveys8.01 Ratings8.21 Ratings
Visitor recordings8.01 Ratings8.21 Ratings
Preview mode8.01 Ratings8.21 Ratings
Test duration calculator10.01 Ratings8.21 Ratings
Experiment scheduler10.01 Ratings8.21 Ratings
Experiment workflow and approval8.01 Ratings8.21 Ratings
Dynamic experiment activation10.01 Ratings8.21 Ratings
Client-side tests10.01 Ratings9.11 Ratings
Server-side tests10.01 Ratings8.21 Ratings
Mutually exclusive tests10.01 Ratings8.21 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Google Content Experiments (discontinued)
10.0
1 Ratings
13% above category average
Webtrends Optimize
8.2
1 Ratings
7% below category average
Standard visitor segmentation10.01 Ratings9.11 Ratings
Behavioral visitor segmentation10.01 Ratings8.21 Ratings
Traffic allocation control10.01 Ratings7.31 Ratings
Website personalization10.01 Ratings8.21 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Google Content Experiments (discontinued)
9.9
1 Ratings
15% above category average
Webtrends Optimize
8.1
1 Ratings
5% below category average
Click analytics10.01 Ratings9.11 Ratings
Form fill analysis10.01 Ratings7.31 Ratings
Conversion tracking10.01 Ratings8.21 Ratings
Goal tracking10.01 Ratings8.21 Ratings
Test reporting9.01 Ratings8.21 Ratings
Results segmentation10.01 Ratings8.21 Ratings
CSV export10.01 Ratings8.21 Ratings
Experiments results dashboard10.01 Ratings8.21 Ratings
Scroll maps00 Ratings7.31 Ratings
Best Alternatives
Google Content Experiments (discontinued)Webtrends Optimize
Small Businesses
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google Content Experiments (discontinued)Webtrends Optimize
Likelihood to Recommend
9.0
(13 ratings)
7.4
(17 ratings)
Likelihood to Renew
7.5
(10 ratings)
5.3
(5 ratings)
Usability
-
(0 ratings)
7.0
(2 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
8.0
(1 ratings)
9.1
(2 ratings)
Online Training
-
(0 ratings)
6.0
(1 ratings)
Implementation Rating
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
Google Content Experiments (discontinued)Webtrends Optimize
Likelihood to Recommend
Discontinued Products
Do you already have Google Analytics? If so content experiments is a good, free, starting point to dip your toes in A/B testing. Do you need to run Multivariate experiments? If so, Google Content Experiments is not going to fit your needs.
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Webtrends Optimize
Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
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Pros
Discontinued Products
  • Quick and easy to create and set up experiments
  • Results are presented in a way that is familiar and easy for any Google Analytics user to understand. So is great for beginners to conversion testing
  • Already integrated into Google Analytics and can measure results against your existing conversion goals
  • Allows nine possible variants to be A/B tested
  • Features more than one testing methodology, Bayesian (Multi-Armed Bandit,) and Full Factorial
  • Allows the user to select one of three possible confidence thresholds to ensure that experiment results are robust
  • Great value, it is free!
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Webtrends Optimize
  • Intuitive test set-up makes for a low learning curve.
  • Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
  • Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
Read full review
Cons
Discontinued Products
  • Their documentation is not the best and it's quite a steep learning curve.
  • They also don't tell you particularly well what sorts of things you should be testing.
  • Compared to other suppliers of A/B testing tools- it needs a simpler interface. Optimize is starting to answer that - but is still quite Beta-like.
Read full review
Webtrends Optimize
  • The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
  • There's a bit of a steep learning curve, you can't just dive into the program.
  • It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
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Likelihood to Renew
Discontinued Products
Content Experiments just makes it is simple and easy to implement A|B tests. We will be evaluating other tools in search of a more robust system for multivariate and cross-page testing, such as Optimizely or Visual Website Optimizer. However, for basic testing, you can't really beat it.
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Webtrends Optimize
Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
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Usability
Discontinued Products
No answers on this topic
Webtrends Optimize
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
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Reliability and Availability
Discontinued Products
No answers on this topic
Webtrends Optimize
zero complaints. I'm not aware of it ever failing.
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Performance
Discontinued Products
No answers on this topic
Webtrends Optimize
Zero complaints. It seemed to do its job quickly and accurately.
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Support Rating
Discontinued Products
Using the free tool, overall "live support" is limited. However, there are plenty of online resources to get started. If you need handheld support, it is best to upgrade the service or hire a developer through one of Google's partner agencies. There could be more support for understanding what makes a test useful or not.
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Webtrends Optimize
The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
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Online Training
Discontinued Products
No answers on this topic
Webtrends Optimize
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
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Implementation Rating
Discontinued Products
No answers on this topic
Webtrends Optimize
Implementation was pretty straightforward
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Alternatives Considered
Discontinued Products
Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments.
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Webtrends Optimize
Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
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Return on Investment
Discontinued Products
  • CE has made efficient time use easy and fool-proof when it comes to learning the software
  • Because it integrates with other Google programs there is a benefit to track with Google Analytics
  • The learning curve can create initiate time investment that may go beyond what companies are willing to dedicate.
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Webtrends Optimize
  • So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
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ScreenShots

Webtrends Optimize Screenshots

Screenshot of Reporting dashboard - default viewScreenshot of Specific experiment report - top level overviewScreenshot of Drag & drop segmentation moduleScreenshot of Point & click WYSIWYG Visual EditorScreenshot of Reporting dashboard - specific test or target overviewScreenshot of Reporting dashboard - specific test or target throttle settings