Google Optimize vs. Lyssna

It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool

Incentivized

UsabilityHub is well suited for remote unmoderated testing. Responses are captured very quickly and live updates allow the user to keep track of how the test is performing. The types of testing that make the most sense to use on UsabilityHub are preference test, first click test, navigational, and design surveys. It is less appropriate for one-on-one testing and lengthy questionnaires.

Incentivized

• Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
• Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
• Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.

Incentivized

• Rapid user feedback
• Demographic targeting
• Well presented results
• Easy to use
• Relatively inexpensive

Incentivized

• Only works for browsers, not for the apps testing.
• Missing possibility to test complicated features.
• Audience division in groups is not always accurate.

Incentivized

• Add additional demographic sorting options for the audience to better meet the needs of B2B users - for example include industry type, functional area, etc.
• Bring back the navigation test type
• Add additional test types

Incentivized

Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.

Incentivized

Due to its simplicity and design it is really easy to navigate. You can clearly understand which sections you have completed and which are still left to be done. It is also really easy to change ordering of content etc, which I have found hasn’t been an option in other tools which means it is a really lengthy task of rewriting all of the tasks or questions to get them in the correct order that is desired.

Incentivized

Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.

Incentivized

Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.

Incentivized

UsabilityHub provides very fast, short responses to specific questions about a static image of a website. This is useful for checking what is most prominent on a page, what they would click on, what they see/read within the first 5 seconds of landing etc. WhatUsersDo is a broader tool, that records the screen and audio as a user navigates the website. You can set tasks and ask questions, but it much more about the user journey experience and their opinion, rather than testing a particular feature. Feedback also takes a bit longer. Hotjar is a combination of both, its a screen recording which helps you to see where users click and move to, but there is no audio or text feedback, just heatmaps/click maps for watching user behaviour.

Incentivized

• We were able to increase our main KPI for conversions by almost 50% by testing button copy.
• We were able to increase secondary KPIs for conversions by almost 30% by testing form design.

Incentivized

• Increase in testing frequency per quarter.
• Increase in approved projects for developments.
• Few reverts per project.

Incentivized