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Google Optimize vs. Mimecast Email & Collaboration Threat Protection

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Optimize

    Score6.7 out of 10
    N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A

    Mimecast Email & Collaboration Threat Protection

    Score8.7 out of 10
    N/AThe Mimecast Secure Email Gateway is a messaging security option with anti-spam / anti-malware, data loss prevention, large file send, and other features, from UK company Mimecast.N/A
    Pricing
    Google OptimizeMimecast Email & Collaboration Threat Protection
    Editions & Modules
    Google Optimize
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google OptimizeMimecast Email & Collaboration Threat Protection
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google OptimizeMimecast Email & Collaboration Threat Protection
    Considered Both Products
    Google
    No answer on this topic
    Mimecast
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    93%
    Would buy again
    81 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    98%
    Delivers good value for the price
    80 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    98%
    Happy with the feature set
    85 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    94%
    Lived up to sales and marketing promises
    68 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    93%
    Implementation went as expected
    71 Answers
    Features
    Google OptimizeMimecast Email & Collaboration Threat Protection
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Google Optimize and Mimecast Email & Collaboration Threat Protection
    Feature
    Google Optimize
    4.9
    8 Ratings
    53% below category average
    Mimecast Email & Collaboration Threat Protection
    -
    Ratings
    a/b experiment testing4.08 Ratings00 Ratings
    Split URL testing2.08 Ratings00 Ratings
    Multivariate testing4.08 Ratings00 Ratings
    Multi-page/funnel testing1.06 Ratings00 Ratings
    Cross-browser testing6.44 Ratings00 Ratings
    Mobile app testing2.72 Ratings00 Ratings
    Test significance1.07 Ratings00 Ratings
    Visual / WYSIWYG editor3.07 Ratings00 Ratings
    Advanced code editor2.07 Ratings00 Ratings
    Page surveys5.02 Ratings00 Ratings
    Visitor recordings10.01 Ratings00 Ratings
    Preview mode3.06 Ratings00 Ratings
    Test duration calculator9.03 Ratings00 Ratings
    Experiment scheduler7.05 Ratings00 Ratings
    Experiment workflow and approval8.93 Ratings00 Ratings
    Dynamic experiment activation6.92 Ratings00 Ratings
    Client-side tests7.04 Ratings00 Ratings
    Server-side tests2.62 Ratings00 Ratings
    Mutually exclusive tests8.02 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Google Optimize and Mimecast Email & Collaboration Threat Protection
    Feature
    Google Optimize
    7.0
    8 Ratings
    22% below category average
    Mimecast Email & Collaboration Threat Protection
    -
    Ratings
    Standard visitor segmentation6.08 Ratings00 Ratings
    Behavioral visitor segmentation7.06 Ratings00 Ratings
    Traffic allocation control8.07 Ratings00 Ratings
    Website personalization7.07 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Google Optimize and Mimecast Email & Collaboration Threat Protection
    Feature
    Google Optimize
    8.2
    8 Ratings
    5% below category average
    Mimecast Email & Collaboration Threat Protection
    -
    Ratings
    Heatmap tool2.01 Ratings00 Ratings
    Click analytics9.03 Ratings00 Ratings
    Scroll maps9.02 Ratings00 Ratings
    Form fill analysis8.01 Ratings00 Ratings
    Conversion tracking9.06 Ratings00 Ratings
    Goal tracking8.07 Ratings00 Ratings
    Test reporting7.06 Ratings00 Ratings
    Results segmentation10.04 Ratings00 Ratings
    CSV export9.93 Ratings00 Ratings
    Experiments results dashboard9.97 Ratings00 Ratings
    Secure Email Gateway
    Comparison of Secure Email Gateway features of Google Optimize and Mimecast Email & Collaboration Threat Protection
    Feature
    Google Optimize
    -
    Ratings
    Mimecast Email & Collaboration Threat Protection
    7.6
    93 Ratings
    10% below category average
    Anti-malware00 Ratings8.089 Ratings
    Customizability00 Ratings7.392 Ratings
    Data Loss Protection00 Ratings6.774 Ratings
    Threat Detection00 Ratings7.987 Ratings
    Sandboxing00 Ratings8.380 Ratings
    End-to-End Encryption00 Ratings7.978 Ratings
    Management Tools00 Ratings7.289 Ratings
    Best Alternatives
    Google OptimizeMimecast Email & Collaboration Threat Protection
    Small Businesses
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Sophos Email
    Score8.9 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    Barracuda ESG (discontinued)
    Score6.2 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Microsoft Exchange
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google OptimizeMimecast Email & Collaboration Threat Protection
    Likelihood to Recommend
    5.0
    (10 ratings)
    8.3
    (106 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.4
    (3 ratings)
    Usability
    10.0
    (1 ratings)
    7.7
    (81 ratings)
    Availability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (1 ratings)
    Support Rating
    8.7
    (4 ratings)
    6.1
    (8 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.9
    (42 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Google OptimizeMimecast Email & Collaboration Threat Protection
    Likelihood to Recommend
    Google
    It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
    Incentivized
    Read full review
    Mimecast
    If you're using the Microsoft 365 ecosystem, Mimecast Email Security CI is a must-have, as it adds an extra layer of email security. With advanced email threat detection capabilities, this tool handles internal threat incidents, ransomware, and phishing, and is effective at scanning attachments and URLs. It is a reliable/effective email security solution for business.
    Incentivized
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    Pros
    Google
    • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
    • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
    • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
    Incentivized
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    Mimecast
    • Simplicity: Once set up, Mimecast Advanced Email Security is easy to use, intuitive, and simple. This reduces onboarding time with new employees.
    • Robust Audit Trail: Being able to see what happened with specific emails, why things happened, and who was responsible for them helps to reduce troubleshooting time as well as improving overall email observability.
    • Clean Interface: Mimecast Advanced Email Security is a Swiss-Army-Knife of email security. There are many different configurations and complex rules that can be implemented. To make this manageable Mimecast Advanced Email Security has implemented a simple and clean UI. Being able to favorite commonly used features makes a huge difference in usability.
    • Simple SSO Integration: This seems like a no-brainer, but its odd to see how many SaaS products either don't support SSO, or make it so complicated and convoluted that setup and maintenance becomes a fully time job.
    Incentivized
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    Cons
    Google
    • Only works for browsers, not for the apps testing.
    • Missing possibility to test complicated features.
    • Audience division in groups is not always accurate.
    Incentivized
    Read full review
    Mimecast
    • I would like to see some additional improvement around the attachment protection, specifically what may be getting caught and what types of files are attempting to be delivered via email by impersonators.
    • The Targeted Threat Protection is a great product, and I wish there was a dashboard for this service where we could easily see the types of emails and/or links that have been caught as part of the protection module that could be shared with executives.
    • Finally, I feel that the phishing protection is great and honestly don't believe there should be much improvement needed there.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    No answers on this topic
    Mimecast
    There is no question as to the value of the product to the business and the disruption of changing vendors would not be worth any savings possibly achieved by switching.
    Incentivized
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    Usability
    Google
    Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
    Incentivized
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    Mimecast
    Mimecast advanced email security is an excellent tool, and even better, all the tools can be accessed from a single console. One thing I love about Mimecast is that when you add features to your account, they are automatically added to your console, which you already have experience with. No need to learn a new console.
    Incentivized
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    Reliability and Availability
    Google
    No answers on this topic
    Mimecast
    Overall, it's very good, but I do remember a few times in the past year we have seen some availability issues.
    Incentivized
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    Performance
    Google
    No answers on this topic
    Mimecast
    Pages need to consistently load quickly. Sometimes good, sometimes not.
    Incentivized
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    Support Rating
    Google
    Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
    Incentivized
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    Mimecast
    When calling them you get best in the world customer services but as previously mentioned their online community and capabilities are a bit lacking. They want you to log into their portal to see updates on issues (vs. using a public facing service) and I rarely find the answers to my issues in electronic format. Their online presence is only helpful with the simplest of issues.
    Incentivized
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    In-Person Training
    Google
    No answers on this topic
    Mimecast
    We did not have in-person training. All was done through meetings and on phone.
    Incentivized
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    Online Training
    Google
    No answers on this topic
    Mimecast
    Training was good from Mimecast as well as the Mimecast knowledgebase.
    Incentivized
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    Implementation Rating
    Google
    No answers on this topic
    Mimecast
    Easy to set up and configure, but did have Mimecast assistance.
    Incentivized
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    Alternatives Considered
    Google
    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
    Incentivized
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    Mimecast
    Mimecast Advanced Email Security is FAR superior. Sophos practically gave us the email for free and we still didn't want it. Sophos also does not do both Gateway and API properly. Mimecast Advanced Email Security's AI-Powered net is next level.
    Incentivized
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    Scalability
    Google
    No answers on this topic
    Mimecast
    The solution continues to grow and add features.
    Incentivized
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    Professional Services
    Google
    No answers on this topic
    Mimecast
    Professional services for our setup was excellent, quick and knowledgeable.
    Incentivized
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    Return on Investment
    Google
    • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
    • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
    Incentivized
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    Mimecast
    • Enhanced email security across the business.
    • This product has reduced the risk of being hit by malware/phishing; Mimecast has been holding emails efficiently after reviewing emails.
    • The reporting side is practical, helps create a business case for the product, and shows its worth.
    Incentivized
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    ScreenShots