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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Optimize

    Score6.7 out of 10
    N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A

    Nintex

    Score7.9 out of 10
    N/ANintex offers a platform that helps companies discover, automate, and optimize business processes.

    $480

    Minimum 1,000 users per user

    Pricing
    Google OptimizeNintex
    Editions & Modules
    Google Optimize
    Free
    Enterprise - Process Platform
    $480
    Minimum 1,000 users per user
    Offerings
    Pricing Offerings
    Google OptimizeNintex
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Features
    Google OptimizeNintex
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Google Optimize and Nintex
    Feature
    Google Optimize
    4.9
    8 Ratings
    53% below category average
    Nintex
    -
    Ratings
    a/b experiment testing4.08 Ratings00 Ratings
    Split URL testing2.08 Ratings00 Ratings
    Multivariate testing4.08 Ratings00 Ratings
    Multi-page/funnel testing1.06 Ratings00 Ratings
    Cross-browser testing6.44 Ratings00 Ratings
    Mobile app testing2.72 Ratings00 Ratings
    Test significance1.07 Ratings00 Ratings
    Visual / WYSIWYG editor3.07 Ratings00 Ratings
    Advanced code editor2.07 Ratings00 Ratings
    Page surveys5.02 Ratings00 Ratings
    Visitor recordings10.01 Ratings00 Ratings
    Preview mode3.06 Ratings00 Ratings
    Test duration calculator9.03 Ratings00 Ratings
    Experiment scheduler7.05 Ratings00 Ratings
    Experiment workflow and approval8.93 Ratings00 Ratings
    Dynamic experiment activation6.92 Ratings00 Ratings
    Client-side tests7.04 Ratings00 Ratings
    Server-side tests2.62 Ratings00 Ratings
    Mutually exclusive tests8.02 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Google Optimize and Nintex
    Feature
    Google Optimize
    7.0
    8 Ratings
    22% below category average
    Nintex
    -
    Ratings
    Standard visitor segmentation6.08 Ratings00 Ratings
    Behavioral visitor segmentation7.06 Ratings00 Ratings
    Traffic allocation control8.07 Ratings00 Ratings
    Website personalization7.07 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Google Optimize and Nintex
    Feature
    Google Optimize
    8.2
    8 Ratings
    5% below category average
    Nintex
    -
    Ratings
    Heatmap tool2.01 Ratings00 Ratings
    Click analytics9.03 Ratings00 Ratings
    Scroll maps9.02 Ratings00 Ratings
    Form fill analysis8.01 Ratings00 Ratings
    Conversion tracking9.06 Ratings00 Ratings
    Goal tracking8.07 Ratings00 Ratings
    Test reporting7.06 Ratings00 Ratings
    Results segmentation10.04 Ratings00 Ratings
    CSV export9.93 Ratings00 Ratings
    Experiments results dashboard9.97 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Google Optimize and Nintex
    Feature
    Google Optimize
    -
    Ratings
    Nintex
    6.6
    190 Ratings
    16% below category average
    Dashboards00 Ratings6.6176 Ratings
    Standard reports00 Ratings6.8179 Ratings
    Custom reports00 Ratings6.4143 Ratings
    Process Engine
    Comparison of Process Engine features of Google Optimize and Nintex
    Feature
    Google Optimize
    -
    Ratings
    Nintex
    7.0
    258 Ratings
    17% below category average
    Process designer00 Ratings7.6230 Ratings
    Process simulation00 Ratings5.021 Ratings
    Business rules engine00 Ratings7.7198 Ratings
    SOA support00 Ratings7.0174 Ratings
    Process player00 Ratings7.357 Ratings
    Support for modeling languages00 Ratings6.014 Ratings
    Form builder00 Ratings8.0228 Ratings
    Model execution00 Ratings7.7181 Ratings
    Collaboration
    Comparison of Collaboration features of Google Optimize and Nintex
    Feature
    Google Optimize
    -
    Ratings
    Nintex
    9.0
    18 Ratings
    8% above category average
    Social collaboration tools00 Ratings9.018 Ratings
    Content Management Capabilties
    Comparison of Content Management Capabilties features of Google Optimize and Nintex
    Feature
    Google Optimize
    -
    Ratings
    Nintex
    10.0
    23 Ratings
    21% above category average
    Content management00 Ratings10.023 Ratings
    Best Alternatives
    Google OptimizeNintex
    Small Businesses
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Process Street
    Score8.2 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    TIBCO® BPM Enterprise
    Score8 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    IBM Business Automation Workflow
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google OptimizeNintex
    Likelihood to Recommend
    5.0
    (10 ratings)
    7.4
    (302 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    2.7
    (34 ratings)
    Usability
    10.0
    (1 ratings)
    7.6
    (23 ratings)
    Availability
    -
    (0 ratings)
    8.9
    (7 ratings)
    Performance
    -
    (0 ratings)
    9.7
    (4 ratings)
    Support Rating
    8.7
    (4 ratings)
    8.7
    (24 ratings)
    In-Person Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    8.8
    (3 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (12 ratings)
    Configurability
    -
    (0 ratings)
    8.8
    (3 ratings)
    Ease of integration
    -
    (0 ratings)
    9.8
    (3 ratings)
    Product Scalability
    -
    (0 ratings)
    9.8
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.7
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.7
    (3 ratings)
    User Testimonials
    Google OptimizeNintex
    Likelihood to Recommend
    Google
    It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
    Incentivized
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    Nintex
    We use Nintex to automate fundraising outreach at scale. It helps us send personalized emails to a large contact list, and we’d also like to automate follow-ups when there’s no reply.
    If you need highly customized solutions or clean, fully controllable code, I wouldn’t recommend Nintex. It has many features, but it’s not the same as building your own system from scratch. That said, it can save a lot of time for standard automation workflows.
    Incentivized
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    Pros
    Google
    • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
    • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
    • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
    Incentivized
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    Nintex
    • Integrations with other services using various secure authentication methods, along with the seamless integration with SharePoint, are the icing on the cake. This makes it superior to other BPM tools available in the market.
    • Flexibility in application development - The diverse configurable properties offer multiple ways to utilise the controls and events, affording the flexibility to expand your scope and enabling the creation and use of processes in a myriad of ways.
    • The streamlined and efficient deployment process significantly accelerates release management, allowing for faster and smoother implementation of updates and new features.
    • The user interface of the pages offers a more refined and appealing look and feel compared to most other BPM tools.
    Incentivized
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    Cons
    Google
    • Only works for browsers, not for the apps testing.
    • Missing possibility to test complicated features.
    • Audience division in groups is not always accurate.
    Incentivized
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    Nintex
    • If you are creating a process with parallel subprocesses, there's no way to see, in a single view in Nintex, all the steps for the subprocesses. You have to view each sub-process in its own view, so it's hard to see what's going on at a high level.
    • There isn't an easy way to filter the processes by another user (not yourself) in Nintex. There is a report that shows processes and objects by user, but that's not as convenient. This is something that I've seen in other tools (OpenPages by IBM) so I am surprised that it is missing.
    • Nintex doesn't really have a way to capture iterative processes (which we have a lot of). It's designed for linear processes.
    Incentivized
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    Likelihood to Renew
    Google
    No answers on this topic
    Nintex
    We are currently investigating which collaboration platform best suits our needs. Chances are that we move to SharePoint Online and then we're going to also consider the microsoft power platform (power automate and power apps) to develop forms and workflows. Aspecially the pricing model for the cloud is currently a blocking factor to go for the Nintex solution in the Cloud.
    Incentivized
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    Usability
    Google
    Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
    Incentivized
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    Nintex
    Based on the on-prem experience with this tool, I believe that they have a lot of potential to help the online version catch up to where the on-prem left off. Nintex developed their online version and it is not as fully formed or capable compared to the on-prem version, and the licensing model scales back what we would have liked to be an expansion or at least continuous improvement of existing flows. It is also not near as user friendly specifically to non-developers and has an uncanny similarity to Microsoft Flow in the online instance. Consistent with my reviews of the tool - I believe they have some good approaches to design thinking that, if translated well from on-prem to online, could make this a clear winner again.
    Incentivized
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    Reliability and Availability
    Google
    No answers on this topic
    Nintex
    The Nintex Process Platform has never crashed or had any availability issues during my usage. However there was an issue that was of my own making that caused a slowdown of the system. I had set up a process to run once a day and check for employees on a list that had certain parameters selected, and for some reason that I had to troubleshoot, the process instead ran constantly, which filled the cache quickly. I ended up having to dismantle that process so the system didn't crash.
    Incentivized
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    Performance
    Google
    No answers on this topic
    Nintex
    Unlike any other process automation product out there. Not only is it a low-code, easy to use tool for building processes in environments like SharePoint or Salesforce, they have really started to expand their tool-set by offering tools to manage other things like process mapping, RPA, mobile,etc.
    Incentivized
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    Support Rating
    Google
    Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
    Incentivized
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    Nintex
    The support team works as fast as they can and they are usually fast to solver the issues. Sometimes they need more time to solve one of them because our workflows and so on are more complex than usual clients.
    Incentivized
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    In-Person Training
    Google
    No answers on this topic
    Nintex
    The trainer addressed the smallest queries in a friendly and timely manner; He walked us through all the necessary products we were using
    Incentivized
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    Online Training
    Google
    No answers on this topic
    Nintex
    I used the Nintex training software, it was easy to watch and follow along. It didn't go too fast and was descriptive enough to understand what the steps needed were in order to produce efficient workflows and user friendly forms.
    Incentivized
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    Implementation Rating
    Google
    No answers on this topic
    Nintex
    1.Start with Simple Workflows: Begin with basic workflows to gain user confidence before tackling complex processes.
    2.Involve Stakeholders Early: Engage business users and IT early to align workflows with real business needs.
    3.Comprehensive Training: Invest in user training to ensure smooth adoption and reduce resistance.
    4.Leverage Prebuilt Templates: Use Nintex’s templates to speed up implementation and maintain consistency.
    5.Iterate and Optimize: Continuously improve workflows based on user feedback and performance metrics.
    Incentivized
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    Alternatives Considered
    Google
    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
    Incentivized
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    Nintex
    Microsoft environment does not have the scalability of Nintex; it is perfect for small and medium-sized companies, especially in environments where Microsoft environment is almost entirely used. Although Microsoft offers options to connect to other applications, its platform lacks the development and robustness that Nintex provides. Nintex not only covers Microsoft environments but also Google and other important platforms.
    Incentivized
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    Scalability
    Google
    No answers on this topic
    Nintex
    The scalability is really bottlenecked by the imagination of the user. I was able to make processes for my own personal usage, making my daily tasks easier. I was also able to make processes that affected hundreds of employees, making large standardization and efficiency gains. So either way, the system is used the same way, and I was the limiting factor.
    Incentivized
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    Return on Investment
    Google
    • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
    • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
    Incentivized
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    Nintex
    • People have woken up to the amount of overlap after mapping their processes.
    • People can be resistant to process changes. You need to have the support from above or support from the 'business' that you are process changing to be able to see the positive impacts.
    • Numbers talk. if you can get a general salary figure from your HR dept to show savings for 'employee bands', then when you present reports, they will be all the richer in data.
    Incentivized
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    ScreenShots

    Nintex Screenshots

    Screenshot of Nintex Automation CE, a complete agentic business orchestration platform — unifying process intelligence, agentic workflow orchestration, and AI-driven solution building in one governed platform.Screenshot of the Nintex K2 dashboard. The application offers on-premises and hosted solutions that brings together advanced orchestration, control, and scalability, and security into a single platform.