What users are saying about
31 Ratings
126 Ratings
31 Ratings
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Score 8 out of 100
126 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Likelihood to Recommend

Google Optimize

Google Optimize is well suited for testing small changes on the browser pages. You have the option of changing designs, texts, and some small features on the page. The audience can be divided using a long list of factors, so it makes it quite easy to set up the test. It is not well suited for complicated feature tests where you need to monitor the user over a long period or where the user is likely to use multiple sessions across multiple devices or browsers
Anonymous | TrustRadius Reviewer

unbounce

When you need to be able to do it yourself Unbounce is the perfect platform to help. When IT resources in our department were overly committed to other things and Marketing was not able to have in-house landing pages built, it was the perfect solution for us. It allowed us to create our own pages quickly and easily when we were unable to build them otherwise. Since this point, we have moved the building over to marketing. It helps us stay brand consistent while also leaving IT time to handle other things.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Google Optimize
7.1
unbounce
a/b experiment testing
Google Optimize
9.4
unbounce
Split URL testing
Google Optimize
9.6
unbounce
Multivariate testing
Google Optimize
8.9
unbounce
Multi-page/funnel testing
Google Optimize
9.0
unbounce
Cross-browser testing
Google Optimize
7.7
unbounce
Mobile app testing
Google Optimize
3.5
unbounce
Test significance
Google Optimize
7.7
unbounce
Visual / WYSIWYG editor
Google Optimize
6.1
unbounce
Advanced code editor
Google Optimize
6.9
unbounce
Page surveys
Google Optimize
5.0
unbounce
Visitor recordings
Google Optimize
10.0
unbounce
Preview mode
Google Optimize
8.7
unbounce
Test duration calculator
Google Optimize
7.5
unbounce
Experiment scheduler
Google Optimize
7.3
unbounce
Experiment workflow and approval
Google Optimize
5.7
unbounce
Dynamic experiment activation
Google Optimize
4.5
unbounce
Client-side tests
Google Optimize
6.6
unbounce
Server-side tests
Google Optimize
3.2
unbounce
Mutually exclusive tests
Google Optimize
7.6
unbounce

Audience Segmentation & Targeting

Google Optimize
9.4
unbounce
Standard visitor segmentation
Google Optimize
9.2
unbounce
Behavioral visitor segmentation
Google Optimize
8.8
unbounce
Traffic allocation control
Google Optimize
9.7
unbounce
Website personalization
Google Optimize
9.9
unbounce

Results and Analysis

Google Optimize
8.0
unbounce
Heatmap tool
Google Optimize
2.0
unbounce
Click analytics
Google Optimize
8.0
unbounce
Scroll maps
Google Optimize
7.7
unbounce
Form fill analysis
Google Optimize
8.0
unbounce
Conversion tracking
Google Optimize
9.2
unbounce
Goal tracking
Google Optimize
9.6
unbounce
Test reporting
Google Optimize
9.6
unbounce
Results segmentation
Google Optimize
9.0
unbounce
CSV export
Google Optimize
7.1
unbounce
Experiments results dashboard
Google Optimize
9.3
unbounce

Pros

Google Optimize

  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
Scot Chandler | TrustRadius Reviewer

unbounce

  • Customer Support
  • Unbounce provides users with valuable resources for building landing pages, including pre-existing template designs, a navigable technical support forum, and the "live chat with a human" feature. Therefore, Unbounce is ideal for users ranging from beginner to advanced levels of industry experience.
  • Cross-Channel Reporting
  • Unbounce can be used to track conversion data for major SEM channels such as Bing Ads, Google AdWords, and Google Analytics. By placing javascript at the head of an Unbounce page for Bing UET Tags, Google AdWords Conversion Goals, and Google Analytics Global Site Tags, users begin to compile the necessary data for producing highly detailed multi-channel performance reports.
  • Creating Contact Lists For Drip Email Campaigns
  • Unbounce also allows users to transfer and store contact information into a mailing list by integrating landing pages with various email marketing platforms (e.g. ConstantContact, MailChimp, etc.), both seamlessly and effectively empowering users to create a new mailing list, or bolster a preexisting audience.
Danilo Roberto Zerón | TrustRadius Reviewer

Cons

Google Optimize

  • Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates.
Anonymous | TrustRadius Reviewer

unbounce

  • The reporting is very basic - pretty much only A/B test comparisons. If you need more in-depth reporting you will have to use an external system.
  • Page performance isn't great. When running our landing pages through Google's Page Speed analysis tool, they did not perform well compared to landing pages we created outside of Unbounce. This was big for us because, in paid search, Google looks at your landing page quality as a factor that affects what you pay per click.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Google Optimize

No score
No answers yet
No answers on this topic

unbounce

unbounce 7.7
Based on 9 answers
The nonprofit discount makes it so affordable that my client was happy to continue their subscription all year round. They have used it to build landing pages to capture expressions of interest for their next recruitment window. It hasn't quite produced the sort of results we were hoping for, but I'm not sure that's Unbounce's fault.
Christopher Whalen | TrustRadius Reviewer

Usability

Google Optimize

Google Optimize 10.0
Based on 1 answer
Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
Anonymous | TrustRadius Reviewer

unbounce

unbounce 7.8
Based on 2 answers
Unbounce made it easy for my team to build landing pages for website and email. We gained valuable A/B testing insights and gathered information from visitors effectively converting them to leads. The Editor is straight forward and I was able to learn to use it on my own without instruction. CRM integration was easy and consistently worked.
Jeremy Poore | TrustRadius Reviewer

Support Rating

Google Optimize

Google Optimize 7.4
Based on 4 answers
Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
Anonymous | TrustRadius Reviewer

unbounce

unbounce 9.5
Based on 8 answers
Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable.
Michael Dell'Arciprete | TrustRadius Reviewer

Implementation Rating

Google Optimize

No score
No answers yet
No answers on this topic

unbounce

unbounce 6.0
Based on 3 answers
Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.
Christopher Whalen | TrustRadius Reviewer

Alternatives Considered

Google Optimize

Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
Anonymous | TrustRadius Reviewer

unbounce

Unbounce and Leadpages are very similar, I really don't have anything bad to say about either. I chose Unbounce over Leadpages because of the customized URL option. From a branding perspective, it looks stronger to have try.mycompany.com/myoffer than something like mycompany.Leadpages.com/myoffer. I just like that and i felt more comfortable knowing that we would be able to take ownership of the url even if it wasn't hosted on our home site
Hope Arent | TrustRadius Reviewer

Return on Investment

Google Optimize

  • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
  • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
Meredith Walter | TrustRadius Reviewer

unbounce

  • Unbounce has allowed us an easy way to offer lead generation and conversion optimization services regardless of what technology the client is using for their website.
  • ROI is achieved fast, as a single client engagement more than pays for the software each month.
Gary Shouldis | TrustRadius Reviewer

Screenshots

Google Optimize

Pricing Details

Google Optimize

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Optimize Editions & Modules

Edition
Google OptimizeFree
    Additional Pricing Details

    unbounce

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    unbounce Editions & Modules

    Edition
    Premium$159/mo1
    Enterprise$399+/mo2
    Essential$79/mo3
    1. 150 landing pages, 16 popups & sticky bars
    2. 375+ landing pages, 40+ popups and sticky bars
    3. 75 landing pages, 8 popups & sticky bars
    Additional Pricing Details
    The prices listed above are based on paying for plans monthly. If you'd like to see annual prices or compare our plans further, please visit unbounce.com/pricing.

    Rating Summary

    Likelihood to Recommend

    Google Optimize
    8.8
    unbounce
    8.8

    Likelihood to Renew

    Google Optimize
    unbounce
    7.7

    Usability

    Google Optimize
    10.0
    unbounce
    7.8

    Reliability and Availability

    Google Optimize
    unbounce
    9.1

    Support Rating

    Google Optimize
    7.4
    unbounce
    9.5

    Implementation Rating

    Google Optimize
    unbounce
    6.0

    Add comparison