What users are saying about
46 Ratings
Top Rated
152 Ratings
46 Ratings
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Score 8 out of 100
Top Rated
152 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.2 out of 100

Feature Set Ratings

    Testing and Experimentation

    7.5

    Google Optimize

    75%

    unbounce

    Feature Set Not Supported
    N/A
    Google Optimize ranks higher in 19/19 features

    a/b experiment testing

    8.6
    86%
    7 Ratings
    N/A
    0 Ratings

    Split URL testing

    10.0
    100%
    7 Ratings
    N/A
    0 Ratings

    Multivariate testing

    9.5
    95%
    7 Ratings
    N/A
    0 Ratings

    Multi-page/funnel testing

    9.9
    99%
    5 Ratings
    N/A
    0 Ratings

    Cross-browser testing

    7.0
    70%
    4 Ratings
    N/A
    0 Ratings

    Mobile app testing

    2.7
    27%
    2 Ratings
    N/A
    0 Ratings

    Test significance

    6.2
    62%
    6 Ratings
    N/A
    0 Ratings

    Visual / WYSIWYG editor

    7.7
    77%
    6 Ratings
    N/A
    0 Ratings

    Advanced code editor

    7.8
    78%
    6 Ratings
    N/A
    0 Ratings

    Page surveys

    5.0
    50%
    2 Ratings
    N/A
    0 Ratings

    Visitor recordings

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Preview mode

    9.0
    90%
    5 Ratings
    N/A
    0 Ratings

    Test duration calculator

    8.8
    88%
    3 Ratings
    N/A
    0 Ratings

    Experiment scheduler

    8.8
    88%
    4 Ratings
    N/A
    0 Ratings

    Experiment workflow and approval

    8.6
    86%
    3 Ratings
    N/A
    0 Ratings

    Dynamic experiment activation

    6.7
    67%
    2 Ratings
    N/A
    0 Ratings

    Client-side tests

    6.1
    61%
    3 Ratings
    N/A
    0 Ratings

    Server-side tests

    2.6
    26%
    2 Ratings
    N/A
    0 Ratings

    Mutually exclusive tests

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Audience Segmentation & Targeting

    9.6

    Google Optimize

    96%

    unbounce

    Feature Set Not Supported
    N/A
    Google Optimize ranks higher in 4/4 features

    Standard visitor segmentation

    9.2
    92%
    7 Ratings
    N/A
    0 Ratings

    Behavioral visitor segmentation

    9.3
    93%
    5 Ratings
    N/A
    0 Ratings

    Traffic allocation control

    10.0
    100%
    6 Ratings
    N/A
    0 Ratings

    Website personalization

    10.0
    100%
    6 Ratings
    N/A
    0 Ratings

    Results and Analysis

    8.6

    Google Optimize

    86%

    unbounce

    Feature Set Not Supported
    N/A
    Google Optimize ranks higher in 10/10 features

    Heatmap tool

    2.0
    20%
    1 Rating
    N/A
    0 Ratings

    Click analytics

    8.9
    89%
    3 Ratings
    N/A
    0 Ratings

    Scroll maps

    8.9
    89%
    2 Ratings
    N/A
    0 Ratings

    Form fill analysis

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Conversion tracking

    9.0
    90%
    6 Ratings
    N/A
    0 Ratings

    Goal tracking

    9.8
    98%
    6 Ratings
    N/A
    0 Ratings

    Test reporting

    10.0
    100%
    5 Ratings
    N/A
    0 Ratings

    Results segmentation

    9.9
    99%
    4 Ratings
    N/A
    0 Ratings

    CSV export

    9.6
    96%
    3 Ratings
    N/A
    0 Ratings

    Experiments results dashboard

    9.7
    97%
    7 Ratings
    N/A
    0 Ratings

    SEO and Conversion Optimization

    Google Optimize

    Feature Set Not Supported
    N/A
    6.7

    unbounce

    67%
    unbounce ranks higher in 5/5 features

    Landing page A/B testing:

    N/A
    0 Ratings
    7.4
    74%
    12 Ratings

    Dynamic page text replacement

    N/A
    0 Ratings
    7.0
    70%
    9 Ratings

    Real-time analytics dashboard

    N/A
    0 Ratings
    7.1
    71%
    12 Ratings

    SEO tools

    N/A
    0 Ratings
    5.8
    58%
    12 Ratings

    Optimization recommendations

    N/A
    0 Ratings
    6.3
    63%
    11 Ratings

    Attribute Ratings

    • Google Optimize is rated higher in 2 areas: Likelihood to Recommend, Usability
    • unbounce is rated higher in 1 area: Support Rating

    Likelihood to Recommend

    8.1

    Google Optimize

    81%
    9 Ratings
    6.7

    unbounce

    67%
    50 Ratings

    Likelihood to Renew

    Google Optimize

    N/A
    0 Ratings
    7.7

    unbounce

    77%
    9 Ratings

    Usability

    10.0

    Google Optimize

    100%
    1 Rating
    7.8

    unbounce

    78%
    2 Ratings

    Availability

    Google Optimize

    N/A
    0 Ratings
    9.1

    unbounce

    91%
    2 Ratings

    Support Rating

    8.4

    Google Optimize

    84%
    6 Ratings
    9.6

    unbounce

    96%
    8 Ratings

    Implementation Rating

    Google Optimize

    N/A
    0 Ratings
    6.0

    unbounce

    60%
    3 Ratings

    Likelihood to Recommend

    Google Optimize

    Google Optimize is well suited for testing small changes on the browser pages. You have the option of changing designs, texts, and some small features on the page. The audience can be divided using a long list of factors, so it makes it quite easy to set up the test. It is not well suited for complicated feature tests where you need to monitor the user over a long period or where the user is likely to use multiple sessions across multiple devices or browsers
    Anonymous | TrustRadius Reviewer

    unbounce

    As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come.
    Anonymous | TrustRadius Reviewer

    Pros

    Google Optimize

    • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
    • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
    • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
    Scot Chandler | TrustRadius Reviewer

    unbounce

    • AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
    • Tracking code is easy to add. Follow the straightforward instructions in the back end
    • Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire
    Jon Law | TrustRadius Reviewer

    Cons

    Google Optimize

    • Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates.
    Anonymous | TrustRadius Reviewer

    unbounce

    • One of the cons of Unbouncewas the learning curve. We are very familiar now with the ends and outs but in the beginning, it would have been super helpful to have some sore of learning up front.
    • The pricing structure is not great for our particular organization. We will never need unlimited page views but we do often need more landing pages we make it work but the pricing model could be improved.
    • The reporting could be a little better. We supplement with some of our own trackings but for the most part, the reporting from Unbounce is a basic level understanding of how the page is performing.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Google Optimize

    General

    Free Trial
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $0

    Google Optimize Editions & Modules

    Edition
    Google OptimizeFree
    1. none
    Additional Pricing Details

    unbounce

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $49 per month

    unbounce Editions & Modules

    Edition
    Premium$159/mo1
    Enterprise$399+/mo2
    Essential$79/mo3
    1. 150 landing pages, 16 popups & sticky bars
    2. 375+ landing pages, 40+ popups and sticky bars
    3. 75 landing pages, 8 popups & sticky bars
    Additional Pricing Details
    The prices listed above are based on paying for plans monthly. If you'd like to see annual prices or compare our plans further, please visit unbounce.com/pricing.

    Likelihood to Renew

    Google Optimize

    No score
    No answers yet
    No answers on this topic

    unbounce

    unbounce 7.7
    Based on 9 answers
    The nonprofit discount makes it so affordable that my client was happy to continue their subscription all year round. They have used it to build landing pages to capture expressions of interest for their next recruitment window. It hasn't quite produced the sort of results we were hoping for, but I'm not sure that's Unbounce's fault.
    Christopher Whalen | TrustRadius Reviewer

    Usability

    Google Optimize

    Google Optimize 10.0
    Based on 1 answer
    Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
    Anonymous | TrustRadius Reviewer

    unbounce

    unbounce 7.8
    Based on 2 answers
    Unbounce made it easy for my team to build landing pages for website and email. We gained valuable A/B testing insights and gathered information from visitors effectively converting them to leads. The Editor is straight forward and I was able to learn to use it on my own without instruction. CRM integration was easy and consistently worked.
    Jeremy Poore | TrustRadius Reviewer

    Support Rating

    Google Optimize

    Google Optimize 8.4
    Based on 6 answers
    Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
    Anonymous | TrustRadius Reviewer

    unbounce

    unbounce 9.6
    Based on 8 answers
    Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable.
    Michael Dell'Arciprete | TrustRadius Reviewer

    Implementation Rating

    Google Optimize

    No score
    No answers yet
    No answers on this topic

    unbounce

    unbounce 6.0
    Based on 3 answers
    Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.
    Christopher Whalen | TrustRadius Reviewer

    Alternatives Considered

    Google Optimize

    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
    Anonymous | TrustRadius Reviewer

    unbounce

    Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations.
    Evan Laird | TrustRadius Reviewer

    Return on Investment

    Google Optimize

    • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
    • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
    Meredith Walter | TrustRadius Reviewer

    unbounce

    • Unbounce has positively impacted PPC Director's ability to provide clientele with the service of building informative, relevant, and high-converting landing pages. For instance, the traceable effectiveness of landing pages built by PPC Director in Unbounce remains directly correlated to long-term client retention.
    Danilo Roberto Zerón | TrustRadius Reviewer

    Screenshots

    Google Optimize

    Add comparison