Google Optimize vs. unbounce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Optimize
Score 7.6 out of 10
N/A
Google offers the Optimize A/B testing tool for testing website content and versions.N/A
unbounce
Score 7.8 out of 10
Mid-Size Companies (51-1,000 employees)
Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.
$49
per month
Pricing
Google Optimizeunbounce
Editions & Modules
Google Optimize
Free
Essential
$79/mo
75 landing pages, 8 popups & sticky bars
Premium
$159/mo
150 landing pages, 16 popups & sticky bars
Enterprise
$399+/mo
375+ landing pages, 40+ popups and sticky bars
Offerings
Pricing Offerings
Google Optimizeunbounce
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe prices listed above are based on paying for plans monthly. If you'd like to see annual prices or compare our plans further, please visit unbounce.com/pricing.
More Pricing Information
Community Pulse
Google Optimizeunbounce
Considered Both Products
Google Optimize
Chose Google Optimize
Other products probably are more in-depth, but also cost more money and require technical resources to install.
unbounce
Chose unbounce
Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce …
Top Pros
Top Cons
Features
Google Optimizeunbounce
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Google Optimize
4.9
8 Ratings
52% below category average
unbounce
-
Ratings
a/b experiment testing4.08 Ratings00 Ratings
Split URL testing2.08 Ratings00 Ratings
Multivariate testing4.08 Ratings00 Ratings
Multi-page/funnel testing1.06 Ratings00 Ratings
Cross-browser testing6.44 Ratings00 Ratings
Mobile app testing2.72 Ratings00 Ratings
Test significance1.07 Ratings00 Ratings
Visual / WYSIWYG editor3.07 Ratings00 Ratings
Advanced code editor2.07 Ratings00 Ratings
Page surveys5.02 Ratings00 Ratings
Visitor recordings10.01 Ratings00 Ratings
Preview mode3.06 Ratings00 Ratings
Test duration calculator9.03 Ratings00 Ratings
Experiment scheduler7.05 Ratings00 Ratings
Experiment workflow and approval8.93 Ratings00 Ratings
Dynamic experiment activation6.92 Ratings00 Ratings
Client-side tests7.04 Ratings00 Ratings
Server-side tests2.62 Ratings00 Ratings
Mutually exclusive tests8.02 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Google Optimize
7.0
8 Ratings
20% below category average
unbounce
-
Ratings
Standard visitor segmentation6.08 Ratings00 Ratings
Behavioral visitor segmentation7.06 Ratings00 Ratings
Traffic allocation control8.07 Ratings00 Ratings
Website personalization7.07 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Google Optimize
8.2
8 Ratings
3% below category average
unbounce
-
Ratings
Heatmap tool2.01 Ratings00 Ratings
Click analytics9.03 Ratings00 Ratings
Scroll maps9.02 Ratings00 Ratings
Form fill analysis8.01 Ratings00 Ratings
Conversion tracking9.06 Ratings00 Ratings
Goal tracking8.07 Ratings00 Ratings
Test reporting7.06 Ratings00 Ratings
Results segmentation10.04 Ratings00 Ratings
CSV export9.93 Ratings00 Ratings
Experiments results dashboard9.97 Ratings00 Ratings
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
Google Optimize
-
Ratings
unbounce
5.1
12 Ratings
18% below category average
Landing page A/B testing:00 Ratings5.511 Ratings
Dynamic page text replacement00 Ratings5.18 Ratings
Real-time analytics dashboard00 Ratings5.311 Ratings
SEO tools00 Ratings4.411 Ratings
Optimization recommendations00 Ratings4.910 Ratings
Best Alternatives
Google Optimizeunbounce
Small Businesses
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Leadpages
Leadpages
Score 6.2 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 9.1 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.6 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 9.1 out of 10
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google Optimizeunbounce
Likelihood to Recommend
5.1
(10 ratings)
4.6
(49 ratings)
Likelihood to Renew
-
(0 ratings)
7.7
(9 ratings)
Usability
10.0
(1 ratings)
7.8
(2 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Support Rating
8.7
(4 ratings)
9.6
(4 ratings)
Implementation Rating
-
(0 ratings)
6.0
(1 ratings)
User Testimonials
Google Optimizeunbounce
Likelihood to Recommend
Google
It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
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unbounce
As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come.
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Pros
Google
  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
Read full review
unbounce
  • AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
  • Tracking code is easy to add. Follow the straightforward instructions in the back end
  • Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire
Read full review
Cons
Google
  • Only works for browsers, not for the apps testing.
  • Missing possibility to test complicated features.
  • Audience division in groups is not always accurate.
Read full review
unbounce
  • One of the cons of Unbouncewas the learning curve. We are very familiar now with the ends and outs but in the beginning, it would have been super helpful to have some sore of learning up front.
  • The pricing structure is not great for our particular organization. We will never need unlimited page views but we do often need more landing pages we make it work but the pricing model could be improved.
  • The reporting could be a little better. We supplement with some of our own trackings but for the most part, the reporting from Unbounce is a basic level understanding of how the page is performing.
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Likelihood to Renew
Google
No answers on this topic
unbounce
The nonprofit discount makes it so affordable that my client was happy to continue their subscription all year round. They have used it to build landing pages to capture expressions of interest for their next recruitment window. It hasn't quite produced the sort of results we were hoping for, but I'm not sure that's Unbounce's fault.
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Usability
Google
Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
Read full review
unbounce
Unbounce made it easy for my team to build landing pages for website and email. We gained valuable A/B testing insights and gathered information from visitors effectively converting them to leads. The Editor is straight forward and I was able to learn to use it on my own without instruction. CRM integration was easy and consistently worked.
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Support Rating
Google
Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
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unbounce
Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable.
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Implementation Rating
Google
No answers on this topic
unbounce
Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.
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Alternatives Considered
Google
Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
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unbounce
Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations.
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Return on Investment
Google
  • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
  • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
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unbounce
  • Unbounce has positively impacted PPC Director's ability to provide clientele with the service of building informative, relevant, and high-converting landing pages. For instance, the traceable effectiveness of landing pages built by PPC Director in Unbounce remains directly correlated to long-term client retention.
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ScreenShots

unbounce Screenshots

Screenshot of Screenshot of Screenshot of 100+ Landing Page TemplateScreenshot of Responsive Drag-and-Drop Landing Page BuilderScreenshot of Account Overview and Testing Features (Smart Traffic and A/B Testing)Screenshot of AMP Landing Page Templates