Google Trends vs. RavenTools

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Trends
Score 8.0 out of 10
N/A
Google Trends is a search engine optimization software solution offered by .N/A
RavenTools
Score 7.6 out of 10
N/A
Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website research and auditing, competitor monitoring, rank tracking, and also content investigation to see that material on the site is keyword-rich yet topically relevant. Social media and backlink checking tools facilitate outreach and drive traffic…
$49
per month
Pricing
Google TrendsRavenTools
Editions & Modules
No answers on this topic
Small Biz (2 users)
$49
per month
Start (4 users)
$109
per month
Grow (8 users)
$199
per month
Thrive (20 users)
$299
per month
Lead (40 users)
$479
per month
Offerings
Pricing Offerings
Google TrendsRavenTools
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Google TrendsRavenTools
SEO
Comparison of SEO features of Product A and Product B
Google Trends
8.4
33 Ratings
8% above category average
RavenTools
8.4
12 Ratings
8% above category average
Keyword analysis9.931 Ratings10.011 Ratings
Backlink management4.67 Ratings7.012 Ratings
SERP ranking tracking10.012 Ratings10.012 Ratings
Page grader10.08 Ratings10.011 Ratings
Competitive analysis9.019 Ratings10.011 Ratings
Site audit / diagnostics7.07 Ratings10.012 Ratings
Site recommendations10.08 Ratings2.011 Ratings
Task management6.24 Ratings8.08 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Google Trends
10.0
23 Ratings
27% above category average
RavenTools
10.0
10 Ratings
27% above category average
Local SEO10.020 Ratings10.08 Ratings
Social SEO10.014 Ratings10.010 Ratings
Mobile SEO10.015 Ratings10.08 Ratings
Global SEO10.023 Ratings10.08 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Google Trends
3.7
10 Ratings
78% below category average
RavenTools
10.0
12 Ratings
17% above category average
Multi-domain support5.84 Ratings10.010 Ratings
Integration with web analytics tools1.610 Ratings10.012 Ratings
Best Alternatives
Google TrendsRavenTools
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google TrendsRavenTools
Likelihood to Recommend
9.5
(33 ratings)
8.0
(26 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(16 ratings)
Usability
8.0
(1 ratings)
7.0
(1 ratings)
Availability
-
(0 ratings)
8.0
(1 ratings)
Support Rating
6.4
(6 ratings)
9.0
(2 ratings)
User Testimonials
Google TrendsRavenTools
Likelihood to Recommend
Google
Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.
Read full review
RavenTools
If you are looking for a one-stop shop for MOST things related to digital marketing, RavenTools is a great solution. You will be able to monitor social media, Google tools, email campaigns, and much more from one spot. It really cuts down on time spent moving from account to account. If you are looking for clean and easy to read reports for clients, RavenTools is perfect for that as well. It provides tools and reports that can be used by internal and external teams alike.
Read full review
Pros
Google
  • Google Trends shows me geographic locations where a particular topic may be useful for advertising.
  • Google Trends allows me to drill down into those locations to metro and city levels where I can focus on exactly what local business clients need to know.
  • Google Trends allows me to identify and qualify search terms that my client's need to optimize their websites and social media content for.
  • Google Trends shows me what people are talking about in a specific location over a specific period of time. This is a great way to know what I should be posting on social media.
Read full review
RavenTools
  • RavenTools has teamed up with SEO services like Moz and Magestic SEO to provide detailed data about the SEO health of your own websites as well as how they compare to your competitors' websites. I can directly compare number of backlinks, page speed, domain authority, integration of Google Analytics, presence of robots.txt files, on-site social media engagement, and home page load time. This a great way to get an idea of how your site stacks up against others and what can be done to improve it.
  • RavenTools' automated reports are mostly great (I'll cover the negatives later). You can create reports with as much data as you would like and schedule them to arrive as often as you would like. I have SEO, social media, and site performance reports delivered to my team and me every Monday covering the last 10 days, and a broader quarterly report arrives in the inboxes of a few executives once a quarter.
  • RavenTools' graphs are often easier to read and decipher than graphs found in Google Analytics. Part of the reason is the graph height. Google Analytics graphs are fairly short, so it's difficult to see smaller variations in the data. Those variations are more pronounced within RavenTools using the data.
Read full review
Cons
Google
  • Top charts: would be nice to include top charts for the current month.
  • Explainers: would be good to have some information buttons next to graphics and charts to show in depth what criteria go into making those charts.
  • More images: would be interesting to see trending image searches.
Read full review
RavenTools
  • The data it gets from Webmaster Tools and Analytics is great and reporting on it is easy - however, when you're looking at the charts for keyword placement on screen the graphic can be hard to read and often I find myself just checking GWT and BWT separately for easier information if no report needs to be generated.
  • RavenTools comes with an iPhone app so you can check on your campaigns and clients when you're not at your desk, however, the app crashes quite a bit when you get to the Google Analytics portion of the screen.
Read full review
Likelihood to Renew
Google
No answers on this topic
RavenTools
A year ago or so, Raven abandoned many of their organic rank reporting tools in an attempt to favor some Adwords intelligence. The market rebelled, as did I; in our desperation to find an alternative to Raven, none could be found and a great majority of users didn't want/need Adwords data. Months later, Raven reverted. I'd renew with Raven not just because nothing else cuts it, but because they are both trying to innovate, and listening to customers.
Read full review
Usability
Google
Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
Read full review
RavenTools
Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
Read full review
Support Rating
Google
I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
Read full review
RavenTools
RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
Read full review
Alternatives Considered
Google
Overall I think that Ahrefs is a better product when it comes to really drilling down and getting all the data that you need in order to understand a given behavior or problem. Ahrefs is much more powerful in its feature set but does not have the same level of overall data/visual data representation that Google Trends does.
Read full review
RavenTools
I don't have a lot of experience with other tools although we have had a lot of demos of other products. We have often found that by utilizing features in Raven that we didn't know about we could have the same functionality without using another reporting tool. This allows us to continue using one integrated reporting tool.
Read full review
Return on Investment
Google
  • Google Trends has shown me when a keyword is no longer working for my website so that I can adjust the content accordingly.
  • It shows me seasonal differences so I can adjust my PPC budgets to be on pace with the trends.
Read full review
RavenTools
  • RavenTools has been invaluable in helping us improve ranking through website audits. The ease with which we can correct issues once they arise has resulted in approximately 35% increased productivity from our audit team.
  • It would be helpful if the reports were nice enough that they could be customer-facing. We have to put the data into our own reporting forms for customer presentation.
Read full review
ScreenShots