Google Trends vs. Screaming Frog SEO Spider

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Trends
Score 8.0 out of 10
N/A
Google Trends is a search engine optimization software solution offered by .N/A
Screaming Frog
Score 9.4 out of 10
N/A
N/A
$149
per year
Pricing
Google TrendsScreaming Frog SEO Spider
Editions & Modules
No answers on this topic
Paid Version
$149.00
per year
Offerings
Pricing Offerings
Google TrendsScreaming Frog
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google TrendsScreaming Frog SEO Spider
Considered Both Products
Google Trends
Chose Google Trends
It's not really an either/or thing — I use the complete "Google Marketing Stack" including Analytics, Trends, Keyword Planner, Search Console, etc. It's also essential to integrate some of their data, like making sure Google Search Console and Google Analytics are connected — …
Screaming Frog

No answer on this topic

Top Pros
Top Cons
Features
Google TrendsScreaming Frog SEO Spider
SEO
Comparison of SEO features of Product A and Product B
Google Trends
8.4
33 Ratings
8% above category average
Screaming Frog SEO Spider
8.0
50 Ratings
3% above category average
Keyword analysis9.931 Ratings7.419 Ratings
Backlink management4.67 Ratings6.022 Ratings
SERP ranking tracking10.012 Ratings8.08 Ratings
Page grader10.08 Ratings7.020 Ratings
Competitive analysis9.019 Ratings8.025 Ratings
Site audit / diagnostics7.07 Ratings9.650 Ratings
Site recommendations10.08 Ratings10.022 Ratings
Task management6.24 Ratings8.08 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Google Trends
10.0
23 Ratings
27% above category average
Screaming Frog SEO Spider
7.9
35 Ratings
4% above category average
Local SEO10.020 Ratings8.116 Ratings
Social SEO10.014 Ratings6.510 Ratings
Mobile SEO10.015 Ratings8.021 Ratings
Global SEO10.023 Ratings9.027 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Google Trends
3.7
10 Ratings
78% below category average
Screaming Frog SEO Spider
10.0
39 Ratings
17% above category average
Multi-domain support5.84 Ratings10.028 Ratings
Integration with web analytics tools1.610 Ratings10.032 Ratings
Best Alternatives
Google TrendsScreaming Frog SEO Spider
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google TrendsScreaming Frog SEO Spider
Likelihood to Recommend
9.5
(33 ratings)
9.6
(52 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(3 ratings)
Usability
8.0
(1 ratings)
6.2
(2 ratings)
Support Rating
6.4
(6 ratings)
7.9
(18 ratings)
Implementation Rating
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
Google TrendsScreaming Frog SEO Spider
Likelihood to Recommend
Google
Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.
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Screaming Frog
Screaming Frog SEO Spider is well suited to auditing brand new websites, when you need a quick, holistic view of the websites technical issues. Its great for providing a top line view of a websites architecture, perhaps for a new business approach where you need to assess the scale of work to maintain a website. Its also a useful tool in situations where you might need to see whether a large scale change in the website has taken place, you can see word counts, pages and their https response codes. Screaming Frog may be less useful if you need an idea of the customer experience on a website, it doesn't really provide information that helps assess how fast a website loads, what issues might come up when trying to convert or faults with the payment process. Screaming Frog is largely a technical SEO focused tool, it also can't assess the quality of a websites, layout or the quality of the content used on the website. As mentioned, its niche, but very useful within that niche.
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Pros
Google
  • Google Trends shows me geographic locations where a particular topic may be useful for advertising.
  • Google Trends allows me to drill down into those locations to metro and city levels where I can focus on exactly what local business clients need to know.
  • Google Trends allows me to identify and qualify search terms that my client's need to optimize their websites and social media content for.
  • Google Trends shows me what people are talking about in a specific location over a specific period of time. This is a great way to know what I should be posting on social media.
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Screaming Frog
  • Crawling client sites of up to thousands of pages. Gives you almost every tool that you need to do a proper SEO audit.
  • Custom extractions using CSSpath, Xpath, or Regex. I'm not even a techy, but their support section here is a huge help with the provided examples.
  • Customer service and support - Dan is ALWAYS very prompt to respond with helpful answers on Twitter if needed.
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Cons
Google
  • Top charts: would be nice to include top charts for the current month.
  • Explainers: would be good to have some information buttons next to graphics and charts to show in depth what criteria go into making those charts.
  • More images: would be interesting to see trending image searches.
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Screaming Frog
  • Requires Java. This isn't a huge deal as many computers already have it installed, but it's yet another 3rd party component.
  • The free version has a crawl limit of 500 pages per site. This is fine for smaller sites, but if you're running a big e-commerce site then you'll need to pay for Pro version.
  • The user interface isn't very pretty. This is an analytics tool so it doesn't really have to be, but it might be helpful for improving the overall user experience.
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Likelihood to Renew
Google
No answers on this topic
Screaming Frog
The tool has become integrated into our teams daily workings and I have yet to find a tool other than scremaing frog to replicate all of our use cases for it. It's a great tool and we're sticking with it
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Usability
Google
Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
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Screaming Frog
Easy for me to use because I have using the product for a long time and understand the ins and outs of it. If I was a newbie, I would be completely lost. It does take some prior knowledge to operate this software and understanding of what a crawl means
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Support Rating
Google
I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
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Screaming Frog
Screaming Frog is a relatively primitive system, and doesn't need to be supported by devs or other software. Screaming Frog does interface directly with some programs that are most needed (Google Analytics, Search Console, Page Speed Insights), so that's convenient. It isn't widely supported by other programs, but it also doesn't need to be.
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Implementation Rating
Google
No answers on this topic
Screaming Frog
If the software was a little easier to use for beginners, there really wouldn't be an issue
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Alternatives Considered
Google
Overall I think that Ahrefs is a better product when it comes to really drilling down and getting all the data that you need in order to understand a given behavior or problem. Ahrefs is much more powerful in its feature set but does not have the same level of overall data/visual data representation that Google Trends does.
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Screaming Frog
Screaming Frog SEO Spider is probably the best non-client facing SEO audit tool in terms of technical SEO. There are other tools on the market that do a more complete job of keyword tracking, competitive analysis, and backlink profiles...however, for analyzing the technical SEO health of any website, Screaming Frog is the best
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Return on Investment
Google
  • Google Trends has shown me when a keyword is no longer working for my website so that I can adjust the content accordingly.
  • It shows me seasonal differences so I can adjust my PPC budgets to be on pace with the trends.
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Screaming Frog
  • Increased employee efficiency - We spend many less hours tracking down and reporting simple meta tags.
  • Better Client Servicing - We are able to ensure we have a total look at a client's site before we recommend anything.
  • True Pricing Structure - We are able to more accurately predict how much help a client may need based on factors such as size of site, number of redirects, proper use of meta tags, etc.
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ScreenShots