What users are saying about
73 Ratings
14 Ratings
73 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100
14 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.9 out of 100

Likelihood to Recommend

Google Trends

Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.
Brittney Collier | TrustRadius Reviewer

WordTracker

Do you have a dependable keyword research tool? If you do not, this is a great place to develop a platform for your search. Do you have an SEO strategy in place? If not, WordTracker can help give you ideas for expanding that research through the referral term suggestion tool
Elise Phillips | TrustRadius Reviewer

Feature Rating Comparison

SEO

Google Trends
6.6
WordTracker
8.1
Keyword analysis
Google Trends
8.6
WordTracker
8.5
Backlink management
Google Trends
4.8
WordTracker
4.0
SERP ranking tracking
Google Trends
6.0
WordTracker
9.0
Page grader
Google Trends
3.9
WordTracker
9.0
Competitive analysis
Google Trends
8.8
WordTracker
8.0
Site audit / diagnostics
Google Trends
7.0
WordTracker
9.0
Site recommendations
Google Trends
7.0
WordTracker
8.0
Task management
Google Trends
6.6
WordTracker
9.0

SEO Channels

Google Trends
7.1
WordTracker
10.0
Local SEO
Google Trends
7.0
WordTracker
10.0
Social SEO
Google Trends
6.6
WordTracker
10.0
Mobile SEO
Google Trends
6.8
WordTracker
10.0
Global SEO
Google Trends
7.9
WordTracker
10.0

SEO Platform & Account Management

Google Trends
5.2
WordTracker
8.5
Multi-domain support
Google Trends
5.9
WordTracker
8.0
Integration with web analytics tools
Google Trends
4.5
WordTracker
9.0

Pros

Google Trends

  • Google Trends shows me geographic locations where a particular topic may be useful for advertising.
  • Google Trends allows me to drill down into those locations to metro and city levels where I can focus on exactly what local business clients need to know.
  • Google Trends allows me to identify and qualify search terms that my client's need to optimize their websites and social media content for.
  • Google Trends shows me what people are talking about in a specific location over a specific period of time. This is a great way to know what I should be posting on social media.
Greg Dungan | TrustRadius Reviewer

WordTracker

  • Keyword research to find the perfect phrases with low competition and high impression rate
  • Keeping up with trending topics in any industry field
  • Giving new ideas on longtail keyword phrases to target or utilize on your blog
Claire Hawkes | TrustRadius Reviewer

Cons

Google Trends

  • Top charts: would be nice to include top charts for the current month.
  • Explainers: would be good to have some information buttons next to graphics and charts to show in depth what criteria go into making those charts.
  • More images: would be interesting to see trending image searches.
Caleb Unruh | TrustRadius Reviewer

WordTracker

  • A more detailed walk-through for first time users which gives usage scenarios for the different features would probably get people up and running in WordTrack a lot quicker
  • For novice users it might be useful to have WordTracker point out the keywords that would be good to focus on based on the KEI. Something like highlighting the useful keywords in green and the highly competitive ones in red.
  • Maybe a quick intro video for new users. We help clients get up and running in WordTracker and a quick video demonstrating the usage and how it is beneficial might help.
Bailie Losleben | TrustRadius Reviewer

Likelihood to Renew

Google Trends

No score
No answers yet
No answers on this topic

WordTracker

WordTracker 7.9
Based on 3 answers
  • Good bang for the buck.
  • Makes the work flow easier by being able to extract data faster.
  • Quick for my team to learn how to use.
  • Lots of data. Really really lots of data.
  • Good for general SEM and SEO work. Nice overall for nationwide campaigns. Since we are not uber local, no worries on the lack of the data there
Maddie Silver | TrustRadius Reviewer

Usability

Google Trends

Google Trends 8.0
Based on 1 answer
Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
Todd Dodge | TrustRadius Reviewer

WordTracker

No score
No answers yet
No answers on this topic

Support Rating

Google Trends

Google Trends 5.8
Based on 6 answers
I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
Brian Chung | TrustRadius Reviewer

WordTracker

No score
No answers yet
No answers on this topic

Alternatives Considered

Google Trends

I like using Google Trends because it gives you a clear visual of seasonal trends and compares multiple queries at once. However, I do prefer using other systems like SEMRush and Ahrefs because they are more detailed in the information they give you regarding your website and how specific keywords about the website in question.
Lauren Ericksen | TrustRadius Reviewer

WordTracker

Keyword planner tool
Julie Quinones | TrustRadius Reviewer

Return on Investment

Google Trends

  • Google Trends has helped us to identify popular search terms related to our company that we might not have otherwise noticed.
  • Google Trends helps us to see a geographical breakdown of where these searches are occurring.
  • Google Trends is a nice supporting tool when assessing issues management.
Anonymous | TrustRadius Reviewer

WordTracker

  • This tool has had nothing but a positive impact on our business and helps us tend to our clients everyday.
Elise Phillips | TrustRadius Reviewer

Pricing Details

Google Trends

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

WordTracker

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Google Trends
8.9
WordTracker
9.0

Likelihood to Renew

Google Trends
WordTracker
7.9

Usability

Google Trends
8.0
WordTracker

Support Rating

Google Trends
5.8
WordTracker

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